CALIFORNIA INSTITUTE OF TECHNOLOGY INDUSTRIAL RELATIONS CENTER Caltech

Business With Sourcing, Selling, and Operating in India

AN EXECUTIVE COURSE

August 25-26, 2008 December 4-5, 2008

Caltech Campus, Pasadena, CA

Course Leader Gunjan Bagla

innovate > integrate > accelerate

WWW.IRC.CALTECH.EDU Business With India

Comments From Business Issues Addressed Past Participants In the 21st century, India has rapidly become an important “The content of this course is very trading partner for North American companies. Companies of relevant. I give high marks to the all sizes are eager to market their products and services to instructor, Gunjan Bagla, and the staff India’s increasingly profitable companies, to its vast central at Caltech IRC. The interaction with my and state governments, and to India’s fast growing middle peers was helpful. As we shared our class. At the same time, India is a source for talent and experiences, Gunjan provided solutions services ranging from information technology to product with his knowledge of Indian culture and the way to conduct business in India.” development, to customer contact, and other high-end, knowledge-based services. Trade in products and materials Trenton Christian in both directions is also rising briskly. International Operations; Asia Red Spot Paint and Varnish Yet, India and Indians are not well understood by many Western executives. As a result, some opportunities are missed, deals fail, and the full potential of the “The information I learned in this business relationship is often unrealized. course is invaluable and provides a good basis for my ongoing work. The How will global companies partner or compete in this instructor, Gunjan Bagla, has a environment? conversational style that is engaging and impactful. I found the informal Q&A and interaction among the course Attend this course to gain the insights and perspective attendees to be very valuable.” needed by Western executives to more confidently maneuver through the opportunities and risks of working with India. Scott Parker VP, New Business Development The instructor presents the issues and proven approaches for Walt Disney Parks and Resorts conducting business with India using specific business situations, case examples, lessons learned, and up-to-date information to construct a framework you can immediately “This course is excellent. I learned apply. much about the cultural differences between Americans and Indians as well as how to manage those differences to You will gain an in-depth understanding of the fast-evolving be successful in India. All in all, it was Indian business environment within the larger context of a very valuable two days.” Indian society and culture. You’ll also have the opportunity to benchmark your personal experiences with other executive Michael Koch participants. Vice President of Finance and Treasurer Universal Electronics, Inc. Key Topics

I How to evaluate the risks and rewards of doing business in India I The management culture of Indian organizations I How Indian society is evolving, and how this will impact your business I How to navigate the regulatory environment in India I Common mistakes Western firms make in India I Effective communications in multi-cultural and virtual work teams

> CALTECH Course Content

India’s Business Culture in Transition I Indian governmental policies and practices and their effects on business I Assessing the impact of local geography and resources on the corporate landscape I Segmenting India by religion, region, caste, and class I Understanding key business groups in India and Successfully Working With Business the underground economy and Virtual Teams in India I Negotiating successfully with Indians I Overcoming the cultural barrier of speaking and I The role of family in the Indian workplace and writing English with Indians business I Understanding the Indian sense of time I Cultural beliefs and their effect on business in India I Indirectness vs. indirection in India I Power and hierarchy structures at 21st century Creating Your Supply Chain in India Indian companies I Key issues for sourcing services and products from I Reading cues from non-verbal messages in India India I Understanding Indian business etiquette I Evaluating vendors and partners in India I Avoiding the top five mistakes in sourcing from Navigating the Financial, Legal, and India Accounting Environment I Deciding to outsource vs. offshore I Understanding the flow of money into and out of I Setting up offshore centers in India India I Uncovering the hidden costs of outsourcing in India I India’s capital markets, project financing, and foreign direct investment Selling and Marketing Into India I Considerations for joint ventures, and mergers and I Assessing the major marketing opportunities in acquisitions India today I Legal questions for your attorneys and accountants I Establishing and gaining market share in the I Tips for creating contracts and the transfer of real business-to-business and corporate markets property I Selling to the government in India I How Indian law deals with employment and I Adapting to the six mega trends shaping middle intellectual property issues class India I Grasping the four secrets to rural India’s 600 million persons I Overcoming pitfalls and challenges specific to India innovate > integrate > accelerate

EXECUTIVE EDUCATION LEADER Bring This Course To Your Company

Human Resources Issues in India All courses offered by the Caltech Industrial Relations Center can be customized to meet the specific needs I Attracting top talent in India of your organization and offered at significant cost I Hiring locals vs. sending expatriates savings at your facility. I Hiring fresh grads: what you need to know about Customized courses address important company issues in a confidential environment, build a team India’s education system with a common language, and save travel time and I Dealing with salary escalation in major cities costs for participants. I Containing attrition in a hot market Among the wide selection of courses which can be customized to your company’s requirements, are the I Succeeding in managing unions and blue collar following: workers I Business With India I Ensuring Productive Business Trips Growing Your Business in China I Successful Global Business Operations to India I Competing and Partnering With Japanese I Planning a successful business trip Business I Understanding American Business: A Program I Essential information for women travelling in India for Asian Executives I Enjoying Indian cuisine I Staying healthy in India For complete details regarding customized courses, please call 626.395.2348 or email [email protected].

