NEWS May 2012 The e-newsletter about and Land Rover People. For you.

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Range Rover Evoque and Victoria Beckham

Journey of Discovery ends is Beijing

all your local news A Message From Nigel Clarke Land Rover celebrates production of THE 300,000TH FREELANDER 2 A BEACON FOR THE REGION employees at Halewood Operations in Merseyside have celebrated an important milestone The just-completed Zimbabwe Motor Show provided achievement following the production of the 300,000th visible proof of the turnaround experienced by that 2. country’s motor industry. Production of the Freelander 2 at Halewood Operations A couple of years ago, it would have been unbelievable commenced in October 2006 and earlier this week the to think that an event such as this would receive plant’s 300,000th Freelander 2 was driven off the line. support from virtually all the major manufacturers, The vehicle is a 2.2 litre Diesel in Barolo Black and is not least JLR represented by Premier Auto Services. destined for a customer in Brazil – one of the brand’s In reality, the Zimbabwe Motor Show reflects the fastest growing markets. Land Rover is the leading SUV increasing importance of the sub-Sahara region in brand in the country with around a 40% market share. terms of growth potential at the very time established markets are faltering in the face of the on-going Halewood Operations Director Richard Else, said: “I’d like financial uncertainties. to congratulate the Halewood team for reaching this superb milestone and also sustaining the highest JLR identified this potential at an early stage and is quality standards on Freelander 2, during the Range therefore well-placed to take advantage of the Rover Evoque launch period. Freelander was Land Rover’s momentum that’s already been built-up from Harare biggest selling model last year retailing around 52,000 to Lagos via Port Louis. units globally.”

With such a great product line-up at our behest and a In the UK, the 2012 Freelander 2 is available with a solid and continually improving infrastructure already refined 2.2 litre diesel engine offering two power outputs in-situ, now’s the time to build on the confidence – the 190hp SD4 and the 150hp TD4. An eD4 two-wheel shown in Harare. drive derivative gives increased customer choice and offers lower CO2 emissions at 158g/km and improved fuel consumption at 47.1mpg.

Freelander 2 offers class-leading on and off-road N. Clarke performance, featuring Terrain Response®, Hill Descent Operations Director Control, a premium cabin, improved fuel economy and an JLR sub-Sahara Africa affordable cost of ownership.

50 Years of Halewood Halewood Operations is currently celebrating its 50th Anniversary of motor vehicle production and assembly. Between April 2012 and March 2013 Halewood is celebrating five decades of automotive manufacturing. Back in 1962 the plant was constructed and the first employees were already at work in a hanger near to the old Liverpool airport. The first car rolled off the production line in March 1963.

LAND ROVER NEWS [01] www.landrover.com Special Edition with Victoria Beckham

The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover.

Thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand.

Personalisation has formed a key part of the Range Rover Evoque’s appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic - can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 ‘Designer Choice’ interiors.

Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

“Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around Gerry McGovern, Director of Design, Land Rover explains: the world, particularly in China, Russia and Brazil where Land “The design of Evoque has truly captured the hearts of Rover is growing”. customers worldwide. Victoria Beckham said: “I was very excited to be working with Working with Victoria the intention was not to change the Land Rover as I have an enormous amount of respect for the fundamental architecture and award winning design of the brand. Range Rover Evoque. I’ve always driven a Range Rover, for me they are the epitome We wanted to create a Special Edition that extends its of quality and luxury. “For me you should feel luxury. My brand character in a new direction through understated, is known for quality and workmanship and so is Land Rover. So restrained colour and detail changes. for me it felt like the perfect collaboration.”

LAND ROVER NEWS [02] www.landrover.com Land Rover helps propel 2012 Zimbabwe Open to new heights

The 2012 Golden Pilsner Zimbabwe Open to be held at Royal Harare Golf Club from 19-22 April has gained considerable traction with the announcement that Land Rover has come on board as a Premium Sponsor and Official Vehicle Supplier to the tournament.

