Broadcasters Should Serve Their Audiences Responsibly
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October 2013 VOLUME 12 NO.4 ISSN: 1675 - 4751 Broadcasters should serve their audiences responsibly AIBD registers another good performance in 2012-2013 Bangladesh Kazakhstani TV to launch Kids and Web – strengthens new program on foreign New challenges for community radio adoption broadcasters Broadcaster Serve your Audiences Responsibly Broadcasters need to serve their Meeting and Executive Board Meeting CEO U Win Maw of Forever Group extended audiences responsibly by helping to build brought together nearly 90 AIBD a greeting and AIBD General Conference understanding and tolerance between members, partners and colleagues. President Mrs. Rosarita Niken Widiastuti societies and countries, providing fair, delivered the welcome remarks. impartial and a balanced array of pro- In his keynote address delivered at the gramming, upholding cultural traditions, Inauguration Ceremony on 12 August At the General Conference on August bringing out countrywide talent and giving 2013, U Aung Kyi, Union Minister 13, AIBD Director Mr. Yang Binyuan support to local businesses and crafts. for Information of Myanmar urged presented a report of the Institute’s broadcasters to do their best for their achievements since the last General U Aung Kyi, Union Minister for audiences and learn from those around Conference in Nepal in July 2012. Information of Myanmar made the them to improve and maintain the quality call to Asia-Pacific broadcasters in his of their media. inaugural speech at the 39th Annual Gathering/12th AIBD General Conference “AIBD can play an important role in & Associated Meetings hosted from 12- supporting media organizations of its 15 August 2013 in Yangon, Myanmar. member countries to develop policies, skills and techniques to attain such Hosted by the Forever Group and impartial and balanced reporting and Myanmar’s Ministry of Information, the programming as it has no profit making two-day gathering was a resounding or commercial pressures and can focus success, highlighted by AIBD’s on the real development of its member performance in the past 12 months countries,” the Minister said. that saw implementation of 44 training He said the past 12 months was a activities for 1,084 beneficiaries. The Union Minister also called on AIBD to successful period for the Institute, continue efforts not only to build human highlighted by the Asia Media Summit The annual meetings including the resources of media, but also to bring the 2013 in Manado, Indonesia and the 1st General Conference, Strategic Plan Team Asia-Pacific regional media together. International Conference on Broadcast Training in Kuala Lumpur, Malaysia. AIBD has implemented 44 training activities within the period of 1 July 2012 to the end of June 2013 benefiting nearly 1,100 broadcasters. Following the Director’s Report, Mrs. Manil Cooray, Deputy Director of AIBD, presented a more detailed report on AIBD training activities. U Aung Kyi, Union Minister for Information, delivers CEO U Win Maw of Forever Group welcomes GC his inaugural speech delegates [continued on page 10] 3 Broadcaster Delivering Meaningful Outcomes As AIBD addresses the new challenges and opportunities in the changing media landscape, more work will have to be done in order to deliver meaningful outcomes in building the human resource, technological and management capacity of broadcasters in Asia-Pacific. the Strategic Plan Team Meeting and the first decade of the AMS,” Binyuan Executive Board Meeting, as well as the said. AIBD Director Yang Binyuan issued this International Conference on Broadcasting challenge as he presented the annual Development in Myanmar. International Conference on report of AIBD’s performance before Broadcast Training the 39th Annual Gathering / 12th Asia Media Summit 2014 The 1st International Conference on AIBD General Conference & Associated AIBD is working closely with the Ministry Broadcast Training (ICBT) was presented Meetings from 12-15 August 2013 in of Culture and Information, Saudi Arabia, before the annual gathering and Yangon, Myanmar. which will host the next Asia Media conference. Summit from 6-8 May 2014 in Jeddah. He said the past 12 months saw Over 60 delegates and speakers from the successful implementation of The Asia Media Summit will celebrate more than 20 countries converged in AIBD activities. These included 44 its 10th anniversary in 2014, which Kuala Lumpur to participate in the training activities that benefited 1,084 marks a milestone in AIBD’s journey to first conference of this kind held in the broadcasters, the Asia Media Summit fulfill its mandate. “We look forward to region, organized by the Tun Abdul Razak 2013, the 1st International Conference the continued support from our members