The Impact of the Compact by Dr. Mario Garcia
THE IMPACT OF THE COMPACT BY DR. MARIO GARCIA AN IN-DEPTH INVESTIGATION WITH CASE STUDIES INCLUDING: OF THE RENAISSANCE 20 Cent, Germany OF THE TABLOID FORMAT 24 SATA, Croatia Bohuslaningen, Sweden Crain’s Chicago Business, USA De Standaard, Belgium Diario de Noticias, Portugal El Litoral, Argentina El Mercurio, Chile Goteborgs Posten, Sweden Het Parool, Holland Kleine Zeitung, Austria Liberation, France Newsday, USA Philadelphia Weekly, USA VERSION 1.0 Quick, USA A GARCIA MEDIA WHITE PAPER Reflejos, USA APRIL 25, 2005 S.F. Examiner, USA THE IMPACT OF THE COMPACT 1 The big buzz about small formats E VERYTHING MAKES A COMEBACK. There is an eternal renaissance of essential things. In journalism, design, literature and art. Things tend to simplify themselves. As life in big cities turns more chaotic, technology becomes more accessible with wireless, fast communication available to larger mass- es of the population. For the printed media, this translates into smaller formats, more reader-friendly for users who seek simpler storytelling, quicker messages, and who seem to prefer, as in everything else, the smaller packages. In the case of newspapers, we have had to wait a long time and climb a steep mountain to get to this exciting moment in which more newspapers are look- ing at smaller formats as an option. For many, it is already a reality. Conversion from broadsheet to tabloid has paid off: Readers like it, advertisers get used to it faster than anyone thought, and the “wave” of tabloid conversions extends globally. Even the United States is taking a peek into what some of their news- papers will look like in a format other than the huge broadsheet that has served as the canvas for decades.
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