“WHO ARE YOU?...I REALLY WANNA KNOW”: PRODUCT MEANING AND COMPETITIVE POSITIONING IN THE NASCENT SYNTHESIZER INDUSTRY Callen Anthony Boston College
[email protected] Andrew J. Nelson University of Oregon
[email protected] Mary Tripsas Boston College
[email protected] We would like to thank Dan Levinthal and three anonymous reviewers for their constructive and thoughtful feedback. Simona Giorgi, Mary Ann Glynn, Colby Green, Suntae Kim, Wesley Koo, Mike Lee, Christian Mealey, Zachariah Rogers, Metin Sengul, Tieying Yu, and participants at the BYU/U of U Strategy Conference, the Wharton Technology and Innovation Conference, the Kauffman Emerging Scholars conference and seminars at Boston College, the University of Michigan, the University of Oregon, and the University of Utah also provided helpful comments. We thank Nate Schlein and Anthony Troja for their excellent research assistance, and the Kauffman Foundation for financial support. 1 ! “WHO ARE YOU?...I REALLY WANNA KNOW”: PRODUCT MEANING AND COMPETITIVE POSITIONING IN THE NASCENT SYNTHESIZER INDUSTRY ABSTRACT It is well established that firms make a series of positioning choices that shape how they compete within an industry. However, much of this work has examined competition within established industries where performance attributes are well-understood. By contrast, we know little about how firms position their products within nascent industries, which often are characterized by extreme uncertainty about what the product even is. We address this gap through an inductive study of the emergence of the music synthesizer, drawing upon a unique dataset of four leading firms’ complete product offerings and advertisements from 1975 through 1986 as well as interviews with professional musicians over the same time period.