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BUDGET MESSAGE Fiscal Year 2020 - 2021

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BUDGET MESSAGE Fiscal Year 2020 - 2021 BUDGET MESSAGE Fiscal Year 2020 - 2021 In accordance with the Local Government Budget and Fiscal Control Act (North Carolina General Statute 159), herein lies a concise explanation of the Town of Zebulon’s goals fixed by the budget for fiscal year 2020‐2021. 1003 North Arendell Avenue Zebulon, North Carolina 27597 (919) 269‐7455 www.townofzebulon.org TABLE OF CONTENTS Page A ‐ Budget Message Budget Message 1‐16 Budget at a Glance A‐1 Budget Ordinance (Draft) A‐2 B ‐ Recommended Budget Budget Summary B‐1 General Fund Revenue Summary B‐2 General Fund Revenue Detail Budget B‐3 General Fund Summary Expenditure Budget B‐7 General Fund Departmental Expenditure Governing Body (410) B‐8 Budget & Finance (420) B‐12 Administration/HR/IT (430) B‐13 Contract Services‐Taxes (450) B‐14 Planning (490) B‐15 Police (510) B‐16 Fire (530) B‐17 Parks & Recreation (620) B‐18 Public Works Stadium (470) B‐19 Property & Project Management (500) B‐20 Operations (520) B‐21 Streets (560) B‐22 Powell Bill (570) B‐23 Sanitation (580) B‐24 Stormwater (590) B‐25 Community Development (690) B‐26 C ‐ Requested Budgets Governing Body (410) C‐1 Budget & Finance (420) C‐22 Administration/HR/IT (430) C‐29 Contract Services‐Taxes (450) C‐46 Planning (490) C‐47 Police (510) C‐70 Fire (530) C‐94 Parks & Recreation (620) C‐106 Public Works C‐142 Stadium (470) C‐195 Buildings & Grounds (500) C‐196 Streets (560) C‐197 Powell Bill (570) C‐198 Sanitation (580) C‐199 Stormwater (590) C‐200 Community Development (690) C‐201 1 Page D ‐ Schedules Fee Schedule D‐1 List of Authorized Positions D‐12 Salary Schedule D‐13 E ‐ Recommended Capital Improvement Plan Capital Improvement Plan Spreadsheet E ‐ 1 F ‐ Requested Capital Improvement Plan Streets & Thoroughfares F‐1 Walk Zebulon F‐17 Stormwater F‐27 Fleet Management F‐42 Information Technology F‐71 Property Management F‐76 Community and Economic Development F‐103 Service Equipment F‐117 G ‐ Appendix Elected Officials, Appointed Officials & Staff G‐1 Organizational Chart G‐2 Definitions G‐3 Handouts/PowerPoint Presentations 2 BUDGET MESSAGE Fiscal Year 2020 - 2021 In accordance with the Local Government Budget and Fiscal Control Act (North Carolina General Statute 159), herein lies a concise explanation of the Town of Zebulon’s goals fixed by the budget for fiscal year 2020‐2021. 1003 North Arendell Avenue Zebulon, North Carolina 27597 (919) 269‐7455 www.townofzebulon.org BUDGET MESSAGE FISCAL YEAR 2021 Mayor Matheny, Mayor Pro-Tem York, and Commissioners Baxter, Clark, Loucks, and Moore: Submitted herein, in accordance with the Local Government Budget and Fiscal Control Act, is the proposed Town of Zebulon Budget for Fiscal Year 2021. The recommendations proposed within the FY 2021 Budget Ordinance reflect a prioritized re-investment of the community’s financial resources into the labor, equipment, materials, facilities, and infrastructure used to support, or advance upon, the community goals identified in the Zebulon 2030 Strategic Plan. The enclosed FY 2021 Operating and Capital Budget and the FY 2022 – FY 2027 Capital Improvement Plan provide details of the recommendations proposed within the FY 2021 Budget Ordinance. BACKGROUND In 2017, the Town of Zebulon undertook a year-long, community-engagement effort to discern citizens’ perspectives of an “ideal Zebulon”. This effort produced the Zebulon 2030 Strategic Plan which summarized the Vision, Mission, and Focus Areas necessary to maintain or achieve the “ideal Zebulon”. The Board of Commissioners adopted this plan in June 2018. The enclosed Budget and the accompanying Capital Improvement Plan fund the foundational programs and projects necessary to realize the goals envisioned for Zebulon 2030. This Budget Message highlights a few of the representative programs and projects addressing goals of the Vibrant Downtown, Growing Smart, and Small- Town Life Focus Areas. A vibrant, growing community that maintains its small‐town charm and heritage. Page 2 of 16 VIBRANT DOWNTOWN Downtowns benefit their community economically, socially, and culturally. Economically, downtowns combine multiple uses on smaller lots within existing municipal service areas, thereby generating more tax revenue per square foot without requiring the expansion of municipal services. Socially, downtowns provide a variety of public spaces open to, and claimed by, the greater community. Culturally, downtowns reflect the community’s unique history and identity through architecture and layout. Investment and care of a downtown communicates, internally and externally, a community’s commitment to vibrancy, growth, heritage, and small-town charm. Alley Activation and Connectivity As is the case with most rail-towns, Zebulon’s grid of