DOCSLIB.ORG

Third Edition) : Strategies for Dominating the Worlds Largest Search Engine Pdf, Epub, Ebook

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Third Edition) : Strategies for Dominating the Worlds Largest Search Engine Pdf, Epub, Ebook SEO MADE SIMPLE (THIRD EDITION) : STRATEGIES FOR DOMINATING THE WORLDS LARGEST SEARCH ENGINE PDF, EPUB, EBOOK Michael H Fleischner | 160 pages | 02 Jan 2013 | Createspace Independent Publishing Platform | 9781481838061 | English | North Charleston, S.C. SEO Made Simple (Third Edition) : Strategies for Dominating the Worlds Largest Search Engine PDF Book Google Ads also allows you to place your ads on participating, relevant websites. But they also need to build trust with the individual. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. You must deliver relevant, useful information and a great experience for your audience throughout the purchase funnel ToFu, MoFu, BoFu. And don't try to take shortcuts when doing it. Visitors spend significantly more time on pages with videos embedded than on pages with no videos. Name, address, phone number, website. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. In the sketch below, Moz demonstrates the ideal internal linking structure: each page links to multiple relevant pages, branching off from the home page, and no two pages are more than three clicks apart. Searching For My Ancestors. Our team leverages these efficiencies to maximize impact while maintaining complete control and reducing risk. Michael H. That should always be your goal and your aim. Then, develop a repeatable process to systematically attack one page at a time. Then you can change the settings to deliver those results weekly, daily, or automatically as they are found; to deliver results only from certain sources; or to filter according to region and language, among other options. For example, does your blog drive all of your conversions? Resource pages, groups, events, lists of real estate businesses, anything that might conceivably list your business: find those directories and then ask if you can be included with a link. Make an offer:. Now, you clearly need to leverage words and long-form content here. Terakeet has developed some of the most robust SEO technology for determining market share opportunities, streamlining keyword research, managing blogger outreach and reporting against goals. Remember : You never have to reinvent the wheel—especially when other businesses have already drawn up the blueprints. Great content will engage visitors and will invite them to share it. Voice search is becoming the go-to method to discover information on the internet. Then you can access your favorite statistics via the star in the header. No trivia or quizzes yet. A truly scalable SEO program goes much deeper than plugins and third-party software subscriptions. Oct 23, In fact, the importance of this has increased dramatically over time. Oct 30, When setting up a website, get a. Towards the bottom of the funnel, the prospect may be comparing options and making a final decision. Want to Read saving…. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Chapter 6: Building a backlink strategy that works for real estate. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the ultimate practical guide to getting your business noticed on the Internet. Because the people who are typing these keywords into Google are seeking something very specific and targeted, which means they are more likely to convert into a lead if you can provide them with that something. Sure, people will tell you it's all about links. High-quality, attractive, intensely local images are a great way for real estate agents to boost their page rankings if they also make sure those images are appropriately optimized. What is SEO? SEO Made Simple (Third Edition) : Strategies for Dominating the Worlds Largest Search Engine Writer The quality of your links is far more important than the quantity of them. The rest will be de-indexed. Average rating 3. Please create an employee account to be able to mark statistics as favorites. CreateSpace Publishing. These elements work fine for TV — but only cause problems for website visitors. Register for free Already a member? Open web standards is the way forward. Put there by algorithm or human. Google is always raising the bar — always adding new signals, sometimes, in time, taking signals away. When those visitors arrive at the post, they see an informative, clearly written article that explains different components of a real estate purchase agreement, then gently invites the prospective buyer or seller to talk to a real estate agent and learn more with a call to action CTA. Why do you have URLs in your sitemap that are redirects? Soft Clearing away the low-quality stuff lets you focus on building better stuff on other pages that Google will rank and beyond. Submit any local businesses to AskCity to help your page appear in local searches. Don't you want to be a part of it? You can also download keyword ideas in a file. The top result for our map search has significantly more reviews than the second and third hit, even though the overall score is slightly lower. For both strategies, the key is to build high-quality, informative content that attracts website visitors and drives engagement, and pair it with the best possible keyword for that content. You can't take shortcuts or cut corners. Indexed, not submitted in sitemap. Critics will say the higher the barrier to entry is to rank high in Google natural listings the more attractive Google Adwords begins to look to those other businesses. Books by Michael H. Yelp helps show your current clients how happy your former clients were with you, but it can also be used as an SEO vehicle. Read more about the benefits of integrated marketing. After about six months of trying everything under the sun, they throw in the towel and turn to paid ads. In my tests, using pop-ups really seemed to kill how many people share a post in social media circles. In Statista. A mountain of negative feedback on ComplaintsBoard or TrustPilot will likely cause them to reconsider and go back to reviewing other options. More filters. Broken links are bad, but improper redirects can leak SEO authority like a sieve. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. We can see how this translates to SEO when we look at the map results. Google has a LONG list of technical requirements it advises you meet , on top of all the things it tells you NOT to do to optimise your website. You even show him a dazzling business plan. It is interesting to note that Wikipedia might make clear distinctions between what doorway page is, what spamdexing is and what a landing page is…. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. Do add content to your site that has a clear purpose for your users. Long-form content is a magnet for long tail searches and helps you rank for much more popular head keywords. Panda evolves — signals can come and go — Google can get better at determining quality as a spokesman from Google has confirmed :. For instance, in a recent test if you have a page title tag longer than 12 words all the keywords beyond 12 words carried less weight than when they were on the visible page text. On desktop currently no. SEO Made Simple (Third Edition) : Strategies for Dominating the Worlds Largest Search Engine Reviews Most people who are trying to gain results with SEO in are just starting out. Google Penguin, Panda, Local search, Mobile, content marketing, and the latest Google algorithm updates have been included. Instead, the changes are about improving how our systems assess content overall. At the page level, satisfying informational search intent is still going to be about keyword analysis at some level. When I hear Google talking about user experience, I often wonder…. There are hundreds of ranking signals…. Review and remove the redirects from the sitemap. Is it difficult for a searcher to distinguish one result from another? The fact is — every single site is different, sits in a niche with a different level of competition for every keyword or traffic stream, and needs a strategy to tackle this. The page was not indexed. Profit from additional features with an Employee Account. Google algorithms consistently target sites with doorway pages in quality algorithm updates. Some ranking factors are based on where you are, or what you have searched for before. In fact, that practice can be toxic to a site. That positioning has always been a win-win for Google — and a recognisable strategy from them after all these years. Whether it's through Instagram or Facebook, there are plenty of influencers out there who can help champion your cause. Needs to be edited. Another type of search result and one that can often show up above organic results on Google is map results. There is no minimum amount of words or text to rank in Google. Javascript is not enabled in your browser. Listen to your customers and prospects. SEO Books Have you ever wanted to learn how to tap into the vast stream Put simply, SEO strategy is about delivering extreme relevance and value to searchers. Do not annoy users. Write naturally with keywords in Headings if relevant. SEO Made Simple (Third Edition) : Strategies for Dominating the Worlds Largest Search Engine Read Online Reasons why web pages do not show up on Baidu Your web server is not stable when the Baidu spider attempted to crawl.
Load more

Recommended publications
  • Click Trajectories: End-To-End Analysis of the Spam Value Chain
    Click Trajectories: End-to-End Analysis of the Spam Value Chain ∗ ∗ ∗ ∗ z y Kirill Levchenko Andreas Pitsillidis Neha Chachra Brandon Enright Mark´ Felegyh´ azi´ Chris Grier ∗ ∗ † ∗ ∗ Tristan Halvorson Chris Kanich Christian Kreibich He Liu Damon McCoy † † ∗ ∗ Nicholas Weaver Vern Paxson Geoffrey M. Voelker Stefan Savage ∗ y Department of Computer Science and Engineering Computer Science Division University of California, San Diego University of California, Berkeley z International Computer Science Institute Laboratory of Cryptography and System Security (CrySyS) Berkeley, CA Budapest University of Technology and Economics Abstract—Spam-based advertising is a business. While it it is these very relationships that capture the structural has engendered both widespread antipathy and a multi-billion dependencies—and hence the potential weaknesses—within dollar anti-spam industry, it continues to exist because it fuels a the spam ecosystem’s business processes. Indeed, each profitable enterprise. We lack, however, a solid understanding of this enterprise’s full structure, and thus most anti-spam distinct path through this chain—registrar, name server, interventions focus on only one facet of the overall spam value hosting, affiliate program, payment processing, fulfillment— chain (e.g., spam filtering, URL blacklisting, site takedown). directly reflects an “entrepreneurial activity” by which the In this paper we present a holistic analysis that quantifies perpetrators muster capital investments and business rela- the full set of resources employed to monetize spam email— tionships to create value. Today we lack insight into even including naming, hosting, payment and fulfillment—using extensive measurements of three months of diverse spam data, the most basic characteristics of this activity. How many broad crawling of naming and hosting infrastructures, and organizations are complicit in the spam ecosystem? Which over 100 purchases from spam-advertised sites.
