CENTENNIAL YEAR 2021 MEDIA KIT WELCOME TO THE CHRONICLE

We are delighted to present you with advertising opportunities in the Wisconsin Jewish Chronicle. The Chronicle can place your ad in the hands of 18,000 highly-engaged, loyal readers. Our readers are more engaged than ever as they are seeking a connection to their Jewish community during challenging times. The Jewish market is educated, interested, active and affluent. And they support the advertisers who support their community newspaper, which is read by 86% of Jewish households in the Milwaukee area. More statistics about the local Jewish community… 89% have attended college

Miryam Rosenzweig 72% have lived in the greater Milwaukee area for more than 20 years 66% are married or partnered 61% of families have a teenager at home 36% of families have a child in preschool or day care With more than a dozen national awards for excellence, the Chronicle covers arts, culture, education, parenting, wellness, entertainment, religion and Jewish lifecycle events. The newspaper is direct-mailed to Jewish households and to locations throughout the area where members of the Jewish community congregate. It can also be found online at JewishChronicle.org. Consider advertising in the Wisconsin Jewish Chronicle. Your ad will be viewed Moshe Katz by a unique and valuable audience – because readers want content they can only find in their Jewish community newspaper, now more than ever.

Miryam Rosenzweig Moshe Katz President/CEO Board Chair Milwaukee Jewish Federation, publisher Milwaukee Jewish Federation, publisher

Cover photo: the Mack Block, the first home of the Wisconsin Jewish Chronicle. Image from the Historic Photo Collection, F.P. Zeidler Humanities Room, Milwaukee Public Library

— from a reader — — from our advertisers — “I read The Wisconsin Jewish “We advertised with the Wisconsin Jewish Chronicle for Chronicle every month because six months and definitely saw an increase in business.” it keeps me up to date on what’s — Linda G., Frank Armstrong Paving happening throughout the local Jewish community. There is no other “I have been in the healthcare field for over 20 years. I have place where I can find out about life advertised in many publications with little or no response. cycle events for Jewish families and Our ads in the Jewish Chronicle have really been successful. read in-depth coverage of activities We have reached a fantastic new audience and have had and issues that are important to local instant success. This is a must use advertising source!” Jews. I make a point to patronize — Sherrie S., Willowbrook Place Chronicle advertisers because I “The ad prices are reasonable and effective. know that we wouldn’t have this It’s the best way to reach our clients and get results.” important resource without them.” — Teri Ghodi, House of Roth — Michelle Wales, Fox Point

2 2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] PRINT AD SIZES, PRICES & SPECIFICATIONS

AD SIZE W"x H" Page% $B&W $Color

Free January 2017 • Tevet-Shevat 5777 JewishChronicle.org Front Cover Ad 6.355 x 2.375 $525 FREQUENCY 2 col. x 2 3.6875 x 2 1/24 $87 $187 DISCOUNT 2 col. x 3 v 3.6875 x 3 1/16 $129 $229 6X Thinking about Wisconsin Hundreds of Israelis like 15-year-old Lidor 3 col. x 2 h 5.625 x 2 5% off have been touched by the Badger state. p7

2 col. x 4.125 3.6875 x 4.125 1/12 $164 $264 The Chronicle visits Israel p6-9 PAID U.S. POSTAGE MILWAUKEE WI MILWAUKEE PERMIT NO. 5632 12X NON-PROFIT ORG. Synagogues launch youth movement p4 SPECIAL 2 col. x 5.125 v 3.6875 x 5.125 Seniors & Healthy Living | SECTION | p13-20 10% off Cover ad 1/8 $199 $299 3 col. x 3.5 h 5.625 x 3.5 6.355" x 2.375" A free publication of the A free Inc. Milwaukee Jewish Federation, WI 53202-3094 Milwaukee, Ave., N. Prospect 1360

2 col. x 7.25 v 3.6875 x 7.25 6 • November 2016 Wisconsin Jewish Chronicle JewishChronicle.org November 2016 • 3 1/5 $279 $409 3 col. x 4.5 h 5.625 x 4.5