properties and streets were laid out to support operations along the Raleigh and Pamlico Railroad1. The properties were exclusively intended for private enterprise and the streets funneled all traffic to a singular point – the depot.2 In Zebulon, this means no public spaces and one primary roadway in downtown. Developing a common area, and/or more fully utilizing public right of way, in downtown is essential to address Vibrant Downtown and Small-Town Life goals.3 The FY ’20 Budget appropriated funds to acquire and improve underutilized private property in downtown for public events or open space. Acquiring, or leasing, private property is proving to be problematic, cumbersome, and time-consuming. The FY ’21 Budget rolls the funds previously budgeted for Town Commons into Alley Activation. This project will focus on improving property the Town already owns by opening up the space for more pedestrian activity and introducing electric service to support private and public events such as festivals and concerts. This project will also connect the alleys across North Arendell to increase pedestrian safety and decrease vehicular speeds downtown. The details of this project are included in the Community and Economic Development Requested Capital Budget. 1 Little River Historical Society. Railroad Born, Citizen Bred: A Century of Life in Zebulon. 2006 2 Hudson, John. “Towns of the Western Railroads.” Great Plains Quarterly, 1982 3 Zebulon 2030: “develop events, entertainment, and cultural attractions to draw people downtown”, “enhance and create more community gathering places” Page 3 of 16 NC Main Street: Downtown Associate Community Program The National Main Street Program (MSP) has its origins in the historic preservation movement. In response to suburbanization, where construction of multi-lane highways facilitated suburban shopping malls and pulled traffic away from downtowns, the MSP offered the structure for downtown businesses to organize and collectively market their retail services. The North Carolina MSP is coordinated and supported by the NC Department of Commerce. The program offers member communities technical (market analysis, design), educational (annual NC Main Street networking conference, Board member training), and financial (Main Street Solutions Fund Program) assistance on promoting, designing, and managing the economic vitality of their downtowns. The FY ’20 Budget funded Zebulon’s successful effort to gain admission to the competitive Downtown Associate Program. As an Associate Member, Zebulon must now complete a three-year program of successive investments in training, staffing, and programming before the NC Main Street Community designation is considered. The FY ’21 Budget funds the investments supporting this matriculation.4 Branding: Wayfinding (Phase I) Wayfinding is a network of signs advertising and promoting a community’s distinctive image – its brand. What the signs look like, where they are placed, and what they highlight are all the result of, and support, the community’s brand. Brand communicates a community’s distinctiveness and why someone should invest in that community (to visit, raise a family, or start a business). Wayfinding is a product of Branding. This budget funds the continuation of Zebulon’s Branding Project interrupted by the COVID- 19 event. While Wayfinding does not, and is not intended to, generate visitors, it can help manage the traffic that is already coming to a particular area. In other words, Wayfinding does not create the exciting place – it identifies the exciting place. Downtown Zebulon is increasing its excitement with more retail activity and events. This budget adds funding to the existing Branding Project to install the first phase of Wayfinding signs downtown. 4 Details found in the Community and Economic Development Requested Budget, the Planning Department Requested Budget, and the Parks and Recreation Requested Budget. Page 4 of 16 GROWING SMART Historically, the overall health of cities is influenced by the broad criteria of place, commerce, and safety.5 Planning for the growth of a community influences these criteria in differing ways. Place, or commitment to place, is fueled by a feeling that citizens have a stake in meeting a community’s needs. The Comprehensive Transportation and Land Use Plans, and the Parks and Recreation Master Plan, are means to understand and deliver what Zebulon’s residents want for a vibrant, sustainable, and safe future. The FY ’21 Budget continues funding to complete these plans. The following projects are examples to address Zebulon’s commerce and safety needs. Intersection and Road Improvements Transportation both provides the backbone to a prosperous economy, and impacts the safety and health of the community. Improving area intersections will address issues related to commerce and
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