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Commercial Bank of Dubai Responsibility Through Various Initiatives of Major Transition Witnessed by the Results Despite One of the Most Severe and Future

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Commercial Bank of Dubai Responsibility Through Various Initiatives of Major Transition Witnessed by the Results Despite One of the Most Severe and Future banking circles and earned net worth customers and CBD understands that its success as a financial it a distinguished rating from provide them with a variety institution is driven by the success of its society. the world’s leading financial of innovative investment Its objective as an organisation goes beyond rating agencies – Moody’s, funds to manage their wealth financial performance; it also measures its success Capital Intelligence and Fitch. and achieve their financial by its efforts to make a difference in The strong ratings reflect the goals. the community. Bank’s financial strength, good CBD’s ‘Attijari Al Islami’ As a responsible corporate citizen Commercial asset quality, growth and a centres are distinguished by Bank of Dubai gives back to society and the well focused and effective their modern design and community, supporting humanitarian work and business strategy. are managed by a team of rendering continuous service to the society of the The growth of all balance professionals in this field who UAE. The Bank has always been actively involved sheet items of Commercial have tremendous experience in community relations and sponsoring social, Bank of Dubai, coupled with in understanding client needs educational, cultural and sports events directed at prudent lending and banking and in providing them with the welfare and development of the country. Strong financial performance, Banker Middle East, and EMEA Finance’s ‘Best policies, has resulted in a innovative Sharia-compliant The Bank was one of the major supporters continuous growth, diversified Local Bank in the UAE 2010’, which represents financial institution built on financial solutions. of “Dubai Cares” campaign which aimed at sources of revenues and cautious one of the leading industry recognitions in the strong foundations with To keep pace with supporting the children of the world. CBD risk management have made CBD Middle East’s banking sector, and the awards most promising prospects technological development, has always been keen on assuming its social a model to be followed in the honoured banks that are delivering impressive for continuing growth in the Commercial Bank of Dubai responsibility through various initiatives of major transition witnessed by the results despite one of the most severe and future. offers “Attijari Online” providing support and sponsorship to a range of local banking sector and a symbol dramatic downturns in economic history, boasting banking service which sport, cultural, community and charitable activities of the countrywide economic rising profits and expanding in the Middle East PRODUCT allows customers to access and events. Proud of their great achievements development. It continues its and internationally. Despite a visible slowdown information immediately and so far, they look forward to the future with pursuit to reach new horizons CBD holds ISO9001:2000 Certification for in the UAE’s consumer safely over the Internet. confidence and optimism. of enhanced banking business its training and development as well as Social lending landscape as a whole, through constant improvement Accountability (SA8000) Certification. CBD recently launched a RECENT BRAND VALUES of its capabilities, strengthening number of new initiatives DEVELOPMENTS CBD’s Vision its capital base and utilising state- HISTORY and crossed some major milestones. The Bank CBD is keen to develop the Bank’s infrastructure The Bank which leads the way to greater financial of-the-art technology to meet its An Emiri Decree issued, in 1969, by His unveiled its Attijari Points Rewards Programme using the latest equipment; systems and and social prosperity needs, modernising its services and Highness the Late Sheikh Rashid Bin Saeed Al in 2010, becoming the first Bank in Dubai to technologies. They further intend to continue CBD’s Mission developing human resources while Maktoum, the founder of modern Dubai, laid the offer a unique, bank-wide loyalty programme that their gradual expansion throughout the country • Clients: To be recognised as the preferred MARKET focusing on attracting qualified UAE nationals cornerstone of Commercial Bank of Dubai. CBD rewards customers for not just the transactions by opening more branches and modernising banking partner in their target client segments Commercial Bank of Dubai has established itself who are one of the major pillars of CBD’s started out as a joint venture of Commerzbank, they make across a variety of CBD’s products existing branches. • Employees: To be recognised as an employer of in the UAE market as a leading provider of high- success and advancement. Chase Manhattan Bank and Commercial Bank of and services, but also for simply signing up for Since its inception Commercial Bank of Dubai choice through the fostering of a motivational quality banking and financial