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BMW 3 SERIES Go Behind the Scenes of Australia's Top Consumer Car Award AUTO EDITION 17 MARKET WINNER WATCH 2019 CAR OF THE YEAR BMW 3 SERIES Go behind the scenes of Australia's top consumer car award business.carsales.com.au COVER: 2019 BMW 3 Series The information contained in this document is general information only, is current only as at the date it is provided and has been prepared using information from carsales.com Limited’s (carsales) own internal analytics systems available at the time of preparation of this publication and from third parties. carsales takes care to ensure that the material in this document is accurate and complete, however it does not warrant the accuracy or completeness of any representations made in the document or that the material is suitable for any purpose. You are responsible for assessing the material and rely on it at your own risk. To the full extent permitted by law, carsales excludes all guarantees, warranties or representa- tions of any kind in relation to the material and all liability for loss or damage (including indirect or consequential loss or damage) which may be in- curred in connection with your use of or reliance on the material contained in this document. The information contained in this document is © carsales.com Limited and is carsales’ exclusive property. You will not acquire any intellectual property rights in this information. You must keep this document and its contents confidential and must not disclose it to any third party without carsales’ prior written consent. Maximum reach and high impact Own the gateway to Australia's largest and most Discover more → engaged car-buying audience. business.carsales.com.au 2 carsales Auto Market Watch | Edition 17 FROM THE CEO Hello and welcome to the latest carsales Electric horizon but there is no doubt that public Auto Market Watch and the final edition awareness, consideration and interest for 2019. As is the norm at carsales HQ, It seems like the only constant in the in electric cars is increasing, and the things have been progressing at speed automotive industry is change. In the range of electric cars available in the and even more so as we hurtle towards early 2000s, the monthly new car sales marketplace is improving quickly. a new year and a new decade. chart was dominated by home-grown carsales is uniquely positioned to sedans such as the Holden Commodore respond to this trend to offer our dealer and Ford Falcon and more than 300,000 German 1-2-3 and OEM partners the greatest platform cars were made in manufacturing and opportunity to benefit and succeed. The carsales Car of the Year plants across Australia. Premium brand announcement is one of this year’s cars also accounted for less than 20% of many highlights. To determine the 2019 monthly new car sales. Two decades carsales EPIC CAR SALE winner, 12 carsales judges whittled later, imported Toyota HiLux and Ford takes flight Ranger utility vehicles sit consistently down a field of 28 finalists to a shortlist While the softer Australian new car atop the monthly new car sales chart, of 10, with one overall winner. Over six marketplace has continued according to SUVs surface as the preferred body gruelling days of assessment and many, monthly indicators such as VFACTS, style of Australian new car buyers, and many coffees consumed, carsales’ buyer activity on carsales has remained premium brands account for over 30% judges scored the top 10 finalists buoyant and increased on the same of monthly new car sales. independently and data generated by time last year. In particular, content car value specialist, RedBook, was also And if the recent Los Angeles Motor sessions on carsales grew by 15% in utilised with key factors including cost Show and big announcements by October 2019, as compared to the same to purchase, own and run. The new Volkswagen, Ford, Tesla and the month last year. There’s little doubt that Cameron McIntyre BMW 3 Series emerged victorious as German government about new today’s car buyer is more discerning this year’s carsales Car of the Year, CEO & Managing Director production facilities, models and and prepared to research the best along with two highly commended carsales.com Ltd purchase incentives are any indication, possible option with the vast array of vehicles and standout performers – the more change is in store. The electric- digital tools available at their disposal. BMW X3 and Volkswagen Touareg. Year powered future is arriving fast, globally. The average buyer explores 8 models after year, the quality of the cars put to How fast this ‘mega-trend’ goes and 5 makes across 3 segments—giving the test in our premier annual mainstream in Australia is dependent brands more and more opportunity to automotive award continues to improve on numerous factors such as charging reach and engage buyers, and influence and provides compelling reasons for infrastructure and vehicle affordability, their