LET’S CRUISE! A Winning Cruise Strategy for Northern New Brunswick Submitted to: Province of New Brunswick Tourism, Heritage and Culture by Melanie Colpitts AQUILA PO Box 6895, 10 St James Street Saint John, New Brunswick E2L 4S3 Email:
[email protected] T 506/633-1224 F 506/658-0969 June 2013 Table of Contents Executive Summary ..................................................................................................................................... 4 1. Introduction .......................................................................................................................................... 7 1.1. Background Information .............................................................................................................. 7 1.2. Objectives & Key Considerations ................................................................................................. 7 1.3. Methodology ............................................................................................................................... 8 1.4. Port Selection Process ............................................................................................................... 10 1.5. Key Terms .................................................................................................................................. 11 2. Key Findings for Success in the Cruise Market ................................................................................... 12 2.1. Critical Keys to Success in the Cruise Market ...........................................................................