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Crowdfunding Platforms: Ecosystem and Evolution Full Text Available At
Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Full text available at: http://dx.doi.org/10.1561/1700000061 Other titles in Foundations and Trends® in Marketing Entertainment Marketing Natasha Zhang Foutz ISBN: 978-1-68083-332-4 The Cultural Meaning of Brands Carlos J. Torelli, Maria A. Rodas and Jennifer L. Stoner ISBN: 978-1-68083-286-0 Ethnography for Marketing and Consumer Research Alladi Venkatesh, David Crockett, Samantha Cross and Steven Chen ISBN: 978-1-68083-234-1 The Information-Economics Perspective on Brand Equity Tulin Erdem and Joffre Swait ISBN: 978-1-68083-168-9 Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Yee Heng Tan Tokyo International University Japan [email protected] Srinivas K. Reddy Singapore Management University Singapore [email protected] Boston — Delft Full text available at: http://dx.doi.org/10.1561/1700000061 Foundations and Trends® in Marketing Published, sold and distributed by: now Publishers Inc. PO Box 1024 Hanover, MA 02339 United States Tel. +1-781-985-4510 www.nowpublishers.com [email protected] Outside North America: now Publishers Inc. PO Box 179 2600 AD Delft The Netherlands Tel. +31-6-51115274 The preferred citation for this publication is Y. H. Tan and S. K. Reddy. Crowdfunding Platforms: Ecosystem and Evolution. Foundations and Trends® in Marketing, vol. 14, no. 2, pp. 53–172, 2020. ISBN: 978-1-68083-699-8 © 2020 Y. H. Tan and S. K. Reddy All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, photocopying, recording or otherwise, without prior written permission of the publishers. -
The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies Jordana Viotto Da Cruz
The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies Jordana Viotto da Cruz To cite this version: Jordana Viotto da Cruz. The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies. Sociology. Université Sorbonne Paris Cité, 2017. English. NNT : 2017USPCD030. tel-01899518 HAL Id: tel-01899518 https://tel.archives-ouvertes.fr/tel-01899518 Submitted on 19 Oct 2018 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. |_|_|_|_|_|_|_|_|_|_| UNIVERSITE PARIS 13 U.F.R. DE SCIENCES ÉCONOMIQUES ÉCOLE DOCTORALE : ERASME NO 493 THÈSE Pour obtention du grade de Docteur de l’Université Paris 13 Discipline : Sciences Économiques Présentée et soutenue publiquement par Jordana VIOTTO DA CRUZ Le 13 novembre 2017 « The Economics of Crowdfunding: Entrepreneurs’ and Platforms’ Strategies » Directeurs de thèse Marc BOURREAU, Télécom ParisTech François MOREAU, Université Paris 13 Jury Thierry PÉNARD, Professeur, Université Rennes 1 Président Paul BELLEFLAMME, Professeur, Aix-Marseille Université Rapporteur Jörg CLAUSSEN, Professeur, Ludwig-Maximilians-Universität München Rapporteur Françoise BENHAMOU, Professeur, Université Paris 13 Examinateur Marc BOURREAU, Professeur, Télécom ParisTech Directeur de thèse François MOREAU, Professeur, Université Paris 13 Directeur de thèse UNIVERSITÉ PARIS 13 U.F.R. -
REWARD-BASED CROWDFUNDING for CREATIVE PROJECTS by Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED in PARTIAL FULFILLM
REWARD-BASED CROWDFUNDING FOR CREATIVE PROJECTS BY Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF COMMUNICATION- SYSTEMS OF THE INSTITUTE OF COMMUNICATION AT THE UTRECHT UNIVERSITY OF APPLIED SCIENCES UTRECHT, 2012 06 04 Management summary Crowdfunding is an emerging phenomenon that is taking the idea of investment into a new and never before seen level. Organizations and individuals find themselves achiev- ing successful results by relying on widely dispersed individuals rather than professional investors. The main aim of this thesis centers on potentials for non-professional creative individuals to use reward-based crowdfunding. The theoretical framework defines crowdfunding practice and gives an overview of how it emerged from another nascent term - crowdsourcing. Reward-based crowdfunding, as the focus of this study, is explained in greater detail by observing one of the most popular platforms for creative projects called Kickstarter. In addition, this chapter highlights that the crowd is playing a leading role in crowdfunding initiatives. Participating individuals are part of a community where conver- gence and collaboration take place. Furthermore, theory suggests that reward-based crowdfunding is not solely focused on economic aspects, as social attributes are shaping the scope of activities and goals. Conducted qualitative research confirms that several potentials are current for non- professional creative individuals to use reward-based crowdfunding model as researched on Kickstarter. Not only can they raise funding, but also gain significant public attention for their projects presented on Kickstarter. An appealing and transparent communication approach should be implemented, such as defining goals using S.M.A.R.T. -
Crowdfunding Schemes in Europe
Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 This document has been prepared by David Röthler and Karsten Wenzlaff on behalf of the European Expert Network on Culture (EENC). A draft was peer-reviewed by EENC member Aleksandra Uzelac. This paper reflects the views only of the EENC authors and the European Commission cannot be held responsible for any use which may be made of the information contained therein. The EENC was set up in 2010 at the initiative of Directorate-General for Education and Culture of the European Commission (DG EAC), with the aim of contributing to the improvement of policy development in Europe. It provides advice and support to DG EAC in the analysis of cultural policies and their implications at national, regional and European levels. The EENC involves 17 independent experts and is coordinated by Interarts and Culture Action Europe. About the authors David Röthler, Master´s degree in Law, trainer, consultant and journalist in the fields of political communication, media and European funding. He teaches at journalism schools in Austria and Germany. His focus is on participatory journalism, social media and new funding schemes e.g. crowdfunding and social payment. Furthermore he has extensive experience with the management of international projects. He is founder of the consultancy PROJEKTkompetenz.eu GmbH. Personal Weblog: politik.netzkompetenz.at Karsten Wenzlaff is the founder of the Institute of Communications for Social Communication (ikosom), a Berlin-based research facility for new forms of electronic technology. -
The Geography of Crowdfunding.3
NBER WORKING PAPER SERIES THE GEOGRAPHY OF CROWDFUNDING Ajay K. Agrawal Christian Catalini Avi Goldfarb Working Paper 16820 http://www.nber.org/papers/w16820 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 2011 We thank Pierre Azoulay, Iain Cockburn, Gary Dushnitsky, Richard Florida, Jeff Furman, Ig Horstmann, Nicola Lacetera, Karim Lakhani, Matt Marx, Ed Roberts, Tim Simcoe, Scott Stern, Will Strange, Catherine Tucker, Pai-Ling Yin, and seminar participants at MIT, the Roundtable on Engineering and Entrepreneurship Research at Georgia Tech, Boston University, the Martin Prosperity Institute, the MIT Open Innovation Conference, and the University of Toronto for comments. We thank Liz Lyons who provided excellent research assistance. We also thank Johan Vosmeijer and Dagmar Heijmans, co-founders of Sellaband, for their industry insights and overall cooperation with this study. This research was funded by the Martin Prosperity Institute, the Centre for Innovation and Entrepreneurship at the Rotman School of Management, the NET Institute (www.netinst.org), and the Social Sciences and Humanities Research Council of Canada. Errors remain our own. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research. NBER working papers are circulated for discussion and comment purposes. They have not been peer- reviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications. © 2011 by Ajay K. Agrawal, Christian Catalini, and Avi Goldfarb. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. -
Geography, Social Networks, and the Timing of Investment Decisions
Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions The MIT Faculty has made this article openly available. Please share how this access benefits you. Your story matters. Citation Agrawal, Ajay, Christian Catalini, and Avi Goldfarb. “Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions.” Journal of Economics & Management Strategy 24, no. 2 (May 4, 2015): 253–274. As Published http://dx.doi.org/10.1111/jems.12093 Publisher Wiley Blackwell Version Author's final manuscript Citable link http://hdl.handle.net/1721.1/99464 Terms of Use Creative Commons Attribution-Noncommercial-Share Alike Detailed Terms http://creativecommons.org/licenses/by-nc-sa/4.0/ Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions Ajay Agrawal, Christian Catalini, Avi Goldfarb ∗ May 28, 2014 Abstract We examine a crowdfunding platform that connects artists with funders. Although the inter- net reduces many distance-related frictions, local and distant funders exhibit different funding patterns. Local funders appear less responsive to information about the cumulative funds raised by an artist. However, this distance effect appears to proxy for a social effect: it is largely explained by funders who likely have an offline social relationship with the artist (\friends and family"). Yet, this social effect does not persist past the first investment, suggesting that it may be driven by an activity like search but not monitoring. Thus, although the platform seems to diminish many distance-sensitive costs, it does not eliminate all of them. These findings provide a deeper understanding of the abilities and limitations of online markets to facilitate transactions and convey information between buyers and sellers with varying degrees of social connectedness. -
Innovative Financing of Creative Projects on the Kickstarter Platform: Ukrainian and Polish Experience
