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Century 21 Real Estate LLC Century 21 Real Estate LLC Established: Real estate brokers Art Bartlett and Marsh Fisher established the CENTURY 21® brand in Orange County California on July 28, 1971. With over 127,000 independent sales professionals in more than 9,400 offices worldwide spanning 80 countries and territories, the CENTURY 21 System is a leading global residential franchise real estate sales organization, providing the use of iconic trademarks, a comprehensive educational platform and marketing support for its system members. For more information, visit www.century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com. World Headquarters Century 21 Real Estate LLC 175 Park Ave., Madison, New Jersey 07940 877-221-2765 http://www.century21.com Key Management • Nick Bailey, President & Chief Executive Officer • Cara Whitley, Chief Marketing Officer • Michael Miedler, Chief Growth Officer Locations: Century 21 Real Estate LLC has a global reach, with franchisees in 80 countries and territories worldwide. There are over 7,200 international independent affiliated offices in the following countries. Albania Czech Republic Laos Saba Argentina Dominica Lebanon Saint Eustatius Aruba Dominican Republic Luxembourg Saudi Arabia Australia Egypt Macau Scotland Bahrain England Macedonia Singapore Belgium France Malta Slovakia Belize Germany Martinique Slovenia Bermuda Gibraltar Mauritius South Africa Bolivia Grenada Mexico South Korea Brazil Guadeloupe Mongolia Spain Cambodia Guam Morocco St. Martin Canada Guatemala New Zealand St. Maarten Cape Verde Honduras Nicaragua Taiwan Cayman Islands Hong Kong Panama Thailand Chile Indonesia Papua New Guinea Turkey China Israel Peru Turks & Caicos Colombia Jamaica Portugal United Arab Emirates Costa Rica Japan Puerto Rico Uruguay Croatia Jordan Qatar Venezuela Curacao Kuwait Russia (As of 09/30/18) Century 21 Real Estate LLC Milestones July 1971 The CENTURY 21® brand is founded by Art Bartlett and Marsh Fisher in Orange County, California. March 1973 The CENTURY 21 System hosts its first national convention in Las Vegas. August 1974 The CENTURY 21 System announces the signing of its first international Master Franchise Agreement with U. Gary Charlwood and Peter Thomas to develop CENTURY 21 offices throughout Canada. The first offices opened January 15, 1974. September 1979 Transworld Corporation buys 100% of Century 21 Real Estate Corporation stock. October 1979 Easter Seals® is chosen to become the System's major philanthropic partner. June 1983 Century 21 Real Estate Corporation signs an agreement with C. Itoh and Co., Ltd., to franchise real estate offices in Japan, the System's second international franchise agreement. September 1985 Metropolitan Life Insurance Company acquires Century 21 Real Estate Corporation. March 1987 Century 21 Real Estate Corporation signs an agreement with Michel Trolle to franchise real estate offices throughout France. May 1989 Century 21 Real Estate Corporation signs an agreement with Phil Yeager to franchise real estate offices in Mexico. October 1989 Century 21 Real Estate Corporation signs an agreement with CENTURY 21 Australasia, Pty. Ltd. to franchise real estate offices in Australia and New Zealand. October 1991 The CENTURY 21 System institutes a Quality Service Training Program and a SELLER SERVICE PLEDGE® certificate that details which services will be provided to a seller listing their property with the CENTURY 21 System. August 1993 Century 21 Real Estate Corporation signs an agreement with Luke Ng, CENTURY 21 Hong Kong Limited to franchise real estate offices in Hong Kong. January 1994 Century 21 Real Estate Corporation signs an agreement with Rudy Geudens to franchise real estate offices in the Benelux Region. June 1995 Century 21 Real Estate Corporation becomes part of Hospitality Franchise Systems (HFS), the precursor of Cendant Corporation. March 1996 The CENTURY 21 Fine Homes & Estates® and CENTURY 21 Recreational PropertiesSM programs are created. Fine Homes & Estates is aimed to market high-end properties priced at $500,000 or above. Recreational Properties is created to market vacation and second homes. May 1998 The CENTURY 21 System announces the signing of a master franchise agreement to develop CENTURY 21 offices throughout South America. October 2000 CENTURY 21 China opens its first franchise office in Beijing as part of a Master Franchise Agreement. December 2002 Century21Espanol.com, the CENTURY 21® System Spanish-language site, earns an Outstanding Web Site award from the 2002 WebAwards competition organized by Web Marketing Association, Inc. June 2004 Web Marketing Association, Inc. awards Century 21 Real Estate Corporation with an Internet Advertising Competition (IAC) award for its