Guide for Prospective Agricultural Cooperative Exporters Alan D
Abstract Guide for Prospective Agricultural Cooperative Exporters Alan D. Borst Agricultural Cooperative Service U.S. Department of Agriculture This report describes the different aspects of exporting that a U.S. agricul- tural cooperative must consider to develop a successful export program. t First, the steps involved in making the decision to export are covered. Then, information on various sources of assistance is given, along with , information on how to contact them. Next, features of export marketing strategy-the export plan, sales outlets, market research, product prepara- tion, promotion, and government export incentives-are discussed. Components of making the sale-the terms of sale, pricing, export finance, and regulatory concerns-are also included. Finally, postsale activities-documentation, packing, transportation, risk management, and buyer relations-are described. Keywords: cooperatives, agricultural exports. ACS Research Report 93 September 1990 Preface This report is solely a guide-not a complete manual or blueprint of oper- ations-for any individual cooperative wishing to export. Its objectives are to (1) help co-op management, personnel, and members with little or no experience in exporting to gain a better understanding of the export process, and (2) provide a basic reference tool for both experienced and novice exporters. As a guide, this report is not intended for use in resolving misunderstand- ings or disputes that might arise between parties involved in a particular export transaction. Nor does the mention of a private firm or product con- stitute endorsement by USDA. The author acknowledges the contribution of Donald E. Hirsch.’ ‘Donald E. Hirsch, Export Marketing Guide for Cooperatives, U.S.
[Show full text]