Proceedings 2018 Atlantic Marketing Association Conference
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Proceedings 2018 Atlantic Marketing Association Conference New Orleans, Louisiana September 26 – 29, 2018 Laissez Les Bon Temps Rouler! Contents - Faculty Advertising / Direct Marketing ...........................................................................................................8 A Research Plan to Update the Marketing Literature on Legal Regulation of Firms Using Direct or Indirect Comparative Advertising in the United States ...................................................................9 An Emotional Perspective On Political Attack Advertising............................................................. 14 Individual Differences In Sensitivity to Privacy Violations Following Targeted Advertising ............. 17 Portrayals of Hispanic Americans in Magazine Advertising: A 15-Year Analysis ............................. 22 Analytics, Technology and The Internet of Things.............................................................................. 24 Personal Internet Shopping Agent (PISA): A Framework ............................................................... 25 Art, Music, Entertainment Marketing ............................................................................................... 37 Millennial Consumer Behavior and Classical Concert Design ......................................................... 38 OUTSTANDING ABSTRACT – Arts, Music & Entertainment Marketing .......................................... 38 The Moderating Effect of Attitude toward Violence in a Video Game setting: Initial Explorations .. 44 Beauty as Art: Somaesthetic Consumption as Alternative to Docility ............................................ 52 Self-Image Congruency for Theatre, Movie and Home Audiences ................................................. 55 The Souvenir: What is Purchased and Is the Purchaser a Collector of Art? ..................................... 58 The 4 Ps of Music Marking: A Research Agenda for Examining Music in Marketing ........................ 61 A Proposal for Fine Arts Market Segmentation based on Functions of Art and Consumer Benefits Sought ........................................................................................................................................67 A Royal Revolution: An analysis of the influence of Prince on music marketing ............................. 76 OUTSTANDING PAPER – Arts, Music & Entertainment .................................................................. 76 Business-to-Business Marketing / Supply Chain Management ........................................................... 89 Case Studies of Green Supply Chains and Enabling RFID Technology ............................................. 90 Lean Principles and Optimizing Flow: Case Studies ..................................................................... 109 RFID Technologies and Warehouse Applications: Case Studies ................................................... 122 Making the Case for Global Outsourcing: Cases of Business Complexities and Success ................ 129 Consumer Behavior / Retailing ....................................................................................................... 143 Prior Knowledge, Epistemic Motivation and Retail Search Behavior: A Proposal ......................... 144 Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market ......................... 146 Finding In-Store Help: The Role of Recommendation Agents on Shoppers’ Mobile Devices .......... 150 Exploring the Influence of Pre- and Post-Purchase Services Mix on Millennial Shopping Behavior 153 Retailer Dress Codes and the Law: Employee Religion ................................................................ 155 2 Do You Need an Assistant? Consumer Willingness to Invite Alexa into Their Home .................... 159 In the Drive-Through: Gratitude or Cost/Benefit in the Decision to Pay It Forward ..................... 164 Culture, Identity and Ethnicity ........................................................................................................ 172 Can Algorithms Reduce Bias in the IT Hiring Process? ................................................................. 173 Cultural competence: The missing piece of relationship marketing ............................................. 176 Education / Experiential Learning ................................................................................................... 186 Using Social Media to Improve Student Engagement and Learning ............................................. 187 OUTSTANDING ABSTRACT – Marketing Education/Experiential Learning .................................. 187 Teaching Marketing to Adult Learners ....................................................................................... 190 Veterinarians to Veterans United, Inc.: A Marketing Case ........................................................... 191 OUTSTANDING PAPER – Marketing Education/Experiential Learning ........................................ 191 Global Educational Tours and Business Simulations: Challenges and Benefits of Experiential Learning in Executive MBA Programs ......................................................................................... 200 Revisiting Textbook Adoption Decisions: Are Students Finally Ready for E-Books? ...................... 202 Entrepreneurship / Small-Business Marketing ................................................................................ 205 The Slackback ........................................................................................................................... 206 Review of Career Education for Women Entrepreneurs in Nigeria .............................................. 207 Ethical Business and Marketing Considerations ............................................................................... 224 Enhancing the Service Environment: The Effect of Music and Mood in Service-Based Businesses 225 The “High” Life: The Regulation, Competitive Advantage, and Ethical Considerations of Marijuana Advertising ............................................................................................................................... 228 Food Marketing ............................................................................................................................. 229 Global Marketing ........................................................................................................................... 230 Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective ............................................................................................................................... 231 Green Marketing / Sustainability .................................................................................................... 234 Defining Sustainability on Campus: A Network Analysis of Competing Student Conceptions ....... 235 Healthcare Marketing .................................................................................................................... 237 Comparing Baby Boomers and Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis ...................................................................................... 238 Organizational Wellness Programs as Internal Social Marketing: A Literature Review of Feasible Approaches ............................................................................................................................... 242 Hospitality and Tourism ................................................................................................................. 259 3 Do Values Explain Visit Intention of Cultural Property Sites? An Application of Value Theories in Cultural Property and Consumption ........................................................................................... 260 Effective Destination Promotion in Rural Communities: Management and Marketing Approaches ................................................................................................................................................. 264 A Preliminary Investigation into Tourism Readiness: Proposing a Tourism Potential Index .......... 268 Marketing Research ....................................................................................................................... 289 Brand Experience, Sustainable Touchpoints, and Customer Contributions .................................. 290 Customer Relationship Management and Executive Decision-Making ......................................... 291 An Investigation of the Association Between Tourist Pre-Trip Planning Time and Length of Trip, Lodging Choice, Tourist Psychographics and Demographics: An Application of Correspondence Analysis and Cramér’s V Effect Size ............................................................................................ 293 Marketing Strategy ........................................................................................................................ 306 The Relationship between Emotional Intelligence and Organizational Learning ................................. 307 Teaching Traditional College Students Professional Marketing Via LinkedIn ...................................... 310 Income Redistribution, Economic Freedom and State Growth as considerations for Location Strategy 311 Diligence-Based Strategy, Strategic Marketing Ambidexterity, and the Resource-Based View: Informing the Exploitation/Exploration Mode and Valuing Capabilities