Zillmere Eagles Football Club

2008 W om ens Sponsorship Proposal for YOUR BUSINESS

Contents Page 1.0 Brief History and Profile 3 2.0 The New Direction 6 3.0 Zillmere Community Sports Club and revamped Eagles Clubhouse 8 3.1 Business Model 8 3.2 Community Support 9 3.3 Key Features 10 4.0 Current Usage 11 5.0 The Opportunity 13 5.1 Gold Sponsor 15 5.2 Silver Sponsor 17 5.3 Bronze Sponsor 18 5.4 Additional Advertising 19 5.5 AFLQ Footy Record 19 6.0 Appendix 20 6.1 LED Scoreboard & Umpires Amenities 21 6.2 Field Signage 22 6.3 Zillmere Eagles’ Jumper 23 6.4 Zillmere Eagles’ Shorts 24 6.5 Zillmere Eagles Dress Shirts 25

2 1.0 Brief History and Profile

The Zillmere Eagles Football Club is an Australian Rules Football Club based at O’Callaghan Park Zillmere on the north side of Brisbane. The formation of the club has been a long journey and is the result of a culmination of the joining and restructuring of identities of many former clubs – Windsor, Zillmere, Windsor Zillmere and North Brisbane. The Eagles have operated successfully as a football club in Brisbane for over 80 years however, and are one of the most widely recognised based clubs for continued success and ability to produce players at both State and AFL level.

This journey of the ‘Mighty Eagles’ began way back in 1922 when the Windsor Football Club formed and played in its first year of senior footy in 1924 at Windsor Park. From 1962, when the Club gained assistance from the Lord Mayor – Frank Sleeman, the club obtained the lease of Harry O’Callaghan Park (a foundation member of the Windsor Club), which is still used by the Eagles today and has become the Zillmere & Districts Community Sports Club.

After falling on hard times which saw the Club withdrawing from the competition in 1996, and through much hard work and dedication, a new football club and team was formed to rejoin the competition in 1997. This was aided with the help of the Brisbane City Council, the leadership of Bob Jarvis and a group of loyal Eagles supporters. 1997 saw the Northern Eagles AFC consisting of both Junior and senior football teams back in action. Through this, Eagles supporters have grown an even stronger passion for their team and the fire in their bellies burns strong. In 2007 the Women’s Team joined with the Men’s Senior and Masters Teams to form the core of the Eagles Football Club. In it’s inaugural year the Women’s Team played in the AFL Queensland Division 2 Competition and finished the season as Minor Premiers and Premiers. To further highlight the success of the Women’s Team both Player of the League and Leading Goal Kicker were awarded to their players. In addition to those prestigious awards, two of their players were named in the Under 18 Queensland Team.

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1.0 Brief History and Profile (cont.) 2.0 As a club, The Eagles pride themselves on being competitive, promoting accountability, fairness, integrity, honesty and a teamwork approach to all that we do. It is these values and approaches along with the strong history of this football club that has allowed the Women’s Team to develop and contribute to see that the Zillmere and District Eagles successfully fly the Mighty Eagles’ flag for many years to come. 3.0

In The Weekend Australian (Nov 2007) the Zillmere Eagles was featured as one of the 5 most successful nurseries for AFL quality players in the country. Currently a total of 11 former Eagles are on AFL lists.

Left to Right: Rob Copeland – , Mitch Hahn – Western Bulldogs, Murray Davis – Zillmere Eagles Coach, Jamie Charman – Brisbane Lions, Cheynee Stiller – Brisbane Lions, Ben Warren – North Melb. Kangaroos, Daniel Pratt – North Melb. Kangaroos, Brendan Whitecross – Hawthorn Hawks

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1.0 Brief History and Profile (cont.)

With such a range of individuals inhabiting the area, O’Callaghan Park will be the perfect centre to bring together such people and their families. It is the largest park in Zillmere and on the precinct’s completion will deliver not only quality multipurpose sporting facilities, but also quality social and recreational facilities. The precinct will be a centre for the whole community to utilize and will provide outstanding exposure to businesses who support the Eagles.

