Contacts: Jennifer Zaldivar Vanessa Reyes TV Land TV Land 212/846-8964 310/752-8081
[email protected] [email protected] MEL BROOKS’ YOUNG FRANKENSTEIN A HUGE HIT ON TV LAND Premiere of 1974 Comedic Masterpiece Scores Double-Digit Gains in Rating, Delivery and Total Viewers on Friday, November 2 New York, NY November 7, 2007 – TV Land’s airing of the Oscar-nominated movie, Young Frankenstein, was a smash with viewers for its premiere on Friday, November 2. The presentation – part of the network’s on-air, online and off-air celebration of the Broadway opening of the Mel Brooks musical of the same name – scored double-digit gains in rating and delivery among its target A25-54 audience as well as total viewers over last year. TV Land also scored double-digit ratings and delivery gains among its core audience A40-54. According to Nielsen Media Research, Young Frankenstein (10 p.m.), posted a 0.5/504,000 among A25- 54, up+25% in rating and +23% in delivery over last year. TV Land averaged 891,000 total viewers, an increase of +21% over YAGO. Among its core audience, Adults 40-54, TV Land again scored double- digit gains in rating and delivery, averaging a 0.7/368,000, representing a rise of +40% in rating and +32% in delivery. The film -- which aired as part of TV Land’s Friday night programming block, “Movieland” -- premiered in 1974 and was directed and co-written by Mel Brooks and stars Gene Wilder, Teri Garr, Madeline Kahn, Cloris Leachman, Peter Boyle, and Marty Feldman.