E3S Web of Conferences 166, 13019 (2020) https://doi.org/10.1051/e3sconf/202016613019 ICSF 2020 Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience Iuliia Gernego1,*, Liudmyla Petrenko2, Mykhailo Dyba1, and Vitalii Tsarov2 1Kyiv National Economic University named after Vadym Hetman, Corporate Finance and Controlling Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine 2Kyiv National Economic University named after Vadym Hetman, Business Economics and Entrepreneurship Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine Abstract. In the era of digital economy, the crowdfunding platforms provide the background to mitigate cross-country differences within project financing. In particular, creative projects are important as a vital driver in maintaining business and social sector competitive. Thereby, research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in different countries. The paper aims to provide scientific support on creative projects innovative financing in Ukraine and Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure the concentration of efforts, considering the largest creative industries within Kickstarter platform. The results section represents high rates of concentration of efforts for Ukrainian creative projects that commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games. Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies. The study results can be used within national programs of creative innovative projects financial support. -
Journal of Management and Business Administration Central Europe Vol
„Journal of Management and Business Administration. Central Europe” Vol. 26, No. 1/2018, p. 49–78, ISSN 2450-7814; e-ISSN 2450-8829 © 2018 Authors. This is an open access article distributed under the Creative Commons Attribution-NonCommercial-NoDerivs license (http://creativecommons.org/licenses/by-nc-nd/3.0/) How do we study crowdfunding? An overview of methods and introduction to new research agenda1 Agata Stasik2, Ewa Wilczyńska3 Submitted: 19.07.2017. Final acceptance: 12.12.2017 Abstract Purpose: Crowdfunding is a global phenomenon of rising significance and impact on different areas of business and social life, investigated across many academic disciplines. The goal of the article is to present the variety of methods applied in crowdfunding research, assess their strengths and weaknesses, offer the typology of methodological approaches, and suggest the most promising direction for further studies. Design/methodology: The paper is based on the review of the most recent academic and industry lite rature on crowdfunding and own analysis of data presented by crowdfunding platforms’ operators. Findings: The article incorporates interrelations of methods, goals of inquiries, and types of results to propose a typology of methodological approaches that researchers currently apply to crowdfund ing: from platformcentred to multisited. The authors discuss the advantages and limitations of the identified approaches with the use of multiple examples of recent and most influential studies from the field and propose the most urgent direction of future inquiries. Research limitations/implications: The overview renders crowdfunding studies more accessible for potential newcomers to the field and strengthens transdisciplinary discussion on crowdfunding. Despite the broad variety of the analyzed articles that reflect the newest trends, the sample is not representative in the statistical meanings of the term. -
New Potentials for “Independent” Music Social Networks, Old and New, and the Ongoing Struggles to Reshape the Music Industry
New Potentials for “Independent” Music Social Networks, Old and New, and the Ongoing Struggles to Reshape the Music Industry by Evan Landon Wendel B.S. Physics Hobart and William Smith Colleges, 2004 SUBMITTED TO THE DEPARTMENT OF COMPARATIVE MEDIA STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN COMPARATIVE MEDIA STUDIES AT THE MASSACHUSETTS INSTITUTE OF TECHNOLOGY JUNE 2008 © 2008 Evan Landon Wendel. All rights reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created. Signature of Author: _______________________________________________________ Program in Comparative Media Studies May 9, 2008 Certified By: _____________________________________________________________ William Uricchio Professor of Comparative Media Studies Co-Director, Comparative Media Studies Thesis Supervisor Accepted By: _____________________________________________________________ Henry Jenkins Peter de Florez Professor of Humanities Professor of Comparative Media Studies and Literature Co-Director, Comparative Media Studies 2 3 New Potentials for “Independent” Music Social Networks, Old and New, and the Ongoing Struggles to Reshape the Music Industry by Evan Landon Wendel Submitted to the Department of Comparative Media Studies on May 9, 2008 in Partial Fulfillment of the Requirements for the Degree of Master of Science in Comparative Media Studies Abstract This thesis explores the evolving nature of independent music practices in the context of offline and online social networks. The pivotal role of social networks in the cultural production of music is first examined by treating an independent record label of the post- punk era as an offline social network. -
Equity-Based Crowdfunding: Potential Implications for Small Business Capital by Ryan Taylor, Regulatory Economist
