AUTO EDITION 17 MARKET WINNER WATCH
2019 CAR OF THE YEAR BMW 3 SERIES Go behind the scenes of Australia's top consumer car award
business.carsales.com.au COVER: 2019 BMW 3 Series
The information contained in this document is general information only, is current only as at the date it is provided and has been prepared using information from carsales.com Limited’s (carsales) own internal analytics systems available at the time of preparation of this publication and from third parties. carsales takes care to ensure that the material in this document is accurate and complete, however it does not warrant the accuracy or completeness of any representations made in the document or that the material is suitable for any purpose. You are responsible for assessing the material and rely on it at your own risk. To the full extent permitted by law, carsales excludes all guarantees, warranties or representa- tions of any kind in relation to the material and all liability for loss or damage (including indirect or consequential loss or damage) which may be in- curred in connection with your use of or reliance on the material contained in this document.
The information contained in this document is © carsales.com Limited and is carsales’ exclusive property. You will not acquire any intellectual property rights in this information. You must keep this document and its contents confidential and must not disclose it to any third party without carsales’ prior written consent.
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business.carsales.com.au 2 carsales Auto Market Watch | Edition 17 FROM THE CEO
Hello and welcome to the latest carsales Electric horizon but there is no doubt that public Auto Market Watch and the final edition awareness, consideration and interest for 2019. As is the norm at carsales HQ, It seems like the only constant in the in electric cars is increasing, and the things have been progressing at speed automotive industry is change. In the range of electric cars available in the and even more so as we hurtle towards early 2000s, the monthly new car sales marketplace is improving quickly. a new year and a new decade. chart was dominated by home-grown carsales is uniquely positioned to sedans such as the Holden Commodore respond to this trend to offer our dealer and Ford Falcon and more than 300,000 German 1-2-3 and OEM partners the greatest platform cars were made in manufacturing and opportunity to benefit and succeed. The carsales Car of the Year plants across Australia. Premium brand announcement is one of this year’s cars also accounted for less than 20% of many highlights. To determine the 2019 monthly new car sales. Two decades carsales EPIC CAR SALE winner, 12 carsales judges whittled later, imported Toyota HiLux and Ford takes flight Ranger utility vehicles sit consistently down a field of 28 finalists to a shortlist While the softer Australian new car atop the monthly new car sales chart, of 10, with one overall winner. Over six marketplace has continued according to SUVs surface as the preferred body gruelling days of assessment and many, monthly indicators such as VFACTS, style of Australian new car buyers, and many coffees consumed, carsales’ buyer activity on carsales has remained premium brands account for over 30% judges scored the top 10 finalists buoyant and increased on the same of monthly new car sales. independently and data generated by time last year. In particular, content car value specialist, RedBook, was also And if the recent Los Angeles Motor sessions on carsales grew by 15% in utilised with key factors including cost Show and big announcements by October 2019, as compared to the same to purchase, own and run. The new Volkswagen, Ford, Tesla and the month last year. There’s little doubt that Cameron McIntyre BMW 3 Series emerged victorious as German government about new today’s car buyer is more discerning this year’s carsales Car of the Year, CEO & Managing Director production facilities, models and and prepared to research the best along with two highly commended carsales.com Ltd purchase incentives are any indication, possible option with the vast array of vehicles and standout performers – the more change is in store. The electric- digital tools available at their disposal. BMW X3 and Volkswagen Touareg. Year powered future is arriving fast, globally. The average buyer explores 8 models after year, the quality of the cars put to How fast this ‘mega-trend’ goes and 5 makes across 3 segments—giving the test in our premier annual mainstream in Australia is dependent brands more and more opportunity to automotive award continues to improve on numerous factors such as charging reach and engage buyers, and influence and provides compelling reasons for infrastructure and vehicle affordability, their purchase decisions. consumers to upgrade their vehicles.
business.carsales.com.au 3 carsales Auto Market Watch | Edition 17 FROM THE CEO
As part of our commitment to helping achievements at carsales. The year dealers shift more new and demo kicked off with a successful consumer inventory in this environment, late marketing campaign helping to ensure November saw the company undertake that January was again our biggest the first carsales EPIC CAR SALE. A truly month for traffic to site. In the mid-year cross-departmental effort at carsales, period, we revitalised our New Car the EPIC CAR SALE provided the ideal Showroom offering, released an platform for 14 OEMs to apply special, upgraded range of video solutions for one-off offers to help over 600 auto brands, put our internally- participating dealers clear new and developed A.I technology to further use demo inventory before the end of the to blank out vehicle number plates from year. Backed by an advertising blitz on published photos on site, and upgraded carsales.com.au which generated over our CallConnect service to help dealers 77 million impressions, and frequent TV meet 24/7 buyer activity. We also released and radio spots delivering a cumulative a new hub for the latest industry insights reach of over 20 million Australians, called business.carsales.com.au, in inventory involved in the sale generated addition to numerous enhancements to over 343,000 buyer views. Of particular AutoGate and the consumer buying note was the effectiveness of the sale in experience on carsales.com.au. bringing new consumers into the automotive marketplace. New users to And that is just a small sample. Rest carsales.com.au during the sales event assured that 2020 will see more spiked by 14% compared to the innovation rolled out to help you fortnight before the sale. achieve your business goals. Finally, from the entire team at carsales, New users to carsales.com.au during the Innovation is part of I’d like to wish you a happy, safe and our DNA successful festive season, and a great sales event spiked by 14% compared to start to 2020. As always, if you need As 2019 draws to a close, now is a great anything, please reach out to your the fortnight before the sale opportunity to reflect on our carsales representative.
business.carsales.com.au 4 carsales Auto Market Watch | Edition 17 WINNER
BMW 3 SERIES 2019 CARSALES CAR OF THE YEAR
business.carsales.com.au 5 carsales Auto Market Watch | Edition 17 BY THE CARSALES EDITORIAL TEAM
Everything from quality and comfort to driving enjoyment, strong resale value and competitive running costs makes the BMW 3 Series the 2019 carsales Car of the Year.
The BMW 3 Series is the carsales Car of the Year for 2019.
