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Strategic Plan 2016 2019 National Archaeological Museum of Naples

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Strategic Plan 2016 2019 National Archaeological Museum of Naples strategic plan 2016 2019 national archaeological museum of naples Piazza Museo 19, 80135, Napoli, Italy t +39 081 4422203 • f +39 081 440013 [email protected] www.museoarcheologiconapoli.it follow the Museum on strategic plan 2016 2019 national archaeological museum of naples introduction MANN at a glance the museum history and identity structures and building today human capital mission the collections 7 resources our online presence governance internal regulation #accessibility the museum’s #observing values #listening 39 #connecting #transparency #sustainability vision MANN in strategic objectives the future building and collections financial resources services audience development 59 digital solutions introduction In this document, we have set out the main areas for The structure and content of the Strategic Plan were development at the National Archaeological Museum elaborated with the continuous support of Professor of Naples (MANN) over the next four years. Ludovico Solima, who teaches Management for Cultural Enterprises in the Department of Economics The importance of our Strategic Plan is linked to our at the Second University of Naples. The final document need to plan forwards very carefully when embarking is also the outcome of a careful review of the upon the many operations that we intend to carry out bibliographical works elaborated by the international at MANN between 2016 and 2019. It is, therefore, community on this topic, alongside the scrupulous a programming tool that is intrinsically linked to analysis of similar documents drawn up by other the identity and history of the museum, and so will museums abroad. contribute towards outlining our vision of what MANN will be by the end of my tenure. Clearly, I take full responsibility, as the Director of the National Archaeological Museum of Naples, for all This Strategic Plan is, in other words, our “North Star”. that is presented in the Strategic Plan. This document It will guide the Museum’s Director and executive team illustrates clearly and plainly what I feel needs to and its scientific and administrative staff in the pursuit be done so that our Museum can develop further of our strategic objectives, helping us to identify what and match the legitimate expectations of its various actions must be taken to achieve these objectives and stakeholders and public, today and in the near future. also the resources necessary to implement the actions identified. Whilst all new independent museums in Italy must prepare a Strategic Plan under current legislation, this requirement is - without doubt - a major new step in management practice for existing state-owned cultural organizations within our country. Director In part for this reason, in preparing this plan, not only did we analyze our internal documentation thoroughly, but we also involved the entire Museum staff in the process. Their ideas and suggestions were all evaluated with care in the course of drafting the document. strategic plan 2016 - 2019 introduction strategic plan 2016 - 2019 introduction the museum today 7 MANN at a glance a building with over more than 700 works out on loan 5 centuries of history to Italian and foreign museums in 2015 a series of collections open to the public for more than 200 years a restoration laboratory, with 479 restorations carried out in 2015 an exhibition area of over 18,500 sq. m a library with on 5 floors, with no architectural barriers over 40,000 books a cultural wealth of about 250,000 objects and artworks, a permanent collection of nearly 149 members of staff 16,000 objects and archaeological finds on display, divided into who are committed day-in day-out to improving our Museum 18 exhibition areas, that contain around and make it more welcoming, more intelligible and more efficient 700 statues 550 frescos 100 mosaics over thousand people visited in 2015, 7,000 ornaments and utensils 360 including 300 school groups and 7,434 students 500 precious stones 7,000 coins 4 storage areas in 2015 we organized containing over 230 thousand objects and artefacts 30 exhibitions and 27 events between 2016 and 2020, we expect to spend over 3 new sections 35 million euros on maintenance and investments in, that will open by 2019 among other things, an auditorium and a new restaurant strategic plan 2016 - 2019 the museum today 8 strategic plan 2016 - 2019 the museum today 9 history and identity The National Archaeological Museum of Naples is The Museum was nationalized in 1860 and its one of the oldest and most important museums in collections have been expanded with artefacts from the world, providing, with its unique artistic heritage, excavations at sites in Campania and Southern Italy, a significant contribution to the European cultural and through acquisitions from private collections. When landscape. the picture collection was moved to the Palace of Capodimonte in 1957, the Museum took on its current The origins and mustering of the collections can be