DOCSLIB.ORG

6 Crowdfunding Websites That Market Your Project

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
6 Crowdfunding Websites That Market Your Project Mar 19, 2013 12:05 GMT PART 5 - 6 crowdfunding websites that market your project Crowdfunding websites are platforms where creators can lay out their project, enterprise or idea in order to seek financing from many contributors. The service provides a payment solution and there is frequently a template for what you can highlight in order to communicate in the best possible way. Here I take the opportunity to list six major crowdfunding websites. 1. Kickstarter.com Scope Kickstarter is the largest and best known crowdfunding platform. The website’s accent is on art and the media. Fee Kickstarter retains 5% of the financed amount where the money has come in before the project’s end. In addition, Amazon (which offers the payment solution) charges a transaction fee of 3.5%. A US bank account is required to start a project here. 2. Indiegogo.com Scope Originally, Indiegogo focused on film projects. Currently there is a variety of creative projects here, including charity projects. “Indie” is an abbreviation of the term “independence” in this context. Fee Indiegogo retains 4% from each project and 3% as the fee for card payments as well as $25 for those campaigns from outside the USA. 3. Sellaband.com and Pledgemusic.com Scope Sellaband is focused on music and helping musicians to raise funds. You also have freedom for unlimited collaboration, at the same time, with record companies, management companies or publicists. A similar crowdfunding website is Pledgemusic. Fee For both Sellaband and Pledgemusic the fee is 15% of all the money you have raised. 4. Crowdrise.com Scope The website focuses on raising money primarily for charity causes. Money is collected for animal protection, art, culture, illnesses, education and religion. You can also raise money for yourself e.g. for birthdays, weddings and so on. Fee To calculate the size of the fee for starting a crowdfunding project can be complicated. The fee for fundraising is 4.95% of the collected money, but there is also a transaction fee though it is difficult to know how much this is. For nonprofit organisations, you are able to choose from a selection of account types ranging from free of charge up to $199 payable as monthly fee. 5. Crowdfunder Crowdfunder is especially focused on startups and small enterprises. The company sells "equity stock, debt and income based on securities to investors on the Internet", which means that only entrepreneurs with solid business plans are accepted. Fee You only pay fees if you reach your crowdfunding goals. If a campaign succeeds, Crowdfunder receives 5% and Amazon Payments 2.9% together with a transaction fee of $0.30. 6. Luckyant.com Area The purpose is to support small businesses in their own neighbourhoods. Lucky Ant focuses on a single project which will help these companies to grow. It may relate to new equipment, brand development, advertising campaigns, new personnel and even repairs. Each crowdfunding project has seven days to achieve its objective. Fee If the financing has reached the target set, Lucky Ant will charge a commission. The fee covers hosting of the project, credit card transaction fees and marketing. The size of the commission, however, is not clear from the website. You are welcome to read also the previously published articles in this article series. PART 1 – What is crowdfunding? PART 2 - 6 reasons why people contribute to crowdfunding projects PART 3 - 6 reasons for starting a project with the aid of crowdfunding PART 4 - 11 tips on how to achieve success with your crowdfunding project Many thanks for reading the article! You are welcome to comment if you use any of these crowdfunding websites or happen to know of any others. @ThessanW, Therese Walve Online Marketing Manager, ComAround www.comaround.se Follow us on: TwitterFacebook LinkedIn Contacts Therese Walve Press Contact Marketing Manager [email protected] +46858088631.
