Century 21 Real Estate LLC
Established: Real estate brokers Art Bartlett and Marsh Fisher established the CENTURY 21® brand in Orange County California on July 28, 1971. With over 127,000 independent sales professionals in more than 9,400 offices worldwide spanning 80 countries and territories, the CENTURY 21 System is a leading global residential franchise real estate sales organization, providing the use of iconic trademarks, a comprehensive educational platform and marketing support for its system members. For more information, visit www.century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
World Headquarters Century 21 Real Estate LLC 175 Park Ave., Madison, New Jersey 07940 877-221-2765 http://www.century21.com
Key Management • Nick Bailey, President & Chief Executive Officer • Cara Whitley, Chief Marketing Officer • Michael Miedler, Chief Growth Officer
Locations: Century 21 Real Estate LLC has a global reach, with franchisees in 80 countries and territories worldwide. There are over 7,200 international independent affiliated offices in the following countries.
Albania Czech Republic Laos Saba Argentina Dominica Lebanon Saint Eustatius Aruba Dominican Republic Luxembourg Saudi Arabia Australia Egypt Macau Scotland Bahrain England Macedonia Singapore Belgium France Malta Slovakia Belize Germany Martinique Slovenia Bermuda Gibraltar Mauritius South Africa Bolivia Grenada Mexico South Korea Brazil Guadeloupe Mongolia Spain Cambodia Guam Morocco St. Martin Canada Guatemala New Zealand St. Maarten Cape Verde Honduras Nicaragua Taiwan Cayman Islands Hong Kong Panama Thailand Chile Indonesia Papua New Guinea Turkey China Israel Peru Turks & Caicos Colombia Jamaica Portugal United Arab Emirates Costa Rica Japan Puerto Rico Uruguay Croatia Jordan Qatar Venezuela Curacao Kuwait Russia
(As of 09/30/18) Century 21 Real Estate LLC Milestones
July 1971 The CENTURY 21® brand is founded by Art Bartlett and Marsh Fisher in Orange County, California.
March 1973 The CENTURY 21 System hosts its first national convention in Las Vegas.
August 1974 The CENTURY 21 System announces the signing of its first international Master Franchise Agreement with U. Gary Charlwood and Peter Thomas to develop CENTURY 21 offices throughout Canada. The first offices opened January 15, 1974.
September 1979 Transworld Corporation buys 100% of Century 21 Real Estate Corporation stock.
October 1979 Easter Seals® is chosen to become the System's major philanthropic partner.
June 1983 Century 21 Real Estate Corporation signs an agreement with C. Itoh and Co., Ltd., to franchise real estate offices in Japan, the System's second international franchise agreement.
September 1985 Metropolitan Life Insurance Company acquires Century 21 Real Estate Corporation.
March 1987 Century 21 Real Estate Corporation signs an agreement with Michel Trolle to franchise real estate offices throughout France.
May 1989 Century 21 Real Estate Corporation signs an agreement with Phil Yeager to franchise real estate offices in Mexico.
October 1989 Century 21 Real Estate Corporation signs an agreement with CENTURY 21 Australasia, Pty. Ltd. to franchise real estate offices in Australia and New Zealand.
October 1991 The CENTURY 21 System institutes a Quality Service Training Program and a SELLER SERVICE PLEDGE® certificate that details which services will be provided to a seller listing their property with the CENTURY 21 System.
August 1993 Century 21 Real Estate Corporation signs an agreement with Luke Ng, CENTURY 21 Hong Kong Limited to franchise real estate offices in Hong Kong.
January 1994 Century 21 Real Estate Corporation signs an agreement with Rudy Geudens to franchise real estate offices in the Benelux Region.
June 1995 Century 21 Real Estate Corporation becomes part of Hospitality Franchise Systems (HFS), the precursor of Cendant Corporation.
March 1996 The CENTURY 21 Fine Homes & Estates® and CENTURY 21 Recreational PropertiesSM programs are created. Fine Homes & Estates is aimed to market high-end properties priced at $500,000 or above. Recreational Properties is created to market vacation and second homes.
May 1998 The CENTURY 21 System announces the signing of a master franchise agreement to develop CENTURY 21 offices throughout South America.
October 2000 CENTURY 21 China opens its first franchise office in Beijing as part of a Master Franchise Agreement.