incarnation as an archaeological museum. traced to Charles of Bourbon, who took the throne of the Kingdom of Naples in 1734, as well as to his Under decree no. 171 of 20 August 2014 issued by cultural policies. The king instigated work to explore the President of the Council of Ministers to regulate the cities buried in the Vesuvius eruption of 79 AD (first the procedure for granting museum autonomy, MANN at Herculaneum in 1738 and then at Pompeii in 1748) first obtained its necessary tax code and then, during and was behind the creation of a Farnese Museum the second half of November 2015, completed the in Naples, where part of the substantial collection handover from the Archaeological Superintendence of inherited from his mother, Elisabeth Farnese, was Campania. Following this process, the Museum has transferred from his palaces in Rome and Parma. become the official body responsible for all its historical collections, and the artefacts and material from His son, Ferdinand IV, brought together under one excavations, whether on display or in storage, that had roof the Farnese Collection and the finds from the been acquired until 1960, plus the Palace itself and Vesuvius excavations, which had been on display at all the moveable assets that it contains, the paper and the Herculaneum Museum within the Palace of Portici, photographic archives and the library. housing the two collections in a late 16th century building that started out as a riding school and was then occupied by the University between 1616 and 1777. The first exhibitions were organized in the ten years when Naples was under French occupation (1806 to 1815) then, when the House of Bourbon returned in 1816, the museum was renamed the Royal Bourbon Museum. Conceived as a universal museum, it included institutes and laboratories (the Royal Library, the Academy of Drawing Arts, the Papyrus Laboratory, the Picture Gallery) that, between the end of the 19th century and 1957, have since been moved to other locations. strategic plan 2016 - 2019 the museum today 10 strategic plan 2016 - 2019 the museum today 11 mission resources The objective of the National Archaeological Museum of Naples is to expand and spread knowledge of the structures and building history and culture of peoples, by conserving, studying, interpreting and enhancing its exceptional collection. the building The Museum is not simply a museum building as such: This is why the Museum wishes to engage visitors it contains within its walls the restoration laboratories, and users of any age, income level, education or the library and the historical archives, all points of background, designing inspirational visits using excellence within the international world for their innovative methods to help us understand our origins scientific contribution. and become more aware of our common roots. Since 1777, the building, originally constructed at the The mission of the Museum is, therefore, ultimately end of the 16th century, underwent a long series of that of stimulating our civil conscience, so that MANN restructuring and expansion work, carried out by the is not only a place where things are preserved, but contemporary architects F. Fuga and P. Schiantarelli. also a place open to meetings and dialogue, for reflecting upon what the modern world means to us, The various floors are connected by the grand and this consummate comparison with our history staircase and by lifts. Overall, the museum covers turns the Museum into a vibrant, living tool in society. around 18,500 square metres; of these, 8,550 are All the while Man himself is retained at the heart of his display areas, on five separate floors: lower floor heritage - and not his cultural assets - in a process of (Ancient Egyptian and Epigraphy Section); ground floor continuous interaction with his environment. (Farnese Section), mezzanine (Mosaics, the Secret Cabinet of erotic art from Herculaneum and Pompeii, the Coin Collection); first floor (the Frescos, Bronzes and Prehistorical Sections, and the collections from the Temple of Isis of Pompeii and the Villa of the Papyri of Herculaneum); second floor (the Medal Collection). A further 6,000 square metres are used for storage, and the offices and service areas (library, historical archives, restoration laboratories) occupy another 3,400 square metres. strategic plan 2016 - 2019 the museum today 12 strategic plan 2016 - 2019 the museum today 13 historical gardens vaults The internal gardens occupy two courtyards either side The Museum’s vaults, playfully known as “Sing- of the Museum’s main entrance. During the early part Sing” because of their impressive security gates and of 2016, they were tidied up and restored and, after a gratings, contain tens of thousands of objects awaiting number of years, are once again open to the public. restoration and display. Most come from Pompeii The eastern garden currently contains the temporary and Herculaneum and are, in general, daily utensils reconstruction of a Roman garden, with statues and in bronze, ceramics or glass recovered during the a pergola of vines and roses, to coincide with the excavations of the 18th and 19th centuries.
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