Load more

Recommended publications
  • Crowdfunding Platforms: Ecosystem and Evolution Full Text Available At
    Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Full text available at: http://dx.doi.org/10.1561/1700000061 Other titles in Foundations and Trends® in Marketing Entertainment Marketing Natasha Zhang Foutz ISBN: 978-1-68083-332-4 The Cultural Meaning of Brands Carlos J. Torelli, Maria A. Rodas and Jennifer L. Stoner ISBN: 978-1-68083-286-0 Ethnography for Marketing and Consumer Research Alladi Venkatesh, David Crockett, Samantha Cross and Steven Chen ISBN: 978-1-68083-234-1 The Information-Economics Perspective on Brand Equity Tulin Erdem and Joffre Swait ISBN: 978-1-68083-168-9 Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Yee Heng Tan Tokyo International University Japan [email protected] Srinivas K. Reddy Singapore Management University Singapore [email protected] Boston — Delft Full text available at: http://dx.doi.org/10.1561/1700000061 Foundations and Trends® in Marketing Published, sold and distributed by: now Publishers Inc. PO Box 1024 Hanover, MA 02339 United States Tel. +1-781-985-4510 www.nowpublishers.com [email protected] Outside North America: now Publishers Inc. PO Box 179 2600 AD Delft The Netherlands Tel. +31-6-51115274 The preferred citation for this publication is Y. H. Tan and S. K. Reddy. Crowdfunding Platforms: Ecosystem and Evolution. Foundations and Trends® in Marketing, vol. 14, no. 2, pp. 53–172, 2020. ISBN: 978-1-68083-699-8 © 2020 Y. H. Tan and S. K. Reddy All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, photocopying, recording or otherwise, without prior written permission of the publishers.
    [Show full text]
  • Charitable Crowdfunding: Who Gives, to What, and Why?
    APRIL 2021 Charitable Crowdfunding: Who Gives, to What, and Why? RESEARCHED AND WRITTEN BY Indiana University Lilly Family School of Philanthropy RESEARCHED AND WRITTEN BY — Indiana University Lilly Family School of Philanthropy The Indiana University Lilly Family School of Philanthropy is dedicated to improving philanthropy to improve the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its academic, research and international programs, and through The Fund Raising School, Lake Institute on Faith & Giving, Mays Family Institute on Diverse Philanthropy, and Women’s Philanthropy Institute. Learn more at www.philanthropy.iupui.edu INDIANA UNIVERSITY LILLY FAMILY SCHOOL OF PHILANTHROPY PROJECT TEAM — Una O. Osili, PhD Associate Dean for Research and International Programs Jonathan Bergdoll, MA Applied Statistician Andrea Pactor, MA Project Consultant Jacqueline Ackerman, MPA Associate Director of Research, Women’s Philanthropy Institute Peter Houston, MBA Visiting Research Associate With special thanks to Dr. Wendy Chen, Dr. Debra Mesch, and Dr. Pamala Wiepking for reviewing the survey questionnaire. The survey was fielded by AmeriSpeak at NORC. The report was designed by Luke Galambos at Galambos + Associates. This research was completed with funding from Facebook. The findings and conclusions contained within are those of the authors and do not necessarily reflect official positions or policies of Facebook. INDIANA UNIVERSITY LILLY FAMILY SCHOOL OF PHILANTHROPY — 301 University Boulevard, Suite 3000, Indianapolis, IN 46202 317.278.8902 / [email protected] / @IUPhilanthropy / www.philanthropy.iupui.edu Contents Introduction ................................................... 02 Key Findings ................................................. 02 Background ................................................... 05 What is Crowdfunding? ......................................
    [Show full text]
  • The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies Jordana Viotto Da Cruz
    The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies Jordana Viotto da Cruz To cite this version: Jordana Viotto da Cruz. The Economics of Crowdfunding : Entrepreneurs’ and Platforms’ Strategies. Sociology. Université Sorbonne Paris Cité, 2017. English. NNT : 2017USPCD030. tel-01899518 HAL Id: tel-01899518 https://tel.archives-ouvertes.fr/tel-01899518 Submitted on 19 Oct 2018 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. |_|_|_|_|_|_|_|_|_|_| UNIVERSITE PARIS 13 U.F.R. DE SCIENCES ÉCONOMIQUES ÉCOLE DOCTORALE : ERASME NO 493 THÈSE Pour obtention du grade de Docteur de l’Université Paris 13 Discipline : Sciences Économiques Présentée et soutenue publiquement par Jordana VIOTTO DA CRUZ Le 13 novembre 2017 « The Economics of Crowdfunding: Entrepreneurs’ and Platforms’ Strategies » Directeurs de thèse Marc BOURREAU, Télécom ParisTech François MOREAU, Université Paris 13 Jury Thierry PÉNARD, Professeur, Université Rennes 1 Président Paul BELLEFLAMME, Professeur, Aix-Marseille Université Rapporteur Jörg CLAUSSEN, Professeur, Ludwig-Maximilians-Universität München Rapporteur Françoise BENHAMOU, Professeur, Université Paris 13 Examinateur Marc BOURREAU, Professeur, Télécom ParisTech Directeur de thèse François MOREAU, Professeur, Université Paris 13 Directeur de thèse UNIVERSITÉ PARIS 13 U.F.R.