1/5 page ad 3 col x 4.5 1/5 page ad 2 col. x 9.25 v 3.6875 x 9.25 col x 5.625" x 4.5" 2 7.25 1/4 $357 $507 3.6875" x 7.25" 3 col. x 6.75 h 5.625 x 6.75 3col. x 8 5.625 x 8 1/3 $477 $627 1/24 page ad 2 col x 2 col. x 7.5625 x 9 1/2 page ad 4 9 v 4 col x 9 1/3 page ad 3.6875" x 2" 1/2 $657 $857 7.5625" x 9" 3 col x 8 5.625" x 8" 5 col. x 7 h 9.5 x 7 1/12 page ad 2 col x 4.125 5col. x 13.75 9.5 x 13.75 FULL $1,152 $1,352 3.6875" x 4.125"

CLASSIFIED ADS (B&W only)

JewishChronicle.org November 2016 • 5 1 col. x 2 1.75 x 2 $26 4 • November 2016 Wisconsin Jewish Chronicle

1 col. x 3 1.75 x 3 $37 1/16 page ad 2 col x 3 1 col. x 4 1.75 x 4 $53 1/8 page ad 3.6875" x 3" 2 col x 5.125 1/8 page ad 2 col. x 2 3.6875 x 2 $53 3.6875" x 5.125" 3 col x 3.5 5.625" x 3.5" 1/16 page ad 3 col x 2 2 col. x 3 3.6875 x 3 $87 5.625" x 2" Special Section Cover Package (3 ads, 1 price—see page 6) 1/4 page ad 5col. x 13.75 9.5 x13.75 Color Section Cover $1,575 2 col x 9.25 1/2 page ad 3.6875" x 9.25" 1/4 page ad 5col. x 13.75 9.5 x13.75 B&W Advertorial 5 col x 7 3 col x 6.75 9.5" x 7" 3 col. x 6.75 5.625 x 6.75 Color Quarter 5.625" x 6.75" Special Section Composite Ads (Share the $ of color—see page 5) Small Composite 4.625 x 3 $190 Large Composite 4.625 x 6.187 $350 SEE BACK COVER FOR SEE PAGE 7 FOR Frequency Discount MONTHLY AD FILE SPECS, TERMS & 6 or 12 insertions within a 12 month period. DEADLINES! DISCOUNTS Ad sizes and copy may vary—only the number of insertions is required for discount. 9,000 All prices listed are net DIRECT-MAILED MONTHLY

2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] 1360 North Prospect Avenue • Milwaukee, WI 53202 • (414) 390-5888 • Fax: (414) 390-5766 3 ONLINE AD SIZES, PRICES & SPECIFICATIONS

BE SEEN on the Wisconsin a) 1110 x 100 px d) Jewish Chronicle WEBSITE 260 x 300 JewishChronicle.org px

• Secure a space for the entire site or for select pages. • No rotating ads so each position is yours for the entire month. c) 800 x 300 px • Up to three ads per page. • Straightforward, fixed prices. No pay per click or pay per view. b) 800 x 90 px • 12,000 views each month on the site. • Option to change your ad once per month. • Highly targeted, highly engaged audience.

Sponsorship Opportunities Monthly Pricing Individual page sponsorship available for Life Cycle events: a ) Entire site ($600) Obituaries, Dedications, Births, Weddings, Engagements, Students, and B’nai mitzvah. Other sponsorship opportunities also available. b ) Homepage only ($150) c ) Entire site (where space is available) ($300) Terms Homepage only ($125) All billing is rendered at NET RATES listed. One page only ($100) Accounts due/payable when invoice rendered. Visa, MasterCard and American Express accepted. d ) Entire site (where space is available) ($175) Homepage only ($125) Specifications/Deadlines One page only ($100) Ad files must be 100% or larger of final size with a resolution of Frequency Discounts 300 dpi. JPG and PNG accepted. Ads are published on the first 6 times = 10% off | 12 times = 20% off of each month. Ads and URLs are due 7 work days in advance. FREE-STANDING INSERTS EVEN MORE ADVERTISING OPPORTUNITIES WE’RE PAYING THE POSTAGE! Distribute 9,000 copies of your ad or promotion via highly visible free-standing inserts within the Chronicle.