December 2002 Century21Espanol.com, the CENTURY 21® System Spanish-language site, earns an Outstanding Web Site award from the 2002 WebAwards competition organized by Web Marketing Association, Inc.
June 2004 Web Marketing Association, Inc. awards Century 21 Real Estate Corporation with an Internet Advertising Competition (IAC) award for its online Hispanic advertising campaign.
May 2006 Century 21 Real Estate LLC signs a master franchise agreement to license CENTURY 21 Franchises in Russia.
November 2006 Century 21 Real Estate LLC announced the launch of CENTURY 21 Mobile (mobile.c21.com or mobile.century21.com) which allows consumers access to property listings and office searches via PDAs, cell phones and other handheld devices with Internet access capability.
(As of 09/30/18) December 2006 Century 21 Real Estate LLC announced a master franchise agreement in Romania to create CENTURY 21 Romania and the opening of its first offices affiliated with CENTURY 21 Bulgaria.
November 2007 Century 21 Real Estate LLC announced its expansion into South Africa. CENTURY 21 South Africa, headed by Dr. Duncan Gray, chief executive officer, was granted exclusive franchising rights to the CENTURY 21 name and system throughout South Africa.
August 2008 Century 21 Real Estate LLC announced its expansion in South America with the signing of a master franchise agreement to open CENTURY 21 Franchises in Brazil.
April 2009 CENTURY 21 Real Estate LLC celebrates the 30th anniversary of its philanthropic partnership with Easter Seals®.
May 2009 Century 21 Real Estate LLC announced its expansion in the Asia Pacific region with the signing of a master franchise agreement to open CENTURY 21 Franchises in Thailand.
July 2009 Century 21 Real Estate LLC is recognized with a Stevie® Award for effectiveness of online advertising shift.
August 2009 Century 21 Real Estate LLC announced the signing of an agreement by its Caribbean master franchisee to open the first CENTURY 21 Franchise in Bermuda.
October 2009 The Century 21 Real Estate LLC website, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a Web Award in real estate excellence from Web Marketing Association, Inc.
December 2009 Century 21 Real Estate LLC announced the signing of a master franchise agreement to license CENTURY 21 Franchises in Slovakia.
February 2010 Richard W. Davidson is appointed as President & CEO of Century 21 Real Estate LLC
February 2010 Century 21 Real Estate LLC announced that with the $2.1 million raised by its franchise system in 2009, it has surpassed $100 million in funds raised for and donated directly by the franchise system to Easter Seals®, its sole philanthropic partner since 1979.
March 2010 Century 21 Real Estate LLC announced its tenth consecutive year of market leadership in brand awareness. In a study conducted by Millward Brown, a leading global market research organization, the CENTURY 21® brand achieved 97 percent name recognition, the highest consumer awareness level when compared to other real estate brands. This is the 10th consecutive year in which Millward Brown’s research has demonstrated the CENTURY 21 brand as the leader in real estate brand awareness among consumers.
June 2010 Century 21 Real Estate LLC upgrades the mobile real estate experience with the launch of its dynamic iPhone® app. The CENTURY 21 iPhone app automatically provides mobile users with property listings, open house information and CENTURY 21 office locations. It also provides a quick overview of the communities associated with each listing, including school details, community images and statistics.
October 2010 Century 21 Real Estate LLC introduces “THE GOLDEN RULER®,” a new reporting tool for online property visibility. THE GOLDEN RULER tool provides a detailed analysis of consumer views and leads resulting from the expanded visibility of CENTURY 21 home listings, which typically appear on over 500 real estate industry and aggregator websites.
February 2011 Century 21 Real Estate LLC announced the launch of @C21HomeMatters, the official blog of the CENTURY 21 brand. @C21HomeMatters is a unique digital destination for home buying and selling tips that are informative and inspiring. Those tips are offered along with compelling narratives on the latest trends, industry news and key points to consider for anything related to homeownership.
July 2011 Century 21 Real Estate LLC is recognized with the Inman People’s Choice Innovator Award on July 28, 2011, the 40th anniversary of the brand. Voted on by consumers and real estate professionals, the Inman People's Choice Innovator Award recognizes a standout in real estate-related technology.
December 2011 Century 21 Real Estate LLC is honored with the Stevie® Award for Mobile Marketing Campaign of the Year. This innovative mobile marketing campaign enables the CENTURY 21 brand to explore and interact with a growing segment of consumers who are mobile and social.
