BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) 工商管理(榮譽)學士 Programme Definitive Document February 2019 Contents Page 1 Basic Information of the Programme 3 2 Programme Objectives and Intended Learning Outcomes 4 3 Programme Delivery Model 8 4 Programme design and Structure 9 5 Admission Requirements 18 6 Assessment and Progression Regulations 21 7 Graduation Requirements 23 Appendix: Course Outlines 2 1. Basic Information of the Programme Title of Programme Bachelor of Business Administration (Honours) (English and Chinese) 工商管理(榮譽)學士 Exit Award Bachelor of Business Administration (Honours) (English and Chinese) 工商管理(榮譽)學士 QF Level Level 5 Intermediate Exit Award Not applicable Award Granting Body Tung Wah College (TWC) 東華學院 Hosting School School of Business Mode of Delivery and Full-time 4 Years Programme Length Primary Area of Study Area 5: Business & Management, General /Training Other Area of Study / Area 9: Economics, Accountancy, Finance & Investment Training Name(s) of Major 1. Financial Services 2. Health Services Management 3. Marketing 4. Professional Accountancy Programme Length of Maximum number of years: 6 Exit Award Minimum number of years: 4 Number of notional learning hours: 5,400 Number of QF credit: 540 Contact hours required for the above QF credits: 1,680 hours plus examinations Ratios of contact hours to self-study hours for various learning and teaching activities: 1:2 Minimum Number of Credit Number of TWC credits required for students of Year 1 Entry Requirement to graduate: 120 Number of Enrolment(s) One enrolment per year Programme 1 September 2016 Commencement Date Address of Teaching Venue No. 31 Wylie Road, Homantin, Kowloon; and No. 90A & 90B, Shantung street, Mongkok, Kowloon 3 2 Programme Objectives and intended Learning Outcomes 2.1 Programme Objectives 2.1.1 TWC’s BBA(Hons) programme aims at equipping students with the generic skills, business insights, and professional knowledge necessary to develop a professional career in the profit or non-profit sector. More specifically, TWC’s BBA(Hons) programme has following objectives: (i) Develop students’ critical and creative thinking as well as analytical and problem solving skills; (ii) Enhance students’ interpersonal skills, including teamwork and communication skills; (iii) Expand students’ understanding and appreciation of other cultures and environments; (iv) Provide students with experiential learning opportunities to facilitate integration of theory and practice in the business world. 2.2 Programme Intended Learning Outcomes (PILOs) 2.2.1 Upon completion of the programme, students will be able to achieve the learning outcomes as follows: PILO1 Construct and transform learning from general education and generic studies as solid foundation in meeting the requirements and challenges of the fast-changing knowledge-based economy. PILO2 Use a wide range of Chinese and English communication skills, good social and interpersonal skills to promote effective business communication and management. PILO3 Display an awareness and understanding of the community value of non-profit organisations in terms of their mission, culture and overall impact and significance in Hong Kong. PILO4 Apply the general business knowledge gained to make ethical decision for the practice in one or more areas of business, for career development and continuous education, and for the pursuit of advanced knowledge. PILO5 Demonstrate the commitment and abilities for independent life-long learning. PILO6 Utilize critical and creative thinking to analyse and solve business problems in handling business issues. PILO7 Use a range of information technology and processing skills to support learning, communication and work performance in the business world. 4 PILO8 Exercise global perspectives and multicultural sense at both personal and professional levels, to meet the challenges of an increasingly globalized world. PILO9 Apply relevant knowledge and skills in the management of for-profit and non- profit organizations. PILO10 Apply theoretical knowledge and analytical skills to the real word through experiential learning to gain practical exposure. 