Attorneys Consider Ads to Make Their Case Boardwalk Showcase for Latest
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The Daily Register VOL. 99 NO. 234 SHREWSBURY, N.J. MONDAY, APRIL 11, 1977 15 CENTS Attorneys consider ads to make their case By HENRV GOTTLIEB navigating life's legal waters without an attorney at the would increase dues by between 920 and $00—loose change time. helm. for a wealthy attorney but a hefty sum for a struggling It also would guarantee a New Jersey audience. NEWARK (AP) - New Jersey lawyers are dis- For example, ads could say. "Don't sign anything neophyte. Television stations servicing New Jersey reach mostly cussing a proposal to drum up business by spending without consulting a lawyer," and could discuss the im- The lawyers also would have to decide on a cam- New York and Philadelphia residents. 1500,000 a year on advertising campaigns. portance of wills, lawyers' assistance in real estate trans- paign zippy enough to attract the public's attention but For now the proponents of the plan are sitting back The ads — more tasteful than come-ons (or soap- actions and the danger of qulcky divorces. dignified enough to reflect the refined self-image of most and waiting for reactions. Hakes and sandwich bags - would educate the public The association's current program is low-key. It dis- lawyers. "Paid advertising is one obvious way for the bar to about the need for professional legal assistance. tributes press releases, runs a speakers bureau and dis- The association would have to decide which aspects carry its message to the public." says bar association "It's still very much in the discussion stage," says a seminates educational materials. of legal work needed the most publicity. president Donald R. Conway. "Many trustees believe spokesman (or the New Jersey State Bar Association. Within the next three weeks bar association members An ad agency consulted by the bar association said that paid advertising could expand our impact on the "What we're doing now Is getting reaction to the pro- will be receiving questionnaires soliciting their views on $500,000 is the minimum necessary to make the cam- public beyond current activities." posal." the desirability of an ad program. Members also will be paign effective. But this figure Is believed to be too little "But trusteees are. naturally, reluctant to double the Present rules bar individual attorneys from advertis- asked if they want to foot the bill. for a campaign that would include television spots dues of all association members to pay for this single ing their specialities and prices. The campaign under Dues for each of the association's 12.000 members are The preliminary proposal is to buy newspaper and project unless there is some ground swell of support from consideration would inform the public of the dangers of currently 150 a year. Officials estimate an ad campaign radio advertisements, which are cheaper tha.n television a great many individual attorneys." Boardwalk showcase for latest in fashions By ROBIN GOLDSTEIN neyed here to participate In yesterday's pageant. But for many more, the promenade was a pleasant excuse to ASBURY PARK - Fred Astaire wouldn't have felt dress up. be seen, and enjoy yesterday's glorious blue overdressed had he been among the estimated 50.000 skies and warm breezes. Easter promenaders strutting down the boardwalk here yesterday afternoon. Strollers In the 42nd annual Orchid Promenade tra- But unless he exchanged his top hat for a straw boa- versed the boards for more than an hour while a motor- ter, and his cutaway for a pastel three-piece suit, he cade of open sports cars carried the pageant judges wouldn't have made the best-dressed men's finals. through their midst. Ten men, 10 children, 10 of the most As for Easter bonnets: If you bought one. fine, but a outstanding bonnet-wearers, and 30 of the most impec- homemade one was best. cably coutoured women received invitations to the final- Glnny Hillenbrand's towering, flowery, winner, for ists judging Inside Convention Hall. example, consisted of 100 multi-colored garbage bags, put "We just brought the children down for a ride on the together lovingly In her Lincoln Park classroom for yes- boardwalk," Mrs. Janice McCollough, mother of the terday's competition. prize winning children's trio, said. "We had no idea that The best-dressed women were wearing suits, Including all this would happened." the best of the best-dressed. Irma Hujer of North Debonair Peter Bruno of Asbury Park, who was Brunswick. named best-dressed of a number .of extremely well- If one child was cute, three children were cuter, and dressed male promenaders. said he had no Idea he would the promenade