(As of 09/30/18) February 2012 Century 21 Real Estate LLC releases its first Super Bowl commercial. With a rallying cry of 'SMARTER. BOLDER. FASTER.®,' the ad matches a typical and unflappable CENTURY 21 Agent in clever scenarios with well-known celebrity icon Donald Trump, professional Football Hall of Famer and NFL analyst Deion Sanders, and world-renowned short-track speed skater Apolo Ohno.
April 2012 Century 21 Real Estate LLC is recognized for its training programs with three AVA Digital Awards and its ninth placement in Training Magazine’s Top 125 ranking during the past 11 years, the most by any real estate franchise brand.
April 2012 Century 21 Real Estate LLC announced it is the Official Real Estate Company of U.S. Soccer, including the U.S. Men’s and Women’s National Teams, through March 2014.
July 2012 Century 21 Real Estate LLC receives a Platinum Hermes Creative Award for excellence in social marketing. The social marketing campaign encourages gamers to buy and sell virtual real estate through a mobile game called We City.
January 2013 Century 21 Real Estate LLC announced that its 2013 SMARTER. BOLDER. FASTER.® advertising campaign will bring its agents’ capabilities to life for the second consecutive year on one of the world’s largest advertising stages, the Super Bowl.
February 2013 Century 21 Real Estate LLC announced the promotion of Greg Sexton to Chief Operating Officer.
March 2013 Century 21 Real Estate LLC announced it will take its SMARTER. BOLDER. FASTER campaign to the Indianapolis Motor Speedway. The company will serve as the primary sponsor for IZOD IndyCar® Series driver Josef Newgarden’s No. 21 car in the Indianapolis 500®.
April 2013 Century 21 Real Estate LLC wins the 2013 AVA Digital Award for the digital marketing/social campaign category. The company receives Platinum Award global recognition for its SimCity Social Facebook campaign.
June 2013 Century 21 Real Estate LLC partners with Properties Online, Inc. to provide custom websites for every property listing. Unique property websites help real estate professionals affiliated with the CENTURY21 System capture more listings and attract more buyers.
July 2013 Century 21 Real Estate LLC activates “search by school” function on century21.com. Users can now choose a specific school then view nearby homes for sale.
September 2013 Century 21 Real Estate LLC announces it is the official real estate company of the USA Bobsled and Skeleton Federation. The sponsorship puts the brand in front of the largest audiences on a global scale.
September 2013 Century 21 Real Estate LLC announces the launch of the new CENTURY 21 Global website at century21global.com. The new website provides consumers around the world with centralized access to CENTURY 21 property listings.
October 2013 Century 21 Real Estate LLC signs four new international master franchise agreements in Austria, Croatia, Kosovo, and Slovenia.
November 2013 A CENTURY 21 Veterans Day survey finds home ownership is the most important factor for returning service members. Owning a home makes a majority of military veterans feel safer, but hurdles make their pursuit challenging. The company partners with Easter Seals® to deliver services to veterans and families. November 2013 The CENTURY 21 brand is honored with a Gold Stevie® Award for PR Campaign of the Year – Social Media Focused.
December 2013 Century 21 Real Estate LLC announced that it has been named one of Training Magazine’s Top 125 companies for excellence in training and development programs. This marks the tenth time in the last 12 years that the company has earned this prestigious recognition.
January 2014 Century 21 Real Estate LLC announced that its website – century21.com – has become the No. 1 “most visited” real estate franchise website. According to comScore, Inc., a global leader in digital measurement and analytics, century21.com attracted more unique visitors than any other real estate franchise brand site in every month of 2013. In fact, century21.com holds a commanding lead in the number of unique website visitors in 2013 with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next-closest national franchise brand. In a year where the industry average for all real estate sites was a 1% gain in total unique website visitors, century21.com posted a 49% year-over-year increase.
(As of 09/30/18) February 2014 Century 21 Real Estate LLC announced it is going for gold with its televised advertising campaign for the Olympic® Winter Games and its sponsorship of the USA Bobsled and Skeleton Teams. Throughout the Sochi 2014® Olympic Winter Games, the brand debuted and ran three new 30-second spots, each with a focus on the relationship between the consumer and the CENTURY 21 Agent.