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2.0 The New Direction

The O’Callaghan Park precinct in recent times has seen the replacement and enhancement existing facilities to provide a family orientated environment. There has been a significant shift from what in the past has been thought of as solely a football club to a very community based club. Invested into the new precinct was $8.24 million dollars with the Brisbane City Council, and the Queensland Government through its Major Facilities Program, as well as ongoing contributions which will ensure the centre is becomes a Queensland sporting facility icon. The work was completed in stages and includes the following:

a) A new clubhouse to provide a suitable home for the sporting precinct and the community encouraging an outdoor culture with the use of decks overlooking a child play area, mini-golf course and the adjoining sporting fields. b) The improvement of the existing Australian Rules field with the upgrading of the lighting c) A new male and female umpire’s change room with shower facility will be provided to the Australian Rules field d) The reconfiguration of a junior Australian Rules field into a multi-purpose field e) New male and female change rooms, shower and toilet facilities between the proposed fields. This will also provide some public ablutions and referees change room. The existing change rooms will be renovated to assist with large sporting events

6 2.0 The New Direction (cont.)

f) Outdoor Scoreboard providing for 3 LED modules wide @ 1280mm x 2 LED modules high @ 960mm (gives an overall display space of 7.32m2) g) A new par three, nine hole golf recreational golf facility will be provided to greatly increase amenity and community involvement in the park h) A new wetland nature walk and exercise trail with fitness stations is proposed. Informal recreation areas will be provided to further encourage non structured community and family activity at the site i) The dangerous vehicular entrance to the park is to be realigned as proposed by BBC creating a new common entrance at the existing traffic lights intersection j) Additional formal and informal car parking on the site with an access road which will improve vehicular circulation providing a safe environment for pedestrians k) A signage portal at the new entry to give the park precinct a strong identity within the community l) Additional picnicking and child play areas will be provided in other areas of the park

7 3.0 Zillmere & Districts Community Sports Club and Revamped Eagles Clubhouse

3.1 Business Model

The Zillmere and Districts Community Sports Club will become the social centre for the people of Zillmere, catering for all individuals, community groups and schools within the community. With a proud history, the people of Zillmere and the surrounding community will have a place to meet, greet and enjoy.

The newly constructed clubhouse will offer a family oriented environment for dining, entertainment and functions as well as a modern and attractive facility for spectators and the resident sporting clubs at O’Callaghan Park.

To support the needs of the diverse range of sporting activities at the O’Callaghan Park precinct, a commercially viable operation is required.

8 3.0 Zillmere & Districts Community Sports Club and Revamped Eagles Clubhouse (cont.)

3.2 Community Support

The new precinct has been designed with a strong visual appeal, and the club building has been scaled to present a safe, non threatening environment with a casual family atmosphere to encourage a sense of ownership within the whole community.

Already the support of the local community is evident. Patronage of the new clubhouse is strong and growing rapidly. People are excited when they come to the new facilities and are proud to be associated with it. Local businesses are equally supportive.

17,000 vehicles pass the facility frontage on a daily basis ensuring its visibility and emphasizing its place as an important addition to the local business, entertainment and sporting scene.

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3.0 Zillmere & Districts Community Sports Club and Revamped Eagles Clubhouse (cont.)

3.3 Key Features

The new clubhouse and revamped old club features:

a) Outdoor deck with al fresco dining to create an outdoor atmosphere b) Indoor dining with breakfasts, morning coffees, light lunches and grilled evening meals c) Gaming lounge and licensed bar d) Outdoor sport viewing areas e) Meeting rooms and function facilities (renovations in this area are still ongoing) f) Community history incorporated into design

