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DECEMBER 9,1978 RECORDS TAP AIUNG-MARK Zuropes L 99

DECEMBER 9,1978

RECORDS TAP AIUNG-MARK

zuropes l Music Business Roper-A Morgon-Grompion Publication ■ 70p

99% Fruin unrepentant on London tests OF RECORD By TERRI ANDERSON A MARKETING EXPERIMENT run recently by WEA has proved DEALERS almost embarrassingly successful. There was puzzlement and indignation in the business and the retail trade when two previously unheard-of singles from the WEA stable charted in adjacent positions RECEIVE last week. But, as WEA md John Fruin told Goody (Atlantic LV 3) and No MUSIC WEEK MW, the chart entries are an Goodbyes by Curtis Mayfield (NOP Market Research) unexpected bonus, as a result of a (Atlantic LV 1, although Mayfield's marketing experiment which was product usually appears on aimed at achieving something quite Curtom). They entered the chart in different. the 64 and 65 positions respectively. The singles in question are The LV prefix stands for longer This week Number 1 Dee Jay, by Goody versions — both singles are 12-inch. MUSIC INDUSTRY news(pp 1- Their positions this week are 55 and 4), Tipshect 8, two pages of 65 respectively. retailing news 12, 13, First of the Feeling among dealers seems to be new coverage 14, CBS wages summed up by Alexander Muir, of Publishing 16, Broadcasting 18, Queen Anne Street, Dunfermline. International News 20, Talent He says: "So far as I can find out, 22, Needlctime 25. Classical 38, BONEY M's recent arrival in Dublin coincided with their version of Mary's Wayne's war LV 1 and LV 3 have not as yet been Riva feature 40, LP reviews 45, Boy Child topping the Irish chart. The foursome received platinum discs at a CBS IS re-proraollng the double released. As this is the high-selling Factshects 46. Performance 54, Gresham Hotel reception marking 52,000 sales of the Night Flight To Venus War Of The Worlds in a season for all chart singles, it is very Dooley's Diary 55. album and 54,000 sales of their single. Left to right are national campaign starting this "surprising to myself that my two , , and , with Chris Friday (8) and aimed at the shops have never been asked for Roche, WEA promotion manager at Solomon and Peres, in the middle. Christmas market. them, nor have I seen any release Disco plus The campaign uses half-page information. The only information I ads in the Daily Mirror, Evening have is that a WEA singles rep THIS WEEK Music Week begins Two new cities for ILR Standard, Birmingham Evening mentioned that these two singles had new expanded coverage of the Mail and Scottish Daily Record. been released in London only. I fail disco market with a new chart By DAVID DALTON includes public meetings in the areas Sixty-second commercials are to see how any single can enter the compiled by Disco International CARDIFF AND Coventry will be concerned, will follow and the IBA being taken on Scottish radio, charts so quickly if returns are not and a weekly page of news, the first areas to get new local expects to be able to award franchises Piccadilly, BRMB, City, Metro made by the majority of chart return reviews and features contributed commercial radio stations. The IBA at some time in the spring. It is then and Capital with extensive point- shops or is it the fact that London by Disco International editor is inviting applications for the expected that the chosen companies of-sale back up. shops alone can have such a Jerry Gilbert. Turn to page 14 programme franchises for each of would take nine months to set up a The album, which has already- dominating effect on the singles now for this new Music Week these areas — two of the nine station. gone platinum, is also being chart?" earmarked by the Home Office The main pacemakers among marketed as a numbered limited Talking about a situation which working party. potential franchise groups have edition box set including a 16- had taken just about everyone Contracts, when awarded, will already made themselves known and page brochure, full-colour poster unawares, Fruin explained that his Tower LP run initially until December 31, there seems to be four runners in and a copy of the H. G. Wells company had for some time been 1981, and extension of that period Coventry and seven in Cardiff, science fiction novel on which will depend on Government pro- though these numbers could the album is based. shines out longing the term of the Authority contract as groups merge interests to TO PAGE 4 CAPITOL CONTINUES to beyond that date. Details for provide a stronger case. establish its Tower import series applicants, including the coverage The IBA is likely to advertise a with three December releases headed map, are available from the further pair of sites in February and by what is claimed to be the world's Secretary of the IBA, 70 B romp ton will continue this process at regular first luminous album. This follows Road, London SW3 IEY, and intervals throughout the year. By the the company's recent experiment applications must reach the Auth- time all franchises have been offered with luminous vinyl in the form of a ority by Monday February 72, _ it is hoped further sites will be Kraftwerk 12-inch single. 1979. A process of sifting, which announced. coming soon. Set for release on Friday (8) Taste Of Tower (EAST 24655) is a 12-5nch track compilation showcasing artists v.i a > from Capitol's r&b roster. The Balloons go up for initial 5,000 copies will be pressed in // luminous vinyl with a special sleeve and artists include Taste Of Honey, Natalie Cole, Tavares, Freda Payne Island Christmas and Nancy Wilson. ISLAND'S CHRISTMAS campaign is to be spearheaded by Third World's Journey To Addis LP (ILPS 9498). Prime time has been taken on London's Capital Radio for five days from December 10. On December 15, 18,000 helium-filled balloons advertising the album will be distributed to all major CHART London record shops. A video film of the band performing Now That We've Found Love and Cool Meditation is available free to retailers with video facilities. ACTION A further nine are included in Island's Christmas push Discotech 79 which is aiming for 500 window and THIS YEAR'S Christmas hit is in-store displays centred around the now confirmed as Boney M's cut-out palm tree which is the Island dates set Mary's Boy Child at No. 1, but logo. The campaign is launched this THE DATES for next year's MTA the Barron Knights' A Taste Of week with the inclusion in MW of an disc and tape conference and Aggro (If to 4) and Christmas in Island pull-out colour poster. •exhibition, Discotech 79, have been Smurfland (68 to 40) arc other The nine albums are: Bob Marley set. It will be held at the Cumberland seasonal successes. Billy Joel's and The Wailers — Exodus (ILPS Hotel in London, March 19-21. For Mv Life lakes the week's biggest 9498), Kaya (ILPS 9517), Babylon the first time the event will be climb (73 to 42) and Leo Saver's By Bus (ISLD 11); Robert Palmer — sponsored by Music Week. Raining In My Heart is up 22 Double Fun (ILPS 9476); Cat The exhibition is to be bigger than IF YOU CAN'T STAND places to 28. After weeks of Stevens — Back To Earth (ILPS previously and because a great having an airplay hit with 9565) and Greatest Hits (ILPS number are expected to attend the Gerard Kenny's New York New 9310); High Tension — High awards dinner this will not be held in York, RCA at last has a chart hit Tension (ILPS 9564); Steel Pulse — the Cumberland but in the nearby wilh the record leading II new Handsworth Revolution (ILPS Mount Royal Hotel. The BPI is also Album 9102 027 marketed by entries at43. 9502); Ultravox — Systems Of sponsoring a cocktail party for those phonogram Romance (ILPS 9555). who attend the conference. Cassette 7231 017

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