But not one of the judges who arrived to decide the 2019 carsales Car of the Year presented by Shell V-Power expected the BMW 3 Series to win at the outset. much of the 2019 field. was close to unanimous—a rare outcome have found homes across the globe. Sure, all 12 judges rated the BMW 330i from a large and varied judging panel sedan highly, with the potential for a Indeed, despite a variety of predictions with more than 240 years of combined podium place, but nobody expected it and expectations, it was the BMW 3 experience in motoring journalism. Understanding the award to romp home by a clear margin at the Series that ticked the boxes for For our most prestigious annual award, head of the 28-car field of finalists. everything from quality and comfort to “The 3 Series is back to where it should carsales assembled the highest number driving enjoyment, resale value and be,” said Tim Britten, the quietly-spoken of contenders yet, evaluated by our Yet, a week later, the new 3 Series running costs. It could not be beaten in veteran of the judging panel. strongest ever judging panel. completed a comprehensive victory by the class of 2019. winning the biggest prize in Australian “I love this thing,” stated Alexandra A total of 28 finalists were selected and motoring. “It’s the strongest consensus we’ve had Lawrence, the newest and youngest gathered for field testing by 12 judges. in the history of carsales COTY,” chief member of the carsales judging crew. The seventh-generation BMW 3 Series judge Marton Pettendy said as he tallied Judging comprised a number of inter- saw off two highly commended The result is a tribute to the BMW the final votes. linked stages and processes: on-road runners-up, trumped the technology in comeback plan which has produced a testing, key criteria testing, ownership the Tesla Model 3, the value in the Kia “The 3 Series is a level above the rest.” car that returns to the core values that and running cost comparisons and, Seltos, the class of the Volvo S60 and made the 3 Series a winner from its finally, a drive-off and vote for carsales the practicality of a wide and varied After a week of drive loops, comparisons, original arrival almost 45 years ago. Car of the Year from our top ten. line-up of SUVs that accounted for prodding and probing, the final result Since then almost 16 million examples
business.carsales.com.au 6 carsales Auto Market Watch | Edition 17 Here are the details behind the choice of finalists and the testing stages of what we believe is the most rigorous and consumer relevant new car award Down Under.
Biggest carsales Car of the Year field yet Basic eligibility requires that all vehicles must be series-production models available via dealers or a wholesale distribution chain. For consideration each vehicle must be substantially updated or a new variant within this calendar year, on sale prior to December 31 and available for field testing.
If a vehicle is not available for evaluation, we reserve the right to include it in subsequent carsales Car of the Year testing. This ensures that cars that have been launched but are not available for our test timetable can be included in later year(s).
Key eligibility requirements for 2019 include the fitment of a reversing camera and autonomous emergency braking (AEB) system as standard across their range. At least one variant in the range must be priced below $250,000.
business.carsales.com.au 7 carsales Auto Market Watch | Edition 17 RedBook provides real Strongest carsales COTY During field testing, the finalists The secret formula were put through their paces cost of ownership data judging panel yet against the following criteria, the Value, warranty, after-sales support and An essential element of the judging result forming part of the overall SCORE OUT OF score as a percentage. projected cost of ownership are key process is, of course, the carsales road 30% RedBook Cost of Ownership factors considered when determining test team, whose combined experience Each of the scores is an amalgam carsales Car of the Year. assessed the 28 finalists against of weighted and individually Dynamics and Safety predetermined criteria to decide a top marked benchmarks. 20% This data, supplied and curated by ten and, eventually, an overall victor. RedBook, not only sets the award apart The station and RedBook scores 20% Innovation and Technology from its competitors, but more This year, the judging panel comprised establish the Top Ten cars, from importantly, delivers real insight into carsales.com.au Managing Editor, which the full panel of judges Practicality and Presentation information important to Australian Marton Pettendy; Road Test Editor, Matt determine a single carsales Car 20% new-car buyers. Brogan; Technical Editor, Ken Gratton; of the Year, plus two Highly Road Testing News Editor, Sam Charlwood; Senior Commended runners-up. 10% For the 2019 carsales Car of the Year, Staff Journalist, Feann Torr and RedBook calculated the cost to run and Consumer Editor, Nadine Armstrong. the retained value of our 28-strong field against an ownership period of three In addition, a blend of noted journalists years/60,000km. and long-standing carsales.com.au contributors were enlisted: Andrea Cost to run factors include fuel, tyres, Matthews, Tim Britten, our man in insurance, servicing and the like, while London, John Mahoney, Bruce Newton cost to own data comprises financing, and Paul Gover, plus newcomer warranty coverage and depreciation, Alexandra Lawrence. retail price and value for money (the last item calculated against key Over a week of testing, the judges segment rivals). assessed the 28 finalists on the road and through a series of testing stations at Wodonga TAFE’s Logic Centre, Barnawartha North campus.
business.carsales.com.au 8 carsales Auto Market Watch | Edition 17 The moment that decided the 2019 carsales Car of the Year
business.carsales.com.au 9 carsales Auto Market Watch | Edition 17 The power of carsales purchase journey and helps reduce the time and effort they require to create a COTY shortlist and pick a winner.
Industry awards such as carsales Car of 2018 carsales Car of the Year champion the Year provide buyers with Volvo XC40 experienced a significant trustworthy information that helps uptick in enquiry share of its VFACTS them better navigate the new car segment, in the months following its buying landscape. This information crowning—providing the Volvo dealer influences consumers in their auto network with more sales opportunities.
ol o ie and En uir share o A e ment
Award announced 14 November 2018
1 . 1 . 17. 17.
1 . 1 1 .71 1 1 . 7 11. 7 1 . 7 1 .
1 1 E 1 A 1 E 1
EW A E E A E
Source: carsales internal data, October 2018–February 2019. business.carsales.com.au 10 carsales Auto Market Watch | Edition 17 BMW 3 SERIES
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business.carsales.com.au 11 carsales Auto Market Watch | Edition 17 VOLKSWAGEN TOUAREG
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business.carsales.com.au 12 carsales Auto Market Watch | Edition 17 BMW X3
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business.carsales.com.au 13 carsales Auto Market Watch | Edition 17 Whether you attribute its success to online video platforms—or simply better quality mobile devices, faster internet speeds and more generous data allowances—there is no doubting that video consumption is red hot right now globally. Domestically, 85% of Australians now watch online video – making it the nation’s fastest-growing media channel.