    [Show full text]
  • Název 1 99Funken 2 Abundance Investment 3 Angelsden
    # Název 1 99funken 2 Abundance Investment 3 Angelsden 4 Apontoque 5 Appsplit 6 Barnraiser 7 Bidra.no 8 Bloom venture catalyst 9 Bnktothefuture 10 Booomerang.dk 11 Boosted 12 Buzzbnk 13 Catapooolt 14 Charidy 15 Circleup 16 Citizinvestor 17 CoAssets 18 Companisto 19 Crowdcube 20 CrowdCulture 21 Crowdfunder 22 Crowdfunder.co.uk 23 Crowdsupply 24 Cruzu 25 DemoHour 26 DigVentures 27 Donorschoose 28 Econeers 29 Eppela 30 Equitise 31 Everfund 32 Experiment 33 Exporo 34 Flzing v 35 Fondeadora 36 Fundit 37 Fundrazr 38 Gemeinschaftscrowd 39 Goteo 40 GreenVesting.com 41 Greenxmoney 42 Hit Hit 43 Housers 44 Idea.me 45 Indiegogo 46 Innovestment 47 Invesdor.com 48 JD crowdfunding 49 Jewcer 50 Karolina Fund 51 Katalyzator 52 Ketto 53 Kickstarter 54 KissKissBankBank 55 Kreativcisobe 56 Labolsasocial 57 Lanzanos 58 Lignum Capital 59 Marmelada 60 Massivemov 61 Mesenaatti.me 62 Monaco funding 63 Musicraiser 64 MyMicroInvest 65 Nakopni me 66 Namlebee 67 Octopousse 68 Oneplanetcrowd International B.V. 69 Penězdroj 70 Phundee 71 PledgeCents 72 Pledgeme 73 Pledgemusic 74 Pozible 75 PPL 76 Projeggt 77 Rockethub 78 Seed&Spark 79 Seedmatch 80 Seedrs 81 Snowballeffect 82 Spacehive 83 Spiele offensive 84 Start51 85 Startlab 86 Startme 87 Startnext 88 Startovac 89 Startsomegood 90 Syndicate Room 91 TheHotStart 92 Thundafund 93 Tubestart 94 Ulule 95 Venturate 96 Verkami 97 Vision bakery 98 Wemakeit 99 Wishberry 100 Zoomal Legenda: *Sociální média Vysvětlení zkratek pro sociální média F - Facebook T - Twitter Lin - LinkedIn G+ - Google plus YouT - YouTube Insta - Instagram
    [Show full text]
  • REWARD-BASED CROWDFUNDING for CREATIVE PROJECTS by Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED in PARTIAL FULFILLM
    REWARD-BASED CROWDFUNDING FOR CREATIVE PROJECTS BY Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF COMMUNICATION- SYSTEMS OF THE INSTITUTE OF COMMUNICATION AT THE UTRECHT UNIVERSITY OF APPLIED SCIENCES UTRECHT, 2012 06 04 Management summary Crowdfunding is an emerging phenomenon that is taking the idea of investment into a new and never before seen level. Organizations and individuals find themselves achiev- ing successful results by relying on widely dispersed individuals rather than professional investors. The main aim of this thesis centers on potentials for non-professional creative individuals to use reward-based crowdfunding. The theoretical framework defines crowdfunding practice and gives an overview of how it emerged from another nascent term - crowdsourcing. Reward-based crowdfunding, as the focus of this study, is explained in greater detail by observing one of the most popular platforms for creative projects called Kickstarter. In addition, this chapter highlights that the crowd is playing a leading role in crowdfunding initiatives. Participating individuals are part of a community where conver- gence and collaboration take place. Furthermore, theory suggests that reward-based crowdfunding is not solely focused on economic aspects, as social attributes are shaping the scope of activities and goals. Conducted qualitative research confirms that several potentials are current for non- professional creative individuals to use reward-based crowdfunding model as researched on Kickstarter. Not only can they raise funding, but also gain significant public attention for their projects presented on Kickstarter. An appealing and transparent communication approach should be implemented, such as defining goals using S.M.A.R.T.