You provide our print house with your insert. (Do not include a postal indicia on your insert.) MAXIMUM DIMENSIONS (flat or folded) – 7" x 10.5" • TOTAL QUANTITY NEEDED – 9,200 INSERTION COST – as low as $850 • FOLDING COST (if needed) – $100 1. Provide a sample PDF of the insert to the 2. Deliver printed inserts to the print Chronicle by the 10th of the month house by the 15th of the month Email to APG Print Solutions [email protected] Attn: Insertion for Wisconsin Jewish Chronicle or mail to 333 S. Wuthering Hills Drive, Janesville, WI 53546 The Wisconsin Jewish Chronicle, Clearly mark cartons with date of insertion Attn. Jane Dillon and name of publication. Example: March 1360 N. Prospect Ave., Milwaukee, WI 53202 2021, Wisconsin Jewish Chronicle

4 2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] EVEN MORE ADVERTISING COMPOSITE PAGE ADVERTISING OPPORTUNITIES

Claim your place on a PAGE OF COLOR ADS within our special advertising sections!

Special Sections that include Composite Ad Pages: MAY NOVEMBER MOTHER’S DAY CHANUKAH GREETINGS & CELEBRATIONS & GIFTS JUNE DECEMBER SUMMER FUN WEDDINGS & CELEBRATIONS

SEE PAGE 7 FOR Two ad sizes are available: MONTHLY AD DEADLINES! 9,000 DIRECT-MAILED MONTHLY SEE BACK COVER FOR 4.625" x 6.167" FILE SPECS, FULL COLOR! TERMS & DISCOUNTS $350

Wisconsin Jewish Chronicle 4.625" x 3"

4 • January 2017 COMPOSITE PAGE THEME FULL COLOR! 4.625 X 3" $190 4.625 X 6.167" $180 $320

4.625 X 3" $180

4.625 X 3" 4.625 X 6.167" $180 $320

4.625 X 3" $180

2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] 1360 North Prospect Avenue • Milwaukee, WI 53202 • (414) 390-5888 • Fax: (414) 390-5766 5 EVEN MORE ADVERTISING SPECIAL SECTION COVER PACKAGE OPPORTUNITIES For only $1,575 YOUR BUSINESS CAN BE FEATURED in one of the Chronicle’s special advertising sections!

Special Sections available for Cover Package: JANUARY MAY OCTOBER SENIOR LIVING MOTHER’S DAY AND SENIOR LIVING AND CELEBRATIONS OVERNIGHT CAMPS FEBRUARY SUMMER CAMPS JULY DECEMBER ACTIVE SENIORS WEDDINGS & APRIL CELEBRATIONS HEALTHY LIVING AUGUST BACK TO SCHOOL

Cover Packages are not available for our Passover, Rosh Hashanah or Chanukah special sections.

Our three-part Cover Package includes: FULL PAGE COLOR AD* (9.5" x 13.75") on the FRONT PAGE of the Section FULL PAGE B&W ADVERTORIAL* (9.5" x 13.75") on the SECOND PAGE of the Section 1/4 PAGE COLOR AD horizontal (5.625"x 6.75") or vertical (3.6875" x 9.25") within the Section *When preparing your Full-Page ads, please include a footer with the words: “PAID ADVERTISEMENT"