And there’s also little doubt that video is influencing auto purchasing to a greater degree than ever before. According to Google, over 75% of US auto shoppers say that online video has influenced their shopping habits or purchases.1
In Australia, the increasing influence of video on car purchasing is best evidenced by a dramatic uplift in carsales video consumption. In September 2019, over 19,300 hours of video were watched on carsales—up a massive 42% year-on-year.2
Credible and authentic In a cluttered and complicated environment such as the new car THERE'S A NEW marketplace, buyers move through their purchase journey on carsales in their own unique style, seamlessly CONTENT KING IN TOWN shifting between search pages, reading BY DAVID TOSCANO, TRADE CONTENT EDITOR, CARSALES.COM.AU Sources: 1https://www.thinkwithgoogle.com/data/ auto-video-shopping-statistics/. 2carsales internal data, September 2018–2019. business.carsales.com.au 14 carsales Auto Market Watch | Edition 17 an editorial car review and watching the video views on objective environments accompanying video—and vice versa. that consumers know, trust and prefer; like carsales. A prime example of this The average buyer on carsales explores behaviour was the new Kia Seltos – a 8 models and 5 different makes across 3 brand new nameplate from an segments. To assist buyers in their established brand in the booming Small journeys, over 3,650 Editorial videos are SUV category. Video views of the now available to watch on carsales, with credible and authentic carsales Editorial nearly 500 added in FY19. review of this model exploded after the “Buyers in the new car market turn to car was promoted heavily in TV spots,” carsales Editorial reviews to be inspired, adds Giramondo. to learn more and even validate their choices at the end of their journey. See, think and do Furthermore, video conveys unparalleled Buoyed by strong customer engagement, emotion. There is nothing comparable to carsales has directed more investment a trusted expert determining how a car in the capabilities required to deliver a performs through the daily grind, seeing video-rich browsing experience – not an infotainment system or sunroof in only to assist car buyers in making an action or listening to an engine note,” informed purchase decision, but says Agostino Giramondo, General empower car dealers and brands to Manager, New Car and Industry achieve their business goals. Relations on carsales. Hot on the heels of video for dealers Contextual online marketplaces and the publishing their new and used inventory video medium can also be beneficiaries on carsales, comes a new and of above the line activity designed to innovative suite of video solutions for increase awareness of a brand or auto brands looking to push the needle model, as buyers consider taking a in a super-competitive new car closer look in a familiar and trustworthy Australian marketplace. To assist buyers in their journeys, online environment. The new carsales video suite is made up over 3,650 Editorial videos are now “Above the line investment by brands of In feed video that engages in-market will often translate into an uplift in available to watch on carsales.com.au, with nearly 500 added in FY19.
business.carsales.com.au 15 carsales Auto Market Watch | Edition 17 buyers actively browsing cars, In stream carsales stories now video that empowers brands to reach consumers engaging with editorial available videos, and Outstream video that delivers An exciting addition to the video suite of incremental reach and awareness. carsales solutions is the recent release of MyFeed Story for the carsales iOS “Our advantage at carsales is app. Packing big impact on the gateway implementing video in a way that is to Australia’s largest auto marketplace engaging, non-intrusive and valuable to – the carsales homepage – MyFeed car shoppers,” explains Charles Story empowers auto brands to reach Dangibeaud, Senior Product Manager buyers in in a ‘snapshot’ and ‘bite-size’ at carsales. style popularized by social media “Our new suite of video solutions not platforms – and that have become only empowers brands to reach, engage second nature to younger demographics. and influence more Australian car carsales members will receive buyers in a contextually relevant and personalised MyFeed Story content brand safe environment, but to do so in based on their search behaviour and a truly seamless and native way. As a preferences, while carsales visitors will consequence, your investment in video be exposed to the most popular and works harder for you on carsales. trending content on site.
“With our new capabilities, we have a carsales Group General Manager, suite of cost-effective and flexible Product – OEM and Media Lauren Smith MYFEED solutions that caters for different goals, says the new feature will add value to STORY KPIs and budgets, and that works the buying experience. across key stages of the marketing “In its very early stages, we’re thrilled to funnel,” says Dangibeaud. have Hyundai Motor Company Australia on board and excited to be providing automotive brands with an interactive format to reach in-market buyers and their target audiences," Smith says. Discover what Video Contact us can do for you
business.carsales.com.au 16 carsales Auto Market Watch | Edition 17 Digital auto landscape October 2019
MONTHLY NI E A DIENCE1 MONTHLY TIME SPENT PER PERSON1
. . .
3,599,427 37m 33s
1,602,026 1,324,456
647,738 6m 55s 6m 11s 4m 44s
CARSALES CARSG IDE CARADVICE DRIVE CARSALES CARSG IDE CARADVICE DRIVE
o e carsales au ience oes no o e carsales au ience oes no isi ars ui e in e mon bu isi ar ice in e mon bu o eir au ience isi s carsales 0 o eir au ience isi s carsales
Sources: 1Nielsen monthly tagged DCR October 2019. 2Nielsen Digital Panel October 2019. business.carsales.com.au 17 carsales Auto Market Watch | Edition 17 CARSALES Buyer behaviour overview October 2019
EN IRIES BY SO RCE EN IRIES BY HO R TRADITIONAL B SINESS HO RS 9AM-5PM
REST OF DAY 29 39 SMS EMAIL 4 of dealer enquiries occurred outside of traditional 9am–5pm business hours. 32 PHONE CALL 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
TRAFFIC BY DEVICE SESSIONS O TSIDE OF TRADITIONAL B SINESS HO RS
20 39 Digital showroo s never close. DES TOP MOBILE Australian car buyers are researching and searching or cars day and night on carsales 5 of carsales sessions 13 28 occurred outside of ANDROID APP IOS APP traditional 9am–5pm business hours. of the traffic to carsales 0 was via a mobile device.
Source: carsales internal data (Google Analytics), October 2019. business.carsales.com.au 18 carsales Auto Market Watch | Edition 17 BUYER ANALYSIS BY STATE Key carsales internal data to give you a better idea of buyer activity in your state.