Issue Brief Advocacy: the voice of small business in government ISSUE BRIEF NUMBER 5 Equity-based Crowdfunding: Potential Implications for Small Business Capital BY RYAN TAYLOR, REGULATORY ECONOMIST Overview For small business owners and entrepreneurs to build, grow, and support their business, it takes capital, and today, many of these individuals are choosing alternative forms of capital. One popular avenue is crowdfund- ing. “Crowdfunding systems enable users to make investments in various types of projects and ventures, often in small amounts, outside of a regulated exchange, using online social media platforms that facilitate direct interaction between investors as well as with the individual(s) raising funds.”1 There are three basic types of crowdfunding. Money is given in exchange for a clearly defined good (reward), a piece of the venture (equity), or a loan agreement (peer-to-peer). Typically, these three types of crowdfunding occur on different types of websites or platforms. Today, crowdfunding is steadily reaching critical mass as it is now estimated to be worth $3 billion to $5 billion worldwide.2 Despite the growth of crowdfunding in the alternative lending landscape, one major crowdfunding method re- mains untapped. Equity-based crowdfunding was created under Title III of the Jumpstart Our Business Startups (JOBS) Act (2012), but the rule under Title III is still being written at the Securities and Exchange Commission (SEC) to expand the ability for entrepreneurs to sell equity to prospective investors online. Until the -
Equity Crowdfunding: a Combined Trust- Agency Based Approach
ADVERTIMENT. Lʼaccés als continguts dʼaquesta tesi queda condicionat a lʼacceptació de les condicions dʼús establertes per la següent llicència Creative Commons: http://cat.creativecommons.org/?page_id=184 ADVERTENCIA. El acceso a los contenidos de esta tesis queda condicionado a la aceptación de las condiciones de uso establecidas por la siguiente licencia Creative Commons: http://es.creativecommons.org/blog/licencias/ WARNING. The access to the contents of this doctoral thesis it is limited to the acceptance of the use conditions set by the following Creative Commons license: https://creativecommons.org/licenses/?lang=en International Doctorate in Entrepreneurship and Management Department of Business DOCTORAL THESIS THE INVESTOR-ENTREPRENEUR RELATIONSHIP IN EQUITY CROWDFUNDING: A COMBINED TRUST- AGENCY BASED APPROACH By: Hubert Augusto Joo Kitano Supervisor: Dr. Glòria Estapé-Dubreuil Barcelona, May 2017 ABSTRACT Crowdfunding is considered a new source of funding and it is becoming an increasingly employed tool by entrepreneurs who seek financing for their venture and by investors who search for non- traditional alternatives of investment. The crowdfunding phenomenon, in theory and practice, has developed and spread significantly in recent years. Equity crowdfunding promises to transform the private funding landscape for start-ups and early stage projects allowing non-experience investors to participate in funding a project. However, these type of investors have limited tools to identify cases of fraud and misconduct, evaluate the value proposition of projects or sell their participation in a liquid secondary market. This doctoral dissertation has the purpose to advance knowledge and understanding on the investors’ decision-making assessment when investing in equity crowdfunding. This study was structured and design through three independent essays. -
Funding the Future – Exploring the Potential of Crowdfunding As an Alternative Revenue Source for Journalism
Funding the Future – exploring the potential of crowdfunding as an alternative revenue source for journalism by Meredith O’Hara This thesis submitted to the Faculty of Graduate and Postdoctoral Affairs in partial fulfillment of the requirements for the degree of Master of Journalism Carleton University Ottawa, Ontario © 2014, Meredith O’Hara Abstract Internet based systems of communication have altered mainstream business practices, including those of the news industry. Web 2.0 applications allow consumers and producers of content to interact in ways not possible in the past. In the last two decades traditional media organizations have faltered as new technology and changing audience expectations have diminished their position of power in their communities. This thesis explores the current state of the news industry and specifically the use of crowdfunding by independent journalists and news organizations. Through six case studies of Canadian journalists and journalistic organizations which have attempted different forms of crowdfunded journalism this thesis reflects on the benefits and drawbacks of this developing financial model. The research suggests that crowdfunding is a limited model which can be utilized in the right circumstances by the right individuals or groups, but is unlikely to replace mainstream funding options. ii Acknowledgements To everyone who has helped me through this process, I could not have done it without your support. I want to thank my supervisor, Professor Chris Dornan whose guidance and positive attitude made this work a reality rather than a tangle of ideas in my head. To the amazing professors and staff at Carleton who were both my teachers and colleagues: Susan Harada, Kirsten Kozolanka, Chris Waddell, Kathryn O’Hara, David Tait, Sarah MacFadyen, and Mark Valcour, your expertise and influence kept me going in both my academic and professional endeavors.