    [Show full text]
  • Crowdfunding Schemes in Europe
    Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 This document has been prepared by David Röthler and Karsten Wenzlaff on behalf of the European Expert Network on Culture (EENC). A draft was peer-reviewed by EENC member Aleksandra Uzelac. This paper reflects the views only of the EENC authors and the European Commission cannot be held responsible for any use which may be made of the information contained therein. The EENC was set up in 2010 at the initiative of Directorate-General for Education and Culture of the European Commission (DG EAC), with the aim of contributing to the improvement of policy development in Europe. It provides advice and support to DG EAC in the analysis of cultural policies and their implications at national, regional and European levels. The EENC involves 17 independent experts and is coordinated by Interarts and Culture Action Europe. About the authors David Röthler, Master´s degree in Law, trainer, consultant and journalist in the fields of political communication, media and European funding. He teaches at journalism schools in Austria and Germany. His focus is on participatory journalism, social media and new funding schemes e.g. crowdfunding and social payment. Furthermore he has extensive experience with the management of international projects. He is founder of the consultancy PROJEKTkompetenz.eu GmbH. Personal Weblog: politik.netzkompetenz.at Karsten Wenzlaff is the founder of the Institute of Communications for Social Communication (ikosom), a Berlin-based research facility for new forms of electronic technology.
    [Show full text]
  • Girişimciler Için Yeni Nesil Bir Finansman Modeli “Kitle Fonlamasi - Crowdfunding”: Dünya Ve Türkiye Uygulamalari Üzerine Bir Inceleme Ve Model Önerisi
    T.C. BAŞKENT ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ İŞLETME ANABİLİM DALI İŞLETME DOKTORA PROGRAMI GİRİŞİMCİLER İÇİN YENİ NESİL BİR FİNANSMAN MODELİ “KİTLE FONLAMASI - CROWDFUNDING”: DÜNYA VE TÜRKİYE UYGULAMALARI ÜZERİNE BİR İNCELEME VE MODEL ÖNERİSİ DOKTORA TEZİ HAZIRLAYAN ASLI VURAL TEZ DANIŞMANI DOÇ. DR. DENİZ UMUT DOĞAN ANKARA- 2019 TEŞEKKÜR Beni her konuda daima destekleyen, cesaretlendiren, güçlü olmayı öğreten, mücadeleden, öğrenmekten ve kendimi geliĢtirmekten vazgeçmemeyi ilke edindiren, sevgili babama ve rahmetli anneme, Sevgisini ve desteğini daima hissettiğim değerli eĢime, Tezimin her aĢamasında bana tecrübesi ve bilgi birikimiyle yol gösteren, ilgi ve desteğini esirgemeyen tez danıĢmanım Doç. Dr. Deniz Umut DOĞAN’a, Çok değerli görüĢleri ve yönlendirmeleri için Prof. Dr. Nalan AKDOĞAN’a, ÇalıĢma dönemimde destek ve yardımını benden hiç esirgemeyen Çiğdem GÖKÇE’ye ve sevgili dostlarıma, En içten duygularımla teĢekkür ederim. I ÖZET GiriĢimcilerin en önemli problemi finansal kaynaklara ulaĢmalarında yaĢadıkları zorluklardır. GiriĢimciler finansal sorunlarını çözmek için geleneksel finansman yöntemlerinden ve Risk Sermayesi, GiriĢim Sermayesi, Bireysel Katılım Sermayesi, Mikrofinansman gibi alternatif finansman modellerinden yararlanmaktadır. Günümüzde giriĢimcilerin gereksinim duydukları sermayeye ulaĢmak için kullandıkları yeni finansal yöntemlerden biri Kitle Fonlaması modelidir. ÇalıĢmada giriĢimcilik, giriĢim finansmanı ve Kitle Fonlaması modeli konusunda literatür taraması yapılarak ilgili kavramlara değinilmiĢtir. Dünya’da
    [Show full text]
  • The Geography of Crowdfunding.3
    NBER WORKING PAPER SERIES THE GEOGRAPHY OF CROWDFUNDING Ajay K. Agrawal Christian Catalini Avi Goldfarb Working Paper 16820 http://www.nber.org/papers/w16820 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 February 2011 We thank Pierre Azoulay, Iain Cockburn, Gary Dushnitsky, Richard Florida, Jeff Furman, Ig Horstmann, Nicola Lacetera, Karim Lakhani, Matt Marx, Ed Roberts, Tim Simcoe, Scott Stern, Will Strange, Catherine Tucker, Pai-Ling Yin, and seminar participants at MIT, the Roundtable on Engineering and Entrepreneurship Research at Georgia Tech, Boston University, the Martin Prosperity Institute, the MIT Open Innovation Conference, and the University of Toronto for comments. We thank Liz Lyons who provided excellent research assistance. We also thank Johan Vosmeijer and Dagmar Heijmans, co-founders of Sellaband, for their industry insights and overall cooperation with this study. This research was funded by the Martin Prosperity Institute, the Centre for Innovation and Entrepreneurship at the Rotman School of Management, the NET Institute (www.netinst.org), and the Social Sciences and Humanities Research Council of Canada. Errors remain our own. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research. NBER working papers are circulated for discussion and comment purposes. They have not been peer- reviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications. © 2011 by Ajay K. Agrawal, Christian Catalini, and Avi Goldfarb. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source.
    [Show full text]
  • Geography, Social Networks, and the Timing of Investment Decisions
    Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions The MIT Faculty has made this article openly available. Please share how this access benefits you. Your story matters. Citation Agrawal, Ajay, Christian Catalini, and Avi Goldfarb. “Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions.” Journal of Economics & Management Strategy 24, no. 2 (May 4, 2015): 253–274. As Published http://dx.doi.org/10.1111/jems.12093 Publisher Wiley Blackwell Version Author's final manuscript Citable link http://hdl.handle.net/1721.1/99464 Terms of Use Creative Commons Attribution-Noncommercial-Share Alike Detailed Terms http://creativecommons.org/licenses/by-nc-sa/4.0/ Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions Ajay Agrawal, Christian Catalini, Avi Goldfarb ∗ May 28, 2014 Abstract We examine a crowdfunding platform that connects artists with funders. Although the inter- net reduces many distance-related frictions, local and distant funders exhibit different funding patterns. Local funders appear less responsive to information about the cumulative funds raised by an artist. However, this distance effect appears to proxy for a social effect: it is largely explained by funders who likely have an offline social relationship with the artist (\friends and family"). Yet, this social effect does not persist past the first investment, suggesting that it may be driven by an activity like search but not monitoring. Thus, although the platform seems to diminish many distance-sensitive costs, it does not eliminate all of them. These findings provide a deeper understanding of the abilities and limitations of online markets to facilitate transactions and convey information between buyers and sellers with varying degrees of social connectedness.
    [Show full text]
  • Innovative Financing of Creative Projects on the Kickstarter Platform: Ukrainian and Polish Experience
    E3S Web of Conferences 166, 13019 (2020) https://doi.org/10.1051/e3sconf/202016613019 ICSF 2020 Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience Iuliia Gernego1,*, Liudmyla Petrenko2, Mykhailo Dyba1, and Vitalii Tsarov2 1Kyiv National Economic University named after Vadym Hetman, Corporate Finance and Controlling Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine 2Kyiv National Economic University named after Vadym Hetman, Business Economics and Entrepreneurship Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine Abstract. In the era of digital economy, the crowdfunding platforms provide the background to mitigate cross-country differences within project financing. In particular, creative projects are important as a vital driver in maintaining business and social sector competitive. Thereby, research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in different countries. The paper aims to provide scientific support on creative projects innovative financing in Ukraine and Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure the concentration of efforts, considering the largest creative industries within Kickstarter platform. The results section represents high rates of concentration of efforts for Ukrainian creative projects that commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games. Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies. The study results can be used within national programs of creative innovative projects financial support.