BACK TO SCHOOL BACK TO SCHOOL JewishChronicle.org August 2017 • 13 14 • August 2017 Wisconsin Jewish Chronicle JewishChronicle.org BACK TO SCHOOL August 2017 • 15 BACK-to-SCHOOL How to get organized for BACK TO SCHOOL back-to-school Deborah Ordan much the last year! Does it still fit? Is Special to the Chronicle it stained? Did you forget that those A wonderful aspect to the Jew- pants had a hole in the knee? School ish calendar is that we have several shoes and sneakers take the place of new years! We get lots of chances to sandals and flip flops. begin again. Back to school always The last few weeks in August are represents new beginnings, new a great time to plan some time with chances and change. How do we each of your kids individually and organize and prepare our families play the “yay or nay” game together. for that? Quality time spent together going Marsha Sehler, a volunteer educator for the Nathan and Esther Pelz through each article of clothing and Holocaust Education Resource Center, speaks to students at the Helfaer identifying what needs to be tossed, Community Services Building, 1360 N. Prospect Ave. in Milwaukee. donated and replaced. “Yay” for keepers, “Nay” for not. It’s always INNOVATION more fun when done together. And the kids feel a part of the process and An innovation mindset pervasive throughout all learning Holocaust center learn some organizing tips early! Deborah Ordan sees more interest, School supplies ferent start and end times as the Let’s talk school supplies. Now children change grades will affect you may have your list from your morning routines and evening rou- students school. I keep a bag of school sup- tines. Afterschool activities may ne- Katlynne Davis books they’ve already read, what plies throughout the year that we cessitate a change in dinner times. Special to the Chronicle they’ve already talked about and always check first to replenish what Before the school year begins is the MILWAUKEE — When Shay Pil- then really kind of coming up with the child needs. It has the basics: best time to grab an iced coffee, en- nik, executive director of the Na- the best arrangement to compli- When going through clothes, make it pencils, pens, filler paper, rulers, joy the last few days of summer and than and Esther Pelz Holocaust ment what the teacher has done in a joint project with the kids. index cards, erasers etc. Spending plan for your family’s fall schedule. Education Resource Center, first the classroom and how best HERC time shopping for a few personal Enjoy autumn! l began working with the organi- can help them meet their goals,” Here are some practical tips. supplies allows the kids to buy spe- zation in 2014, HERC was able to Hager McNeely said. cial something that helps them look Deborah Ordan, “Your Organizing reach out to between 15,000 and HERC may then have an edu- Back to school clothes forward to going back to school. Angel,” is a personal organizer in the 16,000 students in Wisconsin ev- cator visit the classroom to discuss Whether your child wears a metro Milwaukee area, specializing ery year. But now, that number has the Holocaust or do activities with school uniform or not, wardrobes Fall schedule in decluttering homes for real estate blossomed to 20,000. students. Sometimes educators and shoes must be assessed and Do you need to reassess your listings, organizing families and bill “We see an increase in interest in help teachers open or close units on updated. Whew, the kids grew so own upcoming fall schedule? Dif- paying services. the topic. And the interest reflects the Holocaust. In some instances, the uptick in instances of intoler- HERC works with their Speakers ACADEMIC ance that this country has witnessed Bureau of Holocaust survivors and over the last couple of years,” Pilnik children of survivors to have an in- EXCELLENCE said. “The demand for the services dividual speak to a class. Academic excellence rooted in student-owned learning and progressive professional development that we offer is far greater than our But HERC’s support extends capacity at this point.” outside of the classroom as well. As the only organization of its Teachers can attend teacher train- Be Amazed. kind in Wisconsin, HERC is a ing events that help them address program of the Milwaukee Jewish the Holocaust in their lessons. Federation. HERC offers educa- tional services and programs that Milwaukee Public help teachers, students and others Schools understand the significance of the “In November, we did one for Holocaust. In its mission statement, (Milwaukee Public Schools) middle HERC dedicates itself to upholding and high school educators on the the values of tolerance and diversi- topic of propaganda, giving them ty, as well as respect for all people. the tools and resources to take back But Pilnik points out that although in the classroom and teach their there is a definite focus on teaching students. That was a really success- tolerance, HERC is not the only or- ful program,” McNeely said. ganization in the state to do this. In addition to the value of the “What’s unique about us is that lessons HERC offers, the tireless we teach tolerance through the les- efforts of staff and volunteers have sons of the Holocaust,” said Pilnik. played a large part in the organi- JEWISH “We’re here to make sure that that zation’s expansion, resulting in a moment and the important lessons new partnership with Milwaukee VALUES that must be drawn from it will Public Schools this last year. This Contemporary Jewish values in a vibrant, pluralistic and welcoming community never be forgotten.” partnership facilitated a new ini- "It is not what one says, tiative called RID, which stands for but rather what one does, Creating a Respecting Individual Differences. that makes all the dierence classroom plan “What we wanted to do with To achieve its mission, HERC this initiative was rather than be in the world.” MJDS IS THE ONLY SCHOOL actively reaches out to schools and visitors to a school, where we nor- Pirke Avot 1:17 teachers while also working with mally bring a survivor or teach a those who come to them in search program, we created what I would CELEBRATING 36 YEARS of resources and support. The first call a mini course on the Holo- step in creating a plan for a class- caust,” said Pilnik. visit mjds.org excellence and Jewish values in a pluralistic room is a discussion with Brittany The RID program consisted of of academic excellence and Jewish values, preparing children for Hager McNeely, director of educa- a series of five presentations and and vibrant community under the same roof. tion and engagement. a materials trunk for teachers and a lifetime of success, leadership and engagment with the world. “It’s really just gaining a better students including several resourc- Leading Succeeding Engaging PAID ADVERTISEMENT Be Amazed. Visit mjds.org PAID ADVERTISEMENT understanding of the students, their maturity level, what kind of See Page 18 HERC Leading Succeeding Engaging

