HBO announces the launch of its new platform, HBO GO, in Brazil

Sao Paulo, July 26, 2012 – HBO Latin America announced that HBO GO, its new premium entertainment platform, will become operational in Brazil in July. Brazil will be the first country in Latin America to carry this service. With this platform, HBO subscribers will be able to watch movies, series, and sports shows from the network online on their computers. The only requirement is a valid HBO subscription through a participating cable TV operator. “Effective immediately, our subscribers will be able to view their favorite programs anytime and anyplace. The platform is already active and has over 1000 titles of content that cannot be found anywhere else but on HBO. We are very proud to bring a product to Latin America that is already a complete success in the United States,” said Emilio Rubio, president of HBO Latin American Group. HBO GO will have several features that allow personalization of the available services, which among other things, includes Series Pass, which provides alerts and notifications of new episodes when they become available. Subscribers will also be able to create a list of favorite programs and watch the programming in HD with or without subtitles. The platform will have simple and intuitive navigation, and the content is divided into the following categories: Series, Movies, Documentaries, Specials, Children and Adults. For example, in the Series category, subscribers will find the most recent episodes of the fifth season of True Blood, as well as both complete seasons of Game of Thrones. In addition to the most recent series, the subscriber will also be able to watch all the seasons of The Sopranos, Rome, and also productions from Latin America such as Mandrake, Alice and Epitafios. HBO GO will also include exclusive content distributed by HBO such as Mad Men, Preamar and House of Lies. In Movies, there are HBO Productions such as Game Change, Cinema Verité and Too Big to Fail, in addition to box-office hits that are part of the programming of HBO channels. HBO GO will be available for all subscribers who have HBO/MAX packages, and will work with the authentication systems integrated with the operator. At this time, the platform is available for computers and will soon be available for tablets and other mobile devices. HBO GO can be accessed throughout Brazil with a high bandwidth internet connection. Initially, HBO GO will only be available for SKY subscribers, but will soon be available for subscribers of other operators as well. HBO GO is the HBO at anytime and anyplace. Log-in: www. hbogobr.com

Posted on 2012/07/30 on hbomaxlapress.com