February 2014 Century 21 Real Estate LLC announced that the CENTURY 21 System raised approximately $2.4 million in 2013 for Easter Seals®. This donation was approximately 10 percent higher than in the previous year, and brought the total contributions to Easter Seals by CENTURY 21 Franchisees and Agents since 1979 to over $108 million. 2014 also marks the 35-year anniversary of the partnership between the CENTURY 21 organization and Easter Seals.
March 2014 Century 21 Real Estate LLC announces the launch of C21 Social Xchange®, in conjunction with agreements with Google Inc. and The Talk market, Inc. (owner of the Videolicious® brand). Through an industry-first licensing agreement with Google Inc., a co-marketing agreement with Google Adwords, and a comprehensive licensing agreement with The Talk Market, Inc., the C21 Social Xchange tool combines a comprehensive social media marketing, communications and advertising suite for professionals affiliated with the CENTURY 21 System.
March 2014 On March 27, the CENTURY 21 brand takes over the YouTube® homepage. The YouTube takeover by Century 21 Real Estate LLC is a first by any real estate brand.
April 2014 On April 2, century21.com “goes blue” in recognition of World Autism Day and in support for its philanthropic partner, Easter Seals®.
April 2014 Century 21 Real Estate LLC completely revamps its Spanish language website at Century21espanol.com. On this website, the company is delivering the best features from Century21.com – like smart search, innovative mapping, and school searches - and is implementing them in a manner to better assist the Hispanic market. The site is designed to connect Spanish-speaking customers searching for agents or offices with affiliated sales professionals in the CENTURY 21 System who also speak Spanish.
May 2014 CENTURY 21 Social Advertising is recognized with a Gold ANDY Award, a Gold One Show Pencil and the People's Choice Prize at the Webby Awards® for its real-time social creative campaign.
June 2014 Century 21 Real Estate LLC renews its sponsorship as the Official Real Estate Company of U.S. Soccer. The company signs a multiyear renewal of its sponsorship of the U.S. Men’s, Women’s and Youth National Teams through February 2016. The partnership allows the CENTURY 21 System to place its brand in front of hundreds of millions of fútbol fans around the globe.
June 2014 Century 21 Real Estate LLC announced that more real estate professionals affiliated with the CENTURY 21 System are represented in the National Association of Hispanic Real Estate Professionals’ (NAHREP) Top 250 Latino Real Estate Agents list than any other national franchise brand. In all, the CENTURY 21 brand had three of the top five Latino Real Estate Agents, five of the top 25, and 48 of the top 250 nationwide. Marty Rodriguez of CENTURY 21 Marty Rodriguez, Glendora, CA, Johnny Rojas of CENTURY 21 JR Gold Team Realty, Garfield, NJ; and Ricardo Acevedo of CENTURY 21 King The Acevedo Team, Cucamonga, CA, were named the No. 3, 4 and 5 top-producing Latino residential real estate agents, respectively, in the United States.
July 2014 Century 21 Real Estate LLC announced that its president and chief executive officer Rick Davidson led a team of climbers on the 2014 “Climb for Kids.” Although Century 21 Real Estate LLC is not an official sponsor of the “Climb for Kids,” the brand engaged consumers to generate awareness and support for its philanthropic partner, Easter Seals. Davidson also serves as Chairperson of Easter Seals’ International Board of Directors.
August 2014 CENTURY 21 Real Estate LLC announced that it has been ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, the company swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
August 2014 CENTURY 21 Real Estate LLC announced the results of the company commissioned “Singles Homebuyer Survey.” Among the key findings was that for three-quarters (75%) of single homeowners aged 25-50, becoming a homeowner was at least fairly important with almost half (45%) of single homeowners saying it was “very important” for them to become a homeowner.
September 2014 CENTURY 21 Real Estate LLC announced a marketing agreement to be the inaugural real estate sponsor of SeniorHousingNet.com. As a result of this national marketing agreement, the U.S.-based CENTURY 21 Franchisees will be provided with unique opportunities to engage and connect with this growing segment of the market through SeniorHousingNet.com.
(As of 09/30/18)
September 2014 Century 21 Real Estate LLC president and chief executive officer Rick Davidson announces in his “Market Update” that CENTURY 21 social media campaigns earned national recognition with awards in public relations and advertising..
November 2014 Century 21 Real Estate LLC announced that its global footprint has expanded in Asia, Africa and South America with the recent opening of master franchise offices in Cambodia, India, Peru, and Tunisia. The announcement was made during the company’s biannual International Master Franchisors Conference, held in Macau, a special administrative region of the People's Republic of China.
