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MEDIAKIT LED CATALOGUE V4.Cdr

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MEDIAKIT LED CATALOGUE V4.Cdr MEDIAKIT Who We Are? Summit Outdoor Media, previously known as Summit Billboards, was auspiciously born of the marriage between preparedness and opportunity, being the natural outow of two great parent companies: JG Summit and Summit Media. From Summit Media, we carry on the tradition of quality, creativity, and innovation. From JG Summit, we maximize their prime metropolitan real estate properties in service of our clients to provide reach and exposure for their brands. We have been serving the Philippine OOH market since 2000. ABOUT US 2 Digital and Outdoor Advertising This serves as the perfect canvas for your brand story, showcased through big, bold, beautiful and creative. Billboards oer the most powerful impact of all outdoor advertising formats. Located on key highways and integral choke points throughout Metro Manila and key cities nationwide. Add an extra layer of timeliness and relevance to your campaign through a digital execution. ABOUT US 3 Other Out-Of-Home Adversiting Summit Outdoor Media also oers a wide variety of other classic out-of- home products to reach its target audience who are city dwellers that take public transportation. Available in Transit and Lamp Post Banners but not limited to Retail (Mall Ads) and Travel (Airport Ads). ABOUT US 4 Our Satised Clients Based on 2018 year-end Digital Advertising Report, take a look at the lists of successful brands who have been our frequent advertisers and have understood the vital importance of Digital Advertising. ABOUT US 5 LED VideoBoard With the future in mind, In 2015, we opened the arena of LED billboards with the launch of an LED billboard at Robinsons Forum, along EDSA-Pioneer, to bring our clients' messaging in step with innovations in outdoor advertising. Soon after, our LED billboard site in Guadalupe became the turning point as we launched head-on into digital billboard media, starting the trend and setting the standard among LED operators in the Philippines for quality, durability, and high- definition resolution. In 2017, as exclusive distributor of QS Tech, one of the leading LED companies based in Xian, China, we began offering world-class LED display solutions for lease and sale, giving brands another array of options for their OOH needs. Ÿ Mandaluyong City - 2 Ÿ Pasig City - 2 Ÿ Quezon City - 2 Ÿ Cebu City - 2 MEDIAKIT 6 LED VideoBoard Summit Outdoor Media will continue to deliver the best advertising solutions for brands, offering more new and exciting ways for brands to connect with consumers with flexibility and much more creativity brought by technology. With the advancements in OOH data and analytics, brands will have access to more targeted, data-driven, and timely OOH ads in the near future. As we continue to expand our LED Inventory outside Metro Manila, a new LED Site will be soon operational in Fuente Osmena Circle, Cebu City. MEDIAKIT 7 Mandaluyong City FORUM Robinsons EDSA Cor Pioneer St. This mall-side location reaches an average of 488,540 vehicles daily, including buses stopping to drop o passengers at this commercial and residential hub. A prime location as well for high-volume pedestrian trac from the nearby MRT Station and condominiums. FORUM Robinsons EDSA-Guadalupe EDSA-Guadalupe EDSA - Guadalupe Bridge Around 697,817 vehicles pass through this main vein in the Metro, northbound via Guadalupe, shutting commuters such as oce workers heading to the Ortigas Central Business District or shoppers in their way to the malls of Mandaluyong. MEDIAKIT LED Videoboard 8 Quezon City LED VIDEOBOARD Galleria Corporate Center EDSA Ave. cor Ortigas Ave. Strategically situated on the façade of the Galleria Corporate Center Galleria Corp. Center visible to southbound vehicles coming from Quezon City going to Pasig and Mandaluyong, this is a prime location for reaching shoppers, Pasig and Ortigas Oce workers, families dropping o and picking up kids at the nearby schools and universities. Robinsons Giga Tower EDSA Ave. cor Ortigas Ave. One of the largest LED Mesh is in Quezon City, visible from the facade of Robinsons Giga Tower, has high trac Giga Tower reach from North Bound vehicles coming from Pasig City going to Quezon City. Coming Soon MEDIAKIT LED Videoboard 9 Pasig City URC Presto - C5 (North Bound) E. Rodriguez Jr. Ave., C5, Bagong Ilog, Pasig City Rush hour is your happy hour at this high-trac thoroughfare visible to North bound & South bound vehicles coming from Pasig going to Taguig City and vice versa. URC Compound - C5 (South Bound) E. Rodriguez Jr. Ave., C5, Bagong Ilog, Pasig City URC - C5 (NB) URC - C5 (SB) MEDIAKIT LED Videoboard 10 Cebu City Rob Galleria-Cebu Robinsons Galleria - Cebu General Maxilom Avenue cor. Sergio Osmena Blvd. This LED sites oers high visibility in the area of trac from nearby Malls (Robinsons Gallerie-Cebu & Robinsons Fuente) and establishments. Fuente Osmena Fuente Osmena Circle - Cebu ESMU Bldg., Fuente Osmeña Circle, Cebu City Coming Soon MEDIAKIT LED Videoboard 11 GUIDELINES / SPECIFICATIONS Guidelines & Specications 1. Advertising Fees are per month and exclusive of VAT. a. add, removal and replacement of elements from an existing ad; 2. Summit LED Videoboard is an internet-operated network which ad appearance can be scheduled on a b. execution of a concept of a new element to preferred/specic time within the loop. replace or to be added on the existing ad material. 