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Saint-Petersburg, Russia Saint-Petersburg, Russia INGKA Centres An attraction for everyone 15.3 MLN VISITORS ANNUALLY MEGA Dybenko is the biggest shopping mall in Saint Petersburg. The unique 90 000 sqm space with more than 550 trees and Every year it welcomes over 15 million high and middle- evergreen plants rounded up by the 1.5 km bicycle path, income guests, who regularly come here for shopping and 2 playgrounds for kids of all ages and street food plaza with recreation experience. MEGA is Dybenko is located walking variety of tastes from all over the world. The smart landscape distance from the residential area with more than 68 000 design makes it the perfect place for concerts, food festivals and people and occupies an area of 50 hectares. All that makes this other outdoor events. The new «MEGA Dybenko triangle» unique mall a popular destination for the whole day visitors. Аccording to city development plan subway station will open by The layout and tenant mix at MEGA Dybenko has been tailored 2023 in the close proximity to MEGA. Kudrovo district has 80 000 to create the perfect space for everyone. The mall offers inhabitants today and will enlarge up to 120 000 by 2021. a variety of leisure options — from cinema and top fashion retailers to the food court with new trendy restaurants and cafes. Sertolovo Sestroretsk Vsevolozhsk Kronshtadt Kirovsk Volkhov Serebraniy Bor Petergof Dybenko Saint-Petersburg City Centre Otradnoe Kolpino Krasnoe Selo Catchment Areas People Distance Kommunar ● Primary 710,960 < 10 km Tikhvin ● Secondary 1,002,820 10–19 km Gatchina Tosno ● Tertiary 2,409,780 19–185 km Total area: 4,123,560 49% 40 MIN 2 METRO 9 CUSTOMERS AVERAGE STATIONS BUS ROUTES COME BY CAR COMMUTE TIME NEAR BY Luga A region with Loyal customers MEGA Dybenko is located to the east of St. Petersburg and attracts shoppers from all over St. Petersburg and surrounding area. strong potential MEGA is especially loved by families and lifestyle guests, who traditionally choose MEGA as the weekend destination. St. Petersburg and the Leningrad region is Russia’s second largest city and one of its principal economic centers with industry and tourism at its heart. St. Petersburg and the Leningrad region are two independent areas within the Russian Federation. They are situated in the northwest The Leningrad region of European Russia and form the part of the Northwestern Federal GUESTS VISIT MEGA 135 MIN 36% 66% The Leningrad region stretches 450 km from west to District and Northwestern Economic Region. 2,2 TIMES PER MOTHS AVERAGE HAVE KIDS UNDER 16 OF CUSTOMES east and 320 km from north to south. It borders the Gulf DWELL TIME ARE MARRIED St. Petersburg of Finland as well as the Ladoga and the Onega lakes. The major cities here are Pushkin, Gatchina, Kolpino, Vsevolzhsk, MEGA Dybenko is situated to the east of St. Petersburg city. Petrodgvorets, Zelenogorsk and Vyborg. Sitting on the Neva River and the Gulf of Finland, St. Petersburg 1.227 EUR AVERAGE 67% 35 YEARS OLD 62% The Leningrad region: St. Petersburg MONTHLY INCOME REGULLARY CUSTOMERS AVERAGE CUSTOMER WOMEN 5 BILLION EUR 85.347 km2 RETAIL TURNOVER AREA OF THE REGION 7.073.495 INCLUDING ST.PETERSBURG REGION POPULATION INCLUDING CITY Industries: MACHINE OIL AND GAS AEROSPACE 6,9 MLN BUILDING TOURISTS ANNUALLY SHIPBUILDING HEAVY RADIOELEC- MACHINERY TRONICS St. Petersburg: 18 MILLION EUR 2 RETAIL TURNOVER 1.439 km AREA OF THE CITY Event area USE THIS AS THE COLOURED 142.775 SQM KEY FOR CATEGORIES Playground GLA Relax area Family fashion Streetfood Sport Festival area High + young fashion Electronics Classic fashion 7.400 PARKING SPACES Service Subway station Food by 2023 Entertainment 90.000 SQM MEGA PARK HOME 91% BRAND AWARENESS CCC Family fashion Classic fashion Sport Service Young fashion Food Electronics Entertainment 37% LIFESTYLE GUESTS Unique place for an amazing day out An extensive redesign has changed the way people spend their people can enjoy street cafes, concerts, seasonal fairs, music, time with us. The new 'MEGA Dybenko triangle' integrates sports in the park and scandinavian design & feel. Every year IKEA into the mall's space, including 6,600 sqm of addition MEGA PARK hosts more then 10 festivals and about 1 million GLA and a major edutainment tenant — all connected guests. Being one family, MEGA and IKEA create an entire by a fluid customer journey throughout the centre. New entrances Scandinavian destination with the best home furnishing offer to keep the winter at bay, developmental kids’ playgrounds and and retail concepts. a cosy new food court with young, urban and family options complete the project. Combined with the MEGA PARK, where 187 STORES 1 MLN MEGA PARK GUESTS ANNUALLY 135 MIN AVERAGE DWELL TIME We develop further The new “MEGA Dybenko triangle” integrates IKEA into the mall’s space, including additional GLA for Food and Fashion, all connected by a fluid customer journey throughout the centre. New Entrances to keep the winter at bay and MEGA Park, where people can enjoy street cafes, concerts, seasonal fairs, music complete the project. NEW COMMUNITY BRIDGE TO ENTRANCE THE PARK RESTAURANTS WITH TERRACES YOUNG & FAMILY FASHION COSMETICS, LINGERIE, SHOES & BAGS YOUNG & FAMILY FASHION 21.000 SQM GLA 29 SHOPS (FASHION/COSMETICS/LINGERIE/ SHOES & BAGS/ACCESSORIES) 5 RESTAURANTS COMMUNITY CENTRE NEW IKEA RESTAURANT & BISTRO INGKA Centres INGKA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com.
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