New York Family Camps New York Family Camp Newsletter

PRESENTED BY

2017/2018

NEW YORK FAMILY

www.NewYorkFamilyCamps.com| @NewYorkFamily NEW YORK FAMILY

About the Camp Fairs New York Family and the ACA-NY and NJ will be hosting the 14th Annual Camp Fair Series from December 2017 through March 2018 throughout 85% New York City, giving camps multiple opportunities of participating camps to reach the most desirable markets. renew each year The 2017-2018 fairs will be hosted in the following areas: Manhattan: Upper East Side, Upper West Side, Tribeca, Greenwich Village Brooklyn: Park Slope, Cobble Hill Fair Logistics: All exhibition spaces come with a table with linen, Thousands of two chairs and electricity. Fair hours: Noon–3pm, Setup: 10am–12pm. Breakfast is provided for all exhibitors. families have made

Marketing the Camp Fairs camp decisions • Full page ads and dedicated email blasts will run in based on their New York Family magazine and through its newsletter list.

• Additional ads will run in partner websites participation in one and newsletters leading up to the event. of our Camp Fairs • The Camp Fairs will be listed on parenting websites catering to Manhattan & Brooklyn parents, as well as promoted to parenting groups.

• Flyers and notices will be distributed in schools and businesses throughout Manhattan & Brooklyn.

• Frequent updates on Facebook, Twitter and Instagram to increase exposure and promotion of Camp Fairs.

Space is limited. Sign up by 11/22/2017 and Receive a 10% Discount Sign up early to guarantee a spot.

For More Information: Alex Schweitzer at 212.284.9735 or [email protected] For the first time, New York Family’s Ultimate Guide to Summer Camp will have 30,000 glossy copies distributed throughout Manhattan and Brooklyn. This must-have guide will be essential to choosing the right camp for each child this summer, featuring articles about unique 8 camp experiences along with a 2018 Directory of Summer Camps. We are selling full and half page ads to be included in this special issue. Purchase of an ad includes a 100-word listing (provided by you) along with your logo in the Camp Listings Directory. Space Reservation: 12/1/2017 Our Camp Fairs (co-sponsored by ACA-NY and NJ) have made Art Deadline: 12/14/2017 New York Family the leading source for New York City parents and their children. The Ultimate Guide to Summer Camp magazine will Street Date: 2/2/2018 be available online and at every New York Family event in 2018.

BONUS: A digital edition of the Ultimate Guide to Summer Camps will be emailed to our 65,000+ digital subscribers.

For More Information: Alex Schweitzer at 212.284.9735 or [email protected] 8

Digital Package NEW YORK FAMILY New York Family Camps New York Family Camp Newsletter

600 x 90px Digital Package New for the 2017-18 camp fair season is the twice monthly New York Family Camps Newsletter from Dec-May. Each edition will contain original camp editorial and will give one camp an opportunity to market their program in the newsletter as well with multiple ads, including one advertorial.

In addition, each advertiser that purchases a newsletter sponsorship will also receive a 600x90 rotating ad on the 600 x 300px NewYorkFamily.com camps page for one year. New York Family Website

Package Cost: $1500 600 x 90px for 1 Newsletter Sponsorship & 600x90 Rotating ad on NewYorkFamily.com

*Space is limited, only 12 newsletters to be published *100,000 unique monthly visitors on NewYorkFamily.com *35,000 subscribers to the New York Family newsletter

600 x 90px

600 x 300px 600 x 90px

For More Information: Alex Schweitzer at 212.284.9735 or [email protected] 8

NEW YORK FAMILY REGISTRATION FORM

Choose a package & location(s): Contact Information:

¨ Package A 1 Camp Fair $825 (before Nov. 23rd - $750) Camp Name: ¨ Package B 2 Camp Fairs $1540 (before Nov. 23rd - $1400) ¨ Package C 3 Camp Fairs $2145 (before Nov. 23rd - $1950) Camp Director: ¨ Package D 4 Camp Fairs $2750 (before Nov. 23rd - $2500) ¨ Package E 5 Camp Fairs $3300 (before Nov. 23rd - $3000) Phone: Fax: ¨ Package F 6 Camp Fairs $3795 (before Nov. 23rd - $3450) ¨ Package G 7 Camp Fairs $4235 (beforePresented Nov. 23rd - $3850) byEmail: ¨ Package H 8 Camp Fairs $4840 (before Nov. 23rd - $4400) ¨ Package I 9 Camp Fairs $5198 (before Nov. 23rd - $4725) Camp Mailing Address: ¨ Package J 10 Camp Fairs $5500 (before Nov. 23rd - $5000) ¨ Package K 11 Camp Fair $6050 (before Nov. 23rd - $5500)