purchase decisions. consumers to upgrade their vehicles. business.carsales.com.au 3 carsales Auto Market Watch | Edition 17 FROM THE CEO As part of our commitment to helping achievements at carsales. The year dealers shift more new and demo kicked off with a successful consumer inventory in this environment, late marketing campaign helping to ensure November saw the company undertake that January was again our biggest the first carsales EPIC CAR SALE. A truly month for traffic to site. In the mid-year cross-departmental effort at carsales, period, we revitalised our New Car the EPIC CAR SALE provided the ideal Showroom offering, released an platform for 14 OEMs to apply special, upgraded range of video solutions for one-off offers to help over 600 auto brands, put our internally- participating dealers clear new and developed A.I technology to further use demo inventory before the end of the to blank out vehicle number plates from year. Backed by an advertising blitz on published photos on site, and upgraded carsales.com.au which generated over our CallConnect service to help dealers 77 million impressions, and frequent TV meet 24/7 buyer activity. We also released and radio spots delivering a cumulative a new hub for the latest industry insights reach of over 20 million Australians, called business.carsales.com.au, in inventory involved in the sale generated addition to numerous enhancements to over 343,000 buyer views. Of particular AutoGate and the consumer buying note was the effectiveness of the sale in experience on carsales.com.au. bringing new consumers into the automotive marketplace. New users to And that is just a small sample. Rest carsales.com.au during the sales event assured that 2020 will see more spiked by 14% compared to the innovation rolled out to help you fortnight before the sale. achieve your business goals. Finally, from the entire team at carsales, New users to carsales.com.au during the Innovation is part of I’d like to wish you a happy, safe and our DNA successful festive season, and a great sales event spiked by 14% compared to start to 2020. As always, if you need As 2019 draws to a close, now is a great anything, please reach out to your the fortnight before the sale opportunity to reflect on our carsales representative. business.carsales.com.au 4 carsales Auto Market Watch | Edition 17 WINNER BMW 3 SERIES 2019 CARSALES CAR OF THE YEAR business.carsales.com.au 5 carsales Auto Market Watch | Edition 17 BY THE CARSALES EDITORIAL TEAM Everything from quality and comfort to driving enjoyment, strong resale value and competitive running costs makes the BMW 3 Series the 2019 carsales Car of the Year. The BMW 3 Series is the carsales Car of the Year for 2019. But not one of the judges who arrived to decide the 2019 carsales Car of the Year presented by Shell V-Power expected the BMW 3 Series to win at the outset. much of the 2019 field. was close to unanimous—a­­ rare outcome have found homes across the globe. Sure, all 12 judges rated the BMW 330i from a large and varied judging panel sedan highly, with the potential for a Indeed, despite a variety of predictions with more than 240 years of combined podium place, but nobody expected it and expectations, it was the BMW 3 experience in motoring journalism. Understanding the award to romp home by a clear margin at the Series that ticked the boxes for For our most prestigious annual award, head of the 28-car field of finalists. everything from quality and comfort to “The 3 Series is back to where it should carsales assembled the highest number driving enjoyment, resale value and be,” said Tim Britten, the quietly-spoken of contenders yet, evaluated by our Yet, a week later, the new 3 Series running costs. It could not be beaten in veteran of the judging panel. strongest ever judging panel. completed a comprehensive victory by the class of 2019. winning the biggest prize in Australian “I love this thing,” stated Alexandra A total of 28 finalists were selected and motoring. “It’s the strongest consensus we’ve had Lawrence, the newest and youngest gathered for field testing by 12 judges. in the history of carsales COTY,” chief member of the carsales judging crew. The seventh-generation BMW 3 Series judge Marton Pettendy said as he tallied Judging comprised a number of inter- saw off two highly commended The result is a tribute to the BMW the final votes. linked stages and processes: on-road runners-up, trumped the technology in comeback plan which has produced a testing, key criteria testing, ownership the Tesla Model 3, the value in the Kia “The 3 Series is a level above the rest.” car that returns to the core values that and running cost comparisons and, Seltos, the class of the Volvo S60 and made the 3 Series a winner from its finally, a drive-off and vote for carsales the practicality of a wide and varied After a week of drive loops, comparisons, original arrival almost 45 years ago.
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