RNZ Marketing & Comms Manager

POSITION DESCRIPTION Position title: Marketing and Communications Manager Reports to: CEO Office location: Colgan High Performance Centre, Mighty River Domain, Lake Karapiro, Cambridge Employment Status: Permanent full time Direct Reports: Nil ROWING NEW ZEALAND OVERVIEW Rowing New Zealand (Rowing NZ) is the national sports organisation (NSO) for all rowing in New Zealand, as recognised by Sport New Zealand, High Performance Sport New Zealand (HPSNZ), the New Zealand Olympic Committee (NZOC), the New Zealand Paralympic Committee (NZPC) and FISA Rowing NZ is responsible for the management and development of the sport through club and community level participation and is responsible for the international teams representing New Zealand from the juniors to the successful elite team, including World Championships and Olympic Games. It is structured across the areas of high performance (athletes, coaches, support staff and athlete development), and domestic & admin (domestic rowing (including club, school, university, masters and para) , marketing and communications, finance and administration). Rowing NZ’s key purpose is to foster and promote the sport of rowing in New Zealand in all its forms and classifications and in particular: • Competitive and recreational rowing amongst Clubs who are members of the Association: • Rowing within and amongst secondary schools and universities and their inclusion in the competitions and development programmes promoted by Rowing NZ and its Associations; • Competitive and recreational Masters rowing; • International competition amongst rowing nations and the participation therein by New Zealand crews; • High performance programmes for rowers who aspire to participate in international competition; • Para rowing; • Coastal rowing; • Indoor rowing; • The recruitment, training and qualification of boat race officials to the standards required for the implementation of both Rowing New Zealand and FISA’s Rules of Racing; • The recruitment, training and qualification of coaches to serve at school, university, club and national levels of the sport; ORGANISATIONAL VALUES TRUST TOGETHER - we are one team • We achieve when we are aligned, inclusive and respectful. • We maintain transparency and fairness through communication across the organisation. • One person’s success is everybody’s success. CONTINUAL IMPROVEMENT - we seek to be better • We are curious and open minded, combining our strong work ethic with innovation to make our organisation a great place to work. • We learn from our mistakes and embrace pressure as a privilege. ACCOUNTABILITY – own our own outcome • We act with integrity and take responsibility while holding each other to our standards. CARE - we are supportive • We show empathy and understanding for other people in our team. • We respect our peers by valuing their opinions and role. • We converse honestly and kindly. We care about people first. HONOUR - we are proud to be part of history • We respect New Zealand’s rowing history. • We are humble as we strive to inspire the next generation and our country. OVERVIEW OF THE DEPARTMENT The marketing department oversees the planning and management of all marketing and communication activities, including the development and implementation of a cohesive, compelling and innovative annual marketing calendar of core events, the creation and distribution of all news/events and information surrounding domestic and international rowing and supporting the ongoing growth and development of the two biggest domestic regaattas (Rocket Food New Zealand Rowing Championships and Aon Maardi Cup). CEO General Marketing and GM High Rowing Manger Manager Communications Office Manager Performance Finance Manager KEY PURPOSE OF ROLE The overall purpose of this position is to build the domestic and international profile of rowing in New Zealand through highly effective marketing strategies and communication. Ensuring the Rowing NZ brand maintains a high regard by its many stakeholders – including the NZ rowing community and the NZ public. KEY FUNCTIONS OF THE ROLE Marketing and Communication Plan • Develop and implement a marketing and communications plan which complements and enhances the Rowing NZ strategic plan. • Develop, manage and ensure the execution of an annual marketing calendar that will maximize all possible positive media and community and sponsor exposure. Digital • Manage all Rowing NZ content across social media platforms, including content and community engagement. • Manage all Rowing NZ content across website and App platforms. • Manage all website and App development. Print /Publications • Oar Sport Magazine o Produce three issues of Oar Sport magazine each year. • Other o Collate and manage the publication of annual reports. o Manage the process (and publication of, for ‘general’ news) of external electronic newsletters. o Produce event programmes for key domestic regattas. o Manage publication of any on-going collateral required by media (including media guides). Media • Build and maintain positive working relationships with domestic and international media. • Optimise all media opportunities available for domestic and international news/events. • Display adaptability and flexibility to provide appropriate responses to unexpected media, athlete or organisation change. Sponsor Management • Ensure sponsors achieve maximum brand exposure throughout key domestic events. • Ensure sponsors are provided with maximum opportunity to increase brand awareness and engagement on an on-going basis. • Ensure sponsors have regular access to Rowing NZ collateral (i.e. photography, news) • Ensure sponsors are presented with brand exposure opportunities on an on-going basis. Reporting • Provide appropriate regular reporting to CE and GM Finance on marketing and communications activities. KEY RELATIONSHIPS 1. External a. Sponsors b. Domestic and international media c. Domestic rowing community d. World Rowing e. NZOC 2. Internal a. CEO b. GM Finance c. HP Athlete Development Leader d. Rowing Manager e. Rowing NZ Athletes f. Coaches PERSON SPECIFICATIONS • Knowledge and Qualifications Desired: • Tertiary qualification in marketing and/or communications • Key Competencies and Behaviours Required: • Excellent interpersonal and communication skills • Exceptional attention to detail, with the ability to problem solve and think laterally. • Ability to work to deadlines • Ability to work flexibly with interruptions • Excellent organisation skills • Ability to work with a diverse stakeholder group • Passion to support and contribute to Rowing NZ • Key notes: • Domestic travel • Out of hours travel to support domestic regattas • Out of work which may be across time international zones to support events .

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