Land Rover has been a familiar sight all over Zimbabwe “We are especially pleased to put something back into a for more than six decades but it’s really since 2009 that community in which we are becoming ever more active. the brand has made a deep-rooted commitment to the Any Sunshine Tour event is a big attraction especially Zimbabwe market. when it is the recipient of top-class TV coverage that will constitute prime time viewing in countries which make up Thanks to the establishment of a sub-Sahara African our increasingly important sub-Sahara market.” regional office, the Land Rover brand in Zimbabwe has received backing in the form of considerable investments “As the maker of the world’s most desired all terrain from its partnership with Premier Auto, backed by vehicles, we are also happy that competitors and employment creation and associated local skills organisers alike will be afforded the opportunity to development. sample and enjoy our latest offerings in our capacity as Official Vehicle Supplier. For once though, we hope The Land Rover range of vehicles covers a broad everyone in the field will drive straight and true and not spectrum from the imposing and luxurious Range Rover need Land Rover-like skills in extracting themselves from to the chic new Range Rover Evoque; from the incredibly bunkers or the rough” concluded Nigel Clarke with a mild capable 4 to the talented measure of understatement! Freelander 2 and of course, the rugged Defender.

“Whichever model in the range is chosen, the name Land Rover is inextricably linked with an outdoor life style” said Land Rover sub-Sahara Africa Operations Director, Nigel Clarke. “The sport of golf neatly encapsulates all the values we associate with our own brand, so Land Rover is particularly pleased to be a partner in a prestigious event such as the Zimbabwe Open.”

LAND ROVER NEWS [03] www.landrover.com JOURNEY OF DISCOVERY ENDS IN BEIJING

Land Rover’s biggest modern-day overland John Edwards, Land Rover Global Brand Director said: expedition, the Journey of Discovery, reached the “This has been an epic journey between two of the finish line with the one millionth Discovery arriving in biggest events on the automotive calendar and, as we perfect time to appear at the Beijing Motor Show. expected, it has demonstrated virtually every condition a Land Rover is designed to cope with. The Journey, which saw four vehicles travel more than 13 000kms from Birmingham to Beijing, aims to raise “This has been a very relevant journey for Land Rover, £1million (GBP) for the company’s Global Humanitarian taking such a landmark vehicle from its birthplace to Partner, the International Federation of Red Cross one of our fastest growing markets and showcasing and Red Crescent Societies (IFRC). it in all terrains.

It began on February 29, at the Solihull manufacturing “We are delighted to have seen the Journey reach its plant where the one millionth Discovery was built, and physical target in Beijing and we are equally delighted since its ceremonial send-off at the Geneva Motor with the response to the fundraising cause. We will Show, it has passed through 13 countries over be continuing the push to reach or exceed our target challenging terrain ranging from snow in the Alps to right up to the end of May.” sun-baked sand dunes in the Taklimakan Desert.

LAND ROVER NEWS [04] www.landrover.com JOURNEY OF DISCOVERY ENDS IN BEIJING

The Journey of Discovery has been all about discovering the stories of people and places along its route. It joined the Aosta Valley avalanche team in Italy; visited the Chernobyl reactor and drove through a secret Soviet submarine base in the Ukraine; visited exclusive inner parts of the Kremlin, tested some classic Soviet vehicles and took a tour of Moscow with a Bolshoi ballet dancer in Russia.

It went into the wild in the Kazakhstan desert; met a group of fishermen in the near-dry Aral Sea in Uzbekistan; and travelled along the spice and silk routes into China, where the final leg included sand dune driving, a visit to the Great Wall and a trip on a sheepskin raft.

Appearing in Beijing in an unwashed state after a Journey that took over 50 days, the one millionth Discovery will be returning to the British Motor Industry Heritage Trust (Heritage Museum at ) following the expedition.