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business.carsales.com.au 19 carsales Auto Market Watch | Edition 17 NSW BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA HILUX ONE 2017 TOYOTA COROLLA TOYOTA COROLLA TWO 2017 HOLDEN COMMODORE VOLKSWAGEN GOLF THREE 2018 TOYOTA COROLLA FORD RANGER FOUR 2016 FORD RANGER TOYOTA LANDCRUISER FIVE 2016 TOYOTA HILUX 1,863,155 HOLDEN COMMODORE SIX 2016 TOYOTA COROLLA Monthly Average Users MAZDA3 SEVEN 2015 FORD RANGER TOYOTA LANDCRUISER PRADO EIGHT 2015 HOLDEN COMMODORE TOYOTA CAMRY NINE 2015 TOYOTA HILUX TOYOTA KLUGER TEN 2017 HYUNDAI I30 HYUNDAI I30 ELEVEN 2018 FORD RANGER 8,305,070 TOYOTA RAV4 TWELVE 2014 MAZDA3 Monthly Average Sessions MAZDA CX-5 THIRTEEN 2014 FORD RANGER MITSUBISHI TRITON FOURTEEN 2016 HOLDEN COMMODORE NISSAN NAVARA FIFTEEN 2018 TOYOTA RAV4
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 20 carsales Auto Market Watch | Edition 17 ACT BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA LANDCRUISER ONE 2017 TOYOTA COROLLA TOYOTA HILUX TWO 2018 VOLKSWAGEN GOLF FORD RANGER THREE 2017 HOLDEN COMMODORE VOLKSWAGEN GOLF FOUR 2018 KIA RIO HOLDEN COMMODORE FIVE 2017 TOYOTA RAV4 96,104 TOYOTA LANDCRUISER PRADO SIX 2016 TOYOTA CAMRY Monthly Average Users MAZDA3 SEVEN 2018 TOYOTA RAV4 TOYOTA COROLLA EIGHT 2018 KIA CERATO NISSAN NAVARA NINE 2015 FORD RANGER MITSUBISHI TRITON TEN 2016 NISSAN X-TRAIL HOLDEN COLORADO ELEVEN 2017 TOYOTA KLUGER 428,385 TOYOTA KLUGER TWELVE 2016 TOYOTA COROLLA Monthly Average Sessions MAZDA CX-5 THIRTEEN 2015 TOYOTA HILUX VOLKSWAGEN AMAROK FOURTEEN 2017 MITSUBISHI LANCER SUBARU FORESTER FIFTEEN 2012 HOLDEN CRUZE
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 21 carsales Auto Market Watch | Edition 17 VIC BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
HOLDEN COMMODORE ONE 2017 HOLDEN COMMODORE FORD RANGER TWO 2018 TOYOTA COROLLA TOYOTA HILUX THREE 2015 FORD RANGER VOLKSWAGEN GOLF FOUR 2016 HOLDEN COMMODORE TOYOTA LANDCRUISER FIVE 2016 FORD RANGER 1,460,454 TOYOTA COROLLA SIX 2016 TOYOTA CAMRY Monthly Average Users MAZDA3 SEVEN 2018 TOYOTA CAMRY TOYOTA LANDCRUISER PRADO EIGHT 2015 HOLDEN COMMODORE TOYOTA CAMRY NINE 2018 FORD RANGER NISSAN NAVARA TEN 2016 TOYOTA COROLLA HYUNDAI I30 ELEVEN 2017 HYUNDAI I30 6,510,020 TOYOTA KLUGER TWELVE 2017 TOYOTA CAMRY Monthly Average Sessions FORD FALCON THIRTEEN 2014 FORD RANGER MAZDA CX-5 FOURTEEN 2018 NISSAN X-TRAIL TOYOTA RAV4 FIFTEEN 2017 TOYOTA COROLLA
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 22 carsales Auto Market Watch | Edition 17 TAS BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA LANDCRUISER ONE 2018 MITSUBISHI ASX TOYOTA HILUX TWO 2018 MITSUBISHI OUTLANDER FORD RANGER THREE 2018 NISSAN X-TRAIL VOLKSWAGEN GOLF FOUR 2018 TOYOTA COROLLA TOYOTA LANDCRUISER PRADO FIVE 2015 FORD RANGER 125,390 MITSUBISHI TRITON SIX 2018 SUZUKI BALENO Monthly Average Users VOLKSWAGEN AMAROK SEVEN 2017 NISSAN X-TRAIL HOLDEN COMMODORE EIGHT 2017 MITSUBISHI ASX NISSAN NAVARA NINE 2018 VOLKSWAGEN GOLF HOLDEN COLORADO TEN 2016 FORD RANGER SUBARU FORESTER ELEVEN 2017 TOYOTA COROLLA 558,932 JEEP GRAND CHEROKEE TWELVE 2014 FORD RANGER Monthly Average Sessions TOYOTA COROLLA THIRTEEN 2018 SUZUKI SWIFT VOLKSWAGEN TIGUAN FOURTEEN 2018 SUBARU FORESTER TOYOTA RAV4 FIFTEEN 2018 KIA RIO
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 23 carsales Auto Market Watch | Edition 17 SA BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
HOLDEN COMMODORE ONE 2017 HOLDEN COMMODORE TOYOTA LANDCRUISER TWO 2016 HOLDEN COMMODORE TOYOTA HILUX THREE 2016 FORD RANGER FORD RANGER FOUR 2016 TOYOTA COROLLA TOYOTA LANDCRUISER PRADO FIVE 2016 TOYOTA CAMRY 412,688 VOLKSWAGEN GOLF SIX 2018 MITSUBISHI ASX Monthly Average Users TOYOTA COROLLA SEVEN 2018 TOYOTA RAV4 MAZDA3 EIGHT 2015 FORD RANGER MITSUBISHI TRITON NINE 2015 TOYOTA HILUX TOYOTA RAV4 TEN 2017 TOYOTA COROLLA NISSAN NAVARA ELEVEN 2018 NISSAN X-TRAIL 1,839,570 SUBARU FORESTER TWELVE 2018 MITSUBISHI PAJERO SPORT Monthly Average Sessions TOYOTA CAMRY THIRTEEN 2015 TOYOTA CAMRY HOLDEN COLORADO FOURTEEN 2014 FORD RANGER MAZDA CX-5 FIFTEEN 2018 HOLDEN COLORADO
