OVERVIEW Association of Mbas MBA Accreditation Process Criteria

2008-11-7

OVERVIEW Association of MBAs

MBA Accreditation Process Criteria

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The Association of MBAs

Founded 1967 “To advance business education at a postgraduate level” Trustees are MBA graduates – protectors of quality, reputation and value 155 member schools representing 68 countries

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The Association’s Objectives Accreditation Providing world class accreditation for postgraduate management programmes at leading business schools Business Schools Delivering information and networking to accredited business schools, giving them the advantage in a competitive world Individuals Creating an exclusive network for MBA students and graduates from accredited programmes and supporting their professional development. Employers Raising awareness about the MBA and the importance of accreditation.

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Accreditation Objectives

With so many graduate business programmes on offer worldwide, quality has become key. The Association’s accreditation objectives are: – To promote graduate-level business education to institutions, prospective students, and employers, and to increase the supply of, and demand for, such programmes. – To ensure that the quality of graduate-level business education produces professional business leaders.

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MBA Accreditation Independent

International

Market Driven

Programme Specifc

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The Market for Accreditation

Institutions

Prospective Students

Graduates

Employers

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The Benefits of Accreditation

For institutions, accreditation gives international credibility to their MBA provision and an overview of their position against international standards.

Accreditation provides institutions with a distinct market advantage and international visibility for their programmes, as well as the opportunity for external peer review.

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The Benefits of Accreditation For students, accreditation provides a list of institutions/MBA provision of guaranteed quality.

For graduates, accreditation gives reassurance that their MBA will retain its value at a time when the market risks saturation.

For employers, accreditation gives a recognised pool of talented graduates from which to recruit.

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Accreditation as a Differentiator “More employers are reading the fine print before deciding whether MBA programmes have any value. Only those from the business schools in the UK with AMBA accreditation are likely to be taken seriously.” Chris Arnott The Guardian Newspaper January 2006

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Strategy International Development Geographic target regions: BRIC plus Increase portfolio MBM, MBA & DBA Develop services to member schools – Channel to market – Networks and information exchange – Research and Consultancy Centre

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Accreditation Growth 2000 - 2008 Institutions with accredited MBA provision: – 155 schools in 68 different countries MBM programmes accredited: – 30 DBA Assessments – 5 in the first phase (HKPU, Kingston, Aston, Maastricht, Grenoble) Business Leadership Review – 5000 subscribers

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ACCREDITED MBAs in CHINA ACEM Shanghai Jiaotong University Zhejiang University Hong Kong Polytechnic University City University Hong Kong Maastricht School of Management ENPC ESC Grenoble Helsinki School of Economics Birmingham Business School

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International Accreditation Advisory Board

Mr David Professor Nick Mr Christopher Professor Robert Professor Valerie Gravells Binedell Bones Dixon Gautier Chair, IAAB Dean Dean Dean Associate Dean Association of Gordon Institute of Henley Business Durham Business HEC Paris MBAs Business School School UK South Africa UK UK France

Professor Professor Martyn Professor Nigel Professor Ms Lyn Hoffman Santiago Iniguez Jones Healey Andrew Lock Associate Dean de Onzono Pro-Vice Dean Dean Emeritus London Business Dean Chancellor University of Leeds University School Instituto de Kingston Business Canterbury BS Business School Empresa School New Zealand UK Spain UK UK

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International Accreditation Advisory Board

Mr Kai Peters Professor Dr Mark Oakley Professor James Professor CEO Howard Thomas Academic Director Wright Larissa Kartashova Ashridge Dean Arthur Lok Jack Director Warwick Business Graduate School FIA Univeristy of Deputy Rector School of Business Sao Paulo Sinerghia Institute UK Moscow UK Trinidad Brazil Russia

Professor Philip Professor Dr Robert Owen Mr Carlos Ramos Ms Jeanette McLaughlin Michael Patry Director of International Purcell Dean Director Accreditation and Advisor Chief Executive Bordeaux BS HEC Montreal Business School Association of Association of Services MBAs MBAs Association of Argentina France Canada MBAs

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MBA Portfolio Assessment

The assessment of an institution’s MBA provision in its entirety On-campus programmes On-line/Distance Learning programmes Joint programmes with other institutions Single company and consortia MBAs

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Process (1) INITIAL DISCUSSION – Consistency of Outlook LETTER OF INTENT PRE-ASSESSMENT VISIT SELF-AUDIT DOCUMENT ASSESSMENT VISIT – Director, 3 academics FEEDBACK REPORT TO IAAB FOR ENDORSEMENT