online Hispanic advertising campaign. May 2006 Century 21 Real Estate LLC signs a master franchise agreement to license CENTURY 21 Franchises in Russia. November 2006 Century 21 Real Estate LLC announced the launch of CENTURY 21 Mobile (mobile.c21.com or mobile.century21.com) which allows consumers access to property listings and office searches via PDAs, cell phones and other handheld devices with Internet access capability. (As of 09/30/18) December 2006 Century 21 Real Estate LLC announced a master franchise agreement in Romania to create CENTURY 21 Romania and the opening of its first offices affiliated with CENTURY 21 Bulgaria. November 2007 Century 21 Real Estate LLC announced its expansion into South Africa. CENTURY 21 South Africa, headed by Dr. Duncan Gray, chief executive officer, was granted exclusive franchising rights to the CENTURY 21 name and system throughout South Africa. August 2008 Century 21 Real Estate LLC announced its expansion in South America with the signing of a master franchise agreement to open CENTURY 21 Franchises in Brazil. April 2009 CENTURY 21 Real Estate LLC celebrates the 30th anniversary of its philanthropic partnership with Easter Seals®. May 2009 Century 21 Real Estate LLC announced its expansion in the Asia Pacific region with the signing of a master franchise agreement to open CENTURY 21 Franchises in Thailand. July 2009 Century 21 Real Estate LLC is recognized with a Stevie® Award for effectiveness of online advertising shift. August 2009 Century 21 Real Estate LLC announced the signing of an agreement by its Caribbean master franchisee to open the first CENTURY 21 Franchise in Bermuda. October 2009 The Century 21 Real Estate LLC website, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a Web Award in real estate excellence from Web Marketing Association, Inc. December 2009 Century 21 Real Estate LLC announced the signing of a master franchise agreement to license CENTURY 21 Franchises in Slovakia. February 2010 Richard W. Davidson is appointed as President & CEO of Century 21 Real Estate LLC February 2010 Century 21 Real Estate LLC announced that with the $2.1 million raised by its franchise system in 2009, it has surpassed $100 million in funds raised for and donated directly by the franchise system to Easter Seals®, its sole philanthropic partner since 1979. March 2010 Century 21 Real Estate LLC announced its tenth consecutive year of market leadership in brand awareness. In a study conducted by Millward Brown, a leading global market research organization, the CENTURY 21® brand achieved 97 percent name recognition, the highest consumer awareness level when compared to other real estate brands. This is the 10th consecutive year in which Millward Brown’s research has demonstrated the CENTURY 21 brand as the leader in real estate brand awareness among consumers. June 2010 Century 21 Real Estate LLC upgrades the mobile real estate experience with the launch of its dynamic iPhone® app. The CENTURY 21 iPhone app automatically provides mobile users with property listings, open house information and CENTURY 21 office locations. It also provides a quick overview of the communities associated with each listing, including school details, community images and statistics. October 2010 Century 21 Real Estate LLC introduces “THE GOLDEN RULER®,” a new reporting tool for online property visibility. THE GOLDEN RULER tool provides a detailed analysis of consumer views and leads resulting from the expanded visibility of CENTURY 21 home listings, which typically appear on over 500 real estate industry and aggregator websites. February 2011 Century 21 Real Estate LLC announced the launch of @C21HomeMatters, the official blog of the CENTURY 21 brand. @C21HomeMatters is a unique digital destination for home buying and selling tips that are informative and inspiring. Those tips are offered along with compelling narratives on the latest trends, industry news and key points to consider for anything related to homeownership. July 2011 Century 21 Real Estate LLC is recognized with the Inman People’s Choice Innovator Award on July 28, 2011, the 40th anniversary of the brand. Voted on by consumers and real estate professionals, the Inman People's Choice Innovator Award recognizes a standout in real estate-related technology. December 2011 Century 21 Real Estate LLC is honored with the Stevie® Award for Mobile Marketing Campaign of the Year. This innovative mobile marketing campaign enables the CENTURY 21 brand to explore and interact with a growing segment of consumers who are mobile and social. (As of 09/30/18) February 2012 Century 21 Real Estate LLC releases its first Super Bowl commercial. With a rallying cry of 'SMARTER. BOLDER. FASTER.®,' the ad matches
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