    [Show full text]
  • Journal of Management and Business Administration Central Europe Vol
    „Journal of Management and Business Administration. Central Europe” Vol. 26, No. 1/2018, p. 49–78, ISSN 2450-7814; e-ISSN 2450-8829 © 2018 Authors. This is an open access article distributed under the Creative Commons Attribution-NonCommercial-NoDerivs license (http://creativecommons.org/licenses/by-nc-nd/3.0/) How do we study crowdfunding? An overview of methods and introduction to new research agenda1 Agata Stasik2, Ewa Wilczyńska3 Submitted: 19.07.2017. Final acceptance: 12.12.2017 Abstract Purpose: Crowdfunding is a global phenomenon of rising significance and impact on different areas of business and social life, investigated across many academic disciplines. The goal of the article is to present the variety of methods applied in crowdfunding research, assess their strengths and weaknesses, offer the typology of methodological approaches, and suggest the most promising direction for further studies. Design/methodology: The paper is based on the review of the most recent academic and industry lite­ rature on crowdfunding and own analysis of data presented by crowdfunding platforms’ operators. Findings: The article incorporates interrelations of methods, goals of inquiries, and types of results to propose a typology of methodological approaches that researchers currently apply to crowdfund­ ing: from platform­centred to multi­sited. The authors discuss the advantages and limitations of the identified approaches with the use of multiple examples of recent and most influential studies from the field and propose the most urgent direction of future inquiries. Research limitations/implications: The overview renders crowdfunding studies more accessible for potential newcomers to the field and strengthens transdisciplinary discussion on crowdfunding. Despite the broad variety of the analyzed articles that reflect the newest trends, the sample is not representative in the statistical meanings of the term.
    [Show full text]
  • Pitch for Growth
    PITCH FOR GROWTH TABLE OF CONTENTS Opening letter & Acknowledgements By Stéphanie Barreau, President AmCham France, President 3M France INTRODUCTION By Audra Shallal, BOSS Consulting CHAPTER 1: HOW DO YOU PITCH TO AN INVESTOR? I. WHAT DO YOU FIRST NEED TO KNOW ABOUT THE DIFFERENT FINANCIAL CHAINS? By Audra Shallal, BOSS Consulting A. Understanding the language of major players B. The stages of fundraising C. Alternative sources of finance Co-written with Milena Pejic, Clenzics II. HOW DO YOU DELIVER A PERSUASIVE PITCH? A. What makes a good story? By Laetitia Laborie, SMG Agency B. The key elements of an elevator pitch By Audra Shallal, BOSS Consulting C. How do you perfect your one-minute elevator pitch? By Nicole Gesret, AIG D. A few tips on the presentation By Yvonne Jouffrault, LiveMon III. HOW DO YOU BUILD AN EFFECTIVE PRESENTATION? A. How do you build a convincing PowerPoint Presentation? By Anastasiya Shapochkina, EDF R&D B. What impactful materials should you use to support your pitch? By Nicole Gesret, AIG CHAPTER 2: HOW DO YOU PITCH IN A CORPORATE ENVIRONMENT? I. HOW DO YOU PITCH YOURSELF? By Odile Carru, Differentcoaching L.L.C. & Claire Mazenod, Exxon Mobil A. Context B. Objectives of pitching in the corporate environment C. Methodology II. HOW DO YOU PITCH YOUR STARTUP TO CORPORATE INVESTORS? A. Overview By Yvonne Jouffrault, LiveMon B. Pitching to corporate investors By Audra Shallal, BOSS Consulting CHAPTER 3: HOW DO YOU BECOME DIGITAL-READY? I. EXPLORING THE DIGITAL JUNGLE By Colin Kramer, ESCP Europe & Michelle Goldberger, The Smartworking Company A. Online presence B.
    [Show full text]