BUILDING AMERICA’S LARGEST CANNABIS COMPANY
APRIL 2019 DISCLAIMER
This presentation contains “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as, ‘may,’ ‘will,’ ‘should,’ ‘could,’ ‘would,’ ‘expects,’ ‘plans,’ ‘anticipates,’ ‘believes,’ ‘estimates,’ ‘projects,’ ‘predicts,’ ‘potential’ or ‘continue’ or the negative of those forms or other comparable terms. The Company’s forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward- looking statements, including but not limited to those risks discussed under "Risk Factors" in the company’s CSE Listing Statement filed with SEDAR; and other factors, many of which are beyond the control of the Company. Readers are cautioned that the foregoing list of factors is not exhaustive. Because of these uncertainties, you should not place undue reliance on the Company’s forward-looking statements. No assurances are given as to the future trading price or trading volumes of Cresco’s shares, nor as to the Company’s financial performance in future financial periods. The Company does not intend to update any of these factors or to publicly announce the result of any revisions to any of the Company’s forward-looking statements contained herein, whether as a result of new information, any future event or otherwise. Except as otherwise indicated, this presentation speaks as of the date hereof. The distribution of this presentation does not imply that there has been no change in the affairs of the Company after the date hereof or create any duty or commitment to update or supplement any information provided in this presentation or otherwise.
2 KEY TRENDS IMPACTING THE U.S. CANNABIS MARKET
1. 2. 3. 4. 5. 6. 7.
U.S. cannabis Evolution and Rapidly market is Greater Retail will Scale & Regulatory blurring of changing becoming expectations become population complexity consumer consumer EVEN more of the industry ubiquitous reach needs perceptions attractive
$80 Billion Regulated Full Spectrum 62% of Americans Demand for More States The Key to by 2030 State-by-State from Medical to Support Product will Issue Retail Winning is Access Health & Wellness Legalization Consistency, Licenses to Retail Shelves $24 Billion to Play & Quality and Profit Recreation Availability
3 SUMMARY COMPANY INFORMATION*
2013 22 $5.5B YEAR FOUNDED OPERATING RETAIL LOCATIONS MARKET CAP ($CAD)
1,100+ 56 $16.3M EMPLOYEES RETAIL LICENSES 3Q18 PROFORMA REVENUE
11 725+ $5.3M STATES DISPENSARIES 3Q18 ADJ EBITDA WITH OUR PRODUCTS 151M / 70% 56+ $35.1M US ADDRESSABLE MARKET / % BRANDS Q3 YTD PROFORMA REVENUE 23 500+ 388% PRODUCTION FACILITIES PRODUCTS IN YOY REVENUE GROWTH PRODUCTION
1.8M 5,000+ $8.1M TOTAL FACILTIY SQUARE SKU'S IN PRODUCTION Q3 YTD ADJ FOOTAGE EBITDA
* Management estimates and subject to closing pending transactions in CA, NY, MA, MD & FL. 4 Market cap as of March 29, 2019 – Includes the potential impact from the recently announced4 Origin House acquisition DECADES OF EXPERIENCE WITHIN OUR MANAGEMENT TEAM
5 CRESCO LABS IS ONE OF THE LARGEST, VERTICALLY INTEGRATED, MULTI-STATE OPERATORS
Current Market Capitalization1 $CAD
Curaleaf $5,763
Cresco Labs + OH $5,535
Harvest $4,902 #2 CULTIVATE & BRANDS & PRODUCTS By Market MANUFACTURE GTI $3,388 Capitalization
Acreage $3,202
Trulieve $1,935
MedMen $1,791
iAnthus $1,595
WHOLESALE RETAIL GGB $869 DISTRIBUTION
Note: As of close April 12, 2019. Adjusted for subsequent events from most recent filings Source: Company Filings, Capital IQ, Bloomberg, Public Disclosure, as at March 29, 2019 6 OUR CORE ADVANTAGE
CULTIVATION & PRODUCTION BRANDED PRODUCTS
. Germination . Brands
. Seeding . Distinctive messaging Capabilities to . Vegetation . Custom . Flowering Packaging Drive Long-Term . Extraction . Proprietary Production Value though . Customer data . Consumer & patient reach
. Competitive insights . Category performance insights Vertical Integration . Test & Learn platform . Trade marketing & across States programming
OWNED RETAIL WHOLESALE/DISTRIBUTION
7 WE EXECUTE
1. We win competitive Unmatched success 2. We acquire to enter Acquire assets to drive licenses to open in competitive states existing markets growth and footprint new markets
Achieve 100% Operational faster 3. We get to 4. We establish penetration and than competitors market faster dominant positions dominant market share
8 BRANDS AND RETAIL PARTNERSHIPS = FUTURE GROWTH
With cultivation becoming a commodity, our long-term focus is on brands and retail partnerships
BEER
COFFEE
TOBACCO
CPG APPROACH TO BRAND BUILDING 9 CURRENT CONSUMER LANDSCAPE AND PORTFOLIO
OVERALL MARKET CRESCOLABS BRANDS
Wellness/ Lifestyle
Holistic Regular Medicine Lifestyle
Fun, Fruity, Less Chocolate Forward Expensive Higher Quality Medicinal Connoisseur
RULE #1: KNOW YOUR AUDIENCE
10 BRAND ETHOS: with familiar formats and precise delivery systems, BRAND ETHOS: Cresco elevates everyday cannabis. High quality. True remedi products provide a safe, consistent and trusted alternative to consistency. Remarkable value. Cresco is cannabis you can count on traditional medicines. that delivers consistent cannabis products every time.
