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Innovation Through Inclusion INNOVATION THROUGH INCLUSION 30th Annual NAMIC Conference September 20-21, 2016 | New York Marriott Marquis National Association for Multi-Ethnicity in Communications JOIN OR RENEW NOW Embrace Diversity. Embrace Success. namic.com INNOVATION THROUGH INCLUSION WELCOME TO THE 30TH ANNUAL NAMIC CONFERENCE EGLON E. SIMONS MICHELLE L. RICE President & CEO Board Chair, NAMIC EVP, Content Distribution & Marketing, TV One HONORARY CO-CHAIRS DEBRA L. LEE JOHN MARTIN Chairman and CEO Chairman and CEO BET Networks Turner PLANNING COMMITTEE JAMES L. ANDERSON MARK KANG EBONNE RUFFINS SVP, Communications SVP, Worldwide Distribution VP, Local Media Development, Turner INSP Comcast Corporation 30th Annual NAMIC Conference 3 INNOVATION THROUGH INCLUSION CONFERENCE SPONSORS BREAKFAST RECOGNIZING THE CABLEFAX 2016 MOST INFLUENTIAL MINORITIES IN CABLE BRONZE SPONSOR BUSINESS SOLUTIONS TRACK CONFERENCE LANYARDS CONFERENCE RECEPTION CONTINENTAL BREAKFAST ELDP & NAMIC LEADERSHIP SEMINAR RECEPTION EMMA LUNCHEON EMMA WINNERS VIDEO GUEST REGISTRATION IN-KIND SUPPORTER (CREATIVE SERVICES) LEADING & LEARNING TRACK NETWORKING BREAKS 30th Annual NAMIC Conference 4 INNOVATION THROUGH INCLUSION ANNUAL CORPORATE SPONSORS PLATINUM GOLD SILVER BRONZE 30th Annual NAMIC Conference 5 INNOVATION THROUGH INCLUSION FOUNDATION SUPPORTER ANNUAL MEDIA PARTNERS Cablefax 30th Annual NAMIC Conference 6 INNOVATION THROUGH INCLUSION CENTER STAGE: TUESDAY GENERAL SESSIONS 9:15 – 10:15AM OPENING GENERAL SESSION Broadway Ballroom, 6th Floor Featuring: REGGIE LOVE Former Special Assistant to President Obama, VP & Partner, RON Transatlantic Advisors Author: Power Forward: My Presidential Education 10:30 – 11:30AM GENERAL SESSION: THE EVOLUTION OF MEDIA: AN IN-DEPTH LOOK AT THE STATE OF NEWS & INFORMATION Broadway Ballroom, 6th Floor Moderator: TONY HARRIS Investigation Discovery Correspondent, HATE IN AMERICA, Discovery Communications 30th Annual NAMIC Conference 7 INNOVATION THROUGH INCLUSION CENTER STAGE: WEDNESDAY GENERAL SESSION 9:15AM–10:00AM9:00AM-10:00AM TITLEBusiness OF SESSION Solutions Presented in partnership with LocationNAMIC Goes & SAVA360 here PRESENT THE “STARTUP PITCH” COMPETITION Westside Ballroom, 5th floor KeynoteHave an amazingSpeaker business idea that will hold great influence in the media, entertainment, and technology mar- kets? You’re in luck! NAMIC and SAVA360 host a “Shark Tank” Style Startup Pitch Competition--your opportunity ® Spiketo pitch Lee, your Academy ideas to diverse Award and progressive Nominated media executives, Filmmaker advisors, investors and product managers. Finalists are selected based on 3 important criteria: Is the product scalable? Is the product entering a growing Sponsored by Spikemarket? Lee needsIs there a nostrong introduction. team in place to In launch person, the product? the provocateur and media icon is never at a loss for words. As one of the most outspoken African AmericanCompany voices, Logistics: he Presentation speaks willcandidly address Marketand with Opportunity, authority, Customer about Offering, issues Business of Model, Marketing & Distribution, Competitors, Barriers to Entry, Team and