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 24 carsales Auto Market Watch | Edition 17 WA BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA LANDCRUISER ONE 2019 KIA CERATO FORD RANGER TWO 2017 TOYOTA COROLLA TOYOTA LANDCRUISER PRADO THREE 2018 NISSAN X-TRAIL TOYOTA HILUX FOUR 2018 MITSUBISHI ASX HOLDEN COMMODORE FIVE 2019 KIA SPORTAGE 632,079 VOLKSWAGEN GOLF SIX 2018 MITSUBISHI OUTLANDER Monthly Average Users TOYOTA COROLLA SEVEN 2014 TOYOTA HILUX TOYOTA RAV4 EIGHT 2017 HYUNDAI I30 NISSAN X-TRAIL NINE 2015 TOYOTA HILUX MAZDA3 TEN 2014 FORD RANGER MITSUBISHI TRITON ELEVEN 2019 HOLDEN COLORADO 2,817,513 HYUNDAI I30 TWELVE 2018 NISSAN QASHQAI Monthly Average Sessions NISSAN NAVARA THIRTEEN 2015 FORD RANGER TOYOTA CAMRY FOURTEEN 2018 MITSUBISHI TRITON HOLDEN COLORADO FIFTEEN 2012 TOYOTA HILUX
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 25 carsales Auto Market Watch | Edition 17 QLD BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA LANDCRUISER ONE 2017 TOYOTA COROLLA TOYOTA HILUX TWO 2015 TOYOTA HILUX FORD RANGER THREE 2014 TOYOTA HILUX TOYOTA LANDCRUISER PRADO FOUR 2014 FORD RANGER NISSAN NAVARA FIVE 2018 MITSUBISHI OUTLANDER 1,167,328 HOLDEN COMMODORE SIX 2018 KIA RIO Monthly Average Users VOLKSWAGEN GOLF SEVEN 2018 TOYOTA COROLLA TOYOTA COROLLA EIGHT 2018 FORD RANGER MITSUBISHI TRITON NINE 2018 NISSAN X-TRAIL MAZDA3 TEN 2017 MITSUBISHI OUTLANDER HOLDEN COLORADO ELEVEN 2015 FORD RANGER 5,203,403 HYUNDAI I30 TWELVE 2016 FORD RANGER Monthly Average Sessions MAZDA CX-5 THIRTEEN 2017 MITSUBISHI LANCER TOYOTA RAV4 FOURTEEN 2018 MITSUBISHI ASX MAZDA BT-50 FIFTEEN 2017 HYUNDAI I30
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 26 carsales Auto Market Watch | Edition 17 NT BUYER ANALYSIS Discover in-demand cars between August–October 2019
MOST SEARCHED1 MOST DELISTED1 STATE AUDIENCE2
TOYOTA LANDCRUISER ONE 2014 TOYOTA HILUX TOYOTA HILUX TWO 2013 TOYOTA HILUX FORD RANGER THREE 2015 TOYOTA HILUX TOYOTA LANDCRUISER PRADO FOUR 2016 TOYOTA HILUX NISSAN NAVARA FIVE 2012 TOYOTA HILUX 59,007 JEEP WRANGLER SIX 2016 TOYOTA COROLLA Monthly Average Users HOLDEN COMMODORE SEVEN 2016 TOYOTA LANDCRUISER FORD MUSTANG EIGHT 2015 TOYOTA LANDCRUISER PRADO MITSUBISHI TRITON NINE 2014 TOYOTA LANDCRUISER NISSAN PATROL TEN 2017 TOYOTA HILUX TOYOTA KLUGER ELEVEN 2017 TOYOTA COROLLA 263,027 MAZDA BT-50 TWELVE 2016 TOYOTA LANDCRUISER PRADO Monthly Average Sessions ISUZU D-MAX THIRTEEN 2016 MAZDA CX-5 VOLKSWAGEN GOLF FOURTEEN 2014 TOYOTA COROLLA TOYOTA RAV4 FIFTEEN 2017 MITSUBISHI OUTLANDER
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Sources: 1carsales internal data, August–October 2019. 2 carsales internal data, Google Analytics, August–October 2019. business.carsales.com.au 27 carsales Auto Market Watch | Edition 17 More eyes on you Make sure your inventory is More leisure time frees up Promote Automation uses real-time have Promote upgrades applied rank ranking its summer best for more car shopping carsales market intelligence to higher and generate more buyer automatically purchase Promote consideration and views.” more sales success “There is a common misconception that upgrades on new and aged inventory car buying stops in the festive season. on your behalf – ensuring that your The time benefits of investing in an A.I Sun, sand, cricket and all-round good In truth, when buyers have more time inventory ranks higher in search results assisted-solution such as Promote times with family and friends are off—whether it is at Christmas or and gains more exposure from buyers Automation cannot be understated synonymous with a traditional Easter—car shopping activity on in terms of views. during peak sales and holiday periods. Australian summer. carsales accelerates,” explains Michael In a recent study, inventory published “Promote Automation is the perfect tool Is it time to also add car buying to that Holmes, Executive Director – Dealer. on carsales with Promote upgrades when you’re strapped for time over a list? “Historically, January is the busiest automatically purchased by Promote busy period. It is as simple as setting your budget and strategy and reaping Some Australians might head away on month for buyer activity on carsales, Automation received an average of the benefits from automated purchasing holidays this Christmas and New Year’s making it important for dealers to 5.2x more views than unpromoted backed by real-time market intelligence. period, but history shows that they take optimise their online presence. carsales inventory on carsales.2 There is no research time required and their car buying journey with them, as sessions actually increased 11.2% in the in-market buyers take advantage of month following Boxing Day compared “Promote Automation keeps your complete elimination of gut feel about increased leisure time to hunt down to the