EJSP RESEARCH ARTICLE Personality in faces: Implicit associations between appearance and personality Alex L. Jones*, Jeremy J. Tree* & Robert Ward† * Swansea University, Swansea, UK † Bangor University, Bangor, UK Correspondence Abstract Robert Ward, School of Psychology; Bangor University, Brigantia Building, Penrallt Road, How accurate are the spontaneous trait inferences made to faces? Here we Bangor LL57 2AS, UK. measured implicit associations between facial appearance and personality E-mail:
[email protected] traits, using faces conveying objective appearances of Extraversion and Agreeableness. In the standard or “uncrossed” conditions of Experiment 1, Received: 8 December 2017 we found that descriptions of high and low Agreeableness and Extraversion Accepted: 4 August 2018 were spontaneously and accurately associated with their objective trait appearance. In Experiment 2, to test the specificity of this effect, we https://doi.org/10.1002/ejsp.2534 “crossed” the Implicit Association Tests, pairing faces conveying high and low Extraversion with words describing characteristics of high and low Conflict of Interest Statement Agreeableness, and the reverse. We found evidence for associations specific The authors declare that there are no to objective appearance of Agreeableness, and a general halo effect relating potential conflicts of interest with respect to the research, authorship, and/or publication to Extraversion. We conclude that spontaneous assessment of personality of this article. from faces can be accurate, and can be based on trait-specific as well as gen- eral visual cues. Data Archiving and Accessibility Statement Keywords: personality, accuracy, facial appearance, implicit cognition The raw data files and Python code to reproduce the dataset presented in the analyses of this paper is available on the Open Science Framework (osf.io/pwgkn).