在數字的征程 THE JOURNEY IN NUMBERS • 17,500 images taken • 80 hours of video • 78 cities visited • Total people participated on event: 112 including crew and media • 50 days • 10,000 miles • 2,920 miles driven in China alone • Highest point: 3,700m Torugart pass, Kyrgyzstan and China • Lowest point: 10m below sea level, Turfan, China

LAND ROVER NEWS [05] www.landrover.com Land Rover at the Beijing Motor Show

Land Rover showcased its strongest ever product portfolio on the first day of the 2012 Beijing Motor Show.

In addition to the brand’s 2012 line-up which included limited editions of both the Land Rover Discovery and , Land Rover introduced the Range Rover Evoque Special Edition with Victoria Beckham; an exclusively designed addition to the Evoque line-up. Also appearing at the show highlighting the capability of the Land Rover brand was the 1 Millionth Land Rover Discovery, having come to the end of its epic journey, sitting alongside the DC100 Defender Concept.

The Range Rover Evoque Special Edition with Victoria In addition to this announcement, Land Rover’s biggest Beckham took centre stage at the Beijing Motor Show, modern-day overland expedition, the Journey of Discovery, created as a result of a collaboration between Land Rover reached the finish line with the 1 Millionth Discovery Design, led by Gerry McGovern with Victoria Beckham, arriving in perfect time to appear at the Beijing Motor winner of the coveted Designer Brand of the Year award at Show. the 2011 British Fashion Awards. Appearing in Beijing in an unwashed state after a Journey Victoria was appointed Creative Design Executive in July that took over 50 days, covered more than 8,000 miles, and 2010. She has worked with the Land Rover design team passed through 13 countries over challenging terrain under the direction of Design Director Gerry McGovern ranging from snow in the Alps to sun-baked sand dunes over the past 18 months to create her Special Edition. in the Taklimakan Desert, the fundraising continues with the aim of raising £1million (GBP) for the company’s Global Gerry McGovern, Director of Design, Humanitarian Partner, the International Federation of Red Land Rover explained: “The design of Cross and Red Crescent Societies (IFRC). Evoque has truly captured the hearts of customers worldwide. Working The striking Firenze Red DC100 Concept car also made its with Victoria the intention was not to Asian debut, exploring the potential design direction for change the fundamental architecture the future of the iconic Land Rover Defender. A new and award winning design of the Range Defender is intended for launch in the middle of this Rover Evoque. We wanted to create a decade. Special Edition that extends its character in a new direction through Two limited edition models completed the line-up - the understated, restrained colour and Range Rover Sport and the Discovery 4 HSE Luxury Limited detail changes. Editions - further highlighting the breadth and strength of the Land Rover brand. These limited editions offer Victoria Beckham said: “I was very excited to be working customers a combination of luxurious interior with Land Rover as I have an enormous amount of respect appointments and a distinctive new exterior look. for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury.”

LAND ROVER NEWS [06] www.landrover.com LIZ SEGAL SHARES HER THOUGHTS ON HER ROLE IN SUB-SAHARA AFRICA

LS: The Motor Industry is indeed still largely male-dominated. Liz Segal is the Sales Manager for JLR’s sub-Sahara However, the growth in the number of female graduate trainees Africa operation based at Head Office in Pretoria. inducted each year, has led to a gradual change as it becomes more appealing for women to enter the sector. Being a woman, Geographical dispersion, variable legislation and marked the job is certainly more challenging particularly from a sales cultural differences present many unusual challenges aspect. It’s necessary to earn buy-in and confidence from one’s male colleagues, as well as external partners and even in such a huge market which prompted freelance customers who naturally assume men are more natural motoring journalist, Richard Wiley, to find out exactly “petrol-heads” than women. However, my strength, in addition to how Liz gets to grips with her operational role. knowledge of the Motor Industry, lies in relationship building and management. I believe that the buying and selling of motor vehicles is a function of good relationships as well as sound business practices.

RW: The geographic spread of your area of responsibility, not to mention cultural differences, is simply huge. Do you find that a model one market might take to is not received so well in another?