Financial Projections. Can be seed to A++ race,(early mainstream to already launched media – alland welcome) Hollywood. Lee Moderator:is an American Atul Prasharfilm director,, Founder andproducer, CEO, SAVA360 writer, and actor.You already ® knowJudges: the Academy Darrel Award Hegar, Regional-nominated VP, Field classicOperations Do – Carolinas the Right Region, Thing Charter and Communications the Cannes favorite, Zenita Jungle Henderson Fever,. Director,You cheered Marketing at Operations Malcolm & Business X, screamed Development, during SCTE/ISBE Summer of Sam, Aarti and Tandon felt enraged, Partner, Tandon and Lawempathetic watching When the Le- Sola Winley, EVP, Corporate Strategy & Planning, A+E Networks vees Broke, his Peabody-winning HBO documentary on Hurricane Katrina. You know the Nike Air Jordan ads. You know he’s one of the most influential directors of his generation. But do you really know Spike Lee? Rumor has it that Shelton Jackson Lee was nicknamed “Spike” by his mother because he was so tough. Though born in Atlanta, Lee grew up in Brooklyn--the future setting for many of his films. Studying film at NYU’s Tisch School of the Arts, Lee made a thesis film, Joe’s Bed-Stuy Bar- bershop: We Cut Heads, which became the first student film ever to be showcased in the Lincoln Center’s New directors New Films Festival. His first feature, She’s Gotta Have It, shot on just $175,000, grossed over seven million at the box office. Lee has since produced and directed countless movies--or, “Spike Lee Joints.” 30th Annual NAMIC Conference 8 INNOVATION THROUGH INCLUSION CENTER STAGE: L. PATRICK MELLON MENTORSHIP PROGRAM LUNCHEON 1:00PM – 2:15PM Broadway Ballroom, 6th Floor Presented in Partnership with Featuring: Sponsored by ELIZABETH VARGAS ABC “20/20” Co-Anchor, Author: Between Breaths: A Memoir of Panic and Addiction Moderator: BYRON PITTS ABC News “Nightline” Co-Anchor 30th Annual NAMIC Conference 9 INNOVATION THROUGH INCLUSION CENTER STAGE: EMMA LUNCHEON 11:45AM9:15 – 10:15AM - 1:00PM WEDNESDAY,WEDNESDAY, SEPTEMBERSEPTEMBER 3021 WestsideEMMA LUNCHEONBallroom Westside Ballroom, 5th Floor Keynote Speaker Eddie Huang, Chef, Bestselling Author of Fresh Off the Boat, & Host for Vice and MTV Eddie Huang is the bestselling author of Fresh Off the Boat, the memoir MICHAEL BIVINS Music Industry Icon of New Edition & Bel Biv DeVoe Sponsored by EMMA Video Produced by Special Guest Speaker: Michael Bivins, Music Industry Icon of New Edition & Bel Biv DeVoe MAPLE DIVERSITY COMMUNICATIONS 30th Annual NAMIC Conference 10 INNOVATION THROUGH INCLUSION 2016 NAMIC EMMA WINNERS MEDIA CONTENT DISTRIBUTORS CASE STUDIES/CAMPAIGNS FIRST PLACE SECOND PLACE THIRD PLACE Language ChoiceVilla Paraiso The Wonderful World of XFINITYlla Parais XFINITY Multicultural Campaign Villa Pa Comcast/XFINITY Comcast Comcast Comcast Comcast Comcast Group Gallegos Grupo Gallegos Burrell CommunicationsGrupo Gallegos GravityGrupo Gallegos MARKETING TACTICS: ALL OTHER MEDIA FIRST PLACE SECOND PLACE THIRD PLACE RuPaul’s Drag Race S8 Villa Paraiso UCI Corporate Sizzle Reel (Satisfy Me) Charter Lifestyle Launch Party Event LogoComcast UnivisionComcast ABS-CBN International rupo Gallegos Voss Events Blanco-LorenzGrupo Gallegos MARKETING