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Volume 5, Number 1, December 2020 VOL. 5 NO. 1 DECEMBER 2020 JOURNAL OF DIGITAL VIDEO VOLUME 5, NUMBER 1 December 2020 Society of Cable Telecommunications Engineers, Inc. International Society of Broadband Experts™ 140 Philips Road, Exton, PA 19341-1318 © 2020 by the Society of Cable Telecommunications Engineers, Inc. All rights reserved. As complied, arranged, modified, enhanced and edited, all license works and other separately owned materials contained in this publication are subject to foregoing copyright notice. No part of this journal shall be reproduced, stored in a retrieval system or transmitted by any means, electronic, mechanical, photocopying, recording or otherwise, without written permission from the Society of Cable Telecommunications Engineers, Inc. No patent liability is assumed with respect to the use of the information contained herein. While every precaution has been taken in the preparation of the publication, SCTE assumes no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. Table of Contents 4 From the Editor SCTE•ISBE Engineering 5 All Coming Together: A Collaborative Effort To Committee Chair: Achieve Comprehensive End-To-End Ad Monitoring David Fellows, Mourad Kioumgi, VOD Solutions Architect, Sky UK, Sky Group, Comcast SCTE•ISBE Member Chris Hock, Head of Business Strategy and Development, Media & Entertainment, Adobe SCTE•ISBE Digital Video Dan Murray, Director, Product Marketing, Video Solutions, Subcommittee (DVS) Contributor, Telestream Committee Chair: Xavier Denis, Director, IP Ad Insertion Products, Contributor, CommScope Paul Hearty, Ph.D. Technology Advisors 24 Taming Video Spectrum Management For SCTE•ISBE Member Distributed Access Architecture (R-PHY And R-MACPHY) Christopher Poli, P.E., Sr. Director Product Management, CommScope Senior Editors Paul Hearty, Ph.D. Technology Advisors 43 Driving Adoption of IP Edge Devices SCTE•ISBE Member Steven Riedl, SER Consulting LLC Joel Derrico, Principal Engineer, Cox Communications Craig Cuttner David Brown, Verimatrix CuttnerTech Steve Reynolds, President, Imagine Communications SCTE•ISBE Member Chris Gordon Publications Staff 61 Blockchain-as-a-Service Application in Digital TV Chris Bastian Srilal Weerasinghe PhD, Principal Engineer, Charter Communications SVP & Chief Technology Officer, SCTE•ISBE 74 Diagnosing Visual Quality Impairments in Dean Stoneback Senior Director- Engineering & High-Dynamic-Range/Wide-Color-Gamut Videos Standards, SCTE•ISBE Zhou Wang, Professor, University of Waterloo Hojatollah Yeganeh, Senior Member Technical Staff, SSIMWAVE Inc. Kim Cooney Kai Zeng, Senior Member Technical Staff, SSIMWAVE Inc. Technical Editor, SCTE•ISBE Jiheng Wang, Senior Member Technical Staff, SSIMWAVE Inc. Editorial Correspondence: If there are errors or omissions to the information provided in this journal, corrections may be sent to our editorial department. Address to: SCTE Journals, SCTE•ISBE, 140 Philips Road, Exton, PA 19341-1318 or email [email protected]. Submissions: If you have ideas or topics for future journal articles, please let us know. Topics must be relevant to our membership and fall under the technologies covered by each respective journal. All submissions will be peer reviewed and published at the discretion of SCTE•ISBE. Electronic submissions are preferred, and should be submitted to SCTE Journals, SCTE•ISBE, 140 Philips Road, Exton, PA 19341-1318 or email [email protected]. Subscriptions: Access to technical journals is a benefit of SCTE•ISBE Membership. Nonmembers can join at www.scte.org/join. © 2020 Society of Cable Telecommunications Engineers, Inc. All rights reserved. 3 Welcome to the December issue of the Journal of Digital Video, a publication of collected papers by the Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE). This edition of the journal focuses on various aspects of the digital video sector. It is well acknowledged that advertising is one of the revenue engines that contributes heavily to cable and online distribution. Dynamic ad campaign management and targeting have also contributed to revenue but also system complexity increases. The first article gives an overview of methods for effective verification of these complex systems – advertisers often insist on verification before payment is given. This paper describes several methods that are usable in different large-scale implementations. As video distribution continues to be a significant use of plant bandwidth, innovative new technologies permit increases in effective bandwidth without massive infrastructure rebuilds . The second paper describes techniques used to increase bandwidth available for data services. Content distribution from program provider to