    [Show full text]
  • A Study on Topologically Dedicated Hosts on Malicious Web Infrastructures
    Finding the Linchpins of the Dark Web: a Study on Topologically Dedicated Hosts on Malicious Web Infrastructures Zhou Li, Sumayah Alrwais Yinglian Xie, Fang Yu XiaoFeng Wang Indiana University at Bloomington MSR Silicon Valley Indiana University at Bloomington {lizho, salrwais}@indiana.edu {yxie, fangyu}@microsoft.com [email protected] Abstract—Malicious Web activities continue to be a major misdeeds. Indeed, such infrastructures become the backbone threat to the safety of online Web users. Despite the plethora of the crimes in today’s cyberspace, delivering malicious forms of attacks and the diversity of their delivery channels, web content world wide and causing hundreds of millions in the back end, they are all orchestrated through malicious Web infrastructures, which enable miscreants to do business in damage every year. with each other and utilize others’ resources. Identifying the Malicious Web infrastructures. Given the central role linchpins of the dark infrastructures and distinguishing those those infrastructures play, an in-depth understanding of their valuable to the adversaries from those disposable are critical for gaining an upper hand in the battle against them. structures and the ways they work becomes critical for coun- In this paper, using nearly 4 million malicious URL paths teracting cybercrimes. To this end, prior research investi- crawled from different attack channels, we perform a large- gated the infrastructures associated with some types of chan- scale study on the topological relations among hosts in the nels (e.g., Spam [2], black-hat Search-Engine Optimization malicious Web infrastructure. Our study reveals the existence (SEO) [11]) and exploits (e.g., drive-by downloads [23]).
    [Show full text]
  • The Abcs—Web Lingo and Definitions
    THE ABCS—WEB LINGO AND DEFINITIONS THE A's ABOVE THE FOLD the page section visible without scrolling down—the exact size depends on screen settings; this is premium ad-rate space but may be worth it. AD EXTENSIONS added information in a text ad such as location, phone number, and links. AD NETWORKING multiple websites with a single advertiser controlling all or a portion of the sites' ad space, such as Google Search Network, which includes AOL, Amazon, Ask.com (formerly Ask Jeeves), and thousands of other sites. AD WORDS is Google’s paid search marketing program (introduced in 2001), the world's largest and available in only a handful of countries that run their own similar programs such as Russia (Yandex) and China (Baidu). AdWords uses a Quality Score determined by search relevancy (via click- through rate) and bid to determine an ad's positioning. AFFILIATE MARKETING involves internet marketing with other partner websites, individuals, or companies to drive site traffic, typically with fees based on a Cost per Acquisition (CPA) or Cost per Click (CPC) basis. AGGREGATE DATA details how a group of consumers interacts with your marketing or websites and what they do after interacting, offering a comprehensive view of your target market as a whole, as opposed to the behavior of individuals. ALGORITHM is a trade-secret formula (or formulas) used by search engines to determine search rankings in natural or organic search. Search engines periodically crawl sites (using “Spiders”) to analyze site content and value-rank your site for searches. ALT TAGS are embedded HTML tags used to make website graphics viewable by search engines, which are otherwise generally unable to view graphics or see text they might contain.