LS: Definitely! Due to the diverse cultures of the various countries we operate in, and notwithstanding that mutual respect is a fundamental success driver in all business negotiations, ultimate success is achieved through relating to the unique culture of each market. So, no one model works across all markets - it simply takes time to get to know the various cultural differences and acquire an appreciation of how to interpret each situation. Hence my emphasis on FIRST building a relationship with our partners in order to engage successfully on a business level.

RW: How do you cope with all the travel involved?

LS: Being a Mom of a 4-year old and having to travel as often as I do – not to mention having recently embarked on my MBA in 2012 ► Liz Segal flies the JLR flag in sub-Sahara Africa - has been extremely challenging. However, proper planning, if possible (modest giggle), is the key. I generally try not to travel around month end, which is when we have most RW: How different is it selling into the sub-Sahara Africa market meetings to plan for the following month. compared with an established car market such as South Africa? Planning, time-management and both a personal and professional support base, have been key to my position. LS: The reality of grey imports, exacerbated by conciliatory government regulations applied in the rest of Africa, makes it RW: From an advertising point of view, is it feasible to run global extremely difficult for authorised importers to sell new advertising materials or is there a need to tailor messages and vehicles into the market. In addition, poor or non-existent content for each market? database management in most African markets allied to the fact that the majority of the middle-class working citizens hold down LS: Currently, all the advertising in each of our SSA markets informal jobs, means that banks are lacking appropriate data, and consists of standard ads from the central hub, in compliance with by implication, security, to offer finance at reasonable rates. The our global standards. In my experience, the standard print risk element is simply too high. Therefore, high interest rates advertising material seems appropriate as it imparts the chic, result in most of the new car market, particular the luxury premium look and feel associated with our brands. The TV segment which JLR competes in, being almost completely cash commercials are slightly more debatable, however, and currently based. In South Africa, the opposite is true, with well-regulated efforts are underway to flight ads which are more closely related government policies prohibiting the importation of grey imports to “Africa” using DStv’s Africa Magic channels in peak hours. and aged vehicles. Further, the existence of well-established Perhaps the only marketing aspect which in my experience could database networks and a more regulated, formal employment benefit from more flexibility, is the issue of showroom graphics. sector, provides a more amenable environment for banking Most of the global graphics depict European weather, which no institutions to recoup funds from defaulting individuals. market in SSA can relate to. We would prefer warmer colours with earthier tones. This is the kind of feeling that our markets RW: Women are playing an increasingly visible role in the motor most identify with. As the marketing people say: “Think global, industry. Given that “car buying” has traditionally been seen as a act local.” male-dominated occupation, does this make your job more difficult or not? Perhaps it makes it easier?

LAND ROVER NEWS [07] www.landrover.com RANGE ROVER EVOQUE eD4 TRUMPS RIVALS

The AWD Evoque is the reigning Auto Express magazine Car of the Year and now they’ve pitched the 2WD model against some stiff opposition in the shape of the Audi Q3 2.0TDI and the XC60 D3.

The Evoque came out tops and this, in partly abbreviated form, is what the publishers had to say:

The phenomenal success of the Range Rover Evoque has While the rear provides just about enough space for adults, largely been down to its looks, and the new entry-level eD4 the Evoque’s coupé lines and steeply raked tailgate result in is every bit as stylish as models further up the range. a disappointing 420-litre boot……. folding the seats down does improve matters, but you don’t get an entirely flat You get the same unique profile as top-spec versions and load area and the wide wheel arches eat into space as well. the same stares from passers-by. Few cars generate as much interest from other road users as the Evoque, and Thanks to a 75kg saving in weight, the 148bhp eD4 doesn’t that’s all part of its appeal. If you like blending into the feel much slower than the more powerful 187bhp background, the Range Rover isn’t for you. four-wheel-drive model. At the track, it sprinted from 0-96km/h in only 9.8 seconds. What’s more, the six-speed Even the basic Pure spec has bold 18-inch alloys, LED box has a positive action that makes changes satisfying running lights and a roof spoiler. Our test model also came and the direct steering is pleasingly accurate. with the Pure Style pack, which adds bigger wheels, fog lights, power folding mirrors and electric memory seats. Push harder and the Evoque reveals its off-road roots…….. Other ways of personalising your Evoque include privacy yet on the motorway, the refined 2.2-litre engine and hushed glass at the back and the option to paint the sleek roof cabin make it a superb long-distance companion. Its ride is a different colour to the bodywork. So with the engine very firm, but it doesn’t crash or jitter…….. the Evoque badges removed, even the most eagle-eyed enthusiast will puts in the performance you’d expect from our reigning Car struggle to spot any difference between the eD4 and its of the Year. more expensive four-wheel-drive relatives.