¨ Sat. Dec 9, 2017 Upper East Side St. Jean Baptiste HS ¨ Sun. Dec 10, 2017 Upper West Side Congregation Rodeph Sholom Manhattan Media Sales Rep: ¨ Sat. Jan 20, 2018 Upper East Side St. Jean Baptiste HS ¨ Sun. Jan 21, 2018 Upper West Side Congregation Rodeph Sholom ¨ Sat. Jan 27, 2018 Cobble Hil, Brooklyn Brooklyn Heights Montessori School ¨ Sun. Jan 28, 2018 Park Slope, Brooklyn Berkeley Carroll School Payment Information: ¨ Sat. Feb 10, 2018 Tribeca BMCC Final Total: $ ¨ Sun. Feb 11, 2018 Greenwich Village NYU Kimmel Center ¨ Sun. Mar 4, 2018 Upper West Side Congregation Rodeph Sholom Card Type: ¨ Sat. Mar 10, 2018 Upper East Side St. Jean Baptiste HS Name on Card: ¨ Sun. Mar 11, 2018 Park Slope, Brooklyn Berkeley Carroll School

Space is limited. Camp Fair Deadline: Nov 22, 2017 for a 10% discount Card Number: Attend 6 or more fairs and receive 50% off a dedicated eBlast! Billing Zipcode:

New York Family Camps Digital Package Expiration Date: ¨ eNewsletter Sponsorship (1x). Plus 600x90px Banner Signature: in NewYorkFamily.com Camps Section for 12 mo. $1500

Please send this form Dedicated e-Blast by email, fax or mail. ¨ I would like to send a dedicated e-Blast to New York Family’s New York Family email list (35,000+ families) Total $2500 72 Madison Avenue, 11th Floor New York, New York 10016 2018 Ultimate Guide to Summer Camp E: [email protected] F: 646.383.6881 T: 212.284.9735 ¨ Full-Page $2085 ¨ Half-Page Horizontal $1180 ¨ Half-Page Vertical $1180

Please submit high resolution (300 dpi) PDF files. See next page for complete ad specs. ART DEADINE: December 14, 2017

www.NewYorkFamilyCamps.com| @NewYorkFamily 8

NEW YORK FAMILY AD & LISTING SPECS

Print Ad Specs Bleed Non-Bleed Trim

FULL PAGE SPREAD 16.75" x 11.375" 15" x 10" 16.25" x 10.875"

FULL PAGE 8.625" x 11.375" 7" x 10" 8.125" x 10.875" Full Page Spread HALF PAGE HORIZONTAL 6.925" x 4.7"

HALF PAGE VERTICAL 3.545" x 9.575"

• Art Deadline: December 14, 2017 • Safety of 1/4 inch on all four sides is required. • All text and logos must be within the safety. Full • Bleed must extend at least 1/4 inch beyond trim at each edge and gutter. Page • Please submit high resolution (300 dpi) pdf files. No png or gif files. • All colors must be converted to CMYK colors. No files with lab, pms, or spot colors. No printers marks; e.g. No crop marks, no color bars, etc. • Ads with a border or lines along the trim, go to www.NewYorkFamily.com/border for special instructions.

Disclaimer: Reproduction quality is at the advertiser’s risk if New York Family’s specifications Half Page Half Page are not met or if material is received after closing date, even if on extension. All digital data Vertical Horizontal will be destroyed 3 months after the last issue date, unless New York Family has received written instruction to hold the material for a specific future date.

Listing Specs* Web Ad Specs Please submit the following: 600 x 90px (width x height)

1. A statement (100 words/700 character max) about your camp: Sponsored Type here. Limit your statement to e-Newsletter Specs 1x: 600x90px (width x height) 100 words or less. Two paragraph 2x: 600 x 300px (width x height) maximum. 700 characters maximum. Advertorial: 100 words + picture

2. Your contact info as it will appear on the listing: Acceptable file types: Camp Name: jpg, png, gif, animated gif Email: Phone: Unacceptable file types: pdf, tiff, swf Website:

Address: 3. Email your logo as a vector EPS or Illustrator file to [email protected]

*With a purchase of a print ad, you will receive a complimentary listing. Your camp’s listing will appear in a special section of the 2018 Ultimate Guide to Summer Camp.