    [Show full text]
  • Spam in Blogs and Social Media
    ȱȱȱȱ ȱ Pranam Kolari, Tim Finin Akshay Java, Anupam Joshi March 25, 2007 ȱ • Spam on the Internet –Variants – Social Media Spam • Reason behind Spam in Blogs • Detecting Spam Blogs • Trends and Issues • How can you help? • Conclusions Pranam Kolari is a UMBC PhD Tim Finin is a UMBC Professor student. His dissertation is on with over 30 years of experience spam blog detection, with tools in the applying AI to information developed in use both by academia and systems, intelligent interfaces and industry. He has active research interest robotics. Current interests include social in internal corporate blogs, the Semantic media, the Semantic Web and multi- Web and blog analytics. agent systems. Akshay Java is a UMBC PhD student. Anupam Joshi is a UMBC Pro- His dissertation is on identify- fessor with research interests in ing influence and opinions in the broad area of networked social media. His research interests computing and intelligent systems. He include blog analytics, information currently serves on the editorial board of retrieval, natural language processing the International Journal of the Semantic and the Semantic Web. Web and Information. Ƿ Ȭȱ • Early form seen around 1992 with MAKE MONEY FAST • 80-85% of all e-mail traffic is spam • In numbers 2005 - (June) 30 billion per day 2006 - (June) 55 billion per day 2006 - (December) 85 billion per day 2007 - (February) 90 billion per day Sources: IronPort, Wikipedia http://www.ironport.com/company/ironport_pr_2006-06-28.html ȱȱǵ • “Unsolicited usually commercial e-mail sent to a large
    [Show full text]
  • Towards Automatically Evaluating Security Risks and Providing Cyber Intelligence
    TOWARDS AUTOMATICALLY EVALUATING SECURITY RISKS AND PROVIDING CYBER INTELLIGENCE A Thesis Presented to The Academic Faculty by Xiaojing Liao In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the School of Electrical and Computer Engineering Georgia Institute of Technology Augest 2017 Copyright c 2017 by Xiaojing Liao TOWARDS AUTOMATICALLY EVALUATING SECURITY RISKS AND PROVIDING CYBER INTELLIGENCE Approved by: Professor Raheem Beyah, Professor Henry Owen Committee Chair School of Electrical and Computer School of Electrical and Computer Engineering Engineering Georgia Institute of Technology Georgia Institute of Technology Professor Raheem Beyah, Advisor Professor Vijay K. Madisetti School of Electrical and Computer School of Electrical and Computer Engineering Engineering Georgia Institute of Technology Georgia Institute of Technology Professor John Copeland Professor XiaoFeng Wang School of Electrical and Computer School of Informatics and Computing Engineering Indiana University Bloomington Georgia Institute of Technology Date Approved: June 12th 2017 To my daughter. Lorie Xing, My heroic dream when exhausted. iii ACKNOWLEDGEMENTS First and foremost, I would like to express my deepest appreciation to my advisor, Dr. Raheem A. Beyah. For the past five years, he offers me invaluable guidance, inspiration, and support. His generous help made this dissertation possible. I am proud to be a member of the Communications Assurance and Performance (CAP) at the Georgia Institute of Technology. I also want to thank Dr. XiaoFeng Wang. It has been with his constant encouragement and priceless mentorship that has helped me to grow within my role as a researcher. Also, I would like to extend my gratitude to my committee members, Dr.
    [Show full text]
  • Home Business Guide
    Google AdSense ® for NEWBIES Making money by adding Google AdSense ads to your websites Presented By FasteCash.com Google AdSense for Newbies Page 1 of 104 Table of Contents Chapter 1: Introduction ....................................................................................................................... 4 1.1 So Just What is Google AdSense? ............................................................................................ 5 1.2 What Can it do for Me? ............................................................................................................ 8 1.3 What Kinds of Ads Will I Get on My Site? .......................................................................... 11 1.4 How do I Get Started? ........................................................................................................... 13 1.5What are Users Saying about AdSense? ................................................................................. 14 1.6Am I Going to Make a Lot of Money Off of This? ................................................................. 16 Chapter 2: Building Content-Rich Sites ........................................................................................ 18 2.1 What are Content-Rich Sites and Why Have One? ............................................................... 19 2.2 How Do I Build One? .......................................................................................................... 23 2.3What Kind of Content Should I Put Up? ................................................................................
    [Show full text]
  • Illegal SEO Techniques PAGE 1
    Illegal SEO Techniques PAGE 1 ILLEGAL SEO TECHNIQUES DANGEROUS, UNETHICAL STRATEGIES THAT WILL GET YOUR SITE BLACKLISTED BY SEARCH ENGINES Provided by Matt Ream Internet Marketing LINK FARMS specific, pre-existing and established websites Also known as Spamexing or Spamdexing. to gain an incoming link from them to you (in most cases without having to link back to A link farm is a series of websites created them). solely for housing gratuitous links that point to a collection of websites. It can also be a If a professional tells you that they will build network of websites interlinking with each you hundreds or thousands of pages across other. different domains that will link to your website, do NOT work with them as this will severely Such websites are considered illegal in the cripple your website. eyes of Google and major search engines because they aim to achieve high rankings for Also periodically search your domain name in websites that haven’t earned those rankings the major search engines to see which sites through good content and overall quality. are pointing to you. If you see anything out of the ordinary, such as websites whose domains As a strategy, utilizing link farms, or are extremely long or gibberish (lots of spamdexing a search engine is highly numbers and random or inappropriate words) dangerous. or pages that are simply long lists of links, approach your SEO professional about getting Even if your website has great content, if you your site removed from these pages and find or your SEO consultant use this technique, out how they appeared there in the first place.