The stunning exterior sets expectations for the cabin very high – and fortunately the Evoque doesn’t disappoint here, either. Climb aboard and you’re greeted with the same lavish interior trim that has made Range Rover’s larger models a byword for luxury.

The raised centre console and angled dash are finished in brushed aluminium, while the supportive heated front seats are trimmed in full leather as standard……..Finding a comfortable driving position is easy thanks to the wide range of adjustment for the steering wheel, but the narrow rear window creates some tricky blind spots.

Other gadgets, such as the eight-inch touchscreen and Meridian sound system, add to the sense of occasion, even if the eD4 does without the Jaguar-style rising gear selector you get in auto versions….

LAND ROVER NEWS [07][08] www.landrover.com 35,000 CANDIDATES APPLY FOR 1,000 HALEWOOD JOBS

Liverpool, UK: More than 35,000 candidates have applied for 1,000 new jobs at Jaguar Land Rover’s Halewood manufacturing facility, near Liverpool in the UK.

More than 6,000 registrations were received within 24 The new jobs at Halewood include production operators, hours of the new jobs being announced by JLR in March supervisors and engineers. Reinforcing JLR’s commitment and after just one week that figure increased to 20,000 to expanding its skills base, all new employees joining the online registrations. The application process for the 1,000 production line will receive training towards an new jobs has now closed. Intermediate (Level 2) Apprenticeship.

The new positions, which will support the on-going During the previous, large scale recruitment campaign at significant global demand for the Range Rover Evoque Halewood in December 2010, more than 14,000 applications and Land Rover Freelander 2, will take the workforce at were received for 1,500 new jobs, as the factory Halewood to almost 4,500 – trebling the number employed ramped-up its operations to launch the new Range Rover there compared to three years ago – as the plant moves to Evoque, which began production in July 2011. three shifts and 24 hour production.

JLR HR Director, Des Thurlby said: “JLR has a clear ambition for continued growth and we are delighted that so many people want to join us on that journey. We are very pleased with the quality of candidates applying for these new roles and more than 100 applicants have already started with us. The scale of the response to our recruitment campaign reflects JLR’s growing reputation as an employer of choice in the North West.”

LAND ROVER NEWS [09] www.landrover.com Great African Rift Valley Expedition

LAND ROVER DISPATCH 70 – IN THE FOOTSTEPS OF GREGORY

We are still following this massive sear on the earth’s face, visible from over 10,000kms out in space and first explored by the Scottish geologist John Walter Gregory who in 1893 named it the Great Rift Valley. For us it remains a fascinating yearlong chapter by chapter geographic and humanitarian journey – linked to the fight against the killer disease of malaria. So that’s why we’re back in South Africa for a while to support World Malaria Day on April 25, 2012. South African residents are being asked to show their support by purchasing a United Against Malaria bracelefrom their nearest Cape Union Mart store.