TACTICS: DIGITAL FIRST PLACE SECOND PLACE THIRD PLACE (TIE) Eros Now Priyanka Showcase ZoeEverAfter Beauty Bar BET Celebration of Hollywood International Media Distribution Gal- YouTube Channellla Paraiso Meme Activation, BET Networks legos BET Networkspo Gallegos & Dating Naked, VH1 MARKETING TACTICS: DIRECT MAIL FIRST PLACE Latin GRAMMY Vinyl MailerVi The Latin Recording Academyomcast Blanco-Lorenz 30th Annual NAMIC Conference 11 INNOVATION THROUGH INCLUSION MARKETING TACTICS: EXPERIENTIAL MARKETING FIRST PLACE SECOND PLACE (TIE) SECOND PLACE (TIE) Mapplethrope Exhibitilla Paraiso BET Studios - BET ExperienceVilla Par BET Thanks You - BETilla Paraiso HBOGrupo Gallegos BET Networks Comcast BET Networks TH Productionsrupo Gallegos 135th Street Agency Grupo Gallegos MARKETING TACTICS: PRINT FIRST PLACE SECOND PLACE THIRD PLACE Comcast/M Love K PrintVilla Paraiso Choice Villa Paraiso XFINITY Seamless Villa Paraiso Comcast Comcast Comcast/XFINITY Comcast Comcast Comcast Burrell Communications Grupo Gallegos Grupo Gallegos Grupo Gallegos Burrell Communications Grupo Gallegos MARKETING TACTICS: RADIO FIRST PLACE (TIE) FIRST PLACE (TIE) XFINITY Seamless Villa Paraiso Comcast/M Love K/Strength to Love Comcast Comcast Radioaiso Burrell CommunicationsGrupo Gallegos Comcast Comcast Burrell CommunicationsGrupo Gallegos MARKETING TACTICS: SOCIAL MEDIA FIRST PLACE SECOND PLACE Choice Villa Paraiso The Wonderful World of XFINITY-Social Comcast/XFINITY Comcast Comcast Grupo Gallagos Grupo Gallego Burrell CommunicationsComcast Gallegos MARKETING TACTICS: TELEVISION FIRST PLACE SECOND PLACE THIRD PLACE ChoiceVilla Paraiso Perfect for Me Villa Paraiso The Wonderful World of XFINITY-TV Comcast/XFINITY Comcast Comcast/XFINITY Comcast Comcast Comcast Grupo Gallegos Grupo Gallegos Grupo Gallegos Grupo Gallegos Burrell Communicationsos 30th Annual NAMIC Conference 12 INNOVATION THROUGH INCLUSION MARKETING TACTICS: GRASSROOTS FIRST PLACE SECOND PLACE THIRD PLACE #BETTHANKSYOU Shoestring Budget GetSuited Villa Paraiso #BETTHANKSYOU Brand Image Cam- Campaign Villa Paraiso HBO Comcast paign BET Networks Comcast BraveDog Grupo Gallegos BET Networks Grupo Gallegos 135th Street Agency Grupo Gallegos MARKETING TACTICS: OUT OF HOME FIRST PLACE SECOND PLACE THIRD PLACE Hip Hop Awards - Marketing Seriesa GPTV Van Wrap in Manitoba Canada Hit The Floor S3 Villa Paraiso BET Networks GMA Network, Inc. Comcast VH1ast Grupo Gallegos GMA Internationalegos Grupo Gallegos MARKETING TACTICS: PREMIUM FIRST PLACE SECOND PLACE THIRD PLACE Zoe Ever After Private Line Cosmeticslla Hip Hop Awards 2015 Hoodie Buddiea The Game Custom Jerseys BET Networks BET Networks (BET Studios) Grupo Gallegos Gallegos BET Networkscast Gallegos 30th Annual NAMIC Conference 13 INNOVATION THROUGH INCLUSION EMMA JUDGES IVONNE RABASSA KAYMI MALAVE SIMONE JORDAN EVINS National Urban League JOE SCHRAMM Schramm Marketing Group MARYANNE HOWLAND JENNIFER LITTLES Ibis Communications Multicultural Creative Agency TATIANA ACOSTA Purepartner by design JULIANNA GARIBAY-SPARACIO PAWAN MEHRA Altice USA Ameredia, Inc. KIMBERLY HULSEY Scripps Networks Interactive VICTORY GARCIA BORY FARIDE PRECIL RAPP Multicultural
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