distributor has been one of the least-changed technologies from the early days of cable to the current time. However, recent developments in FCC spectrum reassignment and the ubiquity of IP capacity are moving the least-changed technology to the most-quickly disrupted. The third paper describes novel applications of new methods of content distribution from programmer to consumption points. The fourth paper describes how Blockchain technology can be used in interactive content and other services to ensure privacy, synchronization and, verification of consumer input. Secure and private two- way interaction between end-consumers and the service provider has been a challenge and can benefit from the cryptographic principles of Blockchain. SCTE•ISBE standards, and the operators that adopt them, keep high-quality content and services as top- of-mind goals. In the final paper, the newest high-quality video, High Dynamic Range (HDR) / Wide Color Gamut (WCG) is explored from the qualitative perspective. HDR/ WCG sets consumer expectations of picture quality to a new level. This paper explores the impairments that may impact HDR / WCG video. We thank the individuals who contributed to this issue of the Journal of Digital Video, including the authors, peer reviewers, and the SCTE•ISBE publications and marketing staff. We hope you enjoy this issue and that the selected papers spark innovative ideas and further cement essential knowledge in digital video. In closing, if there is any editorial information or topics that you would like us to consider for the next issue of SCTE•ISBE Journal of Digital Video, please refer to the “editorial correspondence” and “submissions” sections at the bottom of the table of contents for instructions. SCTE•ISBE Journal of Digital Video Editor, Paul Hearty, Ph.D. Craig Cuttner Technology Advisors CuttnerTech SCTE Member SCTE Member © 2020 Society of Cable Telecommunications Engineers, Inc. All rights reserved. 4 All Coming Together: A Collaborative Effort To Achieve Comprehensive End-To-End Ad Monitoring A Streaming Video Alliance Members Endeavor A Technical Paper prepared for SCTE•ISBE by Mourad Kioumgi, VOD Solutions Architect, Sky UK, Sky Group, Comcast SCTE•ISBE Member Grant Way, Isleworth, UK TW7 5QD [email protected] +44 333 759 1018 Chris Hock, Head of Business Strategy and Development, Media & Entertainment, Adobe 601 Townsend Street San Francisco, CA 94103 [email protected] 415-832-2000 Dan Murray, Director, Product Marketing, Video Solutions, Contributor, Telestream SCTE•ISBE Member 11000 SW Stratus St, Suite 100 Beaverton, OR 97008 [email protected] 530-470-1300 Xavier Denis, Director, IP Ad Insertion Products, Contributor, CommScope SCTE•ISBE Member 1825, NW 167th Place Beaverton, OR, 97006, USA [email protected] 503-495-9485 © 2020 Society of Cable Telecommunications Engineers, Inc. All rights reserved. 5 Table of Contents Title Page Number Table of Contents ___________________________________________________________________ 6 1. Introduction ___________________________________________________________________ 7 2. Problem Statement _____________________________________________________________ 7 3. Typical Use Cases of Faults ______________________________________________________ 8 4. The Proof of Concept – Demonstrations Based on User Cases __________________________ 11 5. Manifests with AD-IDs __________________________________________________________ 11 5.1. Components Used – Dynamic Ad Insertion (Ad Manifest Manipulators) _____________ 11 5.2. Components Used – ABR Video Probes _____________________________________ 12 5.3. Components Used – Source Probes _________________________________________ 15 5.4. Components Used – Visual Quality Probes ___________________________________ 15 5.5. Components Used – Player _______________________________________________ 15 5.6. Components Used – ABR Monitoring ________________________________________ 16 5.7. Components Used – Visualization Board _____________________________________ 18 6. POC Results _________________________________________________________________ 21 7. Conclusion ___________________________________________________________________ 21 7.1. What’s Needed for the Future ______________________________________________ 21 8. Abbreviations _________________________________________________________________ 22 9. About the Streaming Video Alliance________________________________________________ 23 10. Notice 23 List of Figures Title Page Number Figure 1 - High Level Architecture 11 Figure 2 - The IQ Video Management System (IVMS) 13 Figure 3 - The IQ Video Management System (IVMS) Monitoring Performance 14 Figure 4 - The IQ Video Management System (IVMS) Telestream
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