Front Cover Ad Inside Front Cover Ad 1/4 page ad

6 2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] 2021 MONTHLY FEATURES, DATES & DEADLINES! JANUARY FEBRUARY MARCH SPECIAL SECTION: 2 SPECIAL SECTIONS: SPECIAL SECTION: SENIOR LIVING CENTENNIAL SPECIAL PASSOVER AND SUMMER CAMPS

RESERVE AD SPACE BY RESERVE AD SPACE BY RESERVE AD SPACE BY DEC 4 JAN 5 FEB 3 PROVIDE ADS TO US BY DEC 7 PROVIDE ADS TO US BY JAN 7 PROVIDE ADS TO US BY FEB 5

APRIL MAY JUNE 2 SPECIAL SECTIONS: 2 SPECIAL SECTIONS: 2 SPECIAL SECTIONS: HEALTHY LIVING AND MOTHER’S DAY AND STANDING UP AGAINST ISRAEL INDEPENDENCE CELEBRATIONS HATE AND SUMMER FUN

RESERVE AD SPACE BY RESERVE AD SPACE BY RESERVE AD SPACE BY MAR 4 APR 5 MAY 5 PROVIDE ADS TO US BY MAR 8 PROVIDE ADS TO US BY APR 7 PROVIDE ADS TO US BY MAY 7

JULY AUGUST SEPTEMBER SPECIAL SECTION: SPECIAL SECTION: SPECIAL SECTION: ACTIVE SENIORS BACK TO SCHOOL ROSH HASHANAH

RESERVE AD SPACE BY RESERVE AD SPACE BY RESERVE AD SPACE BY JUN 7 JUL 7 AUG 3 PROVIDE ADS TO US BY JUN 9 PROVIDE ADS TO US BY JUL 9 PROVIDE ADS TO US BY AUG 5

OCTOBER NOVEMBER DECEMBER SPECIAL SECTIONS: SPECIAL SECTION: SPECIAL SECTION: SENIOR LIVING AND CHANUKAH GREETINGS WEDDINGS & OVERNIGHT CAMPS & GIFTS CELEBRATIONS

RESERVE AD SPACE BY RESERVE AD SPACE BY RESERVE AD SPACE BY SEP 3 OCT 5 NOV 5 PROVIDE ADS TO US BY SEP 9 PROVIDE ADS TO US BY OCT 7 PROVIDE ADS TO US BY NOV 8

Special Section feature topics subject to change. See Page 3 and Back Cover for AD SPECIFICATIONS, TERMS AND DISCOUNTS.

2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected] 1360 North Prospect Avenue • Milwaukee, WI 53202 • (414) 390-5888 • Fax: (414) 390-5766 7

YOUR AD IS EFFECTIVE A GUIDE TO JEWISH WISCONSIN YEAR-ROUND!

WISCONSIN 5781-5782 • 2020-2021 Our “Jewish Yellow Pages!” The annual “Guide to Jewish Wisconsin” is a complete reference resource, well-used by individuals, families, groups and organizations for an entire year. Put your message in front of thousands of potential clients! The Guide is inserted into the August 2021 Chronicle, mailed to over 9,000 subscribers, as well as bulk-dropped at synagogues, Jewish agencies, schools and businesses. The Guide is also included in a welcome packet sent by the Jewish Federation to newcomers to the area throughout the year and appears as a searchable directory on the Milwaukee Jewish Federation website, MilwaukeeJewish.org. YOUR CONNECTION TO JEWISH ARTS, CULTURE, EDUCATION, CAMPING AND RELIGIOUS LIFE