11 BRAND ETHOS: fans of RESERVE are highly selective and turn to BRAND ETHOS: high quality desserts with no cannabis flavor, created RESERVE for a luxury experience in cannabis. They are knowledgeable by the acclaimed pastry chef, Mindy Segal about cultivation and lineage, extraction and hardware. RESERVE delivers a superior cannabis experience for those who are looking for truly top shelf cannabis
BRAND ETHOS: Fun, fruity confections for everyday enjoyability and effectiveness
12 HOUSE OF BRANDS TO PLAY ACROSS SEGMENTS
Alternative for exiting Promoting holistic health and Enhancing recreational prescription products wellness occasions
HEAL WELLNESS PLAY
BEST
BETTER PRICEPOINT
GOOD
CONSUMER NEEDS
13 *Owned, invested in and distributed brands, includes the potential impact from the recently announced Origin House acquisition WHOLESALE & DISTRIBUTION
Wholesale gives our products greater reach
• One-stop-shop for dispensaries drives footprint growth
• Sales team drives sales growth
• Consumer insight drives product improvement
14 ACCESSING FLORIDA’S 200K PATIENTS
• One of the largest vertically-integrated providers of medical cannabis in Florida
• Able to open 35 dispensaries. Currently operates 8 dispensaries with plans to have 14 by the end of June 2019, expecting 20 by the end of 2019
• 95% of the population of Florida is within 50 miles of a VidaCann dispensary
• Cultivation facility with a state-of-the-art cGMP-certified processing and analytical lab
• 70,000 ft2 cultivation and processing facility scheduled to double by the end of 2019 15 LAUNCHING IN MICHIGAN – THE 10th LARGEST STATE IN THE COUNTRY
Michigan Market Overview One of the largest medical cannabis markets in the country
• Nearly 300K registered medical cannabis patients • Steadily moving towards adult-use implementation (anticipated January 2020) • $869M market size in 2018 projected to $1.4B by 20221
Cresco Michigan Expansion
• Cleared pre-qualification regulatory hurdle on March 25, 2019 • Retrofitting existing 100K+ square foot cultivation and processing facility • 2 dispensary applications pending, 4 more anticipated Planned cultivation and production facility – • Focus on increasing retail presence Marshall, MI 16 1. Based on Arcview Market Research/BDS Analytics WE WILL WIN CALIFORNIA, THE MOST INFLUENTIAL CANNABIS MARKET IN THE WORLD
State Revenue Projections $7.7 Billion by 2022 Source: Arcview Market Research/BDS Analytics
• 684,000 sq. ft. of cultivation • 600 Dispensaries in distribution network, 60% penetration • 11 Processing and distribution facilities • We will be the leading multi-state operator in California, with a team and asset base that has a proven track record and ample room to grow • We will be the largest distributor in California, with more access to consumer data and retail storefronts than any other player in the industry • We will fill our dominant distribution pipeline with California brands, driving national and global opportunities as well as sustained competitive advantages 17 ORIGIN HOUSE ACQUISITION: CREATING A NORTH AMERICAN POWERHOUSE
Bolsters Increased Strong & Leading Expanded Scale & Expanding Position in Distribution Capital + Multi-State California Infrastructure Markets Presence Combining Cresco’s scale, expertise Market Presence and brand portfolio Superior Increased One of a Kind with Existing Retail Strong North Brand and Pro-Forma American Acceleration Distribution Cash Position Origin House’s proven track record Footprint Platform Model of leveraging their California-wide distribution footprint and key retailer relationships in the largest cannabis market in the world will drive significant growth for the shareholders of both companies