3. Ad costing will depend and might incur premium if the total no. of spots is lower or higher than the average c. material revision is minimal and limited. no. of spots per day. 10. Airing of ad material requires at least three (3) working 4. Inclusion of the name of other Malls other than days upon submission; this is for inspection, Robinsons Malls is not allowed. preparation, scheduling and upload. 5. LED Specs/Requirements (refer LED Specication 11. Advertiser may change materials more than twice but Sheet) with a corresponding lead time, or as per arrangement. 6. If material is to be produced, a production terms and 12. Multiple material versions and schedules other than agreement; and terms of use must be made. the regular loop requires client to submit a detailed instruction describing time and date of airing and 7. Production, conceptualization, re-layout and editing of version of material to play. materials will respectively incur corresponding and additional cost; unless pre-arranged and/or included in the package. 8. Simple material production is inclusive to the rate, but limited only to frame-by-frame transitions(for JPEG Images), provided in the story board. 9. Material adjustments is allowed should it require, and is only limited to video scaling, proportion; but not include the following: MEDIAKIT LED Videoboard 13 Guidelines & Specications To fully achieve maximum advertising exibility and return of investment, advertisers should prepare a ready to air material following the correct specications provided. Below are guidelines in preparing a ready to air LED material. To provide an eective content (also referred to as digital artwork or digital advertisement) by using good design practices as they relate to outdoor displays or digital billboards. 1. File Format 3. Sample Layout (STATIC) Portrait Orientation - FORUM Robinsons, URC C5-South Bound, Ÿ JPG, BMP or GIF for still image content at 100% quality; Use Galleria Corp Center, Galleria Cebu, Robinsons Giga Tower RGB color, not CMYK. Content A Content A Ÿ Resolution: 72 dpi is adequate. DPI is technically irrelevant for LED. Ÿ Physical Frame size of artwork is also a non-factor. Focus on the Ad actual pixel dimensions (Width X Height) of the artwork. ex. Content B (1280x720). Ÿ Utilize full frame size for your artwork. Content A (VIDEO) Ad Ÿ Use MOV or MP4 video format to make it compatible for all media players for viewing. Content Ÿ Do not compress the video to sacrice the quality for le size. Ÿ Use 10 Mbps Target Rate when rendering. Landscape Orientation - EDSA-Guadalupe, URC C5-North Bound, Ÿ Follow correct pixel dimensions (height and width). Fuente Osmena Cebu Ÿ Utilize full frame size for your video material. Content A Content B 2. Suggested Frame Layout Ad When using an existing Standard TV or Wide-screen HDTV for LED, this creates a letterbox or pillarbox effect on the frame (shown as black). Utilize letterbox or pillarbox space for additional content(logo, Content tagline or supporting message). Ad MEDIAKIT LED Videoboard 14 Guidelines & Specications To fully achieve maximum advertising exibility and return of investment, advertisers should prepare a ready to air material following the correct specications provided. Below are guidelines in preparing a ready to air LED material. To provide an eective content (also referred to as digital artwork or digital advertisement) by using good design practices as they relate to outdoor displays or digital billboards. ROBINSONS GIGA FUENTE OSMENA GALLERIA CORP. URC PRESTO URC COMPOUND ROBINSONS GALLERIA EDSA-GUADALUPE FORUM ROBINSONS - C5 (NB) CIRCLE- CEBU CENTER - C5 (NB) - C5 (SB) - CEBU (NOT YET OPERATIONAL) (NOT YET OPERATIONAL) Description Artemis 20mm HD LED Artemis 20mm HD LED Athena Mesh 50mm Athena Mesh 50mm Artemis 20mm HD LED Artemis 20mm HD LED Artemis 20mm HD LED Physical Frame Size (H x W) 50 ft (H) x 123 ft (W) 69 ft (H) x 46 ft (W) 137.8ft (H) x 73.5ft (W) 171ft (H) x 121ft (W) 47ft (H) x 59ft (W) 50ft (H) x 40ft (W) 39.5ft (H) x 25.9ft (W) 30ft (H) x 50ft (W) Pixel Pitch 20p 20p 50p 50p 20p 20p 20p Resolution (W x H) pixel 1856 x 768 704 x 1056 448 x 840 736 X 1040 896 x 720 640 x 768 540 x 780 960 X 576 Pixel Aspect Ratio Square Square Square square Square Square square square Frame Rate 30 FPS 30 FPS 30 FPS 30 FPS 30 FPS 30 FPS 30 FPS 30 FPS Frame Aspect Ratio 29:12 2:3 8:15 46:65 7:5.62 5:6 9:13 5:3 Orientation Landscape Portrait Portrait Portrait Landscape Portrait Portrait Landscape MEDIAKIT LED Videoboard 15 Contact Us 7th Floor Robinsons Cybergate Tower 3 4th Floor Robinsons Fuente Robinsons Pioneer Complex, Pioneer St., Brgy.
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