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2016 Annual Report.Indd CREATING A COMMUNITY OF CITIZENS 2016 ANNUAL REPORT There’s nothing like a presidential election to remind us of our responsibilities as citizens — to vote, and more importantly, to be informed in order to vote. WITF mission — to connect us to each other and to opportunities for lifelong learning — can also be expressed as “creating a community of citizens.” We do this through programs that inspire curiosity in children and adults, and in our news and information programming that explores the context and content of the issues. We are driven to this by our mission, but also by public media’s listeners, viewers and readers — people who vote, volunteer, and follow news at rates far higher than other Americans. The 2016 Presidential Election presented a challenge like no other for journalists and their news organizations. The “media” were criticized for bias, for false equivalence, for pandering and for chasing after clicks and ratings. Public television and radio — and WITF —forged ahead with contextual and explanatory reporting. For regional and statewide races, we presented candidate interviews and debates. Even in the most contested of those races, we created a “civil conversation zone” that the candidates respected and that our listeners valued. Going forward, WITF will continue to deliver trusted news and information, on a rapidly expanding variety of platforms. Kathleen Pavelko, Bill Lehr, From our history in television, President & CEO, Chair, WITF Board WITF of Directors radio and print, we’ve already added Twitter, Facebook, Facebook Live and Instagram. And in the future — who knows what new mobile or digital platforms will emerge to engage consumer use and interest? We will be ready. When we describe our mission as creating a community of citizens, we emphasize both “community” and “citizens.” We aspire not only to inform the individual citizen, but to be a place where citizens can feel at home, in a community of persons devoted to a good society and to informed self-governance. Thank you for your support of this mission, and for your informed civic participation. ● In Partnership with IN THE COMMUNITY A rusted car sits on an overgrown lot at the Kaier brewery in News Director Mahanoy City, PA. Tim Lambert talks At one point in the with Debby Borza at early 20th century, the For the youngest the Flight 93 National brewery employed 150 Memorial in Somerset Transforming Health reached new heights people. James Rhoades, members of our County. He produced the borough’s engineer, community of a multimedia story this year. The project, which is now getting says the brewery is the marking the 15th exposure nationally through a collaboration poster child of blight in citizens, WITF counts anniversary of the with Kaiser Health News and NPR, has taken on Mahanoy City. on playing together September 11th to inspire learning. terrorist attacks. topics important to the community. Through stories on WITF 89.5 & 93.3, Smart How do we help Talk discussions, and episodes of HealthSmart children be engaged learners at WITF? Host Scott LaMar on WITF TV, the project has helped explain You can always count on quality television chats with guests What’s left of the St. programming with signature shows like Daniel CONTENT at the Lancaster deeply complicated Nicholas coal breaker — Tiger’s Neighborhood and Wild Kratts. train station during topics like health care once a pulsating building a monthly remote consolidation, precision — just outside of Children can also meet and play with their Smart Talk Road Mahanoy City in favorite PBS characters at fun, in-person events Trip broadcast. medicine, telemedicine, Schuylkill County, continued ripple effects of Pennsylvania. throughout our region. Ready Set Explore MULTIMEDIA the Affordable Care Act, events connect families to creative activities to inspire curiosity around science, technology, Gov. Tom Wolf signs and how the new health legislation placing care team directly affects engineering and math. I N F O R limits on opioid C O L L A These events are designed to engage & M A health care. A L B O S T prescribing in PA, I R families at and after the event, connect families W 1 I in response to the The Transforming Health R A O 3 E O T N N overdose crisis. T I to our programming and inspire active learning project has also illuminated I O COLLABORATION experiences for our youngest learners. the biggest health crisis in a generation: the D N E WITF is also proud to be an EITC approved opioid epidemic. S ELECTION Educational Improvement Organization. This 2016 Transforming Health engaged with our audiences in the community, with multiple year, we piloted Explore in the Classroom WITF journalists understand the need to panel discussions throughout the region Two of WITF’s most successful collaborations to bring Ready Set Explore activities to inform and educate our listeners. With the about end-of-life issues. More than 500 are Keystone Crossroads and StateImpact underserved schools. In York City School media landscape changing virtually every day, people attended the events, showing