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The Bestseller Experiment-Writers !1 Welcome, brave writer… You’ve heard the podcasts, you’ve signed up to the mailing list, you’ve defeated the three-headed dragon at the gates of development hell (entirely optional… most people skip that part) and now you have access to the exclusive Writers’ Vault of Gold, the written repository of the best gems of wisdom from our wonderful guests on the Bestseller Experiment podcast. This book is our gift to you, a magic sword on your hero’s journey, as you too slay your demons of procrastination and goblins of, er, writer’s block* Whatever. It’s a free book full of writing tips from industry experts. Free! And it will continue to update and expand throughout the fifty-two weeks of the Bestseller Experiment challenge. Look out for future weekly summaries by email. You can download the latest version of the eBook at any time — completely free! — using the link on the Writers’ Vault of Gold email when you first subscribed. And if you’ve found this book useful and would like to contribute to the running of the podcast and this project, please visit our page at patreon.com/bestsellerexperiment !2 As supporters, we’ll include your name in a special acknowledgments section at the back of this book. So enjoy these top tips, take what you need from the vault to enrich your story and join us in the Bestseller Experiment Challenge to tell the world your story. *This metaphor is rapidly running out of steam. !3 About the Marks London-based author and screenwriter Mark Stay co-wrote the screenplay for Robot Overlords which became a movie with Sir Ben Kingsley and Gillian Anderson, and premiered at the 58th London Film Festival. Having worked in bookselling and publishing for over twenty years, Mark is an author-on-the-inside and has seen the triumphs and harsh realities of the publishing industry. On the other side of the pond in Vancouver, fellow-Brit, bestselling recording artist and wannabe author Mark Desvaux has started twenty books and never finished one. As an eternal optimist and someone who coaches people to follow their dreams, Mark D is fascinated by the parallels between the music and publishing industries. Signed to Warner, with critically-acclaimed albums (Urban Myth Club) and appearances at festivals such as Glastonbury, he wonders if it is possible to translate his success as a recording artist into the book world. @markstay @4000Saturdays# !4 CONTENTS Welcome, brave writer… 2 About the Marks 4 CONTENTS 5 Join the Bestseller Experiment Challenge! 7 Episode 1: Vics Tranter - Know Your Reader 8 Episode 2: Juliet Ewers & Sam Eades - Don’t Cheat The Reader 12 Episode 3: Shannon Mayer - The Work Ethic & Your Muse 18 Episode 4: Joanne Harris - Chocolat & Sheds 26 Episode 5: NaNoWriMo Special With Grant Faulkner 33 Episode 6: Bryan Cranston - Sneaky Pete Versus Staying Authentic 39 Episode 7: Michael Connelly - Bosch and Being Relentless 45 Episode 8: NaNoWriMo - The Muddy Middle With Grant Faulkner 54 Episode 9: Joe Abercrombie - Dancing Naked In The Rain 59 Episode 10: Robin Stevens - Middle Grade Murder & Bun Time 65 Episode 12: Maria Semple - Beware The Voice Of Self-Sabotage 76 Episode 13: Michelle Paver - Research To The Extreme 80 Episode 14: John Connolly - There Is No Formula 85 Episode 15: Mark Huckerby & Nick Ostler - Peter Rabbit vs Werewolves96 Episode 16: Federica Leonardis & Sonya Lalli - How Do I Get An Agent? 109 Episode 17: The Triumphant Return Of Shannon Mayer - Hybrid Authors, Intent & Collaboration 123 Episode 18: Behind Sarah Pinborough’s Eyes! 129 Episode 19: Joe Hill And The Head In The Refrigerator 144 Episode 20: Kindle Direct Publishing with Darren Hardy 164 Episode 21: Mark Dawson - From Mainstream Obscurity To Indie Success 173 Episode 22: Ben Aaronovitch and the great bollocking… 181 Episode 24: Liz Fenwick & The Crows Of Doubt 203 Episode 25: Shannon Mayer - The M Word 219 !5 Episode 26: Lucy Vine and Katie Seaman - Author & Editor In A Hot Mess 226 Episode 27: Jo Ho - From Script, To Screen, To Book 238 Episode 29: Kate Harrison - Insight Into Bestsellerdom 250 Episode 30: David Shelley - The Future Of Publishing 264 Episode 31: Julie Cohen - Fear And The Praise Sandwich 276 Episode 32: Legal Eagles - Keith Mathieson and Paul Joseph 291 Episode 34 - Into The Woods with John Yorke 306 Episode 35 - The Incredible Tenacity Of Mark Edwards 324 Episode 36 - Susan Kaye Quinn For Love Or Money 344 Episode 37 - Susan Kaye Quinn Part Two: Go For Launch 358 Episode 38 - Erica James From The Heart 366 Episode 39 - Karen Ball, Author Quest! 