Recommended Candidate: Pharid Jaffer

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Recommended Candidate: Pharid Jaffer Recommended Candidate: Pharid Jaffer Business Experience and Education Employment Organization Name Position Start Date End Date PNJ Solutions Principal and Founder July 2016 Present ZAFIN Delivery Director, North America January 2015 June 2016 Wolverton Securities Chief Technology & Services Officer March 2012 December 2014 PNJ Solutions Principal and Founder April 2010 February 2021 HSBC Bank Canada VP/Senior Director April 2001 March 2010 Mr. Jaffer held the position of Senior Vice President, Information Systems at Canaccord Genuity Group from 1996–2000 and Director, Information Systems at Toronto-based George Weston Limited prior to Canaccord Genuity. Board Experience Organization Name Board Chair (Y/N) Start Date End Date Committees ACT — Autism Community Training N 2013 September 2020 Technology Financial Literacy Sophisticated Relevant Accredited Post-Secondary Education Degree or Certification Obtained Name & Location of School or Institution Date Completed BA University of Waterloo 1985 Other Relevant Educational Programs Completed in the Last Five Years Name of Program Name & Location of School or Institution Date Completed Partners, Directors and Senior Canadian Securities Institute 1997 Officers Exam Community Involvement Organization Involvement Start Date End Date Autism Community Training Board Member 2013 2020 SFU Beedie School of Business Mentor 2015 Present BCIT — Business in Technology Chair/Member 2010 2015 Advisory Group SFU Beedie School of Business Guest Lecturer 2020 2020 Recommended Candidate: Pharid Jaffer (Continued) Experience Directly Related to the 2021 3. Public Policy/Government — understanding of the Ideal Candidate Description federal and provincial government public policy and decision making-making process, including government 1. National Financial Services — experience with strategy relations and regulations, through specific government- and operations with a national scope. This includes related experience. a focus on retail and small business and a deep I have worked with regulators in Canada and the understanding of credit risk management and federal U.S. to gain approval on new business initiatives in banking regulatory compliance. wealth management [SEC/FINRA] to offshoring and As a small business owner, I’m very familiar with the transformative technology infrastructure initiatives banking, tax and regulatory/compliance requirements. [OSFI]. I feel that have the necessary background, And, with prior experience in financial services from understanding and experience to help Coast Capital. banking to wealth management to insurance to fintech, I’m experienced in working with North American Coast Capital’s Future and Values Alignment regulators from OSFI in Canada to the SEC/FINRA in the U.S. to gain their approval on many initiatives. 1. Cooperative values are fundamental to the way Coast Capital operates as a business. What are your personal 2. Digital Expertise — understanding of digitalization, values, and how would you exhibit these in serving as a omnichannel business models, and the use of digital Director? technologies to provide new revenue and create value- Being well-grounded in the local community is not only producing opportunities. This experience would include good business but essential in personal growth. You knowledge of how to shape the process of adding can see the fruits of your labour when contributing digital dimensions to business models and customer/ to the community, from helping in your schools and member relationships and how to transform a business neighbourhood to mentoring students at SFU to serving to become more agile and responsive to its customers’/ on Boards such as Autism Community Training. These members’ needs. are not only relevant to British Columbians but all I have worked in senior technology roles with Canadians — I feel that walking the talk is the most HSBC, Canaccord, Wolverton and with clients in my important example a board director can do to show independent advisory practice. I feel that I am well one’s personal values and cooperative commitment. qualified in this area, and I have even spoken and led workshops on digital disruption, transformation, cyber- 2. The financial services sector is undergoing tremendous risk and fintech with private clients and at public events. change. What do you see as being fundamental to Coast Capital’s continued success, particularly as a federal credit union? As a federal credit union leader in Canada in its use of technology, I envision that Coast Capital will continue to derive value in new digital channels, offerings and services for its members across Canada so as to bring scale and value to its members at a cost-effective and efficient way. I see this as a leadership strength of Coast Capital! Candidate Statement I bring the necessary digital/technology, financial services and cyber/risk knowledge, experience, leadership and acumen to help Coast Capital, its members and community move forward on its growth strategy across Canada..
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