2.2.2 In addition, students of each of the four majors will be able to achieve the respective major specific learning outcomes as follows: Professional Accountancy Major ACY-ILO1 Understand fundamental issues relating to the regulatory environment for financial reporting and taxation in Hong Kong, the mainland China, and relevant major economies in the world. ACy-ILO2 Apply professional accounting-related theories and practical skills to provide information for management decisions. ACY-ILO3 Analyse accounting and related business information using multi- disciplinary knowledge, skills, and technology. ACY-ILO4 Make sensible and intelligent judgment and decisions based on the analysis of a combination of accounting and business-related information. ACY-ILO5 Possess the communication and presentation skills required for entry-level accountants and business professionals. ACY-ILO6 Identify and resolve ethical issues arising in accounting or business settings. Financial Services Major FIN-ILO1 Perform quantitative analysis of a wide range of economic and financial issues or factors to form market view. FIN-ILO2 Apply finance and economics concepts and analytical skills in resolving financial problems, and pursue independent learning in the finance discipline. FIN-ILO3 Apply the practical knowledge and skills that acquired from experiential learning activities, such as internship, mentorship, projects and hands-on laboratory sessions, to solve real-world problems. 5 FIN-ILO4 Demonstrate an understanding of the operation of local as well as global financial markets and economy, and be able to analyse and predict their changes and impacts. FIN-ILO5 Demonstrate a fundamental understanding of the operations of various financial institutions including non-profit organisations, as well as the products they develop or assets they hold. FIN-ILO6 Formulate and implement investment strategies or product development strategies. FIN-ILO7 Demonstrate effective communication skills in conveying economic or financial analyses and addressing the needs of customers. Marketing Major MKT-ILO1 Command a range of specialised marketing skills that are applicable in the business world. MKT-ILO2 Demonstrate the ability to develop market intelligence through acquisition of basic research skills. MKT-ILO3 Apply a range of IT solutions to enhance marketing communication and performance. MKT-ILO4 Formulate creative and practical marketing solutions. MKT-ILO5 Demonstrate awareness of the impacts of marketing on individual, culture, ethics, and society in the context of China and global markets. MKT-ILO6 Evaluate marketing decisions and formulate marketing strategies to support the operations of for-profit and/or non-profit organisations. Health Services Management (HSM) Major HSM-ILO1 Perform qualitative and quantitative analysis of economic, financial, accounting, and managerial principles, factors, and issues to formulate professional views and work practices in health and healthcare organisations, with special reference to profit orientation, external effects, information, risk, and public good and social enterprise characteristics of health and healthcare in the modern industrial society. HSM-ILO2 Apply economic, financial, accounting, and managerial ideas, principles, and analytical skills to resolve problems in health services management, and pursue independent learning and human capital enhancement in health and healthcare employment. HSM-ILO3 Apply the practical knowledge and skills acquired from experiential learning activities, such as mentorship, projects, and hands-on simulation 6 sessions, to understand and solve real-world problems in health services management. HSM-ILO4 Demonstrate an understanding of the fundamental operations of health and healthcare organisations, with special reference to external effects, information, risk, public good and social enterprise characteristics, health insurance, for-profit and non-profit institutions such as hospitals and managed care organisations, the products and services supplied, and the assets held. HSM-ILO5 Demonstrate an understanding of operations in the local, regional, and global markets for health and healthcare products and services, and the ability to analyse and predict changes and to assess their economic and social impact. HSM-ILO6 Design and implement strategies to manage health and healthcare product and service innovation, development, and marketing. HSM-ILO7 Demonstrate effective communication skills in conveying the outcomes of economic, financial, accounting, and managerial analysis in the demand and supply of health and healthcare products and services, particularly in addressing the needs and requirements of users and consumers and the implications for public policy. 7 3 Programme Delivery Model 3.1 Medium of Instruction Policy 3.1.1 The programme follows the language policy of TWC and adopts English as the medium of instruction. Learning materials will be in English except for the Chinese Language courses. 3.2 Learning and Teaching Methodology at Programme Level 3.2.1 The programme adopts a teaching style appropriate for tertiary education. Lectures, seminars, tutorials, role play and problem-based learning will be scheduled whenever appropriate. Lecture 3.2.2 Lectures will be conducted in large groups as an efficient method of presenting new didactic materials. A diverse range of activities,