Designing for Universal Access: How to Reach All Kids? January 15, 2014 | La Quinta, CA Clinton Health Matters Conference LA84 Foundation LA84 Foundation The Aspen Institute Project Play Partners Special thanks to Nike for its generous support of this roundtable, and to the Clinton Foundation for hosting us at the Clinton Health Matters Conference Visit www.DesignedtoMove.org to learn more about Nike’s global commitment to get all kids active Visit www.clintonfoundation.org/our-work/clinton-health-matters-initiative to learn how to make Clinton Foundation pledges of action based on ideas explored through the Aspen Institute’s Project Play Additional Aspen Institute Project Play Partners and Sponsors Welcome I’m one of the fortunate – I knew what I wanted to do with my life in high school. That was to be a journalist. I’m still a journalist, but over the past couple of years I’ve added another layer to my work. Now, beyond telling stories, I work with the Aspen Institute to convene leaders, facilitate dialogue, and help my small but rich corner of the world, sports, find the opportunity to tell a new story. Its best story. That is to say, a vision in which there’s room for everyone to participate, and we don’t stop playing at adolescence. Sport for All, Play for Life. I’m inspired by my mother, who grew up poor in post-depression Miami. She picked up one of the few sports offered to girls of that era. She’s now 74 and plays tennis five days a week with women half her age; the game shaves 20 years off her self-concept, infusing her with vitality. I’m inspired by my father, whose lower right leg was severed in a motor scooter accident as a boy. He now rides 75 miles a week on his bike in the pre-dawn darkness, burning fat, building cardio and keeping his health-care costs low. I’m inspired by a kid I mentored in the Big Broth- ers program a few years ago who says he would have been headed for trouble if not for his local rec center; he’s now a graduate of Howard University and a terrific family man. I’m inspired by my 10-year-old nephew who is autistic, just the sweetest kid in the world, but who has already fallen out of a youth sport system that doesn’t know how to engage him. The youth sport system misses a lot of kids, even today when more of them than ever are running around in uniforms. Of the 51 million children between the ages of 6 and 17, only 27 million play team sports in any form (organized or casual) even one time during the course of the year, according to a 2012 survey of U.S. households by the Sports & Fitness Industry Association. Less than 16 million – just three of every 10 kids -- play sports on a regular basis. Indeed, the shut out and pushed out are the norm, for reasons ranging from rising costs to dubious coaching philosophies to a lack of knowledge on how to make sport an early positive experience for the hardest to reach. Today, we build on the insights of our past two Project Play roundtables and consider what it will take to engage children from several of the most marginalized populations in American sports. On March 12, we conclude the series, sponsored by Nike, by considering innovative ways to bring the training of volunteer coaches to scale. Thank you for lending your ideas and perspective to a dialogue that will help write a new story for many American children. Sincerely, Tom Farrey Director, Aspen Institute Sports & Society Program @tomfarrey The Aspen Institute Sports & Society Program 1 Two Americas: Sport Haves, Have Nots The following charts from ESPN.com, as gleaned from several research reports, highlight the lack of access that children from some populations have to an early positive experience in sports -- and the consequences of inactivity. For more data and analysis, please see the research report prepared for today’s Project Play round- table by the University of Florida’s Sport Policy & Research Collaborative. 2 The Aspen Institute Sports & Society Program LA84 Foundation LA84 Foundation The Aspen Institute Sports & Society Program 3 Agenda Wednesday, January 15 9:00 am Welcome, Opening Comments Tom Farrey, Aspen Institute Sports & Society Program George Raveling, Member, College Basketball Hall of Fame 9:30 am Coaching Platform Update Nathan Plowman, Nike Access to Sport Benita Fitzgerald Mosley, U.S. Olympic Committee 10:00 am Key Conversations: • Reaching Low-Income Kids • Reaching Across Cultures 12:00pm Lunch with Celebrity Chef Nathan Lyon – “Doing More with Less” 1:00 pm Key Conversations: • Reaching All Girls • Reaching the Physically Challenged • Reaching the Intellectually Challenged 3:45 pm Clinton Foundation Pledge Process Ginny Ehrlich, CEO, Clinton Health Matters Initiative 4:15 pm Concluding Comments Gary Player, Member, World Golf Hall of Fame and Founder, The Player Foundation 4:15 pm Meeting Concludes 