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Role: Copywriting & Publishing Executive Reports To: Marketing Content Manager Location: Auckland NZ Company Overview: Unle

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Role: Copywriting & Publishing Executive Reports To: Marketing Content Manager Location: Auckland NZ Company Overview: Unle Role: Copywriting & Publishing Executive Reports to: Marketing Content Manager Location: Auckland NZ Company Overview: Unleashed Software is a cloud - based solution at the heart of great businesses that make, manage or move good products. At its core Unleashed offers real-time purchasing and supplier management, stock control, production, sales and customer management functionality enabling product businesses to make better decisions for growth, increasing efficiency and profitability. Alongside managed integrations with Xero, QBO, Salesforce, Amazon, Shopify and other leading SaaS ecosystem platforms, we offer modular add-ons such as Business Intelligence, B2B e-commerce and mobile selling tools to provide customers an end to end, high value solution. We offer an alternative to ERPs for those product businesses that value best in breed solutions forming a federation of robust, focused applications delivering continuously improving productivity and digital capabilities. Recognised as an industry leader, we have picked up many accolades, including being recognized on the Deloitte Fast 50 and Technology 500, winning the Westpac NZ Supreme Business award in 2020 and the Xero UK Industry Specific Application Partner of the Year in 2019. Our headquarters is in New Zealand and we are experiencing high growth in all of our global territories through an equal customer and product excellence focus. We create software for good products because good products matter. This Copywriting & Publishing Executive position will report into our Marketing Content Manager and will be based at our HQ in Takapuna, Auckland. Internally the Role Works With: • Marketing team • Sales team • Product Development • Externally the Role Works With: • External agencies & copywriters Job Overview: This role is chartered with writing and publishing marketing content to build the Unleashed brand, assist in generating leads, and maximise conversion rates and sales demand among prospects and within the customer base. Key focus areas: Writing and managing copy for Unleashed Manage Develop & assets including website pages, digital creation of manage copy for blogs & advertising, video scripts, social media Unleashed continuous marketing assets posts, blogs, eBooks, emails, mobile press releases applications and supporting materials as needed. Implement Ensure all copywriting Unleashed actions from Managing the blog publishing process content is kept quarterly asset up to date (including external copywriters) to ensure a audit constant flow of blog content. Editing content to improve readability, relevance and performance. Uploading and publishing content via the CMS. Managing the copywriting process for press releases, including internal approvals. Producing creative copy for multiple campaigns (e.g. targeting industry segments) and marketing initiatives across multiple media types. Leveraging images, infographics, icons and symbols and using them, along with other visual components, to create copy with a coherent communications message. Ensuring Unleashed information on public and partner websites (Wikipedia, Capterra, Xero etc) is kept up to date. Managing the copywriting for relevant external documents including submissions to industry groups and awards. Maintaining a high level of professionalism in all written and verbal communications. Remaining current on industry trends and technology. Performance and Accountability We ask that you learn and take manageable risks, expect and interpret feedback on your performance and have an open mind for personal training and development opportunities as they arise. We ask all our staff to speak up and contribute to team discussions, planning and other operational conversations. Your voice is valuable and through these interactions you will grow and contribute more to our business goals. We are increasing our focus on the right metrics to drive performance and you will be comfortable with this focus. We work hard to ensure great performance is acknowledged and recognised and that service delivery is reliable and meets stakeholder expectations. You will report on and understand key business as well as product specific metrics and you will take high levels of accountability for ensuring your performance meets the metrics needed to be successful. Outcomes that will be achieved Success in this role would see the following outcomes: • Agreed deadlines are met – on brand, in full and on time • Minimum pipeline of 1-2 content pieces a day is met – across blogs, eBooks, videos & infographics • Unleashed online assets are kept up to date with correct copy • Copy & content actions from quarterly website audit are implemented & web metrics are optimized and improved • Number of press releases (minimum 1 per month) & coverage in key segment and market publications are maintained What will support your success We have identified the likely experience, skills and knowledge that will support your success in the role. Experience & Qualifications: • Tertiary qualification in marketing, communications or similar • Previous writing experience preferred – ideally business writing Skills, Knowledge & Attributes: • Well organized, with a high attention to detail with the ability to work under pressure • Resourceful & adaptable team player • Self - motivated & accountable You will enjoy working in a fast paced, agile environment and are prepared to work both core hours and irregular hours when required to meet objectives and goals. You will have great aptitude for and enthusiasm to learn and be open to feedback to help you be the most successful you can be in your role. Our Values: Core values are the deeply ingrained principles that guide all of a company’s decisions and actions. The below values capture the essence of Unleashed and truly represent who we are, how we think, how we win and how we work. ● Authenticity (Who we are): Authentic engagement enhances our interactions through clarity and trust. ● Growth Mindset (How we think): We extend our potential with a growth mindset that is open to diverse thinking, values effort and actively experiments. ● Better Together (How we work): By being supportive, accountable and connected we amplify our collective impact. ● Focused (How we win): We succeed by focusing on what matters most. .
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