December 2014 Century 21 Real Estate LLC announced it has earned a dozen advertising and marketing awards in 2014 for its innovative real-time social and digital marketing initiatives. The brand’s award-winning campaigns, coupled with its C21 Social Xchange suite of tools and technologies, serve together as a great springboard to further the social media efforts of its System members.
January 2015 Century 21 Real Estate LLC announces that it will for the second consecutive year be the official real estate company of the USA Bobsled & Skeleton team..
February 2015 Century 21 Real Estate LLC announces that the CENTURY 21 System raised $2.9 million in 2014 for Easter Seals®. The funds raised are 19 percent higher than the previous year’s effort. This brings the total contributions to Easter Seals by CENTURY 21 Franchisees and Affiliated Agents to over $111 million since 1979.
February 2015 Century 21 Real Estate LLC announces the details of its new marketing campaign, which includes the release of two new television spots, “The Chase” and “Mom’s Basement,” and three major sponsorships with U.S. Soccer, CFH Racing and IndyCar® Series driver Josef Newgarden.
March 2015 Century 21 Real Estate LLC announces that approximately 500 independent brokers and agents affiliated with the CENTURY 21 System recently took to Capitol Hill to advocate on behalf of the nation’s home buyers and sellers. The company took this leadership position to further establish strong relationships with congressional leaders and build the strength of its collective voice..
March 2015 Century 21 Real Estate LLC announces its 2014 CENTURY 21 GLOBAL 21® awards at the company’s Global Conference in Washington, D.C. The CENTURY 21 GLOBAL 21 awards are given to the top 21 companies, offices, teams and affiliated agents of the CENTURY 21 System based on their prior year sales production.
March 2015 Century 21 Real Estate LLC announces it has chosen Hootsuite, the world's most widely used social relationship platform, to enhance its social media strategy and provide a center of excellence for social selling. The solution, launched as C21® “Social for Business”, is comprised of Hootsuite Enterprise combined with custom integrations and services.
April 2015 Century 21 Real Estate LLC announces that it is the exclusive real estate brand sponsor of the National Association of Hispanic Real Estate Professionals’ (NAHREP) “53 Million & One Nuevo Latino Tour.” The sponsorship reflects another significant action taken by the brand to champion multiculturalism within the real estate industry, foster Hispanic entrepreneurship, and bolster the company’s long-standing core belief that Latino culture and homeownership are inseparable.
May 2015 Century 21 Real Estate LLC brought to market two new business self-study courses that take online learning to a new, interactive level. C21 University® students are able to access these courses on any device, and at a time and place convenient to their schedules.
June 2015 Century 21 Real Estate LLC announced that Carter Murdoch has joined the company as senior vice president, strategic growth and industry relations. Murdoch brings more than 20 years of operational management experience in the mortgage and banking industries.
June 2015 Century 21 Real Estate LLC announced that Marty Rodriguez of CENTURY 21 Marty Rodriguez in Glendora, California, is the No. 1 sales volume producer in the National Association of Hispanic Real Estate Professionals’ (NAHREP) Top 250 Latino Real Estate Agents report with more than $178 million to her credit in 2014. Ricardo Acevedo of CENTURY 21 King The Acevedo Team in Cucamonga, California, was ranked No. 10 in overall sales volume by a Latino sales associate (approximately $58 million).
June 2015 Century 21 Real Estate LLC announced the results of the CENTURY 21 “Persons with Disabilities Home Buying Survey” to gain insight into the current state of the real estate industry as it relates to accessible housing, and TO serve as an integral part of the brand’s ongoing efforts to help persons with disabilities live, learn, work and play in their communities and to have a future free of discrimination.
(As of 09/30/18)
September 2015 Century 21 Real Estate announced that it received four industry-leading customer satisfaction awards in the annual J.D. Power 2015 Home Buyer/Seller Satisfaction StudySM. Specifically, the CENTURY 21 brand swept the awards for the second year in a row by receiving the highest ranking among national real estate firms across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
September 2015 Cara Whitley, a 20-year veteran of loyalty marketing, business development, strategy and change management, is the company’s new global chief marketing officer. Whitley, who will lead the marketing, advertising and digital media efforts through the CENTURY 21 System’s next phase of continued global expansion and growth, will report directly to Rick Davidson, president and chief executive officer.
