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Fondazione Aquileia : Innovative Tools to Bring New Audiences to an Archaeological Site © Gianluca Baronchelli

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Fondazione Aquileia : Innovative Tools to Bring New Audiences to an Archaeological Site © Gianluca Baronchelli Fondazione Aquileia : Innovative tools to bring new audiences to an archaeological site © Gianluca Baronchelli • Access to culture • Attractiveness of the territory • Digitisation • Education • Intercultural dialogue • Better governance Context With 1,230,000 inhabitants, the Friuli Venezia Giulia region has always been an important meeting place of cultures between Western and Eastern Europe. The regional economy mainly relies on small and medium sized enterprises specialised farming and tourism. The town of Aquileia was founded by the Romans in the second century. At that time it was a major European city and counted 100,000 inhabitants. Today only 3,500 live there and the population is ageing. Aquileia is a rural town with an economy based on agriculture. Despite its small size, Aquileia is home to various cultural organisations, thus offering a vibrant cultural context. Aquileia’s archaeological site has been on the UNESCO World Heritage list since 1998. The site includes the remains of ancient houses and paved roads, numerous mosaics, residential neighbourhoods. revealing the city’s urban history, late antique walls, market structures, burial places and a basilica complex. Some of the remains date back from the first century BC. Culture, creativity and tourism are a specific priority area within the “smart specialisation strategy” developed by the Friuli Venezia Giulia region as part of the 2014-20 ERDF operational programme. The region foresees developing and consolidating local cultural and creative industries. Organisations, such as the Fondazione Aquileia, active in the fields of archaeology, restoration of mosaics and stones, architecture, graphic design, communication and ICTs will be supported by this policy. Fondazione Aquileia Fondazione Aquileia is the body in charge of the Developing transnational cooperation through EU- management and valorisation of the archaeological funded projects, in particular with countries from the site. It was founded in 2008 to improve coordination Balkan region, is also a key objective of Fondazione among government entities dealing with the Aquileia. These include “Tech-tour” , linking technology conservation and enhancement of the cultural and tourism to promote two European cultural routes heritage of Aquileia and to strengthen the cultural through Aquileia (one Roman and one Byzantine) via and touristic potential of the archaeological site. the use of new augmented reality technologies, and Fondazione Aquileia opens the site to the public, “EXPO AUS” (EXtension of POtentiality of Adriatic prepares strategic plans, promotes the development UNESCO Sites). The latter provided a comparative of cultural tourism and carries out operations of analysis of management plans of UNESCO sites. research, conservation and restoration. The project also enabled sharing experiences on management and technological innovation and Fondazione Aquileia developed participatory fostered cross-border cooperation. processes and implemented new cultural and promotional activities, thereby strengthening the positioning of the archaeological town as a hub for Challenges culture. The following events and activities have been In Aquileia the heritage site covers the whole town. developed in order to attract new audiences: Both archaeological and urban priorities exist and • The Aquileia archaeological film festival. it is hard to find the right balance between the conservation of the area’s cultural heritage and the • “Tempora in Aquileia” (“Reenactment of the city’s daily life. Another challenge lies in securing Foundation of Aquileia”), a three-day annual funding for the maintenance of the archaeological event with re-enactments of historical scenes site. from the Roman times. Implementation challenges: • Different bodies (at national, regional and local level) have competences on archaeological sites; the dialogue and coordination among them can therefore be difficult. • The city is situated next to key touristic attractions (Trieste, Grado and Venice), making it hard for Aquileia to be visible. © Tempora in Aquileia • The “Aquileia Lab”, an educational laboratory for young children inspired by the lives of the ancient Romans. In parallel Fondazione Aquileia has developed a series of innovative tools and products to increase the attractiveness of the archaeological site, including: • 65 3-D reconstructions of the most relevant parts of the archaeological site, 12 videos, and interactive information boards. • The “Antica Aquileia 3-D” app, which provides an overview of the city as it appeared in ancient times, thanks to 3-D reconstructions. Budget and financing Impact The total annual budget of the Fondazione is around The number of visitors in Aquileia has been increasing €2 million. Most of it (86%) comes from the Friuli thanks to new activities and investment in innovative Venezia Giulia region; the rest comes from the tools to present the site. The opening of the Südhalle’s national administration (5%), Udine province (4%), mosaics (more than 300 m2 of mosaic pavements European funds for specific projects (3-4%) and discovered at the end of the 19th century and never private investors. before presented to the public) attracted 30,000 visitors in 2013 and 20,000 in 2014. The Aquileia Archaeological Film Festival attracts an audience of more than 3,000. The three editions of “Tempora in Aquileia” attracted more than 400 performers and thousands of visitors. In Aquileia, the average expenditure of foreign tourists per day (€107)is above the national average. Fondazione Aquileia has also contributed to a local change of mentality. Archaeology is no longer seen only as an obstacle to agricultural activities but as an important part of the local economy. The participation of Aquileia in five transnational projects has attracted researchers and archaeologists from various countries. In 2015 the archaeological site of Aquileia was rewarded with a Europa Nostra award for the conservation of the palaeochristian mosaics of the © Fondazione Aquileia basilica complex (dating to 1031). © Gianluca Baronchelli Sustainability Fondazione Aquileia is strengthening its relations at Tips local, regional and international level through different networks and collaborations. The Fondazione is Make effective use of ICT to foster audience actively participating in drawing up a UNESCO development. management plan with a joint approach with other Rely on a multilevel governance system sites on the Adriatic. Moreover several applications gathering public institutions at local, regional for European-funded projects are under development. and national levels. While the partners provide strong financial support they also give Fondazione Aquileia a certain autonomy Management level and partners to implement its projects. Fondazione Aquileia’s institutional partners are the Maintain and foster the presence of a lively Italian Ministry for Culture and Tourism, Friuli Venezia local cultural context. The city of Aquileia Giulia region, Udine province, Aquileia municipality hosts around 14 associations involved in and the archdiocese of Gorizia. the activities of studying and enhancing Fondazione Aquileia benefits from great autonomy archaeological heritage. It attracts tourists thanks to its specific status of “participatory all year long, even in the low season, thus foundation” under Italian law. This model, between a making the archaeological heritage a strong foundation and an association, facilitates the transfer pillar of the local economy. of cultural goods or money towards the valorisation of cultural heritage, for non-profit use. The Ministry of Culture transferred the management competence of the archaeological site, and the archdiocese of Gorizia the management of the Basilica’s ensemble, to the Fondazione Aquileia. The municipality of Aquileia provided the building that hosts Fondazione Aquileia’s headquarters. The local population is actively involved in Fondazione Aquileia’s development strategy. A “Committee Agenda 21” composed of local stakeholders makes direct proposals and suggestions to the management board of Fondazione Aquileia. © Gianluca Baronchelli Links : Contact : www.fondazioneaquileia.it Anna Del Bianco, Head of the Regional Department for Culture, Sports and Solidarity www.temporainaquileia.eu [email protected] www.cultureforcitiesandregions.eu.
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