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LAND ROVER NEWS May 2012 the E-Newsletter About Range Rover and Land Rover People

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LAND ROVER NEWS May 2012 the E-Newsletter About Range Rover and Land Rover People LAND ROVER NEWS May 2012 The e-newsletter about Range Rover and Land Rover People. For you. Join us on /LandRoverAfrica, /LandRoverAfrica or visit www.rrsafrica.com Range Rover Evoque and Victoria Beckham Journey of Discovery ends is Beijing all your local news A Message From Nigel Clarke Land Rover celebrates production of THE 300,000TH FREELANDER 2 A BEACON FOR THE REGION Jaguar Land Rover employees at Halewood Operations in Merseyside have celebrated an important milestone The just-completed Zimbabwe Motor Show provided achievement following the production of the 300,000th visible proof of the turnaround experienced by that Land Rover Freelander 2. country’s motor industry. Production of the Freelander 2 at Halewood Operations A couple of years ago, it would have been unbelievable commenced in October 2006 and earlier this week the to think that an event such as this would receive plant’s 300,000th Freelander 2 was driven off the line. support from virtually all the major manufacturers, The vehicle is a 2.2 litre Diesel in Barolo Black and is not least JLR represented by Premier Auto Services. destined for a customer in Brazil – one of the brand’s In reality, the Zimbabwe Motor Show reflects the fastest growing markets. Land Rover is the leading SUV increasing importance of the sub-Sahara region in brand in the country with around a 40% market share. terms of growth potential at the very time established markets are faltering in the face of the on-going Halewood Operations Director Richard Else, said: “I’d like financial uncertainties. to congratulate the Halewood team for reaching this superb milestone and also sustaining the highest JLR identified this potential at an early stage and is quality standards on Freelander 2, during the Range therefore well-placed to take advantage of the Rover Evoque launch period. Freelander was Land Rover’s momentum that’s already been built-up from Harare biggest selling model last year retailing around 52,000 to Lagos via Port Louis. units globally.” With such a great product line-up at our behest and a In the UK, the 2012 Freelander 2 is available with a solid and continually improving infrastructure already refined 2.2 litre diesel engine offering two power outputs in-situ, now’s the time to build on the confidence – the 190hp SD4 and the 150hp TD4. An eD4 two-wheel shown in Harare. drive derivative gives increased customer choice and offers lower CO2 emissions at 158g/km and improved fuel consumption at 47.1mpg. Freelander 2 offers class-leading on and off-road N. Clarke performance, featuring Terrain Response®, Hill Descent Operations Director Control, a premium cabin, improved fuel economy and an JLR sub-Sahara Africa affordable cost of ownership. 50 Years of Halewood Halewood Operations is currently celebrating its 50th Anniversary of motor vehicle production and assembly. Between April 2012 and March 2013 Halewood is celebrating five decades of automotive manufacturing. Back in 1962 the plant was constructed and the first employees were already at work in a hanger near to the old Liverpool airport. The first car rolled off the production line in March 1963. LAND ROVER NEWS [01] www.landrover.com Range Rover Evoque Special Edition with Victoria Beckham The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover. Thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand. Personalisation has formed a key part of the Range Rover Evoque’s appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic - can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 ‘Designer Choice’ interiors. Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards. “Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around Gerry McGovern, Director of Design, Land Rover explains: the world, particularly in China, Russia and Brazil where Land “The design of Evoque has truly captured the hearts of Rover is growing”. customers worldwide. Victoria Beckham said: “I was very excited to be working with Working with Victoria the intention was not to change the Land Rover as I have an enormous amount of respect for the fundamental architecture and award winning design of the brand. Range Rover Evoque. I’ve always driven a Range Rover, for me they are the epitome We wanted to create a Special Edition that extends its of quality and luxury. “For me you should feel luxury. My brand character in a new direction through