how Pennsylvania. Keystone Crossroads, made District, we conducted three enrichment it is becoming more important to produce Transforming Health is meeting a demand up of reporters at WITF, WHYY, WESA and experiences with every kindergartener and first fact-based stories with context and analysis. In in the community for relevant, honest WPSU, has helped educate listeners across grader at Ferguson K-8 School. More than 160 the last three years, WITF has aimed to cover conversations about health care. the commonwealth on issues related to children participated and each child received underreported issues impacting the region All health content created can be viewed education funding, housing, and communities three new books to take home. and the state. To do that, we have worked online at TransformingHealth.org in the state’s program for distressed cities. It more closely than ever with our fellow public also produced several explainers on how the media organizations in Pennsylvania to share immigration system works, as the national stories of statewide interest and collaborate dialogue focused on potential Syrian immigrants on coverage. During the primary election, coming to the U.S. E H E H D U I O N public media reporters from all over the state A LT StateImpact C AT provided stories to Pennsylvania stations on 2 Pennsylvania, a 4 key races, including the presidential and U.S. partnership of WITF Senate contests. In a time when basic facts are and WHYY, remains questioned by candidates or voters, the work of one of the leading Marie Cusick travels public media journalists is as important as ever. Transforming the state to tell sources for reporting on the Curious George is an Health reporter the story of PA’s intersection of environment, “education magnet” Ben Allen explains energy economy. for students at the impact of the energy, and economy in the Ferguson elementary new opioid laws in state. Its reporters were invited to join NPR’s school in York, PA. an appearance newly-formed Energy & Environment team, FACT-BASED REPORTING on WITF. which coordinates coverage between the network and reporters at a dozen member 2 WITF 2016 Annual Report stationsWITF 2016 around Annual the country. Report 3 WITF’S MISSION IS TO STRENGTHEN OUR COMMUNITIES BY CONNECTING US FM FUNDRAISING TO EACH OTHER AND TO OPPORTUNITIES FOR LIFELONG LEARNING EDUCATION & COMMUNITY EVENTS • SCREENINGS & FORUMS • EITC APPROVED News Director Tim Lambert (right) and the Arts and Culture team of RESIDENTS OF SOUTH CENTRAL PA CHOOSE PUBLIC MEDIA EACH MONTH ON WITF’S MANY PLATFORMS Joe Ulrich (left) and Cary Burkett work 725,000+ to get the phones ringing during a WITF FM pledge drive. COVERAGE Road Trip WITF TV COLUMBIA MAP WITF 89.5 & 93.3 UNION MONTOUR 8,000+ CENTRE EDUCATED • COMMUNITY MINDED • AFFLUENT WITF.ORG SNYDER NORTHUMBERLAN D ATTENDEES MIFFLI N JUNIAT A SCHUYLKILL AT WITF’S J u PENNSYLVANIA PUBLIC RADIO n v e r i a t a R i S BERKS c PERRY HIN h DAUP u LEBANO N y l k i l l CENTRAL PA MAGAZINE R i v e r 45 EVENTS CHARITABLE • ECO-FOCUSED • LIFELONG LEARNERS TV LISTINGS GUIDE CUMBERLAND LANCASTE R IN FY2016 WITF TV 310+ HOURS ON AIR YORK S u s q u e h a E-NEWSLETTERS FRANKLI N n n a R i ADAMS v WITF 89.5 e TV & FM FUNDRAISING EVENTS r WITF 93.3 MA RYLA ND BUSINESS LEADERS • FAMILIES WITH CHILDREN • ACTIVE SENIORS WITF TV WITF 89.5 & 93.3 WITF DIGITAL WITF SOCIAL MEDIA Average PBS is consistently What is NPR? WITF.org 250,000 130,000 News that is: 118,000+ 15,941+ WEEKLY ranked # 1 WEEKLY in-depth, regional, MONTHLY CUME in public trust. CUME USERS VIEWERS LISTENERS statewide, national, @witfnews 82% of all U.S. thoughtful, smart Nielsen television households Nielsen Audio Mon-Sun WITF FM 14,601+ Mon-Sun 3a-3a 6a-12M, Fall 2014 - & entertaining! 140,000 Streaming Jan. -Sept. 2016 watch PBS over the Spring 2016 Followers course of MONTHLY a year. SESSION STARTS @witf PENNSYLVANIA PUBLIC RADIO 5,929+ From Philadelphia to Erie WITF Followers Pennsylvania Public Radio 3,000+ e-Newsletters MONTHLY USER delivers news to listeners OPENS across the state. Sourced Nov. 2016 TOTAL COMMUNITY SUPPORT $5,753,818 49% FINANCIALS / FISCAL YEAR ENDING IN JULY 2016 MEMBERSHIPS & MEMBERSHIPS & 30+ COMMUNITY EVENTS 203 SUBMISSIONS 2 TRIPS / 29 TRAVELERS COMMUNITY CONTRIBUTIONS CONTRIBUTIONS SUPPORT $2,835,491 $2,835,491 CORPORATE MEET & GREET LOVE OF WRITING WITF TRAVEL 5,753,818 SPONSORSHIPS PROGRAM & TOTAL EXPENSES 40% OTHER SUPPORT $1,495,073 BY FUNCTION 70% $1,219,254 SPECIAL EVENTS TELEVISION & ANCILIARY $204,000 MEDIA SERVICES $9,750,172 RADIO SERVICES 4,097,142 -6% $6,788,420 OTHER INCOME 9% 13% 11% (LOSS) 3% GENERAL & FUNDRAISING FEDERAL (630,879) ADMINISTRATIVE GRANTS TOTAL REVENUE PROMOTION & $1,276,446 5% OUTREACH $890,518 Throughout the year WITF offers exclusive The Central PA Writing Contest, With trips to the British Isles and Cuba, 1,101,378 BY SOURCE EDUCATIONAL & STATE $270,685 MEDIA SERVICES opportunities for donors and the general NOW IN IT’S 19th YEAR, the WITF Travel Club continued its 0% public to Meet & Greet public broadcasters educational excursions.
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