AD SIZE WIDTH x HEIGHT B&W FULL COLOR Back Cover 6.25" x 9.25" $1,675 AUGUST Inside Front Cover 6.25" x 9.25" $1,575 GUIDE TO JEWISH Inside Back Cover 6.25" x 9.25" $1,575 WISCONSIN Full Page 6.25" x 9.25" $945 $1,045 1/2 Page Vertical 3" x 9" $525 $625 RESERVE AD SPACE BY 1/2 Page Horizontal 6.25" x 4.375" $525 $625 JUN 7 PROVIDE ADS TO US BY JUN 9 1/4 Page Vertical 3" x 4.375" $315 $365 1/4 Page Horizontal 6.25" x 2.187" $315 $365 BILLING BY AUG 2021 1/8 Page 3" x 2.187" $185 $235 SPECIFICATIONS FOR ALL AD SUBMISSIONS

If you are supplying a finished ad to us: Send your PDF files to both: Please email PDF FILES with embedded fonts • Include Amy Butterfield, Graphic Designer company name in file name • Supply at correct size! •CMYK [email protected] color format for full color ads, grayscale for black & white ads. Jane Dillon, Sales Representative If we are creating your ad for you: [email protected] TEXT Supply via email, Word doc., or other text file. (.doc, .docx, .rtf or .txt) Terms & Frequency Discounts 6 x ~ 5% off / 12 x ~ 10% off LOGOS Supply in vector form (.ai, .eps or .pdf). If you cannot, (Applies to varied or consistent sizes.) supply a .jpg or .png in the largest file size you have. All billing is rendered at NET RATES as listed. PHOTOS Please supply a .jpg or .tif of the largest size file you Accounts due/payable when invoice rendered. have. If possible supply at the original size photos were taken. Leave photos in RGB color format, do not convert to CMYK. Photo size guideline: a 1500 pixel measurement = 5 inches printed. SEE PAGE 7 FOR MONTHLY AD SEE PAGE 3 FOR DEADLINES! AD SIZES

MEDIA KIT 1360 North Prospect Avenue • Milwaukee, WI 53202 • (414) 390-5888 • Fax: (414) 390-5766 2021 Jane Dillon, Sales Representative • 414-390-5765 • [email protected] AD SIZE W"xH" Page% $ B&W $ Color Front Cover Ad 6.355 x 2.375 $525 2 col. x 2 3.6875 x 2 1/24 $87 $187 2 col. x 3 3.6875 x 3 1/16 $129 $229 3 col. x 2 5.625 x 2 2 col. x 4.125 3.6875 x 4.125 1/12 $164 $264

2 col. x 5.125 3.6875 x 5.125 $299 1/8 $199 3 col. x 3.5 5.625 x 3.5

2 col. x 7.25 3.6875 x 7.25 $409 1/5 $279 3 col. x 4.5 5.625 x 4.5 2 col. x 9.25 3.6875 x 9.25 $357 $507 1/4 3 col. x 6.75 5.625 x 6.75 3col. x 8 5.625 x 8 1/3 $477 $627 4col. x 9 7.5625 x 9 $657 $857 1/2 5 col. x 7 9.5 x 7 5col. x 13.75 9.5 x 13.75 FULL $1,152 $1,352

CLASSIFIED ADS (B&W only) 1 col. x 2 1.75 x 2 $26 1 col. x 3 1.75 x 3 $37 1 col. x 4 1.75 x 4 $53 2 col. x 2 3.6875 x 2 $53 2 col. x 3 3.6875 x 3 $87 Special Section Cover Package (3 ads, 1 price—see page 6) 5col. x 13.75 9.5 x13.75 Section Cover $1,575 5col. x 13.75 9.5 x13.75 Advertorial 3 col. x 6.75 5.625 x 6.75 1/4 Special Section Composite Ads (Share the $ of color—see page 5) 4.625 x 3 Small $190 4.625 x 6.187 Large $335 Frequency Discount 6 or 12 insertions within a 12 month period. Ad sizes and copy may vary—only the number of insertions is required for discount. All prices listed are net

2021 MEDIA KIT • Jane Dillon, Sales Representative • 414-390-5765 • [email protected]