    [Show full text]
  • Finding the Linchpins of the Dark Web: a Study on Topologically Dedicated Hosts on Malicious Web Infrastructures
    2013 IEEE Symposium on Security and Privacy Finding the Linchpins of the Dark Web: a Study on Topologically Dedicated Hosts on Malicious Web Infrastructures Zhou Li, Sumayah Alrwais Yinglian Xie, Fang Yu XiaoFeng Wang Indiana University at Bloomington MSR Silicon Valley Indiana University at Bloomington {lizho, salrwais}@indiana.edu {yxie, fangyu}@microsoft.com [email protected] Abstract—Malicious Web activities continue to be a major misdeeds. Indeed, such infrastructures become the backbone threat to the safety of online Web users. Despite the plethora of the crimes in today’s cyberspace, delivering malicious forms of attacks and the diversity of their delivery channels, web content world wide and causing hundreds of millions in the back end, they are all orchestrated through malicious Web infrastructures, which enable miscreants to do business in damage every year. with each other and utilize others’ resources. Identifying the Malicious Web infrastructures. Given the central role linchpins of the dark infrastructures and distinguishing those those infrastructures play, an in-depth understanding of their valuable to the adversaries from those disposable are critical for gaining an upper hand in the battle against them. structures and the ways they work becomes critical for coun- In this paper, using nearly 4 million malicious URL paths teracting cybercrimes. To this end, prior research investi- crawled from different attack channels, we perform a large- gated the infrastructures associated with some types of chan- scale study on the topological relations among hosts in the nels (e.g., Spam [2], black-hat Search-Engine Optimization malicious Web infrastructure. Our study reveals the existence (SEO) [11]) and exploits (e.g., drive-by downloads [23]).
    [Show full text]
  • SEO 101 Presented by Stephan Spencer, Founder, President & CEO Netconcepts
    SEO 101 presented by Stephan Spencer, Founder, President & CEO Netconcepts © 2009 Stephan M Spencer Netconcepts www.netconcepts.com [email protected] First Off... Who Am I? . Founded Netconcepts LLC in Madison WI in 1995. Founded Netconcepts Ltd in Auckland in 1999. Lived in New Zealand for 8 yrs, returned to US in 2007. Inventor of GravityStream, a pay-for-performance SEO technology . An author of The Art of SEO, published by O’Reilly. My co- authors are Rand Fishkin, Eric Enge & Jessie Stricchiola. 2 © 2009 Stephan M ©Spencer 2009 Stephan Netconcepts M Spencer www .netconcepts.com Netconcepts www [email protected] [email protected] 3 © 2009 Stephan M Spencer Netconcepts www.netconcepts.com [email protected] Search Engine Marketing Search . SEO – influence rankings in Engine Optimization the “natural” (a.k.a. “organic”, (SEO) a.k.a. “algorithmic”) search results. PPC – paid search advertising on a pay-per-click basis. The SEM Paid Paid more you pay, the higher your Placement Inclusion (PI) placement. Stop paying = stop (PPC/PPA) receiving traffic. © 2009 Stephan M Spencer Netconcepts www.netconcepts.com [email protected] SEO is NOT Paid Advertising . Highly competitive . Can’t buy your way in … earn it . Requires an investment – Time – Education – Resources Read: “SEO Is Not Free” - www.clickz.com/showPage.html?page=3629756 © 2009 Stephan M Spencer Netconcepts www.netconcepts.com [email protected] Search Engine Optimization . 86% of clicks on Google are from organic search, 14% from paid search. (Source: beussery.com, 2/1/2008) . Delivers qualified leads – Fundamentally different than traditional marketing / advertising – Searchers are looking for you – More & more offline sales carry an online element © 2009 Stephan M Spencer Netconcepts www.netconcepts.com [email protected] Natural vs.
