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Raindancetv Marketing.Pdf Refreshing the parts that mainstream cinema and dvd cannot “For the past four years Nokia has been running Nokia Shorts, in collaboration with the Raindance Film Festival, a competition created to explore the potential of mobile devices both as a means of watching video as well as capturing it. Nokia Shorts takes the concept of ‘snackable content’ to the extreme, asking film makers to tell a story in just 15 seconds! Young filmmakers have risen to this challenge and each year we have been astounded by the quality of the entries received. We’ve seen animation, comedy, black comedy, drama and avant-guard.” Mark Squires, Communications Director, Nokia “The whole Raindance set-up is of real importance within the British film industry. Its aims and ambitions are vital. They have become an established event with a frankness of approach which helps promote our films both here and abroad.” Simon Channing-Williams (Producer; Nicholas Nickleby / Topsy-Turvy / Secrets and Lies) “Raindance does an indispensable job supporting independent film and provides a distinctive voice in world cinema.” Paul Greengrass (Director; The Bourne Ultimatum / United 93 / Bloody Sunday) “The Raindance Film Festival and the British Independent Film Awards make a unique and very special contribution to independent film in the UK. They should be taken extremely seriously.” Mike Leigh (Director; Vera Drake / Topsy-Turvy / Secrets and Lies / Naked) “We are delighted to partner with Raindance.tv and look forward to offering our viewers a channel devoted to some of the best independent film making. With a broad mix of high quality content we’re confident that there will be something for everybody on the Raindance.tv channel.” Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost Lights, camera, action About the company 1 Raindance.tv and its products 2 Driving the revenue 3 An insight into the world of new media 4 In summary 6 Raindance.tv going forward 7 What makes raindance.tv different? 8 The directors of raindance.tv 9 Important notice 14 Credits 15 About the company Raindance.tv Plc is a partnership between Raindance Festivals, Dandy Productions and Crucible Media (UK) that has been set up to exploit and profit in the new media content market. Since 1992 Raindance Film Festivals has bridged the gap between independent filmmakers and audiences seeking new and exciting cinema outside of the Hollywood influence and this alternative platform has helped launch many successful film careers in the global film industry, Chris Nolan, Guy Ritchie and Matthew Vaughan to name three. Raindance’s innovative approach to filmmaking and programming continued with its 15th anniversary festival in 2007 featuring over 300 shorts, features, special events and parties; ten years ago Raindance created the British Independent Film Awards, now considered by the British film industry to be one of the most important film events in the country (“Time Out, Screen International and Variety”); and Raindance set a benchmark for user generated content when it launched the innovative Nokia shorts programme in 2003. Raindance and BIFA have the support of almost every star, writer, director and producer in the country, from established filmmakers like Ken Loach, Ewan McGregor and Michael Winterbottom to debutante filmmakers. Dandy productions was formed in 2002 and their work covers branding, promotions, programme production and development for international brands and broadcasters including The BBC, The Walt Disney Company, Channel Five, Flextech, RDF and Turner Entertainment. In 2004 their series for Walt Disney, ‘Brush-head’ won the BAFTA for Best Animated Children’s Series. Crucible Media was founded as a digital media consultancy in 2005 and helps establish successful digital enterprises undertaken by content owners, including Universal Studios, Aardman Animations, A&E Television networks, Alliance Atlantis Communications (CSI) and Nokia. Crucible Media brings a wealth of experience in digital licensing, distribution and product development to Raindance.tv. About the company 1 Not since the advent of television “has the ability to watch movies changed so dramatically” Raindance.tv and its products Raindance.tv is capitalising on the new power and speed of the internet in what is known as “IPTV” (online video) and “Web 2.0” and the resulting growth in consumers selecting what they want to watch online. Not since the advent of television has the ability to watch movies changed so dramatically and now anyone with a computer or laptop and a broadband connection can see thousands of movies and television shows, including Raindance.tv content. Raindance.tv went live with its first services on Joost in September 2007 and since then has launched channels Watching movies is not like it used to be on the Internet of content on Vuze, Blinkx, Dailymotion, Blinkbox, Jalipo as the latest technology pioneered by companies such as and Nokia video centre. Channels are due to launch on Blinkx, Dailymotion, Babelgum and