preceding month1,” says Holmes. business open even when your physical which inventory items to upgrade, their new pride and joy. showroom is closed – ensuring that which helps your business achieve your inventory is in full view of buyers better results,” concludes Holmes. And with OEMs investing money into Taking advantage of when they undertake relevant searches high-profile, end-of-year plate runout peak period on carsales,” says Holmes. campaigns that generate interest, A cost-efficient way to capitalise on summer is the perfect time to invest in “We know from the data that over 50% buyer activity over the festive season is the tools that help your business shift of buyer searches on carsales are not investing in Promote Automation. more new and aged inventory. sorted.3 As a consequence, cars that
Sources: 1carsales internal data (Google Analytics), 25 November–25 December 2018 vs 26 December 2018–25 January 2019. 2carsales internal data, January 2018–June 2019. Promote Uplift calculated on all dealer stock promoted during 2018. Uplift from Promote Automation calculated from all stock promoted by Promote Automation (n = 245) since its release (July 2018–June 2019). 3carsales internal data (Google Analytics), March 2018–March 2019. business.carsales.com.au 28 carsales Auto Market Watch | Edition 17 AUSTRALIAN MARKET REVIEW VFACTS: September–November 2019
SEPTEMBER 2019 OCTOBER 2019 NOVEMBER 2019
Sales fell 6.9% compared to September Sales fell 9.1% compared to October Sales fell 9.8% compared to November 2018. Toyota HiLux took top spot, 2018. Toyota’s HiLux took out top spot 2018. The Toyota HiLux (3,687 units) was followed by the Ford Ranger and for the month, but its 4x4 variants the top selling vehicle in November 2019, Mitsubishi Triton. Outside of the top 10, were actually outsold by Ford’s Ranger followed by the Ford Ranger (3,491), the strong performing brands to increase counterparts. Toyota lost over 800 sales, Mitsubishi Triton (3,123), the Hyundai i30 sales on September 2018 included BMW Volkswagen dipped 615 and Nissan (2,339) and the Toyota RAV4 (2,316). (+19.4%), and Lexus (21.3%). dropped 230.
Sales scoreboard at 30 November 2019
SMALL <$40K SUV MEDIUM <$60K PU/CC 4X4
TOYOTA COROLLA 27,691 MAZDA CX-5 23,711 FORD RANGER 33,905 HYUNDAI I30 26,443 TOYOTA RAV4 22,048 TOYOTA HILUX 33,061 MAZDA3 23,654 NISSAN X-TRAIL 18,194 MITUBISHI TRITON 20,535 KIA CERATO 20,270 HYUNDAI TUCSON 16,999 HOLDEN COLORADO 4X4 14,398 VOLKSWAGEN GOLF 13,264 MITSUBISHI OUTLANDER 16,005 ISUZU UTE D-MAX 4X4 10,382
Source: FCAI VFACTS September–November 2019. business.carsales.com.au 29 carsales Auto Market Watch | Edition 17 Forget assumptions made on size, price or badge. REAL CAR Discover the real rivals of some of the most iconic nameplates in the marketplace, from the perspective RIVALS of car buyers hunting down their next car on carsales.
CROSS VIEW ANALYSIS: VOLKSWAGEN GOLF CROSS VIEW ANALYSIS: MAZDA CX-5 #1 RIVAL: HYUNDAI I30 #1 RIVAL: TOYOTA RAV4
the 59,212 isitors that ie ed a ne Vo agen Go ehicle the 38,241 isitors that ie ed a ne Ma da CX 5 ehicle 12 2 also ie ed a ne Hy ndai i30 ehicle. 15 9 also ie ed a ne Toyota RAV4 ehicle. E 1 E 1
MODEL RANK VIEW MODEL RANK VIEW
undai i 1 1 . o ota A 1 1 .
olks a en i uan 1 . undai ucson 1 .7
Mercedes en A lass . olks a en i uan 1 .
olks a en olo . Ma da 1 .
Ma da . Ma da 1 .
Mercedes en lass . issan rail 1 .
onda i ic 7 7. onda 7 1 .
o ota orolla 7. ubaru orester .
MW eries .7 ia orta e .7
ord ocus 1 . Ma da 1 .
Brought to you by Source: RedBook IQ, October 2019. business.carsales.com.au 30 carsales Auto Market Watch | Edition 17 TALK
BY SHANA ZLOTIN, STAFF JOURNALIST, CARSALES.COM.AU
In the last edition of the carsales Auto Market Watch, I wrote about my experience in dealerships when I was DIGI out in-market for a new car. From start to finish, I had three unique discussions and relationships with three different dealer salespeople. The interesting thing is, all three salespeople had very TO ME similar approaches as to how they The art of romantic purchase interacted with me. Now that I look conversation with young car buyers back on my journey, I've realised that much like dating, buying a car also follows some pivotal relationship milestones.
I’m not suggesting pulling a Marvin Gaye with your customers but rather I’ve listed some key relationship building do’s and don’ts below to illustrate my point, as well as some handy tips based on my own experiences.