    [Show full text]
  • A Quantitative Study of Forum Spamming Using Context-Based Analysis
    A Quantitative Study of Forum Spamming Using Context-based Analysis Yuan Niu†, Yi-Min Wang‡, Hao Chen†, Ming Ma‡, and Francis Hsu† †University of California, Davis {niu,hchen,hsuf}@cs.ucdavis.edu ‡Microsoft Research, Redmond {ymwang,mingma}@microsoft.com Abstract forums range from the older message boards and guestbooks to the newer blogs and wikis. Since forums are designed to facilitate collaborative content Forum spamming has become a major means of search contribution, they become attractive targets for engine spamming. To evaluate the impact of forum spammers. For example, spammers have created spam spamming on search quality, we have conducted a blogs (splogs) and have injected spam comments into comprehensive study from three perspectives: that of legitimate forums (See Table A1 in Appendix for the search user, the spammer, and the forum hosting sample spammed forums). Compared to the site. We examine spam blogs and spam comments in “propagandist” methods of web spamming through the both legitimate and honey forums. Our study shows use of link farms 2 [16], forum spamming poses new that forum spamming is a widespread problem. challenges to search engines because (1) it is easy and Spammed forums, powered by the most popular often free to create forums and to post comments in software, show up in the top 20 search results for all processes that can often be automated, and (2) search the 189 popular keywords. On two blog sites, more engines cannot simply blacklist forums that contain than half (75% and 54% respectively) of the blogs are spam comments because these forums may be spam, and even on a major and reputably well 1 legitimate and contain valuable information.
    [Show full text]
  • Cloak of Visibility: Detecting When Machines Browse a Different Web
    Cloak of Visibility: Detecting When Machines Browse A Different Web Luca Invernizzi∗, Kurt Thomas∗, Alexandros Kapravelosy, Oxana Comanescu∗, Jean-Michel Picod∗, and Elie Bursztein∗ ∗Google, Inc. finvernizzi, kurtthomas, elieb, oxana, [email protected] yNorth Carolina State University [email protected] Abstract—The contentious battle between web services and a limited set of known cloaking techniques. These include miscreants involved in blackhat search engine optimization and redirect cloaking in search engine results [16], [18], [24], malicious advertisements has driven the underground to develop [27], [33], [34] or search visitor profiling based on the increasingly sophisticated techniques that hide the true nature of malicious sites. These web cloaking techniques hinder the User-Agent and Referer of HTTP requests [32], [35]. effectiveness of security crawlers and potentially expose Internet An open question remains as to what companies and crawlers users to harmful content. In this work, we study the spectrum blackhat cloaking software targets, the capabilities necessary of blackhat cloaking techniques that target browser, network, or for security practitioners to bypass state of the art cloaking, contextual cues to detect organic visitors. As a starting point, we and ultimately whether blackhat techniques generalize across investigate the capabilities of ten prominent cloaking services marketed within the underground. This includes a first look traffic sources including search results and advertisements. at multiple IP blacklists
    [Show full text]
  • A Taxonomy of Javascript Redirection Spam
    A Taxonomy of JavaScript Redirection Spam Kumar Chellapilla Alexey Maykov Microsoft Live Labs Microsoft Live Labs One Microsoft Way One Microsoft Way Redmond, WA 98052 Redmond, WA 98052 +1 425 707 7575 +1 425 705 5193 [email protected] [email protected] ABSTRACT facilitate redirection and hiding are presented in Section 3. We Redirection spam presents a web page with false content to a present a data set of URLs and estimate the prevalence of crawler for indexing, but automatically redirects the browser to a JavaScript redirection spam in Section 4 and Section 5, different web page. Redirection is usually immediate (on page respectively. Section 6 presents a taxonomy along with load) but may also be triggered by a timer or a harmless user representative examples. event such as a mouse move. JavaScript redirection is the most In this paper, we limit our analysis of script redirection spam to notorious of redirection techniques and is hard to detect as many client side scripts that run in the browser. Further, we use the term of the prevalent crawlers are script-agnostic. In this paper, we JavaScript [2] interchangeably with JScript [3], which are the study common JavaScript redirection spam techniques on the Mozilla Foundation’s and Microsoft’s implementation of the web. Our findings indicate that obfuscation techniques are very ECMAScript standard [4]. prevalent among JavaScript redirection spam pages. These 1 Modern browsers can be redirected in one of three ways, namely, obfuscation techniques limit the effectiveness of static analysis using HTTP protocol status codes, using a meta refresh tag in the and static feature based systems.
    [Show full text]