2019 Sophomore Review

Tony Baek 2019 SOPHOMORE REVIEW

May 6, 2019

Tony Baek 2019 Sophomore Review

Greeting Card Kiosk Design Foundations + Visual Interaction Design

Projects Tony Baek 2019 Sophomore Review

Persona

Projects Tony Baek 2019 Sophomore Review

Storyboards

Projects Tony Baek 2019 Sophomore Review

Task Flow

Projects Tony Baek 2019 Sophomore Review

Prototype

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

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Projects

Tony Baek 2019 Sophomore Review

Health One Visual Interaction Design

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Branding

Projects Tony Baek 2019 Sophomore Review

Introduction

Introduction Water India Systems Tony Baek 2019 Sophomore Review

Water India Systems

Projects Tony Baek 2019 Sophomore Review

Iceberg Model

India is facing its worst water shortage in history. Six hundred Events million people are dealing with high to extreme water shortage.

Accessibility of clean water to citizens Rampaging spread of water-borne diseases Trends Poorly managed government initiatives

People’s awareness regarding the crisis Underlying Structures Corruption within the government Lack of infrastructure Decentralized management System

Mental Models People’s beliefs and perception of corruption How will one person influence the system “I’m powerless and don’t want to get involved in politics.” “As long as I have access to clean drinking water, why should I be bothered?”

Projects Tony Baek 2019 Sophomore Review

Levers

Prakash Javadekar Radha Mohan Singh Nitin Gadkari Uma Bharti Union Minister of HRD Union Minister of Agriculture & Farmers’ Welfare Union Minister of Water Resources Cabinet Minister of Water Sanitation

Indian Government People of India

Projects Tony Baek 2019 Sophomore Review

Problem Statement

How might we create“ a transparent system which enables Indian citizens to petition, donate, track the government's progress, funding and budget to raise awareness about the crisis and ensure that water is accessible to every Indian citizen?

“ Projects Tony Baek 2019 Sophomore Review

Solution

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Projects Thank You

Tony Baek