LAND ROVER SOUTH AFRICA AND KINGSLEY HOLGATE UNITED AGAINST MALARIA

Humanitarian adventurer Kingsley Holgate is using adventure to The clear objective of the Great African Rift Valley expedition is combat malaria and improve and save lives throughout Africa. His to use adventure to improve and save lives through a continued humanitarian adventures – many of which are world firsts – have link to the United Against Malaria partnership. Holgate’s convoy seen him criss-crossing Africa by Land Rover in a series of of Land Rovers moves from the northern point in Djibouti on the spectacular expeditions, all the while helping those in need. Horn of Africa through Ethiopia, Kenya, Tanzania, Uganda, Rwanda, Burundi, the Democratic Republic of Congo and Malawi, Holgate and his team, in a convoy of two Land Rover Discovery’s to its most southern point near Gorongosa in Mozambique. and a Defender 130, known as the United Against Malaria ‘mothership’, are currently undertaking the Great African Rift The chapter by chapter malaria-prevention activities include: Valley Expedition. One of its primary objectives is combating one • Soccer-themed United Against Malaria Trophy Challenge of the biggest killers in the world: malaria. events. • Malaria prevention education together with the careful As the world commemorated World Malaria Day on 25 April, distribution of long-lasting insecticide treated mosquito Holgate’s team were well into their 12 month, nine chapter nets to pregnant mothers and to mothers with children odyssey to malaria-stricken countries throughout Africa. Globally, under the age of five years. 3.3 billion people in 106 countries are at risk of malaria and 655 • A United Against Malaria prevention education initiative to 000 deaths are claimed by malaria each year according to the schools that includes colouring-in books and posters. latest statistics, 90% of which occur on African soil. • United Against Malaria research and report back forms include community details, GPS co-ordinates, names of While the statics are dire, malaria is a treatable and preventable community leaders, numbers of nets distributed, details of disease. Simple tools like treated mosquito nets, effective malaria risk and closest clinics or hospitals ensuring medicines and safe indoor spraying can save lives. sustainability and follow-up. • United Against Malaria prevention Land Rovers are fitted “I know what it is like, I’ve had malaria well over 40 times,” explains with PA systems and trained local malaria prevention Holgate. “It’s like a thud to the heart when you get to a village and educators are used to inform and educate communities. a mother is screaming, not knowing what to do, her child dying from malaria – two days by dugout to the nearest clinic. And to “In Africa, malaria deaths have been reduced by more than 30%, think these lives can be saved by a simple mosquito net.” but still a child dies every minute of every day from the bloodsucking bite of the Anopheles mosquito. That’s why World Malaria disproportionately affects the poor and vulnerable. Malaria Day is so important. We need to sustain the gains, keep Primarily, young children and pregnant women in Africa are more on saving lives and continue to invest in malaria control, so as likely to be exposed to infection due to lower immunity levels and to achieve the millennium development goals of near zero deaths limited access to malaria prevention, treatment, and control from malaria by 2015. But we can only achieve this if we all take up measures. the fight against this silent killer,” concludes Holgate.

LAND ROVER NEWS [10] www.landrover.com A speedy day out at Jaguar Land Rover

The Range Rover Evoque Special Edition with Victoria Beckham.

Sport, speed and adventure. Autocar magazine columnist, Alex Kersten, was recently invited by Jaguar Land Rover to attend a JLR Experience day. It’s an event that the company runs at its Gaydon base every month, each time with a different theme.

This time, the theme was ‘Sport, speed and adventure,’ the last part of the strap line a nod to Land Rover’s involvement with illustrious expeditions around the globe.

In between burning up the tar in high powered Jags, Kersten had a go in a Range Rover Evoque. “I opted for the 4x4 “Posh Spice has done a decent oil-burner. On-road, I was impressed (even pleased) by its job. I’d say.“ involving steering and tight chassis, but it was its off-road capability that I was more interested to test. The result? Posh Spice has done a decent job, I’d say. It is very accomplished on the rough and, to my surprise, offers the same 500mm wading depth as a Defender.”

“Last up, it would have been rude not to sample the delights of a Mattracks-equipped 110 military-spec Defender, originally piloted by Sir Ranulph Fiennes during his expedition to cross the Bering Strait’s in 1998. Needless to say, it’s an absolute A tracked Land Rover Defender pig on tarmac and you’ll need gym membership to steer the thing. But if I was going to war in the UK in the snowy season, I know what I’d go for…”

LAND ROVER NEWS [11] www.landrover.com