judges deemed the McCollough's — Erin, win the competition. His white pine-striped suit, he ad- 6, Patrick, 4, and Kerry, 3, of Ocean Township — the cut- mitted, was left over from a school prom. But his while est. straw hat was a special Easter addition. Winning the traditional Easter promenade fashion Although Mr. Bruno appeared casual about his sue- competitions was important for many of those who jour- (See Boardwalk, page I) Spring like temperatures ALL IN THE FAMILY - The young McCotloughs McColloughs were chosen as the Dest-aressed chil- of Ocean Township — Erin, 6, Patrick, 4, and Ker- dren In the pageant, out of 10 finalists and coun- ry, 3, steal the ludges' hearts at the 42nd Annual tless other contestants out toddling on the board- Easter Promenade In Asbury Park yesterday. The walk. bring throngs to the shore By JIM OSTROFF shore communities. noting that a "larger than joy of togetherness with rela- "People were anxious to get Leading the pack, of usual number of people" had tives, many of whom jour- into spring, and this was the course, were an estimated flocked to precarious perches neyed many miles to be with Line is drawn by Carter day to do it," observed John 50,000 people who donned on rocks along the Shrews- sons, daughters, grand- S. Akin, Sea Bright's beach their holiday finery to join in bury River, yesterday. parents, nieces and nephews. Asbury Park's annual pag- Streets as bare as their see- BOSTON (AP) - A Soviet of them," President Carter The Taras Shevchenko was cent of the catch - aboard commissioner, as droves of For Peter Clifford of 29 Bay eant. Ave., Leonardo, the day mingly dormant trees sprang trawler steamed toward Bos- said of the Soviet ships as he between 80 and 100 miles in- the vessel. shore visitors streamed along to life in Fair Haven, Middle- ton harbor under Coast Guard left Easter services in side the limti when it was HI 36 yesterday, Easter Sun- In Long Branch too, how- proved to be one he'd "never "We have a gross violation ever, concessionaire Ken forget," as he landed a 27- town, Marlboro and Manala- escort today, the first foreign Georgia yesterday. "But we boarded about noon Saturday day, the "first real day of pan, as people ambled along, here, and we may find more spring." Henker reported a "great pound, 12-ounce striped bass fishing vessel to be seized for just had to draw the line by a party from the cutter. as we go through the ship." smiling and chatting at their somewhere. We Informed the Decisive, the Coast Guard Buoyed by mild 50s tem- crowd for spring, and cer- while casting off the Standard violating the United States' Nunes said after the seizure. tainly the best turnout since first peek at spring. new 200-mile fishing limit. Soviet embassy this past said. The vessel was officially peratures and gentle breezes, Oil pier in Leonardo. week we couldn't continue to seized about 10 hours later for Under the Fishery Manage- people didn't just drive, they last fall." And George Sites, a super- Later, as the streets were The 175-foot Taras Shev stopped— along beaches, Further north, Monmouth visory park ranger at Ga- laid bare of people again, the release them, that we had to allegedly catching and keep- ment and Conservation Act of roads, especially the Garden chenko, carrying a crew of (3, enforce the law." ing about 3,500 pounds more 1976, foreign vessels can piers, boardwalks, in amuse- Beach Borough Commissioner teway National Recreational was seized southeast of her Harold W. Peterson observed State Parkway, were reported Authority over the im- than its quota of river her- catch and keep only specific ment areas and under trees Area, Sandy Hook, reported Saturday and ordered to port about to burst into bloom af- "many strollers on the he "knew spring was finally heavy with northbound traf- pounded ship passes to the ring, which, under licensing amounts and types of fish fic. in an apparent crackdown on provisions, may account for ter a long winter. beach." at hand" by the many anglers ships violating the fishing re- U.S. Attorney In Boston once from certain areas within the But no auto accidents were the ship docks at the Coast only 1 per cent of the total 200-mile limit for which they "Our beach doesn't open "No, I don't think they who cast their lines off the striction until June, but I noticed quite were out there to swim, but beach's warm sand, yes- reported on this thoroughfare. Guard station and Is searched processed fish aboard, the have been issued permits. And, as the afternoon shad- Coast Guard said. The maximum penalty upon a few cars parked in the to gawk at our new seawall terday. The Coast Guard has issued by customs officials. The that's going up now," Mr.