Rochester Institute of Technology RIT Scholar Works Theses 8-13-2015 (Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience Alyxandra Sherwood Follow this and additional works at: https://scholarworks.rit.edu/theses Recommended Citation Sherwood, Alyxandra, "(Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience" (2015). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. Running head: (RE)CONNECTING WITH LISTENERS 1 The Rochester Institute of Technology School of Communication College of Liberal Arts (Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience by Alyxandra Sherwood A Thesis submitted in partial fulfillment of the Master of Science degree in Communication & Media Technologies Degree Awarded: August 13, 2015 (RE)CONNECTING WITH LISTENERS 2 The members of the Committee approve the thesis of Alyxandra Sherwood presented on August 13, 2015. ___________________________________ Patrick Scanlon, Ph.D. Professor of Communication and Director School of Communication ___________________________________ Rudy Pugliese, Ph.D. Professor of Communication School of Communication Thesis Advisor ___________________________________ Michael J. Saffran, M.S. Lecturer and Faculty Director for WGSU-FM (89.3) Department of Communication State University of New York at Geneseo Thesis Advisor ___________________________________ Grant Cos, Ph.D. Associate Professor of Communication Director, Communication & Media Technologies Graduate Degree Program School of Communication (RE)CONNECTING WITH LISTENERS 3 Dedication The author wishes to thank Dr.