Journal of International & Interdisciplinary Business Research Volume 6 Article 6 November 2019 Maximizing Shareholder Value? Spotify Direct Public Offering Hoje Jo Santa Clara University,
[email protected] John Throne Santa Clara University Michael Fieber Santa Clara University Follow this and additional works at: https://scholars.fhsu.edu/jiibr Part of the Business Commons Recommended Citation Jo, Hoje; Throne, John; and Fieber, Michael (2019) "Maximizing Shareholder Value? Spotify Direct Public Offering," Journal of International & Interdisciplinary Business Research: Vol. 6 , Article 6. Available at: https://scholars.fhsu.edu/jiibr/vol6/iss1/6 This Article is brought to you for free and open access by FHSU Scholars Repository. It has been accepted for inclusion in Journal of International & Interdisciplinary Business Research by an authorized editor of FHSU Scholars Repository. Jo et al.: Spotify Direct Public Offering MAXIMIZING SHAREHOLDER VALUE? SPOTIFY DIRECT PUBLIC OFFERING Hoje Jo, Santa Clara University John Throne, Santa Clara University Michael Fieber, Santa Clara University The typical method of going public has traditionally been an initial public offering (IPO), whereby a company works with an underwriter syndication to establish a price at which shares will be offered to the public before listing them. The purpose of this paper, however, is to evaluate whether IPOs are truly the best method for taking a company public. To answer this question, at least partially, we explore the upsides and downsides of a direct listing using the music streaming company Spotify (NYSE: SPOT) as a case study. Having officially registered to go public with the SEC and direct listed on April 3, 2018 with $149.01 closing price and a $26.5 billion market capitalization, Spotify becomes the first major private company to list its shares directly to the public on the NYSE without using an underwriter.