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4.0 Current Usage

On a weekly basis, patronage for the Clubhouse itself is close to 8000 people. This is not including the 5000 other persons who service the sporting facilities, function areas and PCYC. The following is a breakdown of this usage;

a) Daily patronage from the 10 local high school and primary schools in the Zillmere and surrounding suburbs. b) Nightly training venue for the Zillmere juniors, seniors, masters and ladies Australian Rules teams. c) 12 home games for the Zillmere AFLQ State League side. Attendances average in excess of 1200 persons per game. Free to air TV station Briz 31 broadcasts a minimum of 4 of these home games per year. d) Numerous recreational and touch football competitions take place on weeknights. e) Host venue for Lions Cup, Jonathon Brown Cup, Carol Berry Cup, Future Stars Cup and Cup Competitions. f) Administrative offices for the 16 Junior Development officers employed by the AFL for the South East Queensland area. g) U/16 Australian Australian Rules 2006 Championships. h) Junior Clubs including 8/10/12yrs team competitions. i) Australian Rules Juniors Grand Final weekend in 2006 and 2007, 15 Grand Finals played in 2 days with over 6000 people in attendance.

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4.0 Current Usage (cont.)

j) Olympic standard Weightlifting club operating in the Zillmere Eagles Gymnasium k) PCYC Centre catering for vacation and after-school care, gymnastics, boxing, martial arts and other recreational activities. l) Function Centre used by local businesses, community groups and families. m) The new clubhouse fitted with bistro, bar and gaming open daily for coffee, lunch, dinner. Regular entertainment is also held within the clubhouse with events appealing to young and old.

12 5.0 The Opportunity

Thank you for considering sponsorship of the Zillmere Eagles Football Club at the O’Callaghan Park Precinct, Brisbane’s most exciting community sporting complex.

As an Eagles’ sponsor your company will join an exclusive group of businesses who have recognized the value of supporting community sport and the potential to leverage marketing opportunities to this niche market. With over 400 sporting teams playing or training at O’Callaghan Park your business will primarily be targeting healthy and active locals from the ages 7-35 and parents and supporters who are generally aged 35-55. And now with the presence of our clubhouse and other developments at the O’Callaghan Park precinct, this market range will expand, from infants who utilise the playground through to the elderly who service the clubhouse and its facilities.

The main field where your signage will appear is utilized 7 days a week by different AFL teams and divisions including the Zillmere juniors, seniors, masters and ladies. It is not only the football club which utilizes the field but also local schools, other sporting teams such as touch football and athletics, and local competitions take advantage of our facilities by holding their events on this high quality surface. In 2006 the O’Callaghan Park precinct won the tender to hold the AFL Brisbane Juniors Grand Finals weekend in September which saw over 6000 people service the precinct in two days, we have won it again this year and the day should be a success once again. The Zillmere Eagles Senior side competes in the AFLQ State League Division and therefore this field must meet the requirements of this league. In fact we believe, due to the exceptional condition of the oval is that it is of the highest standard of the State League fields.

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5.0 The Opportunity (cont.)

The fields are and have been maintained to a high standard throughout the drought with water harvesting initiatives implemented to comply with restrictions. Partnerships with field maintenance professionals have seen the efficient preservation of the fields. Sporting groups are able to access fields which are still of a high and safe standard even though the drought has seen many other fields in the local area close and therefore these fields are always in high demand.

The main field provides lighting of 500 Lux. Apart from the Gabba, Suncorp Stadium and ANZ Stadium this facility boasts the best and strongest lighting in Brisbane. Therefore we provide the best lighting in the State League Division. Another special feature of the main field is that is has an Outdoor Scoreboard providing for 3 LED modules wide @ 1280mm x 2 LED modules high @ 960mm. This gives the Australian Rules field a highly visible and professional scoring system. This is the most modern scoreboard facility in the State League Division. This can be viewed in Appendix 6.1 – LED Scoreboard & Umpires Amenities.

With your contribution will come a range of advertising opportunities. This relationship is one that will hopefully see future projects and endeavors carried out. The following is the sponsorship package and a list of benefits your company will receive if accepting this proposal;

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5.0 The Opportunity (cont.)

