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Analisis Struktur Pasar, Margin Dan Efisiensi Pemasaran Egg library.uns.ac.id digilib.uns.ac.id ANALISIS STRUKTUR PASAR, MARGIN DAN EFISIENSI PEMASARAN EGG ROLL WALUH DI KECAMATAN CEPU KABUPATEN BLORA JAWA TENGAH Skripsi Oleh : Dita Rindha Ismaya H0813050 FAKULTAS PERTANIAN UNIVERSITAS SEBELAS MARET SURAKARTA 2017 library.uns.ac.id digilib.uns.ac.id ANALISIS STRUKTUR PASAR, MARGIN DAN EFISIENSI PEMASARAN EGG ROLL WALUH DI KECAMATAN CEPU KABUPATEN BLORA JAWA TENGAH SKRIPSI Untuk memenuhi sebagian persyaratan Guna memperoleh derajat gelar sarjana pertanian Pada Fakultas Pertanian Universitas Sebelas Maret Program Studi Agribisnis Oleh : Dita Rindha Ismaya H0813050 FAKULTAS PERTANIAN UNIVERSITAS SEBELAS MARET SURAKARTA 2017 i library.uns.ac.id digilib.uns.ac.id library.uns.ac.id digilib.uns.ac.id KATA PENGANTAR Puji syukur penulis panjatkan kepada Allah SWT yang telah melimpahkan rahmat dan hidayah-Nya, sehingga penulis dapat menyelesaikan skripsi dengan judul Analisis Struktur Pasar, Margin dan Efisiensi Pemasaran Egg Roll Waluh di Kecamatan Cepu Kabupaten Blora Jawa Tengah untuk memenuhi sebagian persyaratan guna memperoleh gelar Sarjana Pertanian di Fakultas Pertanian Universitas Sebelas Maret Surakarta. Penulis menyadari dalam penyusunan skripsi ini tidak lepas dari bantuan banyak pihak. Untuk itu penulis ingin mengucapkan terimakasih kepada: 1. Bapak Prof. Dr. Ir. Bambang Pujiasmanto, M. S. selaku Dekan Fakultas Pertanian Universitas Sebelas Maret Surakarta. 2. Ibu Nuning Setyowati, S. P, M. Sc selaku Kepala Program Studi Agribisnis Fakultas Pertanian Universitas Sebelas Maret Surakarta. 3. Ibu Dr. Ir. Sri Marwanti, M. S selaku Ketua Komisi Sarjana Program Studi Agribisnis Fakultas Pertanian Universitas Sebelas Maret Surakarta. 4. Ibu Dr. Ir. Minar Ferichani, M. P selaku Dosen Pembimbing Akademik sekaligus Pembimbing Utama yang telah memberikan arahan, nasihat, dan bimbingan selama proses belajar di Fakultas Pertanian Universitas Sebelas Maret Surakarta. 5. Ibu Mei Tri Sundari, S. P, M. Si selaku Pembimbing Pendamping yang telah mendampingi dan memberikan arahan, nasihat, dan bimbingan selama proses belajar di Fakultas Pertanian Universitas Sebelas Maret Surakarta. 6. Ibu Prof. Dr. Ir. Suprapti Supardi, M. P selaku Dosen Penguji yang telah mendampingi dan memberikan arahan, nasihat, dan bimbingan selama proses belajar di Fakultas Pertanian Universitas Sebelas Maret Surakarta. 7. Bapak dan Ibu Dosen, serta seluruh staff dan karyawan Fakultas Pertanian, khususnya Program Studi Agribisnis. 8. Kepala Badan Kesatuan Bangsa, Politik dan Perlindungan Masyarakat Kabupaten Blora beserta staff. 9. Kepala Badan Pemerintahan Daerah Kabupaten Blora beserta staff. iii library.uns.ac.id digilib.uns.ac.id 10. Kepala Dinas Perindustrian, Perdagangan dan Koperasi Kabupaten Blora beserta staff. 11. Kepala Kecamatan Cepu Kabupaten Blora beserta staff. 12. Produsen dan Pedagang Egg Roll Waluh di Kabupaten Blora yang telah membantu dan mendukung selama penelitian ini. 13. Keluarga tercinta, Bapak Tarmidi, Ibu Suryati selaku orang tuaku serta adikku Tiara Anisafitri yang selalu memberikan kasih sayangnya, nasehat, bimbingan, semangat, dukungan dan kesabaran serta doa yang tiada henti- hentinya kepada penulis. 14. Kakakku tersayang di Kos Griya Paramitha Selviana Tikna Puspitasari, S. T, Anggraheni Diyah Larasati, S.Pd yang selalu memberi dukungan, nasihat dan motivasi serta doa selama saya menempuh pendidikan di Universitas Sebelas Maret Surakarta. 15. Teman-teman ku tersayang Fathy Amyalie Yonara, Herlangga Pratama, Eko Bekti Prasetyo, Fathikah Nurul Fajri, Gita Fatmaningsih, Ega Aditya Winarko, Gadis Andhita Sari, Eva Koesuma Moervitasari, Intan Indria Pinasti dan Indah Sri Wahyuni. Terimakasih atas dukungannya, doanya, kebersamaannya dari awal perkuliahan hingga saat ini. 16. Sahabatku tersayang sejak SMP dan SMA Anindya Maharani Afritasandy, Desi Anggraeni, Devi Nur Cahyaningsih, Yeni Intan Permatasari, Dyah Ayu Agustini, Iin Acian, Yoga Hariyadi Wibowo, Edi Kusnanto, Karina Ayu Giofiani yang selalu memberi dukungan, nasihat dan motivasi serta doa selama saya menempuh pendidikan di Universitas Sebelas Maret Surakarta. 17. Seluruh keluarga besar Agribisnis 2013 atas kebersamaannya selama kuliah. 18. Semua pihak yang telah membantu yang tidak dapat disebutkan satu per satu. Penulis menyadari sepenuhnya kekurangan yang ada dalam skripsi ini, maka penulis mengharapkan kritik dan saran yang bersifat membangun demi perbaikan skripsi ini. Akhirnya penulis berharap skripsi ini dapat bermanfaat bagi semua pihak dan pengembangan ilmu pengetahuan. Surakarta, Agustus 2017 Penulis iv library.uns.ac.id digilib.uns.ac.id DAFTAR ISI HALAMAN JUDUL .................................................................................... i HALAMAN PENGESAHAN ...................................................................... ii KATA PENGANTAR .................................................................................. iii DAFTAR ISI ................................................................................................. vi DAFTAR TABEL ........................................................................................ viii DAFTAR GAMBAR ................................................................................... x DAFTAR LAMPIRAN ............................................................................... xi RINGKASAN .............................................................................................. xii SUMMARY ................................................................................................... xiii I. PENDAHULUAN A. Latar Belakang .................................................................................. 1 B. Perumusan Masalah ........................................................................... 5 C. Tujuan Penelitian ................................................................................ 7 D. Kegunaan Penelitian .......................................................................... 7 II. TINJAUAN PUSTAKA A. Penelitian Terdahulu ......................................................................... 8 B. Landasan Teori .................................................................................. 13 C. Kerangka Teori Pendekatan Masalah ................................................ 31 D. Asumsi-asumsi ................................................................................... 38 E. Hipotesis ............................................................................................. 38 F. Pembatasan Masalah ......................................................................... 38 G. Definisi Operasional dan Pengukuran Konsep Variabel ................... 38 III. METODE PENELITIAN A. Metode Dasar Penelitian ................................................................... 41 B. Metode Pengambilan Sampel ............................................................ 41 C. Jenis dan Sumber Data ...................................................................... 42 D. Teknik Pengumpulan Data ................................................................ 43 E. Metode Analisis Data ........................................................................ 43 IV. HASIL PENELITIAN DAN PEMBAHASAN A. Kondisi Umum Kecamatan Cepu ....................................................... 51 1. Keadaan Alam. .............................................................................. 51 2. Keadaan Penduduk.. ...................................................................... 53 3. Keadaan Sektor Pertanian .............................................................. 55 4. Keadaan Perdagangan.................................................................... 57 5. Keadaan Perekonomian ................................................................. 58 B. Hasil dan Pembahasan ........................................................................ 60 1. Hasil Penelitian. ............................................................................. 60 v library.uns.ac.id digilib.uns.ac.id a. Identitas Responden Produsen Egg Roll Waluh ....................... 60 b. Analisis Usaha Egg Roll Waluh ................................................ 62 c. Identitas Responden Lembaga Pemasaran Egg Roll Waluh ..... 64 d. Saluran Pemasaran Egg Roll Waluh ......................................... 67 e. Biaya, Keuntungan, dan Margin Pemasaran Egg Roll Waluh .. 70 f. Efisiensi Ekonomis Pemasaran Egg Roll Waluh ...................... 78 g. Struktur Pasar ............................................................................ 79 2. Pembahasan ................................................................................... 84 V. KESIMPULAN DAN SARAN A. Kesimpulan ......................................................................................... 89 B. Saran ................................................................................................... 90 DAFTAR PUSTAKA LAMPIRAN vi library.uns.ac.id digilib.uns.ac.id DAFTAR TABEL Tabel 1. Jumlah UMKM di Indonesia Tahun 2013-2015 ....................................... 2 Tabel 2. Jumlah UMKM di Kabupaten Blora ......................................................... 3 Tabel 3. Jumlah UMKM Makanan Olahan Kabupaten Blora Tahun 2016 ............. 3 Tabel 4. Persamaan dan Perbedaan Penelitian Terdahulu dengan Penelitian Terkait ...................................................................................... 12 Tabel 5. Tipe-Tipe Struktur Pasar ........................................................................... 29 Tabel 6. Jumlah Pendudukan Menurut Jenis Kelamin
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