September 2015 John Kersten, president of CENTURY 21 Town & Country in Utica, Michigan, is presented with the National Association of REALTORS® (NAR) Good Neighbor Award for his dedication and commitment to serving his community through his work with Easter Seals®, the philanthropic partner of Century 21 Real Estate LLC. In the past two decades alone, Kersten and his brokerage firm have raised more than $14.6 million that has been donated to Easter Seals®.
October 2015 Century 21 Real Estate LLC announced that it is expanding its U.S. presence with the affiliation of Asset Realty, a prominent Seattle firm. Founded by Chad Storey in 2005, Asset Realty will now operate as CENTURY 21 Northwest Realty and provide residential real estate services to homebuyers and sellers in the Seattle regional area.
November 2015 Century 21 Real Estate LLC announced that Todd Hetherington, CEO, and Mary Lynn Stone, President, of Alexandria, Virginia-based real estate powerhouse CENTURY 21 New Millennium, are the recipients of the coveted RISMedia Real Estate Leadership Award.
December 2015 Century 21 Real Estate LLC announced that it will partner with the full-service Hispanic and digital agency, Pólvora Advertising, to further concentrate on meeting the unique needs of the diverse Latino communities.
January 2016 Century 21 Real Estate LLC announced that it is expanding its U.S. presence with the affiliation of Blue Marlin Realty Group, a prominent luxury brokerage in the Northwest Florida Panhandle.
January 2016 Century 21 Real Estate LLC announced that its two largest independent franchisees – CENTURY 21 Affiliated, Madison, Wisconsin and CENTURY 21 New Millennium, Alexandria, Virginia – have renewed their franchise agreements. The result will be 101 CENTURY 21® independent offices and over 2,500 affiliated agents continuing to be brand ambassadors and real estate leaders with consumers and industry professionals alike, making a difference in communities throughout Illinois, Indiana, Maryland, Michigan, Minnesota, Washington, D.C., Wisconsin, and Virginia. . January 2016 Century 21 Real Estate LLC announced that it has expanded its global real estate network into Slovenia with the launch of CENTURY 21 Slovenia in the country’s capital city of Ljubljana. The owner, Victoria Babkova, signed an exclusive 25-year franchise agreement to develop the CENTURY 21 brand throughout the Republic of Slovenia.
February 2016 Century 21 Real Estate LLC announced that in 2015 the CENTURY 21 System raised $2.9 million for the second consecutive year for Easter Seals®, its philanthropic partner. This brings the total contributions to Easter Seals by CENTURY 21 independent franchisees and affiliated sales professionals to over $114 million since the partnership began in 1979.
March 2016 Century 21 Real Estate LLC announced that Realty Executives SELA has chosen to affiliate with the CENTURY 21 brand, and the firm will now operate as CENTURY 21 SELA. Led by president Tammy Randles, CENTURY 21 SELA provides residential real estate, investment real estate and land development services to buyers and sellers throughout southeast Louisiana.
March 2016 Century 21 Real Estate LLC announced that it has continued strong momentum in 2015. Forty-two independent real estate companies in the United States, and five international master franchisors selected Century 21 Real Estate. In total, the brand welcomed 497 new offices globally: 405 internationally and 92 in core and strategic markets in the U.S., including Alaska, Arizona, California, Colorado, Florida, Georgia, Louisiana, Massachusetts, Mississippi, Michigan, North Carolina, Pennsylvania, Texas, Vermont, and Washington.
March 2016 Century 21 Real Estate LLC announced its 2015 CENTURY 21 GLOBAL 21® Awards at the company’s Global Conference in Orlando, Florida. The CENTURY 21 GLOBAL 21 Awards are given to the top 21 companies, offices, teams and sales associates of the CENTURY 21 System based on their prior year sales production, also known as adjusted gross commission (AGC).
(As of 09/30/18)
March 2016 Century 21 Real Estate LLC announced that C21® ToolkitCMATM is now available to System members on 21Online.com, its proprietary Intranet site.
March 2016 Century 21 Real Estate LLC announced enhancements to its industry-leading global website, century21global.com, to help make home shopping and searching for properties around the world easier and more user- friendly. century21global.com features more than 275,000 listings in 18 languages and 36 currency conversions.
April 2016 Century 21 Real Estate LLC announced that Southern California’s Troop Real Estate has joined the CENTURY 21 Franchise System by entering into a partnership with Midvale, Utah-based CENTURY 21 Everest Realty Group.