5.1 THANK YOU FOR CONSIDERING SPONSORSHIP OF THE ZILLMERE EAGLES FOOTBALL CLUB WOMEN’S TEAM.

ó With your contribution will come a range of advertising opportunities. This relationship is one that will hopefully see future projects and endeavours carried out. The following three sponsorship packages and list of benefits your company will receive if accepting this proposal. Please note that this is a proposal only and all sponsorship packages are available for negotiation.

Gold Sponsorship - $5000 Company name and advertising to appear on/in: ó team dress shirts ó playing jumper ó playing shorts ó training singlet ó team bag ó signage at O’Callaghan Park ó team banner to be used at quarter time breaks ó Official Eagles AFC website ó Women’s Team MySpace website ó LCD Scoreboard at all home games ó all Women’s Team media coverage and releases ó all Women’s Team and Eagles events ó Footy Record five times through-out the year

Special Events

15 ó Two tickets to attend the end of year Best and Fairest Presentation function (to be held either at the Sofitel or Hilton Hotel) ó Tickets and invitation to attend all Zillmere Eagles and Women’s Team functions through out the year.

Silver Sponsorship - $3500 Company name and advertising to appear on/in: ó team dress shirts ó playing jumper ó team banner to be used at quarter time breaks ó Official Eagles AFC website ó Women’s Team MySpace website ó LCD Scoreboard at all home games ó all Women’s Team media coverage and releases ó all Women’s Team and Eagles events ó Footy Record three times through-out the year

Special Events ó Two tickets to attend the end of year Best and Fairest Presentation function (to be held either at the Sofitel or Hilton Hotel) ó Tickets and invitation to attend all Zillmere Eagles and Women’s Team functions through out the year.

Bronze Sponsorship - $2000 Company name and advertising to appear on/in: ó team dress shirts ó team banner to be used at quarter time breaks ó Official Eagles AFC website ó Women’s Team MySpace website ó LCD Scoreboard at all home games ó all Women’s Team media coverage and releases ó all Women’s Team and Eagles events

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Special Events ó Tickets and invitation to attend all Zillmere Eagles and Women’s Team functions through out the year.

Description of Sponsorship Benefits

Team dress shirts are worn to all games and at all team events. Please see images (page 10 and 11) for possible placement of your company name on the Women’s Team playing jumper and shorts. Please note that this image is of the 2007 playing jumper and shorts and this design may be modified in 2008.

The main field, where your signage will appear is utilised 7 days a week by different AFL teams and divisions including the Zillmere Juniors, Seniors, Masters and Womens. It is not only the football club which utilises the field but also local schools, other sporting teams such as touch football and athletics and local competitions take advantage of our facilities by holding their events at this high quality venue.

In 2008, the Brisbane Juniors Grand Finals weekend will again be held at O’Callaghan Park with over 6000 players and spectators to the ground in the two days. The Zillmere Eagles Senior Men’s Team competes in the AFL State League Division and therefore the field is in exceptional condition and hosts several teams in this division, which will maximise your company’s exposure.

The LCD Scoreboard is highly visible and a professional scoring system. It is the most modern scoreboard facility in the State League Division and is utilised by the Women’s Team. Your company name will appear on the scoreboard at every home game.

The Footy Record is an AFL Queensland booklet produced that features information about all State League Division games. Advertising of your company in the Footy Record would coincide with home games. This Footy Record is sold at ALL State League Division Games from the Gold to Sunshine Coast as well Brisbane, so this is a great opportunity to promote your company and its association with the Zillmere Eagles Women’s Team.

17 5.6 ZILLMERE EAGLES CLUB MEMBERSHIP All sponsors will automatically receive two (2) full memberships to the Zillmere Eagles Football Club, including a Zillmere Eagles Supporters Polo shirt. 6.0 Appendix

6.1 LED Scoreboard & Umpires Amenities 6.2 Field Signage 6.3 Zillmere Eagles’ Jumper 6.4 Zillmere Eagles’ Shorts 6.5 Zillmere Eagles Dress Shirts

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