understated, is known for quality and workmanship and so is Land Rover. So restrained colour and detail changes. for me it felt like the perfect collaboration.” LAND ROVER NEWS [02] www.landrover.com Land Rover helps propel 2012 Zimbabwe Open to new heights The 2012 Golden Pilsner Zimbabwe Open to be held at Royal Harare Golf Club from 19-22 April has gained considerable traction with the announcement that Land Rover has come on board as a Premium Sponsor and Official Vehicle Supplier to the tournament. Land Rover has been a familiar sight all over Zimbabwe “We are especially pleased to put something back into a for more than six decades but it’s really since 2009 that community in which we are becoming ever more active. the brand has made a deep-rooted commitment to the Any Sunshine Tour event is a big attraction especially Zimbabwe market. when it is the recipient of top-class TV coverage that will constitute prime time viewing in countries which make up Thanks to the establishment of a sub-Sahara African our increasingly important sub-Sahara market.” regional office, the Land Rover brand in Zimbabwe has received backing in the form of considerable investments “As the maker of the world’s most desired all terrain from its partnership with Premier Auto, backed by vehicles, we are also happy that competitors and employment creation and associated local skills organisers alike will be afforded the opportunity to development. sample and enjoy our latest offerings in our capacity as Official Vehicle Supplier. For once though, we hope The Land Rover range of vehicles covers a broad everyone in the field will drive straight and true and not spectrum from the imposing and luxurious Range Rover need Land Rover-like skills in extracting themselves from to the chic new Range Rover Evoque; from the incredibly bunkers or the rough” concluded Nigel Clarke with a mild capable Land Rover Discovery 4 to the talented measure of understatement! Freelander 2 and of course, the rugged Defender. “Whichever model in the range is chosen, the name Land Rover is inextricably linked with an outdoor life style” said Land Rover sub-Sahara Africa Operations Director, Nigel Clarke. “The sport of golf neatly encapsulates all the values we associate with our own brand, so Land Rover is particularly pleased to be a partner in a prestigious event such as the Zimbabwe Open.” LAND ROVER NEWS [03] www.landrover.com JOURNEY OF DISCOVERY ENDS IN BEIJING Land Rover’s biggest modern-day overland John Edwards, Land Rover Global Brand Director said: expedition, the Journey of Discovery, reached the “This has been an epic journey between two of the finish line with the one millionth Discovery arriving in biggest events on the automotive calendar and, as we perfect time to appear at the Beijing Motor Show. expected, it has demonstrated virtually every condition a Land Rover is designed to cope with. The Journey, which saw four vehicles travel more than 13 000kms from Birmingham to Beijing, aims to raise “This has been a very relevant journey for Land Rover, £1million (GBP) for the company’s Global Humanitarian taking such a landmark vehicle from its birthplace to Partner, the International Federation of Red Cross one of our fastest growing markets and showcasing and Red Crescent Societies (IFRC). it in all terrains. It began on February 29, at the Solihull manufacturing “We are delighted to have seen the Journey reach its plant where the one millionth Discovery was built, and physical target in Beijing and we are equally delighted since its ceremonial send-off at the Geneva Motor with the response to the fundraising cause. We will Show, it has passed through 13 countries over be continuing the push to reach or exceed our target challenging terrain ranging from snow in the Alps to right up to the end of May.” sun-baked sand dunes in the Taklimakan Desert. LAND ROVER NEWS [04] www.landrover.com JOURNEY OF DISCOVERY ENDS IN BEIJING The Journey of Discovery has been all about discovering the stories of people and places along its route. It joined the Aosta Valley avalanche team in Italy; visited the Chernobyl reactor and drove through a secret Soviet submarine base in the Ukraine; visited exclusive inner parts of the Kremlin, tested some classic Soviet vehicles and took a tour of Moscow with a Bolshoi ballet dancer in Russia. It went into the wild in the Kazakhstan desert; met a group of fishermen in the near-dry Aral Sea in Uzbekistan; and travelled along the spice and silk routes into China, where the final leg included sand dune driving, a visit to the Great Wall and a trip on a sheepskin raft.
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