June 2016 Century 21 Real Estate LLC announced the launch of its “Give Dad Nothing” Father’s Day gift campaign, enabling children of all ages to give their dads exactly what they seemingly wish for year after year – a piece of absolutely nothing.
June 2016 Century 21 Real Estate LLC announced that CENTURY 21 Affiliated of Madison, Wisconsin and CENTURY 21 Martinez & Associates of Las Vegas, Nevada have been honored with the 2016 CENTURY 21 “2100 Club Award” for system-best transaction growth earned in 2015.
June 2016 Century 21 Real Estate LLC announced a Facebook contest -- The ‘Grita Gol’ or “Shout Goal” campaign -- to find the most fanatic supporter of the U.S. National Soccer team in the United States.
June 2016 Century 21 Real Estate LLC announced that Marty Rodriguez CENTURY 21 Marty Rodriguez in Glendora, California, is the No. 1 and Dania Perry of CENTURY 21 Jim White & Associates in Treasure Island, Florida, is the No. 2 sales volume producer in the National Association of Hispanic Real Estate Professionals’ (NAHREP) Top 250 Latino Real Estate Agents report.
July 2016 Century 21 Real Estate LLC announced that Dallas/Ft. Worth-based CENTURY 21 Judge Fite Company, via an unparalleled commitment to its people and the local markets it serves, earned spots on three prestigious “Best Places to Work” lists in the last 12 months.
August 2016 Century 21 Real Estate LLC announced that the iconic CENTURY 21 brand received all four industry- leading customer satisfaction awards in the annual J.D. Power 2016 Home Buyer/Seller Satisfaction StudySM. For the third consecutive year, the CENTURY 21 brand swept the awards by receiving the highest ranking among national real estate firms across four customer satisfaction segments in the study.
August 2016 Century 21 Real Estate LLC announced that the Latino community at large and Hispanic millennials endorse Century 21 Real Estate significantly higher than the competition, according to a recently released 2016 Millward Brown consumer survey.
February 2017 Century 21 Real Estate LLC announced that in 2016 the CENTURY 21 System raised $3.1 million for Easter Seals®, the indispensable resource for people and families facing disabilities. Since the inception of this philanthropic partnership in 1979, CENTURY 21 independent franchisees and affiliated sales professionals have raised more than $117 million for Easter Seals.
March 2017 Century 21 Real Estate LLC announced that it has launched C21 Adulting, a digital and social program designed to engage and educate millennials, first-time homebuyers and prospective sales associates on a variety of topics nestled under four core themes: House, Money, Work, and Life.
March 2017 Century 21 Real Estate LLC announced that Rick Davidson will be transitioning from his role as president and CEO on April 21 to return to his entrepreneurial roots in real estate brokerage as a principal and president of the Everest Group, operator of CENTURY 21 Everest-Troop Real Estate.
June 2017 Century 21 Real Estate LLC announced that CENTURY 21 Everest- Troop Real Estate of Midvale, Utah, and Simi Valley, California, and CENTURY 21 Affiliated of Madison, Wisconsin, have been honored with the 2017 CENTURY 21 2100 Club Award for System-best transaction growth earned in 2016.
June 2017 Century 21 Real Estate LLC announced its expansion in South America with the addition of CENTURY 21 Argentina.
(As of 09/30/18) June 2017 Century 21 Real Estate LLC announced that Marty Rodriguez of the Marty Rodriguez Team of CENTURY 21 Marty Rodriguez in Glendora, California, is the No. 1 sales volume producer in the National Association of Hispanic Real Estate Professionals’ (NAHREP) Top 250 Latino Real Estate Agents report… Dania Perry of CENTURY 21 Jim White & Associates in Treasure Island, Florida, ranks No. 9 … and Ricardo Acevedo of Acevedo Team of CENTURY 21 King in Rancho Cucamonga, California, is No. 10.
August 2017: Century 21 Real Estate LLC announced that Nick Bailey, formerly of the Zillow® Group, has been appointed president and chief executive officer. Bailey has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology, and he is also a licensed broker. He is known as a revenue- generating operations leader who increases margins while mitigating the impact of economic change.
September 2017: As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC announced a relaunch of its Spanish website, espanol.century21.com.