Joost offers a viewing ZVUE, Babelgum and FilmNight’s mobile portal on T-mobile experience without the small windows, jerky movement and in March 2008 which means Raindance.tv’s content will delayed images (sometimes known as buffering) of the past. already be available to over 65 million viewers. Further It has become more like a television-style experience with deals are now in the pipeline. The packages of content on great pictures and crisp sound. these channels will be regularly refreshed and tailored to the requirements of each partner, for example for Nokia Raindance.tv is launching its consumer website, Raindance.tv will show shorter films and extracts only. www.raindance.tv in April 2008, through which it intends to offer the best of ‘off Hollywood’ film, a blend of Value added services will be a mainstay for Raindance.tv, high-quality, independently-produced, feature and short featuring interviews, behind the scenes reports, movie diaries films, as well as via other IPTV and mobile networks. and pod casts from leading names in front of and behind Raindance.tv will allow users to watch films from around the the camera in independent film. This coupled with an online world, many of which are not available on DVD or at the local learning area will capitalise on Raindance’s expertise in cinema. Raindance Film Festival premiered films such as pioneering film training in the UK, allowing master filmmakers Blair Witch Project, Ring and Ghost World and Raindance.tv and industry professionals to share their expertise with will continue that tradition. Short films ranging from fifteen aspiring directors and producers. seconds to twenty minutes in length form a very important part of the offering. Raindance.tv intends to become the preferred choice for independent film makers seeking a wider audience for their Raindance.tv is also developing a professional online films and an essential viewing destination for anyone who networking service tailored to the global film making wants something innovative and high quality. Future plans community; Raindance.tv intends to use this to build on its include syndicating the brand to local partners who can already strong base of film makers as a source of content manage their own localised channels of film content. and revenues. Users will be able to share information with their peers and submit their own films to be vetted with the best of these being accepted into the Raindance.tv content and published on the site. Aspiring film makers will be able to showcase their work to the industry and to have their work distributed to a global audience via this medium. 0 6 Raindance.tv and its products 2 Driving the revenue Revenues streams will be derived from the following sources. Advertising: On free-to-view video content Raindance.tv intends to serve advertisements before, during and after the film. The Company believes advertising is a key source of revenue and one which will show continued growth as the ability to target advertising improves. Sponsorship of the Raindance.tv site and channels: The Company intends to tie in sponsorship opportunities across its offline and online activities. Film-Makers Network subscription: it is intended that Raindance.tv users will be charged a subscription fee to access premium services on the film makers’ network – including, advertising, professional advice from experts within the industry, discounts, online courses and tutorials, and hosting services. A simpler version of this service is already offered by Raindance Festivals and subscribers to this will be migrated into the Raindance.tv premium subscription in return for a royalty payment to Raindance Festivals. Paid for content: This is where consumers pay for consumption of video content online and via mobile, either as a pay-per-view or subscription model. Raindance.tv intends to offer a range of paid for content through its own site and via distribution partners. E-commerce: Raindance.tv intends to re-sell offline Raindance Training courses, for which it will receive a commission, and to become an affiliate seller of DVD’s of Indie films. Syndication of the brand and business model to key territories is intended from 2009, which would create revenues from license fees and revenue shares. Community tools & content sharing Licensed IPTV channels Web & mobile destinations e-commerce & T-commerce User generated content Syndication & local versions Premium content for web, mobile, podcasting & IPTV Driving the revenue 3 An insight into the world of new media ‘New Media’ is the current buzz-word for the whole film, TV This is the scale of the sea-change. Last year in the UK and media industry. And that is going to continue. Witness Google overtook both Channel 4 and ITV by volume of the arrival of fast-growing and noteworthy companies, led advertising revenues, reporting ad revenues of $4.23 billion by Google subsidiary YouTube; Note the very recent success for the quarter ended September 30, 2007 (an increase of of the BBC’s I-Player initiative.
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