Source: xxx business.carsales.com.au 31 carsales Auto Market Watch | Edition 17 part of my purchase decision. I wanted —heart or vehicle. First Date – to feel as though the salesperson would recommend the best car to suit my I wanted to feel like the salesperson Get to know me needs and budget based on what I had wasn’t just trying to make a quick sale According to Cosmopolitan magazine, told them about myself. Don’t get me to fill a quota. there are 20 crucial questions you wrong, I love chatting! However, it would According to VICE magazine, the average should ask someone that you’re on a have been easier to talk about my length of relationships in someone’s 20s date with. You know how many questions requirements for a vehicle, like my daily is 4.2 years. In contrast, car ownership I was usually asked by a dealer? Three. commute, if someone had simply asked. typically lasts around 7 years. Do you see where I’m going with this? What’s your name? ' ' Don’t Netflix and Chill me Schmooze me, honey. What car are you looking at today? Now picture on this first date my ' ' prospective partner says: “let’s skip the It s not you, it s me What are your hesitations? dinner and just head back to my place for some… 'Netflix and chill'." Before visiting the dealerships in my purchase journey, I enquired on the Imagine if on a first date I asked the The answer? A decisive no. vehicles via SMS on the carsales mobile nervous gentleman sitting in front of app. I ensured that I communicated via me: What’s your name? What are you Up until that point buying a new car was SMS as I knew I wanted a response via looking for in a partner? WHY WON’T the most expensive decision I had ever the same medium. YOU MARRY ME?! made. I don’t even scrutinize the characteristics of my dates as much as I I simply prefer texts. They give me time It would be first, insane, and second, did those hatchbacks. to divulge information in a setting and way too soon. Just like when you first time that suits me. meet your date, you need to learn So you can’t just try and close the deal about them. What are their interests, right off the bat! My phone is crammed with notifications. hobbies and family like? What do they I get thousands of emails from retailers The list of those who still use do for work or where do they park People need to be schmoozed (verb. offering promotions, so I don’t even mobile devices for a buzz, their... friends? Sh-mooh-z-d) and have the opportunity bother having the pop-ups on my home to develop a relationship first. Trust, screen, only THE ICONIC offers have tingle or ring are exclusive Hopefully you get my drift. Genuine connection and respect need to be that exclusive privilege. to scenarios of urgency. interest from the dealer was an integral established before any big transaction
business.carsales.com.au 32 carsales Auto Market Watch | Edition 17 I get thousands of emails from retailers offering
A recent Forbes article claimed that The list of those who still use mobile promotions, so I don’t even people tend to read about 95% of the devices for a buzz, tingle or ring are bother having the pop-ups 1000+ SMSs they receive. I read 100% of mine exclusive to scenarios of urgency. My on my home screen, only (sometimes even multiple times if I’m GP buzzes me to confirm appointments, overthinking the message), so there’s my boss calls to ask me where I am THE ICONIC offers have that no need to worry about whether I’ve and the gym rings me to interrogate exclusive privilege. seen it or not. And this would apply to me on my three month absence— all the majority of consumers my age. three scenarios where I’m happy to let the call go to voicemail. So if an interested buyer contacts you I constantly see my peers letting their Happily Ever After about an inventory phones ring through to voicemail and item via text message, look up the missed numbers on Now that you’ve successfully arranged Putting in the hard yards to get to know don’t treat the enquiry reverseaustralia.com. Being put on the a time to meet your customer in person, your customer and schmoozing them like it’s less valuable spot and cornered for an intense ensure that your communication stays will pay off; not just today but also than other mediums such as phone discussion like a car purchase can give as sincere and honest as possible. Avoid when it comes to referrals based on calls. The buyer has chosen this people unwarranted anxiety. It’s not an the “this car has your name on it” their positive experience and the medium with purpose so reciprocation ideal headspace to be in for such an gimmicks and those secret special postive Google review they might leave. might just get them through your door emotional discussion. offers that you can only sign for “if the that much faster. deal is done today”. So avoid the more intimate aspects of Texts serve millennials as a form of this relationship so John Smith doesn’t instant gratification communication (I’m Play it cool. Both you and your wonder why you keep trying to hold his What’s the deal with coining it). The speed, convenience and customer are keen so just try and get to hand and tell him how much he means ease of them is incomparable to that of know your buyer first so you can to you. airplane food phone calls? phone calls. establish the strong fundamentals for this relationship. Now with all of this in mind, I’m sure Here's a hunch: I think the humble So here's my tip; try you’ll soon be off celebrating your new phone call is on the wane. sending a text message Many lessons can be taken from the sales (romance). More than 75% of UK adults own a and wait for the buyer dating world when interacting with car smartphone, but a quarter never even to get back to you. And buyers. From the first conversation to use it for calls. if they don’t get back to becoming ‘exclusive’, it follows a similar you in a timely manner? path as to that of a new relationship. Give them a buzz.
business.carsales.com.au 33 carsales Auto Market Watch | Edition 17 ELECTRIC FEEL IN LOS ANGELES
When it comes to the adoption of Electric Vehicles (EVs), California is one of the most progressive places on Earth. According to the Los Angeles Times, sales of new electric vehicles in California increased 63.7% in the first half of 2019 to 51,750 units, largely on the back of strong sales of the home- grown Tesla Model 3.
As a consequence, it's no surprise that EVs captured the most attention when the covers came off at the start of the 2019 Los Angeles Motor Show. Stars revealed in the City of Angels included the swoopy Audi E-Tron Sportback, the impressively-roomy Volkswagen AG ID Space Vizzion concept, the controversial Ford Mustang Mach-E, a Toyota RAV4 Prime PHEV with hot-hatch levels of power, and something stunning for the petrol heads; a drop-top Lexus LC 500 powered by a now old-school 351kW/540Nm 5.0-litre V8—just the third convertible in Lexus' 30 year history.
business.carsales.com.au 34 carsales Auto Market Watch | Edition 17 AUDI E-TRON SPORTBACK
Superhero headlights, improved range and faster rear-end define the 'Sportback' version of Audi's electric SUV.
LA business.carsales.com.au 35 carsales Auto Market Watch | Edition 17 VOLKSWAGEN ID. SPACE VIZZION CONCEPT
A more practical zero-emission wagon based on ID. The Vizzion sedan is claimed to get 590km range.
LA business.carsales.com.au 36 carsales Auto Market Watch | Edition 17 FORD MUSTANG MACH-E
It’s electric, it’s an SUV and it’s a Mustang… really? It’s the first model beyond a coupe or convertible in the Mustang line-up since it launched in 1964. Since then 10 million Mustangs have been sold.
LA business.carsales.com.au 37 carsales Auto Market Watch | Edition 17 TOYOTA RAV4 PRIME PHEV
A new plug-in hybrid powertrain blesses the most efficient RAV4 yet with hot hatch levels of performance.
LA business.carsales.com.au 38 carsales Auto Market Watch | Edition 17 LEXUS LC 500 CONVERTIBLE
Lexus lifts the cover on its third convertible in 30 years and the drop-top LC 500 is confirmed for Oz.
