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LIVING WELL: (Opposite page) Disney Chairman and CEO Bob Iger poses with Mickey Mouse and First Lady Michelle Obama at the June 5 event in Washington, D.C. (This page, clockwise from left) Disney’s new ”Mickey Check” tool will alert parents to nutritious food and menu items; a Parks and Resorts Cast Member restocks healthy treats; and storytelling in kids’ programming like Disney Junior’s Doc McStuffins helps make nutritious eating and physical activity fun for kids and families. Disney Check” will appear on Disney-licensed food products; on Disney.com- and Family.com-qualified recipes; and on menus and select products at Dis- Raises the ney’s domestic Parks and Resorts. But that’s not all! By 2013, Disney parks in the States will sell fruits and vegetables at almost all Nutritional of its 400 food venues, reduce so- dium in kids meals and introduce new kids breakfast meals that meet these new nutrition guidelines. program that makes nutritious eating and Bar This isn’t the first time Disney has physical activity fun for kids and families. taken the lead in encouraging kids to The First Lady helped launch the initiative, By Courtney Potter learn healthy habits; in 2006, Disney appearing with Disney Channel stars in established landmark nutritional guide- several inspiring interstitials intended to lines, which associates Disney’s brands motivate kids to be active and eat right. First Lady Michelle Obama and characters with more nutritionally One of the take-home messages recently joined Disney Chairman balanced foods. That same year, Disney from this announcement, Leslie says, is Parks and Resorts started offering new kids the Disney Magic of Healthy Living ad- and CEO Bob Iger to introduce meals that included healthy sides and bev- age that ”good for you can be fun, too!” erage choices, such as carrots and low-fat ”Disney has the ability to make healthier Disney’s new food advertising milk. (Of the more than 12-million kids lifestyles more appealing and more fun,” standards. meals served last year at Disney Parks and she explains. “We realize that Disney’s Resorts in the U.S., parents stuck with the future rests not only with the wonderful n June 5, Disney Chairman better we meet the needs and expectations to eat well and exercise, we’d never solve healthier options 6 out of ten times!) Later, stories we tell and the experiences we cre- and CEO Bob Iger was joined of families, the brighter our future looks,” our childhood obesity crisis until compa- in 2010, the Company launched Disney ate, but with how we do business to make Oby First Lady Michelle Obama Bob said in his remarks at the event. ”We nies changed the way they sell food to our Magic of Healthy Living, a consumer lasting, positive change.” at the Newseum in Washington, D.C., to were the first major media company to set children... With this new initiative, Disney officially announce The Walt Disney Com- nutritional guidelines for our licensed foods, is doing what no major media company pany’s revolutionary new food advertising because we knew the products associated has ever done before in the U.S.—and standards for kids—a first for a major with our characters are immensely appeal- what I hope every company will do going Disney Magic of Healthy‘ Living media corporation. In front of an audience ing to kids, and that parents trust Disney forward. And make no mistake about it— of journalists and industry leaders alike, products to be wholesome. If everyone this is huge.” The Weekend in Hawai i Leslie Goodman, senior vice presi- ”If everyone does their small part, dent, Corporate Citizenship, is thrilled by From May 31 through June 4, the beauti- fun-filled weekend of snorkeling, sailing the recent announcement. ”We have enor- ful Aulani, a Disney Resort & Spa in Hawai` i, and hiking through Oahu’s volcanic Manoa together we can create huge change.” mous reach in our platforms,” she says, played host to Disney Magic of Healthy Living Valley rainforest and cooking tasty dishes recognizing Disney’s unique influence with The Weekend, an annual event that cele- with world-class chefs. The centerpiece of the —Disney Chairman and CEO Bob Iger families. ”We have the universal appeal of brates healthy, active lifestyles! The winners of weekend was the second annual TRYatha- Bob revealed that by 2015, all food and does their small part, together we can cre- our characters and—most of all—the trust Disney Magic of Healthy Living: TRYit! Con- lon—a unique chance to ”TRY” new foods beverage products advertised, sponsored ate huge change.” in our brand that allows us to really move test—who recently shared their own successful and fun moves! The families were joined by or promoted on Disney Channel, Disney The First Lady echoed Bob’s sentiments opinion in this area and to have an enor- strategies for eating well and keeping fit on Disney Channel and Disney XD stars Kelly XD, Disney Junior, Radio Disney and and praised the Company for spearhead- mous impact on behavior.” Family.com/TRYit—were chosen by an expert Berglund (Lab Rats), Jason Earles (Kickin’ Disney-owned online destinations oriented ing healthy-living efforts, which align with The event on June 5 also featured the panel of judges to discover even more tips It, Hannah Montana), Kelsey Chow (Pair of to families with younger children will meet her own nationwide anti-obesity campaign, debut of the ”Mickey Check” tool, a simple and tricks during Disney Magic of Healthy Liv- Kings) and Adam Irigoyen (Shake It Up), Disney’s specific criteria for limited calo- Let’s Move! ”This new initiative is truly a way for parents to identify more nutritious ing The Weekend and TRYathalon 2012. who cheered from the sidelines—and even ries, saturated fat, sodium and sugar. game changer for the health of our chil- food in stores, online or while enjoying These six families visited Aulani for a competed in a few challenges! ”Parents tell us they need our sup- dren,” she said. ”For years, people told us a day at the Walt Disney Parks and Re- port, and we are listening—because the that no matter what we did to get our kids sorts. By the end of this year, the ”Mickey 4 DISN EY N EWSR EEL I J UNE 15, 2012 J UNE 15, 2012 I DISN EY N EWSR EEL 5.

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