375 Episode 40 - Laura Barnett’s Greatest Hits 391 Episode 41 - Deon Meyer Fever 408 Episode 43 - Martina Cole, Dangerous Lady 417 Episode 44 - Jennifer Niven 426 Heart First 426 Episode 45 - Katherine May - Creative Writing Cocktails 441 Episode 51 - The Impossible Choices of Samantha King 459 Episode 54 477 The Mighty Joanna Penn 477 Bibliography: 496 Websites & Useful Links 497 Was this book forwarded to you…? 499 Contacting The Two Marks 500 Scrivener - the official writing app of the Bestseller Experiment 502 !6 Join the Bestseller Experiment Challenge! Even if our attempt to write a bestseller turns about to be a complete disaster, we’re positive that at least one of you out there has the skills to pulls this off. Maybe you’ve got a draft of a novel that’s sitting in a drawer that would benefit from the wisdom of our guests? Or maybe, like us, you’re starting from scratch and relish the challenge? Whoever you are, we want you to top the charts and we’d love to hear your story as you join us on this insane adventure. We're online: Facebook - facebook.com/bestsellerexperiment Twitter - twitter.com/bestsellerxp Patreon - patreon.com/bestsellerexperiment Send us a message here: bestsellerexperiment.com/contact And if you’ve enjoyed the podcast do please give us a rating and review on iTunes, these really help us keep the challenge going: http://bestsellerexperiment.com/itunes And visit it us at http://bestsellerexperiment.com to ask questions and get the latest news. Thank you so much for joining us and keep writing! Marks Stay & Desvaux !7 Episode 1: Vics Tranter - Know Your Reader Vics Tranter has been working at the Orion Publishing Group in the UK for three years and in that time she has been leading the drive to ensure that the voice of the consumer is heard in the publishing process. She conducts surveys, focus groups and looks at consumer and industry data to integrate these insights to all areas of the business from editorial to marketing to sales. We were both terrified and inspired by Vics’ research. We started by asking her a simple question… Who buys books? Four in five people will have bought a book in the last year, which is absolutely huge, they might only be buying one book, or they might be buying lots of books, but four in five have bought a book… Crime and thriller comes out as the genre that people are reading most. About a third say they’ve read a crime and thriller book in the last year. !8 Titles: keep it simple: When you’re looking at titles it helps to have one that’s easy to remember. It sounds really simple, but if you want your average Joe consumer to tell their friends about it — which is one of the key ways that people find out about books — you need to be able to remember that title, so Gone Girl, The Girl On The Train, they’re all quite simple, easy to remember titles. Pioneers and passionate readers: One of the ways to gain momentum for an author is to start at the core: think of who those key influencers are, those uber passionate people, the book pioneers, the people who are looking for information before you even know what the information is. They’re looking for new books, they’re following and talking about their favourite authors on social media, they’re writing blogs about books, and those influencers are absolutely key because those are the people that are then going to talk to the passionate readers - who haven’t got time to discover the books — but they want a trusted source to get information on the next book to read to add to their list. I think one of the biggest issues as publishers that we have to overcome is how people discover books and still the main way that people find out about books is word of mouth. “The passionate readers tend to be women aged 35-45.” !9 People who only read one book a year: A book is a big investment for a lot of people, so they want to know that it’s going to be a page- turner… that they can take on holiday with them, and it’s those passionate readers that are going to recommend that one book, so you need your book to be that one book that everybody talks about. On twists and suspense: If you want to get that word of mouth recommendation, having a twist is a brilliant sell. You don’t have to tell your friends about it, but you have to say “Ah, there’s something in that book that you’ll just love” and it almost doesn’t matter what genre it is. How to understand your readers: Talk to them. About issues, what they like to read, getting a real understanding how reading fits into their life would probably give you a good indication of the things they would like to read about.
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