Georgia Southern University Digital Commons@Georgia Southern Electronic Theses and Dissertations Graduate Studies, Jack N. Averitt College of Spring 2006 Ready, Steady, Go: Toyota's Advertising in America, 1958-1979 Rebecca Hope Smith Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/etd Recommended Citation Smith, Rebecca Hope, "Ready, Steady, Go: Toyota's Advertising in America, 1958-1979" (2006). Electronic Theses and Dissertations. 593. https://digitalcommons.georgiasouthern.edu/etd/593 This thesis (open access) is brought to you for free and open access by the Graduate Studies, Jack N. Averitt College of at Digital Commons@Georgia Southern. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact
[email protected]. 1 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979. by REBECCA HOPE SMITH (Under the Direction of Craig Roell) ABSTRACT The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business. INDEX WORDS: Advertising, automobiles, Toyota. 2 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979. by REBECCA HOPE SMITH MA, Georgia Southern University, 2000 A Thesis Submitted to the Graduate Faculty of Georgia Southern University in Partial Fulfillment of the Requirements for the Degree MASTER OF HISTORY STATESBORO, GEORGIA 2006 3 © 2006 Rebecca Hope Smith All Rights Reserved 4 READY, STEADY, GO: TOYOTA’S ADVERTISING IN AMERICA, 1958-1979.