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PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. CABLE LINE HeaDLINE: THE COUNTDOWN TO 2013 PCTA CONVENTION BEGINS JAN - FEB 2013 VOLUME 13 INSIDE: IECEP AND PCTA MOA SIGNING ISSUE 1 The Official Newsletter of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. Editor’s Note Amelita G. Ledesma 2013 started off as an auspicious year for It’s countdown time now for another auspicious cable operators. For over nine years, it was no easy event – the annual PCTA Convention on March 19-22. feat for the officers and directors of the association This year’s theme “DIGITAL NOW” is so relevant to the to shuttle between the House of Representatives and fast developing and dynamic changes in technology the Senate (which happen to be on opposite sides of that will certainly change the landscape and even the metropolis) and spend precious hours and energy threaten the industry’s survival. The technical and even standing and waiting in the lobby of the corridors just management sessions have been carefully planned to to get the attention and interests of the bill sponsors include topics that will be greatly informative and helpful and the pertinent committees. But the patience, to cable operators on how to deal with these serious persistence and tireless efforts paid off, for finally, challenges facing us. Another landmark that we can after several congressional sessions, the ‘’ANTI-CABLE look forward to, will be the signing of a Memorandum TELEVISION AND CABLE INTERNET TAPPING ACT OF of Agreement between the Association and the DOST- 2012” was passed by the 15th congress and is now waiting PAGASA-PROJECT NOAH during the Convention. This for the President’s signature for it to become a law. will greatly help in the information campaign that can This law seeks to address the perennial “headache” save lives and property, a CSR project of the Association. of cable operators with regard to illegal connections The details will be further explained by DOST Secretary and signal theft which cause signal distortions and Mario Montejo and PCTA Chairman Elpidio Paras. Let us infrastructure damage. Now, cable operators no longer not forget too the many fun activities that our partners need the local ordinances from the local government in the industry have prepared for us. to apprehend and penalize offenders. The National So call now and register with our secretariat!! Telecommunications Commission as the supervising and regulatory agency is tasked, in consultation with all affected parties, to come up with the implementing rules and guidelines. God bless us all! 3 CABLE LINE THE COUNTDOWN TO 2013 PCTA CONVENTION BEGINS by Anne B. Manalansan Preparations for the 2013 PCTA Convention is The event will start with a half-day pre- now at full speed as the Philippine’s longest running convention session in the afternoon of March 19 cable TV industry show gears up for its 21st edition before it formally opens on March 20. The conference set to unfold on March 19 - 22, 2013 at the SMX will end at noon on March 22. To further encourage Convention Center in Pasay City, Metro Manila. the participation of its member cable companies, the PCTA Convention Committee maintained the previous As the country’s premier cable TV event, the rate of Php3,000 as Delegate’s fee. For non-PCTA PCTA Convention gathers top industry leaders and members, the fee is still Php5,000. stakeholders to discuss, dissect, and debate on salient industry issues as well as share essential information The Exhibit floor will once again showcase towards maintaining a stable and sustainable pay the latest offerings of companies supplying programs, television industry. technology, and solutions to the cable industry. Leading this year’s exhibiting companies are Gold The PCTA is leaving nothing to chance to Sponsors Fox International Channels, Cable Box office ensure another successful year for PCTA Convention Shows and Systems (Cable Boss), and Asian Cable 2013. Having highlighted technological advances Communications Inc. (ACCION). The Silver Sponsors are and regulatory concerns during past conventions, this HBO, TV5 Monde, Al Jazeera, France 24, Channel News year’s offering poses a challenge to all stakeholders to Asia, and Euronews. Other participating companies go “Digital Now!” are Creative Programs Inc., CYO International, Ricklee Enterprises, Viva Communications, Amity Satellite, Convention Over-all Chair Cedric Sazon Gospell, Solar Entertainment, PLDT, EWTN, and GSat/ explains, “The theme is very timely and relevant as it touches on the core of our cable business. Digitization GNN. is no longer just an option but has become imperative Those who are interested to participate either if we want to survive and compete with other pay as delegate or exhibitor may contact Ms. Sam Lanuza TV platforms that are now available to consumers. of the PCTA Secretariat at telephone numbers 638- Cable operators should have already been on digital 8541 and 42 or thru email cableconvention@pcta. platform and so we’re encouraging those who have org.ph. not yet decided to do it now.” 4 The Official