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1.9 Billion CARDS WILL BE USED 1.9 Billion for CONTACTLESS PAYMENTS GLOBALLY in 2018.*

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1.9 Billion CARDS WILL BE USED 1.9 Billion for CONTACTLESS PAYMENTS GLOBALLY in 2018.* MasterCard® and Maestro® Contactless CONTACTLESS TOOLKIT FOR MERCHANTS AN ESTIMATED 1.9 BILLION CARDS WILL BE USED 1.9 billion FOR CONTACTLESS PAYMENTS GLOBALLY IN 2018.* ACCEPTING CONTACTLESS By choosing to accept contactless, you’re opening Potential Benefits of Contactless for Merchants the door to powerful benefits. In addition to the Faster transactions and increased turnover convenience it offers your customers, contactless can help you increase spending, strengthen loyalty, » Quicker than contact and cash. and improve security. » Faster throughput at peak times. » No need to print, sign, or handle paper receipts. With the proliferation of Near Field Communication (NFC) mobile payment devices, enabling contactless » Focus on selling instead of fumbling with cash. is your best entry into accepting mobile payments. Cash displacement Those customers who use a card to tap for purchases » Reduced costs per transaction due to cash handling, today will be the ones who will use a phone to tap for security, and transportation costs. purchases tomorrow. Reduced operational costs About this Toolkit » Less equipment wear and tear (no contact). In this document you’ll find all the information you’ll » Paper receipt not required for Low-Value Payment need for a successful deployment of today’s most (LVP) unless requested by the customer. advanced—and convenient—payment option. From FAQs to implementation steps and best practices, MasterCard is here to help every step of the way. * Juniper Research, “Contactless Payment Cards: Market Prospects 2013–2018,” November 2013. Contactless Toolkit for Merchants Table of Contents Welcome to Contactless ..................................................................................................01 How it Works ...................................................................................................................02 Frequently Asked Questions .............................................................................................03 Five Steps to Implementation ...........................................................................................04 1. Pre-implementation Planning ..................................................................................04 2. Identify Requirements and Order Equipment ...........................................................05 3. Develop and Train ...................................................................................................07 Sample Employee Training Curriculum ....................................................................08 4. Test .........................................................................................................................10 5. Put Contactless to Work..........................................................................................11 Acceptance Best Practices ................................................................................................12 Additional Resources ........................................................................................................14 Welcome to Contactless 88% Making payments has never been easier, thanks to contactless. All the Displace cash cardholder needs to do is tap their contactless-enabled card, mobile with MasterCard contactless. phone, or other device on a contactless-enabled reader or terminal. Approximately Within a fraction of a second, they’ll receive payment confirmation, 88% of contactless transactions in the and be on their way. U.S. are under USD 50, while 76% are WHat IS contactless? Account details are communicated directly to the under USD 25. contactless terminals and are then processed through Contactless is a payment method that gives your the same acceptance network used for regular customers the convenience of making payments MasterCard Data payment card transactions. Within a fraction of a Warehouse, 4Q2014 without handing over or swiping/dipping a second after a consumer taps the terminal with their payment card. contactless-enabled card or device, they receive Instead, the customer simply taps their contactless- payment confirmation and can be on their way. enabled card or device (such as a mobile tag, Contactless-enabled cards look similar to standard mobile phone, key fob, or wristband) onto a MasterCard and Maestro cards, except that they contactless-enabled reader. include the contactless identifier and, as is true for The chip and antenna in the device securely transmits all chip cards, a shorter signature panel on the back. payment details wirelessly to a contactless reader Embedded inside the card is a computer chip that connected to a merchant’s point-of-sale (POS) system. stores and processes the payment account data and a connected antenna that typically runs around the perimeter of the card. Contactless Indicator Digitized Card NFC Antenna Embedded Antenna Embedded Chip Shortened Signature Panel For illustrative purposes only. 1 Contactless Toolkit for Merchants How it Works A computer chip in the payment card or device GLOBAL Acceptance securely communicates with the merchant This universal contactless symbol indicates that terminal. Within a fraction of a second, a light contactless payments are available. To pay with or beep indicates an approved transaction, and a contactless enabled card or device, the cardholder the cardholder is on their way. must look for the universal contactless symbol on the terminal. Transaction details are sent to the contactless-enabled terminal from the electronic cash register (ECR). SECURITY MasterCard places a strong and consistent emphasis on security through the enforcement of compliance with product specifications and other MasterCard requirements to safeguard cardholders, merchants and other payment system participants. Card or device is tapped. Terminal activates and recognizes the contactess-enabled card or device and exchanges payment account details. The contactless-enabled card or device generates a dynamic cryptogram that creates a secure transaction in a fraction of a second. Transaction data is transmitted to issuer along with payment account details via acquirer. Issuer validates the dynamic cryptogram, authenticates the data, and authorizes transaction. The contactless M/Chip application offers you powerful tools to manage the risk presented by offline cardholder transactions. As there is possibly no connection to the issuer for such transactions, it is the contactless M/Chip application that decides whether to accept transactions offline on the issuer’s behalf. Such offline transactions are processed by the issuer during the transaction clearing. 2 Frequently Asked Questions What types of merchants can benefit the most How does this “non-verified” transaction change from contactless acceptance? the payment guarantee for the merchant? Contactless acceptance is an excellent choice for any The use of contactless does not change the payment merchant, especially in environments where speed guarantee for merchants. Existing rules in which the and convenience are valued and cash is the dominant transaction takes place continue to apply when data payment method, such as supermarkets, quick- is passed across a contactless interface. service restaurants (QSRs), drive-thrus, convenience stores, vending machines, tollbooths, taxis, parking How does pricing work for merchants— venues, public transport, and fuel pumps. do contactless transactions cost more or less than traditional credit and debit transactions? How safe are these transactions—can someone The use of the contactless technology has no bearing intercept the data or get incorrectly charged for on pricing. Pricing still depends on the underlying, purchases when carrying the card? existing payment application. Paying with contactless-enabled cards and devices uses the same cryptographic techniques as paying What are the costs involved? with traditional contact cards where each payment is To accept contactless payments, merchants can protected with a dynamic cryptogram. When a new choose to implement a plug-in peripheral reader or a purchase is initiated, a new cryptogram is generated. fully integrated system. Costs will vary depending on It is unique to that purchase and can only be used the selected solution. once. Any subsequent purchase attempts with that previously used cryptogram data will fail. What type of technology is used for contactless? Are signature and PIN requirements waived In keeping with our overall strategy to create globally for contactless purchases—is there a limit? interoperable payment solutions, contactless was built following an open industry standard for radio Contactless is ideal for low-value payments, but frequency communications: ISO 14443. high-value payments are also possible in most countries. For purchases above your region’s Cardholder Verification Method (CVM) limit, signature, PIN, or On-Device Cardholder Verification (ODCV) is still required. MasterCard contactless replaces cash at new merchant categories. » Airline In-flight » Cinemas » Electric Charging Stations » Festivals » Parking Meters » Public Transport » Stadiums » Taxi Cabs » Toll Roads » Vending Machines 3 Contactless Toolkit for Merchants Five Steps to Implementation 1. Pre-implementation Planning Successful initiatives don’t just happen, they are planned. That’s why we recommend taking the time to develop a comprehensive contactless project plan. Gather the right resources and stakeholders to discuss the project in its entirety to help ensure a successful implementation. To
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