September 2017: Century 21 Real Estate LLC announced that Nathan Grace Real Estate has joined the CENTURY 21 franchise system by entering into a partnership with Dallas-based CENTURY 21 Judge Fite Company. Nathan Grace, a previously unaffiliated brokerage with 160 sales professionals and five offices in and around Dallas and Collin counties in Texas, will now operate as CENTURY 21 Nathan Grace Fine Homes & Estates.
October 2017: Century 21 Real Estate LLC announced the launch of the “Empowering Latinas” program, an educational and business opportunity that will help Latina entrepreneurs in South Florida earn a real estate license. In partnership with the Hispanic Heritage Foundation, Century 21 Real Estate will not only provide 70 scholarships but C21 affiliated brokers in the greater South Florida region will also mentor the scholarship awardees and offer them the opportunity to hone their craft with a local franchise affiliate.
October 2017: Century 21 Real Estate LLC announced the launch of the “Empowering Latinas” program, an educational and business opportunity that will help Latina entrepreneurs in South Florida earn a real estate license. In partnership with the Hispanic Heritage Foundation, Century 21 Real Estate will not only provide 70 scholarships but C21 affiliated brokers in the greater South Florida region will also mentor the scholarship awardees and offer them the opportunity to hone their craft with a local franchise affiliate.
January 2018: After a three-month media recruitment campaign, Century 21 Real Estate LLC, the Hispanic Heritage Foundation and Miami Dade College, revealed the names of the 70 winners of the “Empowering Latinas” program. The South Florida awardees, who were chosen from more than 150 applications, originally hail from Colombia, Venezuela, Cuba, Puerto Rico and Mexico, and are between the ages of 18 and 65 years old. The winners include U.S. military veterans and individuals currently serving as teachers, graphic designers, chefs, architects, civil engineers, housewives, and paralegals.
February 2018: Century 21 Real Estate LLC announced that in 2017 the CENTURY 21 System raised more than $3 million for Easterseals, the nation’s leading nonprofit provider of services for people with disabilities, including veterans and seniors, and their families. Since the inception of this philanthropic partnership in 1979, CENTURY 21 independent franchisees and affiliated sales professionals have raised more than $120 million for Easterseals.
March 2018: Century 21 Real Estate LLC unveiled a rebranding campaign that represents a complete overhaul of one of real estate’s most recognizable icons. Complacency and mediocrity have taken hold of the real estate industry, and consumers have become distrustful and indifferent toward real estate professionals. That mindset is brought into sharp focus by a Wakefield survey, commissioned by Century 21 Real Estate, in which 63 percent of respondents thought buying a car would take longer than finding a real estate agent. When asked if planning a vacation would take longer than finding a real estate agent, 55 percent said it would. And nearly 40 percent thought selling their home would be worse than getting a root canal.
March 2018: Century 21 Real Estate announced that Michael Miedler is the organization’s new chief growth officer. Off the heels of a new brand identity and mission to defy mediocrity and deliver extraordinary experiences, Miedler will focus on capturing share in emerging and diverse markets and on helping empower the CENTURY 21 brand to reach its bold goal to double transactions over the next five years. He will work across key organizational areas including franchise sales, recruiting, operations, and marketing to affiliate only the companies and agents who support the mission, vision and overall culture of the new CENTURY 21 brand as it builds off its legacy of relevance, trust and loyalty in the hearts and minds of home buyers and sellers throughout the world.
April 2018: Century 21 Real Estate announced along with the Hispanic Heritage Foundation and Miami Dade College, presented today the 70 newly-licensed real estate agents of the "Empowering Latinas" program, which awarded 70 scholarships to help Latinas in South Florida earn a real estate license. The winners from South Florida were selected from more than 140 Latinas who applied for the "Empowering Latinas" scholarships.
(As of 09/30/18) July 2018: Century 21 Real Estate announced it has received global recognition for its recent brand reinvention. The launch of its new identity was named Most Innovative Marketing Campaign at the 2018 Inman Innovator Awards, which recognizes the visionaries and forward-thinking individuals and companies in the real estate industry.
September 2018: In keeping with its new mission to “defy mediocrity and deliver extraordinary experiences,” Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, in partnership with the Hispanic Heritage Foundation, is continuing its “Empowering Latinas” program, this time offering the educational and business opportunity to help Latinas living in Houston get a real estate license. In addition, CENTURY 21 affiliated broker owners have agreed to serve as mentors for the scholars and will offer them the opportunity to learn the real estate business in a local brokerage office.
(As of 09/30/18)