Special Features Earn up to 16 CPE’s Each person attending this course receives a copy of Doing Business The California Institute of Technology in 21st Century India: How to Profit Industrial Relations Center is registered Today in Tomorrow’s Most Exciting Market. with the National Association of State Boards of Accountancy (NASBA) as a Participants are invited to attend a dinner the sponsor of continuing professional first evening of the course, providing an opportunity education on the National Registry of to share information and ideas with the instructor CPE Sponsors. State boards of accountancy have final and other participants. authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org

Photos courtesy of Caltech

EXECUTIVE Register Online EDUCATION See this course and others at our website: LEADER www.irc.caltech.edu Course Leader

Gunjan Bagla is managing director of Amritt Ventures, Inc., an advisory service facilitating business between the United States and India. Mr. Bagla provides guidance in entering new markets, global strategy execution, finding and managing vendor partners, and establishing overseas offices. Amritt clients include many Global 2000 corporations as well as emerging companies in North America and Europe.

Mr. Bagla has 25 years of global sourcing and marketing experience. He has held senior positions in global technology sales and marketing. Mr. Bagla has managed teams sourcing products and services from China, India, and Europe. He began his career as an engineer for Larsen & Toubro, a prominent Indian industrial firm. Mr. Bagla came to the U.S. and later worked as director of program management for Tandon Computer. Born and raised in India, he now lives in the United States and travels to India on business frequently.

He is the author of Doing Business in 21st Century India: How to Profit Today in Tomorrow’s Most Exciting Market. Mr. Bagla’s articles on global business have been published in CIO Magazine, Business World, Daily Variety, and Dataquest India. He is a frequent speaker on the subject in both India and North America. Mr. Bagla is a charter member of The Indus Entrepreneur (TiE), a business association including Western and Indian organizations. He is also a member of the Asia Society.

Mr. Bagla earned his MBA with honors from Southern Illinois University. He received his bachelor’s degree in engineering from the Indian Institute of Technology (IIT) in and is a global leader of the IIT alumni movement.

Earn Certificate Credit Business With India is eligible for credit in the Engineering Management Certificate Program. See our website for details, www.irc.caltech.edu, or call us at 626.395.4043.

Caltech stands for world leadership in teaching, research, and technological innovation. Express Registration: www.irc.caltech.edu Business With India REGISTER ME TODAY! See Express Registration Numbers Shown at Right August 25-26, 2008 Express #2840808 December 4-5, 2008 Express #2841208

Fax: 626.795.7174 Course Fee: The 2008 course fee is $2495. The fee includes the course, Name (Mr./Ms./Dr.) Mail: California Institute of Technology instructional materials, textbook, adjacent parking, continental breakfasts, Industrial Relations Center, 1-90 lunches, and a dinner. The fee is due four weeks prior to the course. Each Title Function Pasadena, California 91125-9000 course is limited to 34 participants. If the course is not held for any reason, Company Phone: 626.395.4045 California Institute of Technology’s liability is limited to refund of the course Email: [email protected] fee. Address Mail Code Internet: www.irc.caltech.edu City State ZIP + 4 Transfers/Cancellations: We offer the registrant an opportunity to either: Registrants will immediately receive a fax acknowledging enrollment. 1) send a substitute to the original course or Telephone Fax Approximately one month prior to the course, participants will receive a 2) transfer once to a later session. confirmation letter containing further details regarding the course schedule, Email location, and directions to hotels and the Center. Attire is business casual. Please notify us at least 11 business days prior to the course date to receive Credit Card Payment Please charge: Visa MasterCard American Express Wireless Internet access is available. a full refund. If a cancellation is made within 10 business days prior to the course date, one-half of the course fee will be refunded. Refunds cannot be Name As It Appears On Card Course Location: California Institute of Technology Industrial Relations granted for cancellations made the day of the course or following a Center, 383 South Hill Avenue, Pasadena, California 91106-3405 transfer. Billing Address/ZIP Card Number Expiration Date Schedule Hotel Accommodations: (Hotel rates are subject to change and availability.) Caltech Athenaeum (Faculty Club) 626.395.8200 ($144) Cardholder’s Signature First Day: Registration and continental breakfast 8:00 a.m.-8:30 a.m. Old Pasadena Courtyard by Marriott 626.403.7600 ($154) Course 8:30 a.m.-4:30 p.m. Pasadena Hilton Hotel 626.577.1000 ($159) California Institute of Technology Dinner 5:00 p.m. The Langham Huntington Hotel & Spa 626.568.3900 ($197) Industrial Relations Center Sheraton Pasadena Hotel 626.449.4000 ($144) 1200 East California Boulevard Westin Hotel 626.792.2727 ($165) Pasadena, CA 91125-9000 Second Day: Continental breakfast 7:30 a.m.-8:00 a.m. Course 8:00 a.m.-4:00 p.m. Please request the California Institute of Technology/Caltech rate indicated. To ensure your reservation, guarantee for late arrival. Hotels listed are Address Service Requested CPE Credit Information within 3 miles of the Industrial Relations Center. Field of Study: Communications, Finance Program Level: Overview. Travel Savings: Protravel International, Gina Robles, Register Using This Code: No prerequisites or advance preparation is required. [email protected] or Gloria Lopez, Instructional Method: Group-Live offering [email protected], call 800.481.7774 or 626.796.4448. Continuing Professional Education (CPE) credits: 16 Fax 626.844.3055. Request the Caltech Industrial Relations Code: H FAX Course hours: 14, Continuing Education Units (CEUs): 1.4 Center participant rate. Customer Satisfaction Policy: For information regarding course satisfaction Bring a colleague...duplicate this form for guarantee, please contact Gaylord Nichols, Director, at 626.395.4049. multiple registrations. Payment: To pay by credit card, complete this form. Please make checks payable to Caltech Industrial Relations Center, enclose the registration form, and send to the mailing address. The California Institute of Technology’s tax identification number is 95-1643307.