BEE CHENG HIANG Icon of Our Times The taste of our bakkwa is complex with a rich hint of barbecue aroma that will linger on the palate. This will never change, says its Director of BCHHK, Wong Ka Lit, Ivan.

t was 1933 when an enterpris- tion facilities. This leap in productivity ing migrant developed an idea has ensured that the increasing demands to peddle his mobile cart along from our customers are well catered for, the street of Chinatown to sell explains Wong. his unique and tasty homemade “Our success rests on our exacting barbecued meat. production of our quality product and Business was especially brisk during high standards of hygiene. Our Bakkwa festive seasons for this high quality earns its immense popularity because we delicacy which Teo Swee Ee introduced are able to preserve the traditional flavor as…‘Bakkwa’. whilst employing advance technology. “With over 80 years of commit- so we make it fresh every day as an Our production process has been ment under our belt, our value remains unwavering commitment to our custom- awarded the ISO9001 certificate and we unchanged. We believe in delivering the ers. are also HACCP certified. To cater to an finest to our customers and their loved The taste of our bakkwa is complex increasing global demand, we have also ones and for them to experience enjoy- with a rich hint of barbecue aroma that set up production facilities in Malaysia, able moments in life through the sharing will linger on the palate. This will never China and South Korea. of our products,” says Ivan Wong, Direc- change,” says Wong. tor of the company in Hong Kong. Hygine First “The end of Japanese Occupation Delighting Hearts “The brand’s Bakkwa boasts; 100% marked the beginning of a dynamic phase “Bee Cheng Hiang represents the cre- natural ingredients, no MSG, no pre- of our history; the first store was opened ation of delight that extends to all gener- servatives and no artificial colouring. under Mr Teo’s visionary leadership in ations, the breaking of geographic border Our food technologists carry out regu- Rochor Road during 1945 - one of Singa- barriers, and the ability for consumers lar checks to ascertain that our quality pore’s busiest district. around the globe to enjoy and share our standards are maintained when it comes “Having established as a barbecued products,” says Wong. to nutrition and hygiene. Before delivery meat specialist of repute in Singapore, Today, Bee Cheng Hiang has grown via our distribution channels, our prod- Rochor Road branch quickly became the from a humble zinc and wood store at ucts undergo rigorous examinations as place to buy the freshest Bakkwa and Rochor Road into a thriving enterprise part of our stringent quality assurance.” finest gifts.” with a presence extending far beyond the “Our priority lies not only in quality shores of Singapore. control, but also in continuous product Turning Point Emerging as the market leader in the research and innovation. We have since In those days , the store on Rochor barbecued meat industry with 42 retail invested more than S$1.2 million to Road was constantly obstructed by outlets locally, we have broadened our ensure that our research and development large vehicles parked outside the shop international growth to include over 312 is multi-faceted and well-rounded. entrance. This hindered potential custom- outlets across 10 countries in Singapore, With our customers’ interests at heart, ers from locating the store. Malaysia, China, Hong Kong, Macau, our food technologists adhered closely to Mr Teo turned the problem around Taiwan, Korea, Japan, Indonesia, Philip- our product philosophy, where only the into a brilliant marketing idea by placing pines and Thailand. best and 100% natural ingredients go into the Bee Cheng Hiang brand on the vehi- The company continues to expand in our Bakkwa,” concludes Wong. cles. key locations across our priority markets, The approach blossomed into stra- employing a mix of ownership models tegic brand placement as lorries and including franchises. trucks could be found with the brand on the road. Bee Cheng Hiang became one Setting Standards of the first in Singapore to use mobile Since our inception in 1978, the Bee advertisements. Cheng Hiang Group has evolved from a “Being our signature product, bakkwa traditionally labour intensive modus ope- For additional information taste better when it has just been grilled randi to our very own automated produc- please visit www.bch.com.hk