4 The Aspen Institute Sports & Society Program Online Participation Please share your thoughts and perspectives on the topic through the following means: Social Media Twitter hashtag: #ProjectPlay Aspen Institute Sports & Society Twitter handle: @AspenInstSports Websites Aspen Institute Project Play microsite: www.AspenProjectPlay.org (NEW!) Aspen Institute Sports & Society Program: www.SportsandSociety.org Designed to Move: www.DesignedtoMove.org Email Sports & Society email: [email protected] Survey Post-event, we will send a brief survey to capture your feedback and additional ideas The Sports & Society Program will later publish on the Project Play microsite a summary and high- lights from the roundtable, with links to supporting materials. To receive a copy, please sign up for our distribution list at www.AspenProject.org. The Aspen Institute Sports & Society Program 5 Participants Marlene Bjornsrud CEO and Co-Founder Bay Area Women’s Sports Initiative Marlene Bjornsrud’s career over the past 35 years has included leadership roles in several facets of the sports industry including serving as head wom- en’s tennis coach and assistant athletic director at Grand Canyon University and as assistant director of athletics at Santa Clara University. In 2000, Marlene was chosen by the Women’s United Soccer Association to serve as General Manager for one of eight teams in the first-ever women’s profession- al soccer league in the U.S. After only three years, the WUSA disbanded; however, from the demise of the WUSA rose the Bay Area Women’s Sport Initiative (BAWSI, pronounced “bossy”), a nonprofit organization founded in 2005 by Marlene and Olympic and World Cup stars Brandi Chastain and Julie Foudy. BAWSI’s mission is to awaken the power of female athletes to be change makers in the world. In only eight years of existence, BAWSI’s first initiative has engaged more than 7,000 women athletes from the Bay Area in the fight against child obesity by inspiring more than 14,000 BAWSI Girls in underserved communities and more than a thousand children with disabilities, BAWSI Rollers, to love physical activity. Marlene’s work was rec- ognized by the International Olympic Committee with its prestigious 2013 Women and Sport Award for the continent of the Americas. Cheri Blauwet, MD Sports Medicine Fellow Rehabilitation Institute of Chicago Northwestern Feinberg School of Medicine Cheri Blauwet, M.D. is a former Paralympic athlete in the sport of wheel- chair racing, competing for the U.S. team in three Paralympic Games (Sydney ‘00, Athens ‘04, and Beijing ‘08) and bringing home seven Para- lympic medals. She is also a two-time winner of both the Boston and New York City Marathons, and a four-time winner of the Los Angeles Marathon. Cheri has been nominated for the ESPY Award, the Laureus World Sports Award, and Women’s Sports Foundation Athlete of the Year. She remains a member of the International Paralympic Committee (IPC) Medical Committee and the U.S. Anti-Doping Agency (USADA) Board of Direc- tors. She is a recipient of Paul G. Hearne American Association of People 6 The Aspen Institute Sports & Society Program with Disabilities Leadership Awards, given to emerging leaders nationwide for their potential to change the face of the disability movement. Cheri is a graduate of Stanford Medical School and is currently a sports medicine fellow at the Rehabilitation Institute of Chicago, where she has published extensively on the power of sport to promote both well-being and disability rights for individuals with mobility impairment. Janet Carter CEO Coaching Corps Janet Carter joined Coaching Corps, formerly Team-Up for Youth, as Ex- ecutive Director in 2008 and has led the expansion of Coaching Corps from a local Bay Area organization to a national leader in the sports-based youth development field. Coaching Corps recruits, trains, and places passionate volunteers as coaches in after-school programs to work with kids living in low-income communities, providing them with the health, educational and social benefits of having a trained coach as a teacher and role-model. For 15 years prior, Janet served as Vice President of the Family Violence Prevention Fund, now called Futures Without Violence, helping to grow the organiza- tion from a local nonprofit to a national leader in the effort to end violence in the family. She has served on numerous boards and is past Chair of the Annie E. Casey Foundation’s Children and Family Fellowship. Alex Chan Fellow Clinton Health Matters Initiative Alex Chan currently serves as the Orfalea-Brittingham fellow at the Clinton Health Matters Initiative (CHMI), where he oversees the management and cultivation of CHMI’s programmatic commitments. Prior to joining the Clinton Foundation, Alex was the City Planner for a mid-sized suburb in Southern California.