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Process (2) Report to the IAAB will recommend: 1. Accreditation 2. Accreditation subject to qualification 3. Non-accreditation

ACCREDITATION IS VALID FOR A MAXIMUM PERIOD OF FIVE YEARS

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Process Diagram

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Assessment Visit Agenda Day 1 - Private meeting of assessors in base room to examine further documentation. Day 2 - Formal meetings with senior faculty of school. – Characteristics of school and MBA with regard to criteria – Meetings with students/alumni/employers – Open meeting with faculty – Private meeting of assessors – Feedback to school

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Costs (1) WESTERN EUROPE – Registration (and pre-assessment) £5,000 – Assessment £13,000

CHINA – Registration (and pre-assessment) £3,000 – Assessment £8,000

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Costs (2) Travel and accommodation costs of assessors to be covered by institution

Registration and pre-assessment fee is non-refundable

Annual license fee is £500

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MBA Definition The MBA is defined as a career development generalist programme for those who have significant and post- graduation work experience on which the learning process should build. The MBA is a career development generalist degree for those with significant relevant work experience, which contributes to learning. The emphasis is on leadership through strategic management with a significant practical and professional orientation to the programme of study.

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Criteria - Introduction

Used as a base for accreditation recommendations Developmental / judgemental At least one programme will have graduated students for a minimum of three years Conformation to criteria for three years prior to assessment

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Criteria - Introduction

The Institution The Faculty The Students Purpose and Outcomes Curriculum Mode and Duration

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Criteria – The Institution (1)

Mission, strategy and status Quality of teaching Research, consultancy and scholarship Internal / external audits Student feedback mechanism

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Criteria – The Institution (2)

Academic leadership / Organisational structure Administrative support Physical resources Career advisory service Pastoral care Alumni association

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Criteria – The Faculty

Qualified and credible Postgraduate with majority holding doctorates Staff development policy Size Integration

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Criteria - Students Postgraduate / post-experience GMAT, TOEFL, IELTS Minimum 3 years pre-MBA experience Minimum intake 20 Diverse in terms of nationality, disciplines, function and culture, etc. Single company MBA Consortia MBA

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Purpose and Outcomes (1)

The MBA is a career development masters degree in general management Relevant work experience contributes to learning Emphasis on leadership / strategic management

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Purpose and Outcomes (2)

Purpose Aims, objectives and learning outcomes Knowledge, skills, and understanding Employer expectations Value added to career development

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Criteria – Curriculum (1)

Designed for those who may be expected to make a significant contribution to managing at the strategic level in their organisation Rigorous and intellectually demanding Provides opportunities for personal development

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Criteria – Curriculum (2)

Clearly stated aims, objectives and learning outcomes for each constituent course Design / content should embrace a range of relevant theory linked to management Major areas of knowledge that underpin general management

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Criteria – Curriculum (3) Programme integration – Dissertation – Project – Business Plan

Specialist MBA – Functional – Sector specific

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Criteria - Assessment

Demonstrate students have met the intended learning outcomes to the required standard Structured / rigorous Reflect aims of the programme Used as feedback Plagiarism

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Criteria – Programme Structure

Full Time Part Time Distance Learning Modular Flexible / Blended

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Criteria - Duration

General Masters’ requirement of being equivalent to one year’s full time study Minimum 1800 hours student learning effort Minimum 500 hours contact time

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Criteria - Delivery

Lectures, seminars and workshops Action learning, individual and group projects On-line / Distance Learning Delivery through the learning group

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Open / Distance Learning

Appropriate physical resources Infrastructure for delivery Materials / study centres On-line / CD-ROM resources Face-to-face provision – 120 hours

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Testimonials

“We find ourselves inundated with e-mails from prospective international students and the composition of our student body has changed dramatically.” Professor Eon Smit, Stellenbosch University, South Africa

“Accreditation provides our MBA programme with international credibility and enhances the school’s international dimensions, developing a new platform for international co-operation.” Professor Larissa Khartashova, Sinerghia, Moscow

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Conclusions Accreditation gives a quality mark (independent, international, and programme specific) Rigorous review of all aspects of an MBA portfolio Learning experience for the institution Increased credibility with all stakeholders Provides potential students with reassurance Leads to membership of a global network Developing range of services to member schools

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Further Information

www.mbaworld.com/accreditation

www.mbaworld.com/blr

[email protected]

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Any Questions?

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