Broadcasting and Information Institute on Broadcast Training, and the World and partners. We welcome all inputs and of Malaysia (IPPTAR) and AIBD, with the Television Awards. suggestions on how we should celebrate support of the Ministry of Information, Communications and Culture (KPKK), “We are seeking more creative Malaysia. engagement and involvement from AIBD members and partners as the Institute The two-day conference aimed to continues to chart a unique course in contribute towards building professional serving its members and the larger vision capacities of broadcasters in of regional broadcasting development,” addressing the demands and benefits Binyuan said. of new information and communication technologies for long-term growth, greater customer satisfaction and meaningful contribution to training and development. AIBD, together with IPPTAR, compiled the presentations given during the two days, which serves as a useful reference The AIBD General Conference event for future efforts in the field of broadcast featured not only the annual gathering training. and conference that brought together nearly 90 AIBD members and partners from more than 20 countries, but also 4 Broadcaster Increase in Affiliate Memberships Director Binyuan reported that seven organizations have applied for AIBD Affiliate Membership within the period of August 2012 to June 2013 and the member countries have approved their applications accordingly: 2012: 1. Oceania Television Network (OTV) 2. Bangladesh NGOs Network for Radio and Communication (BNNRC) 2013: 3. Bhutan Media and Communications Institute (BMCI) 4. New World Television, Mongolia (NWTV) 5. Media Development Center, Palestine (MDC) 6. S.A. Channel Pvt. Limited, Bangladesh (SATV) 7. Kazakhstan Republic TV & Radio young team of professionals to keep the Corporation Improving Financial Situation vitality and creativity. Binyuan also reported that AIBD’s financial situation has improved, AIBD pledged to strengthen capacity generating a slight increase in its building efforts and called on all resources. He noted the prompt payment members on the possibility of sending of subscription fees, though he appealed secondment to AIBD as practiced in to those who have yet to pay their previous years. subscriptions early so that AIBD will be in a better position to efficiently run its As part of a wider initiative to reflect its activities and implement its projects. vision and objectives, the Secretariat has updated the photo walls in the corridors As advised by the Executive Board, of its headquarters in Kuala Lumpur. AIBD suspended the membership of 10 The series of photo walls include affiliate members during the year, though photomontages of the Asia Media it continues to follow up efforts to get Summit, AIBD General Conference, them to pay their arrears. Pacific Media Partnership Conference, training activities and international Human Resource Initiatives and A partnerships. Refurbished Secretariat On human resource development, International Partnerships Binyuan said that to achieve the Strengthening its global presence sustainable development for the long- and expanding cooperative efforts in term benefits of the Institute, AIBD has maintained and nurtured a relatively [continued on page 10] AIBD’s Website and Publications Binyuan said the AIBD’s website and quarterly newsletter Broadcaster have been upgraded, providing better design, more relevant content and interactive services. 5 Broadcaster The AIBD Strategic Plan Team (SPT) has urged the Institute’s members and SPT Endorses AMS 2014 the Secretariat to continue collaboration with local and international partners in addressing the many challenges and Theme and Topics opportunities in the evolving media environment and in building a stronger AIBD. SPT members said such cooperation must be strongly reflected in the Asia Media Summit 2014 to be held in Jeddah, Saudi Arabia on 6-8 May 2014, as they endorsed the proposed Summit theme and topic sessions. They instructed the AIBD Secretariat to work closely with Saudi Arabia’s Ministry of Culture and Information, AMS 2014 host, in planning and implementing the next summit. “Media and Diversity: Enriching the Broadcasting Experience” is the theme of the two-day summit that will feature ten plenary and parallel sessions, including Upon the successful conclusion of the several pre-summit workshops. AMS 2013 in Manado, Indonesia, the AIBD Secretariat has started planning The 30th Strategic Plan Team meeting for the AMS 2014 under the guidance was held on 12 August 2013 in Yangon, of the Strategic Plan Team. The Institute Myanmar during the AIBD General has worked closely with the host in Saudi Conference. Thirty-two AIBD members, Arabia and AIBD members and partners partners and observers attended the in developing the theme and content