solutions. Through Kuwait. A minority stake was held by a few UAE them. has considered the recruitment of UAE nationals environment which rewards superior its high standards, its well-defined focus, team ACHIEVEMENTS businessmen. With the Bank’s focus on affluent customers, it as one of its priorities. It has always aimed to performance spirit culture and its commitment to deliver the Commercial Bank of Dubai can proudly stake In 1982 CBD reached a major milestone in extended its reach to the target segment in 2010 attract and train nationals, appointing them in • Society: To be recognised for their ethical best solutions for customers’ banking needs, its claim in this industry as being among the top its development when it transformed itself into by opening new state-of-the-art Al Dana Wealth responsible leading positions without neglecting banking practices and for their contribution CBD has taken its customer promise, ‘to be the ten UAE banks ranked by market capitalisation, a National Public Shareholding Company. The Management Centres. the abilities and promotion prospects of other to the social well-being of the communities in bank which leads the way to greater financial and profitability and efficiency. success story of Commercial Bank of Dubai over It continues to make refinements to its staff, regardless of their nationalities. which they are present social prosperity’ beyond a simple slogan and CBD’s constant striving for perfection has the past four decades in terms of development long-term strategy of service excellence Emiratisation remains at the core of CBD’s • Shareholders: To be one of the most profitable turned it into a true organisational driving force. and prosperity has gone hand in hand with the and has launched a drive to further improve Human Resource strategy. The upward trend banks in the UAE Commercial Bank of Dubai prides itself on development and prosperity of the United Arab service standards at its branches. Recent client continues with UAE Nationals now constituting the consistent loyalty of its customers and has Emirates itself. Today Commercial Bank of Dubai satisfaction surveys show that CBD’s high net 41% of all employees placed across the Bank at www.cbd.ae maintained close relations with its valued clients is proud of its contribution to the economic worth clients in particular are very satisfied with all levels and, most importantly, in key leadership for more than four decades despite increased development of the UAE and Dubai in particular. its service levels. positions. This trend is set to continue with competition in the market place. It is also proud The Bank’s establishment in 1969 coincided The Bank has enhanced the services on its Emiratisation becoming a strategic concept in the of the vital role it plays in the country’s economic with a period when the emirate of Dubai e-channels by adding utility payment companies Bank’s future plans. prosperity. Starting with a ten-employee branch was witnessing a rapid transformation into an to its online bill payment facility. Today CBD Its success in encouraging and developing in 1969 there are now 28 branches, 169 ATMs increasingly important regional, latterly global, offers a range of retail and commercial banking Emiratis was, once again, celebrated and and 43 Cheque Deposit Machines spread across trade hub under products and services at par with any other bank recognised in 2010 with the Human Resources the UAE, employing some 1,150 staff. resulted in a great deal of the leadership in the industry. In the future it aspires to take Development Award for 2009. Emiratisation of Commercial Bank of Dubai’s priorities in the recognition from the industry of the late His on the financial services industry head-on so as the Bank’s staff is a systematic and continuous coming years are to increase its share in local and and the wider business Highness Rashid to be able to meet customers’ expectations of process involving regular and intensive training regional markets and is confident that its strong world. The Bank has twice bin Saeed Al better interest rates, new services, easier access courses not only in-house, but also at the relationship with its customers and associates will been a recipient of the Maktoum, the and better technology. Emirates Banking Institute or abroad, allowing continue to give it a substantial competitive edge, Mohammed Bin Rashid Al founder of In recent years the Bank has continued to add them to upgrade their skills and cope with the allowing it to face future challenges and continue to Maktoum Business Award modern Dubai. products and improve its services, introducing latest developments in the banking industry. register sound growth rates in order to meet the from the Dubai Chamber As one of Islamic banking services through its Attijari Al Commercial Bank of Dubai has business expectations of its shareholders and stakeholders. of Commerce and Industry, Dubai Quality the oldest local banks Commercial Bank of Islami brand and a wealth management offering partnerships with colleges and institutes in Award and Dubai Quality Award Gold Category. Dubai plays an important role in financing UAE’s for high net worth individuals.
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