LA business.carsales.com.au 39 carsales Auto Market Watch | Edition 17 Although some indicators such as Matt Heggie, General Manager - Value SHINE A LIGHT ON YOUR VFACTS depict a subdued car market, Add Solutions at carsales believes that buyer activity on carsales.com.au— dealers should ensure that their brand BUSINESS IN THE CENTRE Australia’s #1 destination for car is highly visible in environments shopping—has remained particularly frequented by in-market car buyers and buoyant. In October 2019, carsales invest accordingly. OF BUYER ACTIVITY served 25.8 million sessions – up 5% year-on-year.1 “Marketing managers need to ask themselves; Is investment in print and BY DAVID TOSCANO, TRADE CONTENT Given strong buyer activity, dealers radio the most effective way to shift EDITOR, CARSALES.COM.AU looking to keep their inventory highly metal when buyers actually enter the visible to buyers, have utilised the power car market and begin their purchase of Promote upgrades on carsales.com.au journey on trusted digital destinations to great effect – generating more views like carsales? on their inventory. “Display Advertising ensures that your But when it comes to driving business dealership and contact details are in full awareness and staying top of mind with view of target buyers on carsales. It’s a in-market buyers, should dealers look smart and cost-effective investment exclusively to investment in traditional when buyer activity on carsales.com.au channels such as radio or print, or is so strong,” Heggie explains. complement Promote investment and explore Display Advertising “Buyers shop for cars differently these opportunities in a contextual and digital days so optimizing your spend between environment such as carsales? online and offline marketing channels is key. Expenditure in traditional marketing channels that are not digital, Increasing effectiveness mobile optimized or contextually and reducing wastage relevant, may mean that you’re not actually making an immediate impact For some time, savvy dealers have with in-market car buyers.” achieved strong results by combining the power of Promote and Display In a competitive car buying environment, Advertising on carsales. proven and cost-effective marketing investments can prove to be beneficial.
Source: 1carsales internal data, October 2019. business.carsales.com.au 40 carsales Auto Market Watch | Edition 17 “With Dealer Display on carsales, there is across all devices, but we’ve listened to no waste. You’re not spending money to customer feedback and are now able to advertise in front of consumers that are offer direct links to website inventory, not necessarily in market for a car. which delivers greater flexibility,” Positively, your business and contact explains Wong. details are highly visible in contextual and digital environment that sees 3.5 “This upgrade will not only empower million unique buyers spend an average dealers to funnel buyers on carsales to of 37 minutes on site per month. the specific website content more efficiently, but also facilitate more effective off-network retargeting 24/7 visibility in front of opportunities – so it’s a win-win.” motivated buyers One way car buying behaviour has Transparent performance changed dramatically in recent years is tracking evidenced by out of hours enquiries on carsales. Like all manner of goods and As a digital solution, Dealer Display services, car buyers are utilizing mobile enables dealers to clearly ascertain the devices and better connectivity to digitally effectiveness of the campaign and shop at the most convenient time. In creative including impressions, clicks October 2019, 52% of sessions and 47% and engagement rate. of dealer enquiries occurred outside of “Unlike other channels, the results from customers digitally and in a mobile- traditional 9am–5pm business hours. Funnelling buyers to your a Dealer Display campaign are optimized fashion when your physical completely transparent and trackable,” “One of the key advantages of Dealer showroom is closed for business.” inventory adds Wong. Display—as compared to channels such In the latest enhancement to Dealer “In essence, it is this versatility that as print and radio— is that the solution Display, dealers are now empowered to “Display advertising enables you to makes Dealer Display so effective – it highlights your business and contact link directly to inventory items on their assess the effectiveness of your caters to achieving multiple business details in the centre of 24/7 buyer website from a display ad on carsales messaging and creative in driving buyers goals such as growing awareness with activity,” says Christine Wong, Senior – in addition to their website or stock to your website. You can accurately track in-market buyers, but also helps you Product Manager at carsales. locator. impressions, clicks and post-view shift actual inventory in the short-term,” website traffic—weekly or monthly—and “In this way, Dealer Display acts as a 24/7 says Wong. “Not only can you target your Dealer stay in complete control,” she concludes. gateway into your showroom – serving Display by state, make and model
business.carsales.com.au 41 carsales Auto Market Watch | Edition 17 BEST FIRST CAR The 2019 carsales Best First Car Award has been won by the Skoda Fabia.
Emerging victorious from a shortlist of seven models, the diminutive Czech hatch was deemed to offer the best mix of attributes demanded by today’s first-time car buyer.
To be eligible for carsales’ Best First Car Award, vehicles needed to be a current model, priced under $20,000, fitted with an automatic transmission and awarded a five-star ANCAP safety rating.
Get the full wrap here SKODASKODA FABIAFABIA
business.carsales.com.au 42 carsales Auto Market Watch | Edition 17 Click on an image MOST POPULAR EDITORIAL CONTENT to read the article Discover the most popular editorial content on carsales between September–November 2019
ADVICE: More truth about carsales Price Indicator gives 3 3500kg towing → 7 car buyers confidence→
Toyota LandCruiser 300 Series will be "fit for purpose"→ The moment that decided 1 2019 Best Dual-Cab the 2019 carsales Car of 4 4WD Ute: The Verdict → 8 the Year →
New Toyota 86 and Subaru New Car Calendar 2019 → 5 9 BRZ officially confirmed→
Ford stops sales of four-pot Ranger and Everest, 2 Endura and Transit → 2020 Isuzu D-Max previewed carsales' Best Used Cars 6 for the first time→ 10 announced for 2019 →
business.carsales.com.au 43 carsales Auto Market Watch | Edition 17 At carsales, we aim to deliver superior MEDIA, OEM AND CORPORATE CONTACT US results for our customers and our vision Helping you is to make buying and selling vehicles Understand, engage and influence (03) 9093 8600 easy and frictionless for consumers, relevant, active and in-market dealers and manufacturers alike. consumers across carsales, as well Business enquiries achieve your as our suite of leading lifestyle and DEALER industry websites. Our industry-leading data, analytics and insights ensure that Sell more cars, more efficiently. the right message is delivered to the Join the conversation: business Through experience, tailored solutions, right audience at the right time, helping powerful technology and real-time you to maximise your marketing return. carsales Insights data, we work closely with our dealer objectives partners to deliver more value to achieve a positive return on their advertising investment.
business.carsales.com.au business.carsales.com.au 44 carsales Auto Market Watch | Edition 17