Newsletter of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. PCTA Convention 2013 Receives Tremendous Support from Sponsors and Exhibitors by Sam L. Lanuza Coming back from a successful staging in Cebu City last year, plenary sessions that provide heads up on the theme “Digital the 21st edition of the PCTA Convention 2013 is bound to take Now”. place this year, from March 19 – 22, once again at the SMX Convention Center, Pasay City. Braise yourselves and witness As the Convention Organizing Committee do final touches, both extravagant exhibition from top of the line technology suppliers sponsors and exhibitors expressed their untiring support to and content providers for cable TV combined with the finest ensure the success of the event. Fox International Channels, Trinity Broadcasting Network, This is the ninth consecutive year that TBN has been a Gold ACCION, and CABLE BOSS return as Gold Sponsor Sponsor of the event. Last January 21, Fox International Channels (FIC) thru their Asian Cable Communications Incorporated (ACCION) likewise Territory Director, Mr. Jude Turcuato, confirmed their Gold affirmed its support as Gold Sponsor during the contract signing Sponsorship for the upcoming PCTA Convention. Mr. Turcuato held last January 24 at the Nagomi Japanese Restaurant in Pasig signed the agreement with PCTA Convention Chair, Mr. Cedric City. The agreement was signed by ACCION’s Chief Finance Sazon, at their new office in Bonifacio Global City, Taguig. The Officer and COO, Ms. Emmeline Daquioag and PCTA Convention signing was also witnessed by their Affiliates & Distribution Chairman, Mr. Cedric Sazon. ACCION’s Chairman and CEO, Mr. Head, Ms. Gladys Jacinto, former convention chair, Mr. Arnel Merilleno, PCTA Director, Ms. Bing Ledesma, and PCTA Secretary General, Ms. Anne Manalansan. Felipe Bince III; Sales Manager, Mr. Migs Poja; and Marketing Head, Ms. Franchelle Alberto were also present to grace the signing. On the following day, January 22, another contract signing was held between PCTA and this time with Trinity Broadcasting Cable Box office Shows and Systems (Cable Boss) manifests Networks Asia. Mr. Antonio Flores signed the Gold Sponsorship its full support during the contract signing held at Xin Tian Di agreement with Mr. Cedric Sazon in Makati City. The contract Restaurant last January 25. The Cable Boss management was signing was witnessed by former convention chair, Mr. Arnel led by Mr. Peter Yee, President; together with Mr. Mr. Elfren Merilleno, PCTA Director, Ms. Bing Ledesma, and PCTA Secretary Cruz, Chairman; Mr. Karl Emmanuel Dy, Business Development General, Ms. Anne Manalansan. Manager; Mr. Edric Dy; Mr. Mario Parel, Senior Vice President; Mr. Timothy Bautista, Vice President/COO; and Ms. Emmylou Continued on Page 9 5 CABLE LINE Republic of the Philippines COMMISSION ON INFORMATION AND COMMUNICATIONS TECHNOLOGY NATIONAL TELECOMMUNICATIONS COMMISSIONS 20 November 2012 MEMORANDUM CIRCULAR NO. 04-11-2012 SUBJECT: Temporary Suspension of Issuance of TVRO License (C-TVRO) to Hotels, Resorts and Multi-Dwelling Units (MDU) ------------------------------------------------------------------------------------------------------------- Pending the revision of NTC Memorandum Circulars 2-1-93 and 10-7-93, respectively, in the interest of the service and in order for the Commission to streamline its functions, the issuance of TVRO Licenses (C-TVRO) to hotels, resorts and other multi-dwelling units (MDU) by the Commission, is hereby temporarily suspended until further notice. This Circular supersedes Memorandum Circular No 5-2-94 dated 8 February 1994. For strict compliance. GAMALIEL A. CORDOBA (sgd.) Commissioner CARLO JOSE A. MARTINEZ (sgd.) DELILAH F. DELES (sgd.) Deputy Commissioner Deputy Commissioner 6 The Official Newsletter of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. HD FACE OFF: CABLE= 0 CIGNAL= 10 by Engr. Elpidio M. Paras Just recently, we saw full page ads in major dailies From the time CIgnal TV blasted the DTH market with nationwide, with this banner line, directly belittling celebrity endorsements, full page ads, generous cable television as having no HD programs while promos and attractive packaging, cable’s view of the Cignal DTH having 10 HD programs for only P790.00/ competition has changed. Cignal’s focus these days month. is to tap the cabled areas and their marketing efforts are essentially directed to switchers. Even Skycable’s Such kind of unscrupulous claims border on unethical metropolitan markets are now under threat from practices and that is why we will not be surprised if Cignal’s vigorous and well funded ad campaign. Cignal were challenged by some cable operators who are now on digital, as to whether their adverts The ease of distributing program content nationwide are truthful or not. via satellite using the DTH platform is a major advantage. No major wired infrastructure investments Like it or not, the truth is that less than 30% of cable are needed for DTH, except for a substantial capex households nationwide are already capable of on the headend and uplink facilities.

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