18 TOGETHER, WE ACCELERATE GROWTH
Cresco Lab’s Highly Multi-State Access to Efficient Execution Model Operations Capital
Origin House’s Focused 50+ Proven, 500+ California Brand Next-Gen Brands Dispensaries Development Engine
Branded products & access to shelf space are the keys to building long-term competitive advantage and shareholder value
19 WE ARE BUILDING AMERICA’S LARGEST CANNABIS COMPANY
CANADA # Vape 23** 22% Stores OF STATES MICHIGAN Facility 1
Total Sq. Ft. 80,000 NEW YORK # Vape Total lbs 32,162 1 70% Stores
OF ADDRESSABLE NEVADA MARKET Total Sq. Ft. 36,000 NEW YORK Total lbs 13,578 Total Sq. Ft. 100,000 # Stores 1 Total lbs 44,123 ON # Stores 4
CALIFORNIA CALIFORNIA MASSACHUSETTS ORIGIN HOUSE CRESCO LABS Total Sq. Ft. 92,000* Total Sq. Ft. 592,000 NY MA Total Sq. Ft. 90,000 Total lbs 13,224* Total lbs 182,692 MI Total lbs 35,039 Dispensaries 500 ILLINOIS PA OH # Stores 3 Brands 50+ Total Sq. Ft. 139,000 IL NV Facilities 8* Total lbs 67,360 PENNSYLVANIA CA *PENDING # Stores 5 Total Sq. Ft. 105,000 ACQUISITION ARIZONA AZ Total lbs 51,563 Total Sq. Ft. 128,000 OHIO FLORIDA # Stores 6 Total lbs 34,265 Total Sq. Ft. 50,000 Total Sq. Ft. 140,000 # Stores 1 Total lbs 18,919 Total lbs 67,940 # Stores 1 # Stores 30 * with pending acquisitions and regulatory approval ** one licensed location Note: subject to current expansion projects 20 OUR CAPABILITIES ALLOW US TO INNOVATE, LEARN, AND SCALE RAPIDLY
Building nation wide mindshare with a CPG approach to brand building 70% of the United States* has access to our products at their local dispensary
Promising Cannabis DESIGN & TEST & DISTRIBUTION 725+** SCALE Consumer DEVELOP VALIDATE Product DISPENSARIES
Brand Support Retail Feedback Proprietary Infrastructure/ Insights Data Product Acceleration
You can get the exact same remedi brand vaporizer in California as you can in New York.
*In States Where Cannabis Is Currently Legal 21 **Includes the potential impact from the recently announced Origin House acquisition A WINNING FORMULA
Robust Building the #1 North American Acquisition Portfolio of Expertise Proven Brands Cannabis CPG Company Industry Leading Scale The largest and most strategic distribution footprint of any U.S. cannabis company
Industry Leading Brand Development Capabilities Brand +Cost of Building Capital Leading brand portfolio comprised of 50+ brands Expertise Advantage Multi-State Presence More than 725 dispensaries across 11 states will carry our brands
Aligned & Experienced Management Team 725+ Cannabis distribution built by the same team that built Southern Wine & Spirits, the 1.5M Sq. Ft. of+ Dispensaries largest distributor of liquor in the United States Cultivation** Supplied*** Revenue & Cost Synergies Incorporate Cresco’s brands into Origin House’s California distribution platform and bring Origin House’s brands into other states + Expanded Institutional Shareholder Base 23 Facilities* 11 States* Increased liquidity and trading - more outstanding shares available *(with pending acquisitions and regulatory approval) **(with pending acquisitions and regulatory approval by EOY 2019) ***(does not double count for dispensaries supplied by both Cresco and Origin House) 22 THANK YOU
For more information:
Media Investors For general Cresco Labs inquiries Jason Erkes, Cresco Labs Aaron Miles, Cresco Labs 312-929-0993 Chief Communications Officer Vice President, Investor Relations [email protected] [email protected] [email protected]