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Nickelodeon Extends Partnership with Activision Publishing, Inc. to Bikini Bottom

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Nickelodeon Extends Partnership with Activision Publishing, Inc. to Bikini Bottom NICKELODEON EXTENDS PARTNERSHIP WITH ACTIVISION PUBLISHING, INC. TO BIKINI BOTTOM Publisher signs on as master video game licensee for SpongeBob SquarePants Global, multi–Year agreement includes 2013 release of brand-new title, SpongeBob SquarePants: Plankton’s Robotic Revenge London – 25th July, 2013 – Nickelodeon and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a new global, multi-year agreement to develop and publish video games featuring pop culture phenomenon SpongeBob SquarePants. The first game to be published under the new partnership will be SpongeBob SquarePants: Plankton’s Robotic Revenge, an all-new action-adventure video game set to be released on 22nd October, for the Xbox 360® games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo Wii™ and Wii U™ systems, and the Nintendo DS™ and 3DS™ handheld systems. “We are excited to expand our relationship with Activision for brand new SpongeBob video games,” said Sherice Torres, Senior Vice President of Entertainment Products, Nickelodeon Consumer Products. “Plankton’s Robotic Revenge captures the fun and excitement of SpongeBob and his pals, and gives fans a new way to experience the under the sea adventures of Bikini Bottom and its citizens.” SpongeBob SquarePants: Plankton’s Robotic Revenge is a third-person, co-op gaming adventure, developed by Behaviour Interactive, which combines exploration, adventure and puzzle-solving. In this original story, Sheldon J. Plankton – known for his obsession with stealing the Krusty Krab’s secret formula – and his new legion of evil robots have destroyed the Krusty Krab and stolen the safe that houses the famous Krabby Patty formula. Fans can choose to play as SpongeBob, Patrick, Squidward, Sandy Cheeks or Mr. Krabs, as they try to locate the hidden keys to the safe before the Krabby Patty formula is lost forever. Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon, shown by being the most ‘liked’ animated series on Facebook, with more than 81 million fans. In the UK, the series is the number one animated programme among kids 4-15 on the Nickelodeon Network and SpongeBob SquarePants has contributed the highest amount of viewing of any show on UK kids’ channels so far this year. SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon’s animated series Rocko’s Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer. SpongeBob SquarePants airs every day on Nicktoons. About Nickelodeon The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world merging with bespoke content online, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations. - Ends - Activision is a registered trademark of Activision Publishing, Inc. Nintendo trademarks and copyrights are properties of Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved. For more information or interview requests please contact: Sarah Hall Nickelodeon PR Manager [email protected] 0203 5803120 .
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