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SEGA SAMMY GROUP CSR REPORT 2016 REPORT CSR GROUP SAMMY SEGA ©SEGA ©Sammy ©TMS ©DARTSLIVE Co., Ltd. Group Overview The SEGA SAMMY Group has been providing creative entertainment to customers of all ages in Japan and over- seas as a versatile entertainment company group engaged in a wide range of business areas. Pachislot and Pachinko Machines Business Machines Pachinko and Pachislot Major Business Line Net sales*1 Development, production and sales of pachislot 133.4 billion yen and pachinko machines Major Group Companies Ratio of consolidated Sammy Corporation, GINZA Corporation, net sales TAIYO ELEC Co., Ltd., Japan Multimedia Services Corporation, RODEO Co., Ltd. (and 14 other % 38.2 companies) Entertainment ContentsBusiness Major Business Line Development and sales of packaged games and amusement machines, with digital games at the core; development and operation of amusement centers; Fiscal 2016 Results 2016 Fiscal *1 planning, production and sales of animation films; Net sales and development, production and sales of toys 199.7billion yen Major Group Companies SEGA Holdings Co., Ltd., ATLUS CO., LTD., *2 Ratio of consolidated Sammy Networks Co., Ltd. , net sales SEGA Interactive Co., Ltd., SEGA ENTERTAINMENT CO., Ltd, % SEGA Games Co., Ltd., SEGA TOYS CO., LTD., 57.1 SEGA LOGISTICS SERVICE CO., LTD, SEGA SAMMY CREATION INC., DARTSLIVE Co., Ltd., TMS ENTERTAINMENT Co., Ltd., MARZA ANIMATION PLANET INC. (and 20 other companies in Japan and 44 overseas) Resort Business Resort Major Business Line Net sales*1 Integrated resorts and development and operation 16.4billion yen of other resort facilities, hotels and theme parks Major Group Companies Ratio of consolidated ON-U INC., SEGA SAMMY GOLF ENTERTAINMENT net sales INC., SEGA LIVE CREATION Inc., PHOENIX RESORT CO., LTD. (and 4 other % 4.7 companies overseas) *1 Figures above include inter-segment sales before adjustment. *2 Sammy Networks Co., Ltd. was transferred to the Pachislot and Pachinko Machines Business as of April 1, 2016. Company Profile Company Name SEGA SAMMY HOLDINGS INC. Chairman and Chief Executive Officer Hajime Satomi Address Shiodome Sumitomo Building Principal Business Management of the SEGA 21F, 1-9-2 Higashi Shimbashi, SAMMY Group as the holding Minato-ku, Tokyo, Japan company Established October 1, 2004 Number of Employees 133 Capital 29.9 billion yen As of March 31, 2016 1 SEGA SAMMY GROUP CSR REPORT 2016 CONTENTS Editorial Policy PAGE We have been publishing a CSR report with the aim of reporting on the CSR activities of the SEGA SAMMY Group to Group Overview, Company Profile our various stakeholders, while at the same time enhancing our Contents, Editorial Policy, and Scope of this Report, activities and information disclosure through communication Financial Data (Consolidated) with them. This report has been formulated with reports of the activities related to five stakeholder groups defined in the Business Overview SEGA SAMMY Group CSR Charter: “Customers,” “Partners,” Executive Messages “Shareholders and Investors,” “Employees” and “Society (the environment and society).” Hajime Satomi President and Chief Executive Officer, SEGA SAMMY HOLDINGS INC. Guidelines Used for Reference Hideki Okamura GRI G4 Sustainability Reporting Guidelines (Version 4) President, Representative Director (COO), SEGA Holdings Co., Ltd. ISO 26000 Guidance on Social Responsibility Haruki Satomi Publication Dates President, Representative Director (COO), Sammy Corporation September 2016 (previous report: September 2015, next report: September 2017) Special Feature 1 For Women with Ambitions to Shine at Work Scope of this Report Special Stay Active and Enjoy Your Senior Years! Feature 2 Reporting Period Special Workplace for Diverse Human Resources to Fiscal 2016 (April 1, 2015 to March 31, 2016) Feature 3 Stand on Their Own Feet Some parts of the report may include information that occurred after or before this period. In such cases the time outside the Special SEGA SAMMY Group’s Reconstruction Support Feature 4 period is clearly stated. Boundary of Reporting Organizations Management SEGA SAMMY HOLDINGS INC., SEGA Holdings Co., Ltd. (including key Group companies), Sammy Corporation With Customers Activities of the organizations in fiscal 2016, which is the reporting period, have been reported. With Partners Use of Organization Names in this Report (Major Companies in Each Segment) With Shareholders and Investors In this report, “SEGA SAMMY HOLDINGS” refers to SEGA With Employees SAMMY HOLDINGS INC.; “Entertainment Contents Business” refers to SEGA Holdings Co., Ltd., SEGA Games Co., Ltd., and With Society—Environment SEGA Interactive Co., Ltd.; “Pachislot and Pachinko Machines Business” refers to Sammy Corporation; “Resort Business” With Society—Serving Society refers to SEGA LIVE CREATION Inc., PHOENIX RESORT CO., LTD., and SEGA SAMMY GOLF ENTERTAINMENT INC. Third-party Comment · Some activities include Group companies other than those listed above. Financial Data (Consolidated) • Net Sales • Operating Income/Operating Margin • Ordinary Income/Ordinary Income Margin Ordinary Income Ordinary Income Ordinary Income Ordinary Income (billions of yen) (billions of yen) (left axis) Margin (right axis) (%) (billions of yen) (left axis) Margin (right axis) (%) 5,000 500 25 500 25 405 4,000 3,780 400 385 20 400 20 3,668 3,479 3,000 300 15 300 15 2,000 200 174 176 10 200 168 164 10 10.2 10.7 1,000 100 5 100 5 4.8 5.1 4.6 4.7 0 0 0 0 0 2014 2015 2016 (FY) 2014 2015 2016 (FY) 2014 2015 2016 (FY) • Profit Attributable to Owners of Parent • Total Assets/Total Net Assets • Number of Employees Total Assets Total Net Assets Regular Employees Non-regular Employees (billions of yen) (billions of yen) 6,000 12,000 500 600 5,429 5,286 5,329 500 5,000 10,000 400 25.00 500 400 307 10007,472 7,888 7,8 02 7,606 7,778 25 5000 4,0001000 3,482 8,000 7,393 300 3,224 300 2,999 400 18.75 200 3,000 6,000 800 20 4000 800 200 300 100 53 2,000 4,000 12.50 2015 600 15 30000 600 100 2014 2016 (FY) 1,000 2,000 200 -100 400 10 6.25 2000 -113 400 0 総資産 純資産（資本） -200 0 0 （億円） 100 2014 2015 2016 (FY) 2002014 2015 2016 (FY) 5 1000 200 6,000 0.00 *Several of our consolidated subsidiaries have changed the revenue recognition criteria for sales of product(s) and the method of expressing revenues for the digital game field 5,285 5,429 0,0000 from fiscal 2016. Accordingly, figures for fiscal 2015 regarding major management indicators related to the above have been retroactively0 revised to reflect these changes. (FY) 0 0 0 4,500 3,200 3,483 0,000 12000 SEGA SAMMY GROUP CSR REPORT 2016 2 12000 600 600 3,000 10000 10000 500 500 6000 1,500 25 400 400 8000 8000 5000 300 300 6000 0 6000 20 200 200 4000 2013 2014 2015 （年3月期） 4000 4000 100 100 15 3000 0 0 2000 2000 10 -100 -100 2000 0 0 （億円） -200 -200 1000 5 6,000 5,285 5,429 0,000 0 0 4,500 3,200 3,483 0,000 3,000 1,500 0 2013 2014 2015 （年3月期） Business Overview SEGA SAMMY Group Products and Services Deliver Dreams and Excitement to the World 02 Theme Park 01 Pachislot 01 Pachinko OASIS PARK Pachislot Onimusha3 Jikuu Tenshou Amusement Machine Animation Pachinko CR Shin-Juoh 2 02 02 Anpanman DETECTIVE CONAN: Digital DARTSLIVE2 Feature Film The Darkest Nightmare Contents 02 Amusement 02 Machine 777 NEXT Pachislot Hokuto No Ken Tomo THE MEDAL TOWER OF BABEL 03 Theme Park ザ・ノースカントリーゴルフクラブ Ryu ga Gotoku: KIWAMI UFO CATCHER 9 TOKYO JOYPOLIS Football Manager 2016 Page 3: Pachinko CR Shin-Juoh 2 © Sammy; Pachislot Onimusha3 Jikuu Tenshou © CAPCOM CO., LTD. All Rights Reserved. © Sammy; UFO CATCHER 9 © SEGA; THE MEDAL TOWER OF BABEL © SEGA; Ryu ga Gotoku: KIWAMI © SEGA; 777 NEXT Pachislot Hokuto No Ken Tomo © Buronson&Tetsuo Hara/NSP1983 © NSP2007, Approved No. PGC-405 © Sammy; DETECTIVE CONAN: The Darkest Nightmare © 2016 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE. All Rights Reserved.; Anpanman Feature Film © TAKASHI YANASE/ANPANMAN PROJECT2016 © TAKASHI YANASE/Froebel-Kan, TMS, NTV; DARTSLIVE 2 © DARTSLIVE Co., Ltd.; Football Manager 2016 © Sports Interactive Limited 2016. Published by SEGA Publishing Europe Limited. Developed by Sports Interactive Limited. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Holdings Co., Ltd. or its affiliates. SEGA is registered in the U.S. Patent and Trademark Office. Football Manager, the Football Manager logo, Sports Interactive logo are either registered trademarks or trademarks of Sports Interactive Limited. All rights reserved. All other company names, brand names and logos are property of their respective owners. Page 4: New Oikakekko Anpanman © TAKASHI YANASE/Froebel-Kan, TMS, NTV; Disney Character Magical Pod © Disney 3 SEGA SAMMY GROUP CSR REPORT 2016 01 Pachislot and Pachinko Machines Business The Pachislot and Pachinko Machines SEGA SAMMY Group Products and Services Business provides products that respond to the wide-ranging needs of our fans through multi-brand development Deliver Dreams and Excitement to the World centered on Sammy Corporation. We intend to strengthen our market presence by further enhancing our development capabilities for pachinko machines, and we are committed to developing and providing pachislot machines 03 equipped with innovative gameplay that invigorates the market. South Pachinko CR Pachislot Korea Shin Hokuto Muso Hokuto No Ken Tomo Resort Major Group Companies © Buronson & Tetsuo © Buronson&Tetsuo Hara/ Business Sammy Corporation, GINZA Corporation Hara/NSP 1983, Approved NSP1983 © NSP2007, TAIYO ELEC Co., Ltd., Japan Multimedia No. KOJ-111 © 2010-2013 Approved No. YFC-128 Services Corporation, RODEO Co., Ltd. and others Koei Tecmo Games Co., © Sammy growing across Ltd. © Sammy the world PARADISE CITY China 02 Entertainment Contents Business SEGA’s objective in the digital game field is to become one of the world’s top three digital game companies by applying the development prowess it has established through years of delivering innovative arcade and consumer game software products QUINGDAO JOYPOLIS to the market.
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